Item 10A 1 of 37

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1 MEETING DATE: 9/06/17 PREPARED BY: Christopher Skinnell, Special Counsel via City Attorney s Office Risk Dept. Manager DEPARTMENT: City Attorney CITY MANAGER: Karen Brust SUBJECT: District-Based Elections/composition of Districts- First Public Hearing to receive input from the community regarding composition of districts to be established for district-based elections pursuant to Elections Code Section and Council discussion and direction to staff. RECOMMENDED ACTION: 1. Open the public hearing. 2. Invite members of the public to speak on the issue of how the voting districts should be composed. 3. Close the public hearing when there is no more input from the public and direct staff to forward all public comments to National Demographics Corporation. 4. Provide input on the proposed Communication Plan. 5. Provide direction on the date, time and content of the proposed Public Workshop. FISCAL CONSIDERATIONS: The budget impact involving districting was discussed at the August 30, 2017 with a budgetary adjustment of $150,000. Additional work by the communications consultant is detailed in "Attachment C" at $8,500 which will be absorbed in the current contract. However, if additional communication optional tasks as outlined in the proposal are desired, it will require a budget adjustment and a contract amendment further funding. The cost of a public hearing has been considered in the prior budget adjustment. There is no additional fiscal impact. BACKGROUND: On August 30, 2017, the City Council adopted Resolution declaring the City of Encinitas intent to transition from an at-large Council Member election system to a district-based Council Member election system, outlining specific steps to be undertaken to facilitate the transition and estimating a time frame for action pursuant to Elections Code Section Section requires a minimum of five public hearings in connection with the establishment of electoral districts. Pursuant to subsection 10010(a)(1), the first two public hearings are for the purpose of receiving input from the public regarding the composition of districts for by-district elections of City Item 10A 1 of 37

2 Council. The City is required to hold the first two (2) public hearings over a period of no more than thirty (30) days before any map or maps of the boundaries for the proposed voting districts are drawn. This hearing is the first of two such public hearings. The City published notice of all five Public Hearings required under Section on August 25, Council requested staff to bring back a proposed communication plan for public outreach and information on the project team. ANALYSIS: The purpose of this meeting is to inform the public about the districting process and hear from residents on factors they believe should be taken into consideration when creating the voting districts. Certain legally required criteria apply to the creation of the districts and must be observed. These are: Each council district shall contain a nearly equal population; A districting plan shall be drawn in a manner that complies with the Federal Voting Rights Act and the Equal Protection Clause; and Each council district shall not be drawn with race as the predominate factor in violation of the principles established by the United State Supreme Court in Shaw v. Reno, 509 U.S. 630 (1993). In addition to the mandatory criteria, other factors may be considered. Examples of such factors are found in Elections Code section and in judicial opinions. Some examples are: Council districts may take into consideration communities of interest; Council districts may take into account the boundaries of other jurisdictions within the City to the extent relevant; The territory of council districts should be compact and contiguous; Each council district border should follow visible natural and man-made geographical and topographical features to the extent feasible; Council districts boundaries should be drawn to mitigate geographical or man-made features that divide the City, such as freeways or topological features, to the extent feasible; Each council district shall attempt to avoid head-to-head contests between incumbent Councilmembers insofar as this does not conflict with federal or state law; Each council district should include public facilities to the extent feasible; and Each council district should include commercial interests to the extent feasible. The above criteria are examples only, and not necessarily applicable or appropriate for Encinitas. The public is encouraged to provide input on some or all of these factors, and may also provide input on other criteria not mentioned above, including Encinitas historic communities and the number of districts to be created. The Council will be informed by the public input, but it has discretion to balance criteria and choose to apply some, all, or none of these additional criteria, or may choose to develop alternative criteria that Council believes are applicable to designing a districting plan for the City. The next public hearing to receive and consider further input from the public concerning the composition of voting districts is scheduled for Wednesday, September 20, Public Outreach Plan Participation of Encinitas residents is highly encouraged both in the process of district mapping and public hearings. The City created a website accessible in both English and Spanish that provides information to the public along with options for creating district maps in paper form or by way of an interactive mapping tool Item 10A 2 of 37

