I International Golf Conference Caribbean Cayman Islands, 2018
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1 I International Golf Conference Caribbean Cayman Islands, 2018
2 I International Golf Conference Caribbean Administrators and Delegates Cayman Islands, August 2018 DIEGO BUSTOS CEO BE MASS MEDIA PRODUCTIONS TRANSITIONING OUR SPORT INTO THE NEW MEDIA UNIVERSE THOUGH ENGAGING CONTENT
3 THE NEW MEDIA PARADIGM IS... UNLIMITED REAL-TIME ENGAGING CONVERSATIONAL MULTIMEDIA PUBLIC FORUM.
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5 MODERN GOLF S BIGGEST CHALLENGE INSPIRING THE YOUNGER GENERATION TO EMBRACE OUR SPORT.
6 MODERN GOLF S BIGGEST CHALLENGE INSPIRING THE YOUNGER GENERATION TO EMBRACE OUR SPORT.
7 MODERN GOLF S BIGGEST CHALLENGE SOURCE: TECHCONNECTMAGAZINE.COM
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15 FOUNDED OCTOBER 2010 INSTAGRAM ACQUIRED BY FACEBOOK FOR $1B IN 2012 MARKET VALUE TODAY: $100B SOURCE: FACEBOOK.COM #GOODBALLMRZUCKERBERG
16 KYLIE JENNER: INSTAGRAM INFLUENCER ALMOST 21 YEARS OLD NET WORTH $900M +112 MILLION FOLLOWERS 1 POST = $1 MILLION GOFUNDME DONATIONS UP TO AUG04 = $2,153
17 KYLIE JENNER: INSTAGRAM INFLUENCER
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19 Rachel Smith, 2010
20 THE NEW MEDIA PARADIGM IS... UNLIMITED REAL-TIME ENGAGING CONVERSATIONAL MULTIMEDIA PUBLIC FORUM.
21 MODERN GOLF S BIGGEST ALLY NEW MEDIA AND SOCIAL MEDIA
22 SOCIAL MEDIA IS A FREE PUBLIC MARKETING RESEARCH OPPORTUNITY PLATFORM
23 FOLLOWERS GROWTH ON INSTAGRAM K 318K 189K 700K 152K 497K 33K 308K 24K 115K
24 SOCIAL MEDIA HAS MADE IT MUCH EASIER FOR GOLF TO CONNECT WITH A YOUNGER AUDIENCE, WHICH ALSO HAPPENS TO BE ONE OF THE BIGGEST CHALLENGES THE GOLF INDUSTRY IS CURRENTLY FACING.
25
26 SOURCE: THE SUN
27 SOURCE: THE SUN
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29 2.5M WORLDWIDE VIEWS ONLY 83K FOLLOWERS ON TWITTER SOURCE: THE SUN
30 CONSUMER BEHAVIOUR HAS CREATED AUDIENCES FOR NEW KINDS OF CONTENT
31 Discovery and PGA TOUR to create first-of-itskind international golf service June 2018
32 SOURCE: DIGIMARKAGENCY.COM
33 SOURCE: DACGROUP.COM
34 SOURCE: TOTALCABLEBD.COM TRADITIONAL TV
35 SOURCE: TOTALCABLEBD.COM TRADITIONAL TV
36 SOURCE: LYKETIL.COM NEW MEDIA
37 JUSTIN BIEBER DISCOVERED ON YOUTUBE IN NET WORTH: $265M AT AGE 24 SOURCE: YOUTUBE.COM
38 #ALEXFROMTARGET DISCOVERED ON TWITTER IN 2014 OVERNIGHT SENSATION SOURCE: TWITTER.COM
39 #GRUMPYCAT DISCOVERED ON REDDIT AND TWITTER IN 2012 WORLD FAMOUS IN 48 HOURS NET WORTH $100M IN 2 YEARS SOURCE: REDDIT.COM
40 SOURCE: BUSINESSINSIDER.COM
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43 SOURCE: FIVERR.COM
44 SOURCE: MDNUTTPARTNERS.COM
45 SOURCE: 2018 DELOITTE MEDIA AND ENTERTAINMENT INDUSTRY OUTLOOK
46 SOURCE: ITUNES
47 SOURCE: ITUNES
48 SOURCE: DIGITAL 2018 IN THE CARIBBEAN BY HOOTSUITE
49 SOURCE: DIGITAL 2018 IN THE CARIBBEAN BY HOOTSUITE
50 SOURCE: DIGITAL 2018 IN THE CARIBBEAN BY HOOTSUITE
51 SOURCE: DIGITAL 2018 IN THE CARIBBEAN BY HOOTSUITE
52 SOURCE: DIGITAL 2018 IN THE CARIBBEAN BY HOOTSUITE
53 SOURCE: DIGITAL 2018 IN THE CARIBBEAN BY HOOTSUITE
54 SOURCE: DIGITAL 2018 IN THE CARIBBEAN BY HOOTSUITE
55 SOURCE: DIGITAL 2018 IN THE CARIBBEAN BY HOOTSUITE
56
57 SOURCE: JDECAUX.COM
58 SOURCE: SMALLBUSINESS.COM
59 SOURCE: SMALLBUSINESS.COM
60 I am in favour of constantly changing to seek to improve. I want to see a much higher proportion of the spectators at The Open in the under 25 age range and to do that we have to find ways to attract young people to attend and technology will be key to this.
61 SOURCE: TOURISMINDUSTRYBLOG.CO.NZ
62 SOURCE: RITZ CARLTON CAYMAN ISLANDS
63 TRANSITIONING OUR SPORT INTO THE NEW MEDIA UNIVERSE THROUGH ENGAGING CONTENT SELFIE TIME! #caribbeangolf #randa #conference #golf360
64 SOURCE: JORDAN SPIETH INSTAGRAM
65 I International Golf Conference Caribbean Cayman Islands, 2018
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New Horizons #PlutoFlyby
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