New Horizons #PlutoFlyby
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1 NASAWATCH.COM National Aeronautics and Space Administration New Horizons #PlutoFlyby
2 Overall Social Media Reach Potential reach of all social media posts (NASA & non-nasa) across 21 different social media platforms using one or more of the following keywords between July 13-17, 2015: Pluto, New Horizons, #PlutoFlyby, or #Pluto:
3 Overall Number of Mentions Number of social media posts (NASA & non-nasa) across 21 different social media platforms mentioning one or more of the following keywords between July 13-17, 2015: Pluto, New Horizons, #PlutoFlyby, or #Pluto:
4 Instagram Sneak Peek Posted at 7am ET, July ,000 likes 13,500 comments Most successful NASA Instagram
5 Instagram Sneak Peak Shared the Instagram link Twitter Accounts; NASA and New Horizons Facebook Page; and the +NASA Google+ Page Amplified by Instagram s Twitter account (39.8 million followers)
6 Top NASA Post - Twitter Total Potential Reach: 38.6 million Total Actual Impressions: 4,099,997 Total Engagements (replies, retweets, favorites): 65,900
7 Total NASA Posts - Twitter 99 tweets and replies about New Horizons from July Total Actual Impressions from New Horizons tweets/replies: 70,975,508 Total Engagements (replies, retweets,
8 Top NASA Post - Facebook Total People Reached: 29,868,032 Total Engagements (comments, likes, shares): 851,175
9 Total NASA Posts - Facebook 49 posts on the NASA Facebook page about New Horizons from July Total People Reached: 144,423,240 (57,129,443 were people who like our page. 87,293,797 were viewers who do not like the NASA page) Total Engagements (comments, likes,
10 Top NASA Post Google+ Total Engagements (comments, +1 s, shares): 4,800
11 Trends Topics about the mission trended on both July 14 and 15 on Twitter and
12 Reddit AMA Over 2,800 questions in 90 minutes #14 top Reddit AMA s of all time on the site Most popular NASA Reddit AMA ever Was the #1 item on all of reddit.com on July 14 Team of 5 experts gave 107 answers 8,705,379 subscribers to the AMA subreddit
13 Had 6 experts provide 138 answers in 60 minutes Received 3,609 questions Total Facebook Q&A reach: 1,395,200 Facebook Q&A
14 #asknasa TweetChat Q&A 2 experts provided 63 answers in 45 minutes 1,200 #asknasa questions asked by Twitter users
15 #asknasa Questions during Press 11,564 #asknasa posts came in during July 14 across 21 different social media platforms We asked between 3-6 questions live on NASA TV during each press conference Answered an additional questions with 1 expert following each
16 YouTube Creator Interviews SciShow (2,724,011 subscribers) Scott Manley (433,652 subscribers) MinutePhysics (2,889,630 subscribers) Epic Rap Battles of History (12,361,824 subscribers) Smarter Every Day (2,907,163 subscribers)
17 Follower Growth (July Instagram: 385,790 new followers NASA Facebook: 336,965 new Twitter: 203,983 new Twitter: 145,601 new followers NASA Google+: 79,206 new +1 s New Horizons Facebook Page: 29,094
18 President Obama Reaction
19 Political Reactions
20 Other Brand Posts
21 Other Brand Posts
22 Other Brand Posts
23 Other Brand Posts
24 Other Brand Posts
25 Notable Figure Reactions
26 Memes
27 Memes
28 Sad Pluto Memes
29 Text 29
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