3 In addition to the website and mapping tools, a proposed communications plan (Attachment C) details the ways and means of public outreach for Council consideration. This plan outlines media releases, social media posts, website updates, workshops and public hearings coordinated by a predetermined media release schedule. The Communications Consultant, JPW Communications, will be providing media relations, social media coordination and media management within their current contract under the attached proposal. The proposed communication plan is presented for Council consideration and direction to staff. Project Team The project team is made up of the following: Professional Services: Special Counsel - Marguerite Leoni and Chris Skinnell (Law firm of Nielsen Merksamer Parrinello Gross & Leoni) Demographer - Douglas Mark Johnson (National Demographic Corporation) Jenny Windle (JPW Communications) City Attorney Glenn Sabine (Sabine & Morrison) City Staff working on multiple parts: Jim O Grady, (Consultant Project Manager) Jace Schwarm (Risk) Kathy Hollywood (City Clerk) Lois Yum (Staff Communications) Wendy Flynn (Information Technology) David VanPelt (Information Technology, Mapping) Megan Cervantes (Information Technology, Website) Roy Sapau (City Planner) ENVIRONMENTAL CONSIDERATIONS: There are no environmental considerations associated with this agenda report. ATTACHMENTS: Attachment A Presentation Establishment of Districts Attachment B Presentation from National Demographics Corp Attachment C Communication Plan for Public Outreach Item 10A 3 of 37

4 POLITICAL & GOVERNMENT LAW ADVOCACY LITIGATION Attachment A Legal & Policy Criteria Governing Establishment of Districts A Presentation by: Chris Skinnell Nielsen Merksamer Parrinello Gross & Leoni, LLP to the City of Encinitas September 6, Item 10A 4 of 37

5 POLITICAL & GOVERNMENT LAW ADVOCACY LITIGATION Process for Changing Electoral System to Adopt District Elections Item 10A 5 of 37

6 POLITICAL & GOVERNMENT LAW ADVOCACY LITIGATION California Elec. Code If a jurisdiction receives a demand letter alleging a violation of the California Voting Rights Act, the jurisdiction has 45 days to decide whether to adopt a resolution of intention to move to district-based voting, during which the would-be plaintiff cannot file suit. If it adopts such a resolution, would-be plaintiffs cannot file suit for an additional 90 days. Letter received: July 20, 2017 Resolution of Intention adopted: August 30, 2017 The Elections Code requires that at least five public hearings be held during the 90 days: Two initial hearings, no more than 30 days apart, to receive public input. These hearings must take place before any draft maps are drawn. Two additional informational hearings to receive public input on proposed maps. Must take place within a period of 45 days, and cannot commence until draft maps have been published for at least seven days. A final hearing, after which the jurisdiction can vote to adopt a map. If a map is revised at or following a hearing, it shall be published and made available to the public for at least seven days before being adopted Item 10A 6 of 37

7 POLITICAL & GOVERNMENT LAW ADVOCACY LITIGATION Process: Adopted Timeline Activity Timing First Public Hearing on Composition of Districts no maps September 6, 2017 Second Public Hearing on Composition of Districts no maps (w/i 30 days of first) September 20, 2017 Draft Maps and Election Rotation Published (at least 7 days prior to next round of public hearings) September 29, 2017 Two Public Workshops (one A.M. and one P.M.), not required by law September 30, 2017 First Public Hearing on Proposed Maps October 11, 2017 Second Public Hearing on Proposed Maps (w/i 45 days of first) November 8, 2017 Final Public Hearing and Consideration of Ordinance to Adopt Map November 15, 2017 End of 90-day Litigation Hold November 28, 2017 Implement Adopted Districts November 2018/ Item 10A 7 of 37

8 POLITICAL & GOVERNMENT LAW ADVOCACY LITIGATION Process: Election Rotation To be proposed in connection with maps and set by final ordinance. Rotates in over two election cycles. No councilmember s term cut short (see Elec. Code 22000(e)), but When his or her term ends, an incumbent can only run from the new district in which he or she resides, assuming it is up for election Item 10A 8 of 37

