CANADA S THOUGHT LEADERS
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1 CANADA S THOUGHT LEADERS Case Study FRONTIER CENTRE FOR PUBLIC POLICY Portage Avenue Winnipeg, Manitoba R3J 0R Ave. Edmonton, AB, T6H 0L
2 2 The Frontier Centre for Public Policy (FCPP) is an independent Canadian public policy think tank. Its research aims to analyze current affairs and public policies and develop effective and meaningful ideas for good governance and reform. FCPP experienced marked increase in influence As the VP of Research for Frontier Centre of Public Policy, I have monitored the marked increase in pickup and influence both in print and on a wide range of websites. Troy Media offers great value at a great price for its services. Contact: Gerard Lucyshyn Director of Research gerard.lucyshyn@fcpp.org
3 3 The Challenge The Frontier Centre for Public Policy holds strong, forcefully argued positions on many public policy issues so strong that mainstream media sometimes declined to publish those views. Our Solution Troy Media toned down the inflammatory language in the commentaries, editing them to acceptable media standards and the essentials of their arguments. We continued to act as gatekeeper for Frontier commentaries, avoiding intemperate language and factual inaccuracies. This enabled the Frontier Centre to establish a reputation as a respected purveyor of right-of-centre perspectives. All commentaries are then distributed through our proprietary media distribution network of over 1800 media outlets (print, broadcast, online). All commentaries are also posted on Troy Media Marketplace, the one-stop shopping site for harried editors looking for content. Posting articles on Troy Media Marketplace ensures the commentaries enjoy a longer lifespan and therefore broader readership. The Results Our success is obvious: Media penetration trendline
4 4 Since it began using Troy Media services in 2016, FCPP has achieved a rise in media hits, trust and credibility. FCPP is especially popular with Troy Media s community news media subscribers, and is making inroads with mid- and large-market outlets. 1 1 Charts courtesy Infomart
5 5 Cost Per Thousand (CPM) Circulation/Reach 261,650,825 Yearly Cost $11, CPM 0.13
6 6 Ad value is a dollar figure which attempts to quantify the cost of purchasing an advertisement with similar dimensions or parameters as the article, result or clip in question. Ad value for print media is calculated by a formula which takes into account the length of the article (in words, then converted to agate lines); the number of images in the article; the circulation of the source; the publicly-posted advertising rates for the source of the article.
7 FCPP Influencers 2 Airdrie City View Barriere Star Journal Bashaw Star Battlefords News Optimist Battlefords Regional Optimist Beaverlodge & District News Beaverlodge Advertiser Bonnyville Nouvelle Brandon Sun Brantford Expositor Brockville Recorder and Times Brooks Bulletin Brooks Weekend Regional Business In Vancouver Calgary Herald Calgary Herald Blogs Calgary Sun Carstairs Courier CBC.CA News Chatham This Week ckpgtoday.ca Claresholm Local Press Clearwater Times Coaldale Sunny South News Cold Lake Sun Cornwall Standard Freeholder Daily Herald-Tribune (Grande Prairie) Daily Observer (Pembroke) Drayton Valley Western Review East Central Alberta Review Eckville Echo Edmonton Journal Edmonton Sun Estevan Mercury Financial Post Fort Chipewyan/Fort Smith Slave River Journal Fox Creek Times Globe and Mail Grande Cache Mountaineer Innisfail Province Kings County Record Kingston Whig-Standard Lakeshore News LaSalle Post Regina Leader Post Leduc - Wetaskiwin Pipestone Flyer London Free Press Epoch Times Macleans Medicine Hat News Miramichi Leader Montreal Gazette Morinville Free Press Mountain View Gazette National Post New Brunswick Telegraph-Journal North Bay Nugget Northeast Sun Okanagan Sunday Olds Albertan Ontario Farmer Ottawa Sun Owen Sound Sun Times Penticton Herald Portage La Prairie Prince George Citizen Provost News Publication Red Deer Express republicofmining.com Republic of Mining Sarnia This Week Sault Ste. Marie This Week Simcoe Reformer Slave Lake Lakeside Leader Slave Lake Scope St. Albert Gazette Sudbury Star Sundre Round Up Sylvan Lake News Telegraph-Journal The Calgary Sun The Chatham Daily News The Chronicle Herald (Halifax, NS) The Chronicle Journal The Daily Courier (Kelowna) The Daily Gleaner The Daily Gleaner (Fredericton) The Globe And Mail The Guelph Mercury The Hamilton Spectator The Leader-Post (Regina) The Lethbridge Herald The Morden Times The Outlook The Pembroke Observer The Province The StarPhoenix (Saskatoon) The Sudbury Star The Telegram (St. John's) The Toronto Sun The Tribune The Tribune (Campbellton) The Valley Leader The Whitehorse Daily Star The Winkler Times The Winnipeg Sun Vancouver Province TheRecord.com Hamilton Spectator Saskatoon Star Phoenix Thompson Citizen Times & Transcript Times & Transcript (Moncton) Times Colonist (Victoria) Timmins The Daily Press Timmins Times Today's Farmer Toronto Sun Town & Country News Trail Daily Times Vancouver Sun vancouversun.com 2 Media outlets which ran FCPP commentaries Ave. Edmonton, AB, T6H 0L
8 2 Vegreville Observer Victoria Star Wabasca Fever Waterloo Region Record Westman Journal Westside Weekly Whitecourt Press Winkler Times Winnipeg Free Press Winnipeg Sun 4 Traders BC Local News June Warren Energy Red Deer Advocate Yorkton News Review Yukon News
9 About Troy Media Troy Media is an editorial content provider to over 1,800 print and online media outlets in Canada. Founded in 2005, Troy Media has developed a reputation for providing the in-depth analysis and articles required by journalists and editors. Traditional media outlets, as well as websites, use or license content supplied by our clients, columnists, contributors and freelancers for their own needs Ave. Edmonton, AB, T6H 0L
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