9 POLITICAL & GOVERNMENT LAW ADVOCACY LITIGATION Legal Considerations Governing Districting Item 10A 9 of 37

10 POLITICAL & GOVERNMENT LAW ADVOCACY LITIGATION Drawing the Lines Legal Considerations: Population Equality Overriding criterion is total population equality (see Reynolds v. Sims, 377 U.S. 533 (1964); Elec. Code 22000). Unlike congressional districts, local electoral districts do not require perfect equality some deviation acceptable to serve valid governmental interests. Total deviation less than 10% presumptively constitutional. (Caution: the presumption can be overcome!) Total Encinitas Population (2010 Census): 59,518 Ideal in 5-0 Plan: 11,904; Ideal in 4-1 Plan: 14,880 Redistricting in Item 10A 10 of 37

11 POLITICAL & GOVERNMENT LAW ADVOCACY LITIGATION Drawing the Lines Legal Considerations: Federal VRA Section 2 of the federal Voting Rights Act prohibits electoral systems (including district plans), which dilute racial and language minority voting rights by denying them an equal opportunity to nominate and elect candidates of their choice. Language minorities are specifically defined in federal law: to mean persons of American Indian, Asian American, Alaskan Natives or Spanish heritage. CVRA expressly adopts the definition of language minority. Creation of minority districts required only if the minority group can form the majority in a single member district that otherwise complies with the law. Bartlett v. Strickland, 556 U.S. 1 (2009). California Voting Rights Act is silent with respect to the shape of electoral districts, so long as they are used Item 10A 11 of 37

12 POLITICAL & GOVERNMENT LAW ADVOCACY LITIGATION Voting Rights Act: Cracking District 1 Minority Voters Minority Voters District 4 District 2 District Item 10A 12 of 37

13 POLITICAL & GOVERNMENT LAW ADVOCACY LITIGATION Voting Rights Act: Packing District 1 District 4 Minority Voters Minority Voters District 2 District Item 10A 13 of 37

14 POLITICAL & GOVERNMENT LAW ADVOCACY LITIGATION Drawing the Lines Legal Considerations: No Gerrymandering The Fourteenth Amendment restricts the use of race as the predominant criterion in drawing districts and the subordination of other considerations. Shaw v. Reno, 509 U.S. 630 (1993); Miller v. Johnson, 515 U.S. 900 (1995). Looks matter! Bizarrely shaped electoral districts can be evidence that racial considerations predominate. (See next slide, NC CD 12 stretched 160 miles across the central part of the State, for part of its length no wider than the freeway right-of-way.) But bizarre shape is not required for racial considerations to predominate. Fourteenth Amendment does not, however, prohibit all consideration of race in redistricting. Easley v. Cromartie, 532 U.S. 234 (2001). Focus on communities of interest Item 10A 14 of 37

15 POLITICAL & GOVERNMENT LAW ADVOCACY LITIGATION Drawing the Lines Legal Considerations: No Gerrymandering Item 10A 15 of 37

16 POLITICAL & GOVERNMENT LAW ADVOCACY LITIGATION Legal Considerations: Other Permissible Criteria Topography. Geography. Cohesiveness, contiguity, compactness and integrity of territory. Communities of interest. Old Encinitas, New Encinitas, Olivenhain, Leucadia, Cardiff-by-the-Sea See Elec. Code Item 10A 16 of 37

17 POLITICAL & GOVERNMENT LAW ADVOCACY LITIGATION Legal Considerations: Other Criteria Approved by Courts Preventing head-to-head contests between incumbents, to the extent reasonably possible. Respecting the boundaries of political subdivisions (e.g., school attendance areas, city boundaries, etc.). Use of whole census geography (e.g., census blocks). Other non-discriminatory, evenly applied criteria (e.g., location of school facilities, planned development). Political considerations are inevitable Item 10A 17 of 37

18 POLITICAL & GOVERNMENT LAW ADVOCACY LITIGATION Questions? Item 10A 18 of 37

19 Attachment B September 6, 2017 City of Encinitas 2017 Districting Justin Levitt, Vice-President Douglas Johnson, President National Demographics Corporation (NDC) Item 10A 19 of 37

20 CVRA Background 2 Switched (or switching) as a result of CVRA: At least 150 school districts 28 Community College Districts 60+ cities 1 County Board of Supervisors 8 water and other special districts. Key decisions & settlements Only Palmdale has gone to trial on the merits (the city lost) Key settlements: Palmdale: $4.7 million Modesto: $3 million Highland: $1.3 million Anaheim: $1.1 million Whittier: $1 million Santa Barbara: $600,000 Tulare Hospital: $500,000 Merced City: $42,000 Placentia: $20, Item 10A 20 of 37 September 6, 2017

21 Proposed Timeline 3 Date September 6 September 20 TBD No later than October 4 October 11 November 8 November 15 Nov Nov Event 1 st hearing: gather public input on the composition of districts 2 nd hearing: gather public input on the composition of districts Community Forum Draft maps released 3 rd hearing: public input on draft maps and election sequencing 4 th hearing: public input on draft maps and election sequencing Vote to introduce ordinance. Final hearing: public input on draft maps and election sequencing Final vote to adopt district map ordinance First by-district election in one district First by-district elections in remaining three districts Item 10A 21 of 37 September 6, 2017

22 4 San Diego County is a Focus of Change Encinitas and Poway have started the change process since this map was made in May Item 10A 22 of 37 September 6, 2017

23 Traditional Districting Criteria 5 Federal Laws Traditional Criteria Equal Population Federal Voting Rights Act No Racial Gerrymandering Communities of interest Compact Contiguous Visible (Natural & man-made) boundaries Respect for voters wishes and continuity in office Planned future growth Item 10A 23 of 37 September 6, 2017

24 6 Demographic Summary Each of the districts will need about 14,880 people for a 4-district map, or 11,904 with 5-districts. Race/Ethnic Profile Count Percent ACS Profile Count Percent Total Population 59,518 ACS Total Population 62,362 5% Latino 8,138 14% Age ,149 23% NH White 46,881 79% Age ,409 54% NH Black/African-American 448 1% Age ,805 24% NH Native American 364 1% NH Asian-American 3,122 5% Immigrant 7,948 13% NH Pacific Islander 148 0% Naturalized (pct of total immigrants) 4,333 55% NH Other 237 0% Age 5+ 58,300 NH Multi-Race 180 0% Speak English at home 48,815 84% Voting Age Population total 47,233 Speak Spanish at home 5,438 9% VAP Latino 5,804 12% Speak an Asian language at home 1,500 3% VAP NH White 38,155 81% Speak other language at home 2,547 4% VAP NH Black/African-American 334 1% Speak English only "well" or less 3,427 6% VAP NH Native American 290 1% Age ,208 VAP NH Asian-American 2,259 5% Age 25+, no HS degree 2,434 5% VAP NH Pacific Islander 116 0% Age 25+, HS degree (only) 15,992 35% VAP NH Other 155 0% Age 25+, bachelor degree (only) 15,636 35% VAP NH Multi-Race 120 0% Age 25+, graduate degree (only) 11,145 25% Citizen VAP total 45,924 Households 23,782 CVAP Latino 3,908 9% Child under 18 in Household 6,574 28% CVAP NH White 38,669 84% Income $0-25k 3,646 15% CVAP NH African-American 361 1% Income $25-50k 3,039 13% CVAP NH Asian & Pacific Islander 2,486 5% Income $50-75k 3,161 13% CVAP Other 500 1% Income $75-200k 9,936 42% Voter Registration (Nov. 2014) 38,681 Income $200k+ 4,000 17% Latino Reg 2,769 7% Housing units 25,810 Asian-Surnamed Reg % Single-Family 19,675 76% Filipino-Surnamed Reg % Multi-Family 6,135 24% Est. NH White Reg. 34,255 89% Vacant 2,028 8% Est. African-Amer. Reg 209 1% Occupied 23,782 92% All of these data Democratic Reg. 13,533 35% Rented 8,980 38% Republican Reg. 12,431 32% Owned 14,802 62% categories can be Other/No Party Reg. 12,717 33% Voters Casting Ballots (Nov. 2014) 20,114 52% Voters Casting Ballots (Nov. 2012) 32,190 82% mapped. Latino voters 1,021 5% Latino voters 2,101 7% Asian-Surnamed voters 473 2% Asian-Surnamed voters 768 2% Filipino-Surnamed voters 63 0% Filipino-Surnamed voters 117 0% Est. NH White voters 18,285 91% Est. NH White voters 28,909 90% Est. African-Amer. Reg 109 1% Est. African-Amer. Reg 176 1% September 6, 2017 Democratic voters 7,716 38% Republican voters Item 10A7,137 35% Other/No Party voters 5,261 26% 24 of 37

25 Demographics by Community 7 Voter Turnout (Nov 2012) Encinitas Demographics by Community % Latino 7% 6% 6% 9% 4% 7% % Asian-Surnamed 2% 3% 3% 2% 2% 2% % Filipino-Surnamed 1% 0% 0% 0% 0% 0% % Spanish-Surnamed 6% 6% 5% 8% 3% 6% % NH White est. 90% 88% 90% 89% 93% 90% District Cardiff-By- The-Sea Leucadia New Encinitas Old Encinitas Olivenhai n Total Ideal Total Pop 10,951 12,828 17,058 13,143 5,538 59,518 11,904 14,880 Deviation from ideal Deviation from ideal , ,052 5,154 2,178 1,239-1,737-6,366-9,342 % Deviation % Deviation -8.00% % 7.77% % 43.30% 14.64% 10.41% % % % 0.00% 0.00% % Hisp 12% 14% 12% 20% 6% 14% Total Pop % NH White 81% 79% 80% 73% 86% 79% % NH Black 1% 1% 1% 1% 1% 1% % Asian-American 4% 5% 7% 4% 5% 5% Total 8,947 10,254 13,235 10,767 4,030 47,233 % Hisp 11% 13% 10% 18% 6% 12% Voting Age % NH White 83% 80% 82% 76% 88% 81% Pop % NH Black 0% 1% 1% 1% 1% 1% % Asian-American 4% 5% 6% 4% 5% 5% Total 9,423 9,909 12,726 10,018 3,848 45,924 Citizen % Hisp 7% 7% 9% 12% 3% 9% Voting Age % NH White 87% 85% 84% 81% 87% 84% Pop % NH Black 1% 0% 1% 0% 1% 1% % Asian/Pac.Isl. 3% 7% 6% 6% 7% 5% Total 7,298 8,278 11,637 7,604 3,864 38,681 % Latino est. 7% 7% 7% 10% 4% 7% Voter % Asian-Surnamed 2% 3% 3% 2% 3% 2% Registration % Filipino-Surnamed 1% 0% 0% 1% 0% 0% (Nov 2014) % Spanish-Surnamed 6% 6% 6% 9% 4% 6% % NH White est. 90% 86% 90% 86% 93% 89% % NH Black 1% 1% 1% 0% 0% 1% Total 3,679 4,173 6,499 3,573 2,191 20,114 % Latino 5% 4% 5% 7% 3% 5% Voter % Asian-Surnamed 2% 2% 2% 2% 3% 2% Turnout % Filipino-Surnamed 1% 0% 0% 0% 0% 0% (Nov 2014) % Spanish-Surnamed 5% 4% 4% 6% 3% 5% % NH White est. 91% 89% 92% 89% 93% 91% % NH Black 1% 1% 1% 0% 0% 1% Total 6,116 6,701 9,867 6,248 3,257 32,190 District Cardiff-By- The-Sea Leucadia New Encinitas Old Encinitas Olivenhain Total ACS Pop. Est. Total 12,454 13,203 17,363 13,530 5,812 62,362 age % 19% 24% 21% 31% 23% Age age % 53% 50% 58% 49% 54% age60plus 22% 27% 25% 21% 20% 24% Immigration immigrants 8% 14% 13% 14% 14% 13% naturalized 54% 61% 53% 50% 55% 55% english 90% 84% 82% 80% 82% 84% Language spanish 6% 8% 10% 13% 9% 9% spoken at home asian-lang 1% 3% 3% 2% 3% 3% other lang 3% 5% 5% 4% 6% 4% Language Speaks Eng. "Less than Fluency Very Well" 3% 4% 7% 9% 6% 6% Education (among those age 25+) Child in Household Work (percent of pop age 16+) Household Income Housing Stats hs-grad 35% 34% 36% 37% 37% 35% bachelor 38% 36% 33% 33% 33% 35% graduatedegree 23% 26% 26% 23% 25% 25% child-under18 27% 21% 32% 25% 41% 28% employed 66% 55% 61% 63% 56% 61% Commute on Public Transit 1% 3% 2% 1% 1% 2% income 0-25k 15% 19% 13% 16% 13% 15% income 25-50k 12% 14% 12% 15% 10% 13% income 50-75k 12% 15% 13% 14% 12% 13% income k 41% 37% 47% 41% 39% 42% income 200k-plus 21% 16% 15% 14% 25% 17% single family 76% 72% 86% 66% 81% 76% multi-family 24% 28% 14% 34% 19% 24% vacant 7% 13% 4% 9% 8% 8% occupied 93% 87% 96% 91% 92% 92% rented 42% 43% 25% 49% 27% 38% owned 58% 57% 75% 51% 73% 62% % NH Black est. 1% 1% 1% 0% 0% 1% Item 10A 25 of 37 September 6, 2017

26 Latino Percent of Total Citizens of Voting Age Population (CVAP) 8 CVAP is used as the primary measure of voting strength of a protected class population. District borders should not divide a heavily protected class neighborhood in a way that dilutes their voting strength. August 31, Item 10A 26 of 37 September 6, 2017

27 Asian-American Percent of Total Citizens of Voting Age Population (CVAP) 9 As with Latinos, there are scattered Census Blocks that are slightly more Asian-American, but no neighborhood or other geographic concentration Item 10A 27 of 37 September 6, 2017

28 Renters 10 Map shows the percentage of households occupied by renters. Data shown at Census Tract level of geography (shown with brown lines on map) Item 10A 28 of 37 September 6, 2017

29 College Graduates 11 Map shows the percentage of residents age 25 and over who are college graduates. Data shown at Census Tract level of geography (shown with brown lines on map) Item 10A 29 of 37 September 6, 2017

30 Income over $75,000 per year 12 Map shows the percentage of households with total household income over $75,000 per year. Data shown at Census Tract level of geography (shown with brown lines on map) Item 10A 30 of 37 September 6, 2017

31 Defining Communities of Interest 13 1 st Question: what is your neighborhood or community of interest? A Community of Interest is generally defined as a neighborhood or community of shared interests, views, problems, or characteristics. Possible community feature/boundary definitions include: School attendance areas Natural neighborhood dividing lines, such as highway or major roads, rivers, canals, and/or hills Areas around parks and other neighborhood landmarks Common issues, neighborhood activities, or legislative/election concerns Shared demographic characteristics Such as similar levels of income, education, or linguistic isolation 2 nd Question: Does a Community of Interest want to be united in one district, or to be divided to have a voice in multiple elections? Item 10A 31 of 37 September 6, 2017

32 Map-Drawing Tools Coming Soon! 14 Use the paper map, the Excel kit, the online tool, or any other map Draw your neighborhood; draw the district you want for your area; or draw an entire citywide map Poway versions shown. Encinitas versions coming soon! Item 10A 32 of 37 September 6, 2017

33 Public Hearing & Discussion Identify key communities of interest 2. Discuss whether each community should be kept together in one zone or have multiple representatives Item 10A 33 of 37 September 6, 2017

34 Attachment C Communication Plan for Public Outreach District Based Elections Item 10A 34 of 37

35 City of Encinitas Districting Public Outreach Plan - City Staff Responsible Department Task 1. Craft master narrative and key message platform Prepare first draft of narrative and key messages with proof points Review with staff; edit as necessary; circulate to council/staff Task 2. Media Relations Work with consultant for coordination of news releases at key intervals during process (estimate 5 releases) Task 3. Owned Media Messaging Create ConstantContact list (that will be created for individuals interested in districting information) at key project intervals Create eblast template and write/coordinate mailings at key intervals (estimate 6) Task 4. Social Media Coordination Draft social media posts to be used at key intervals during project Coordinate posting (including boosting) of the districting announcement and subsequent workshop notices on Facebook, Nextdoor, and Twitter Task 5. Website Updates Create web page on city site to manage information in English and Spanish Update City news page Legal notices Mapping tools on web page Task 6. Public Workshops (2 total) Hold two public works - one in the morning and one in the afternoon on a Saturday Provide a contact for any inquiries for workshops and districting related questions Attend event to provide on-site coordination Task 7. Public Hearings (5 total) Hold five public hearings Attend hearings to provide on-site coordination Task 8. Spanish Translation Services Create webpage to have Spanish translation capability Task 9. Other Services Provide paper mapping resources at several City locations Project Manager, City Clerk, and Staff- Communications Project Manager, City Clerk, and Staff - Communications Staff - Communications Staff- Communications Staff- Communications Staff- Communications Staff - Communications IT Department, Project Manager, and Staff - Communications IT Department and Staff - Communications City Clerk Demographer, IT Department, and Project Manager Team and Project Manager Project Manager and Staff - Communications Team Consultants, Project Manager, and Staff - Communications Team IT Department IT Department, Project Manager, and Staff - Communications Item 10A 35 of 37

36 MEDIA RELEASE AND SOCIAL MEDIA SCHEDULE FOR ENCINITAS DISTRICTING INFORMATION Goal: Recommended to send out news release and e-newsletter one week prior to each hearing and social posts two to three times a week (possible dates of one week before, two days before and day of reminder for each hearing). Public Hearing #1 Wednesday, September 6 Issue news release and e-newsletter Friday, September 1 Friday, September 1 Post on Social Media Tuesday, September 5 Wednesday, September 6 Public Hearing #2 Wednesday, September 20 Issue news release and e-newsletter Wednesday, September 13 Wednesday, September 13 Post on Social Media Monday, September 18 Wednesday, September 20 Public Hearing #3 Wednesday, October 11 Issue news release and e-newsletter Wednesday, October 4 Wednesday, October 4 Post on Social Media Monday, October 9 Wednesday, October 11 Public Hearing #4 Wednesday, November 8 Issue news release and e-newsletter Wednesday, November 1 Wednesday, November 1 Post on Social Media Monday, November 6 Wednesday, November 8 Public Hearing #5 Wednesday, November 15 Issue news release and e-newsletter Thursday, November 9 Thursday, November 9 Post on Social Media Monday, November 13 Wednesday, November 15 Public Workshop TBD Issue news release and e-newsletter TBD after date set Post on Social Media TBD after date set Item 10A 36 of 37

37 City of Encinitas Districting Public Outreach Plan - Consultant (JPW Communications) JPW Hours Hourly Rate Labor Cost OoP Costs Total Labor and OoPC Task 1. Media Relations 22 $ 150 $3,300 $0 $3,300 Research, write and distribute news releases at key intervals during process (estimate 5 releases) 15 Pitch article to up to four (4) media sources 4 Offer media briefings to reporters 3 Task 2. Social Media Coordination 13 $ 150 $1,950 $250 $2,200 Draft social media deck to be used at key intervals during project 10 Coordinate posting with staff/agencyeta (including boosting) 3 $250 Task 3. Team Support and Project Management 20 $ 150 $3,000 $0 $3,000 Regular team correspondence and strategic counsel 15 JPW team management and budget control 5 GRAND TOTAL 55 $ 150 $8,250 $ 250 $8,500 Communication costs up to $8,500 are assumed under existing contract-no additional budget allocation needed Optional Task Task 4. Collaterals 80 $ 150 $12,000 $22,500 $34,500 Fact sheet (content, design, translation, prepare files to print; print 1,000 copies for public meetings) 20 Direct mail postcard for two workshops (content, design, translation, prepare files to print, print and mail) 15 $20,000 Signage (content, design, produce) - up to three signs with maps 20 $2,500 Districting maps (create, produce for print and web, edit as needed) 15 Contingency for additional collaterals TBD Item 10A 37 of 37