October 15 l Monday. INAUGURATION OF 12 th EXPOSHOPPING EXPOSHOPPING CLOSING. Brad Hutensky ICSC Chairman Connecticut, USA

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1 October 15 l Monday 6:00pm l 7:00pm WELCOME DRINK 7:00pm l 7:30pm INAUGURATION OF 12 th EXPOSHOPPING 7:30pm l 8:15pm OPENING CEREMONY Isabel Magalhães of Advisory Board Abrasce Brad Hutensky ICSC Chairman Connecticut, USA 8:15pm l 9:00pm 2012 ABRASCE AWARDS 9:00pm l 9:05pm FINAL WORDS 11:00pm EXPOSHOPPING CLOSING

2 October 16 Tuesday 8:00am REGISTRATION 8:30am l 10:00pm EXPOSHOPPING 9:00am l 9:30am OPENING Luiz Fernando Pinto Veiga Abrasce São Paulo, Brazil Michael Kercheval ICSC New York, USA 9:30am l 10:30am EMERGING MARKETS AND INVESTMENT PERSPECTIVES Sam Zell will discuss how global economic uncertainty is affecting investments in emerging markets, his opinions about Brazil and his investment perspectives in Latin America. Sam Zell Equity Group Investments Chairman 10:30am l 10:45am 10:45am l noon OVERVIEW OF BRAZIL: PRESENT & FUTURE Fernando Henrique Cardoso Former of the Republic of Brazil

3 Noon l 1:00pm PANEL: STORE OWNERS Mediator Henrique Falzoni Associate Director Enplanta 1:00pm l 2:00pm LUNCH 2:00pm l 2:45pm SOCIAL NETWORKS AND DIGITAL INNOVATION APPLIED TO MALL BUSINESS Community, participation and sharing are the premises of this new era. Collaborative processes, which are strongly present in social media, change society in many ways, making ideas more important than products. The global economy is in transition: the information era is ending and the era of creativity begins. It is the spirit of innovation. And to be ahead in this new market, the shopping center industry now needs to innovate and work with the imagination of consumers, trying to anticipate their wishes. Capitalism is reinventing itself, highlighting a new form of collectivism. Gil Giardelli Gaia Creative 2:45pm l 3:30pm MALL INDUSTRY: OPPORTUNITIES AND CHALLENGES In the last 10 years, the mall industry has been growing at a rapid pace in Brazil. Classes A and B are still the predominant classes of mall customers, but the potential lies in the expansion of the emerging middle class. The domestic mall industry has been strengthening its strategy to address this new mass of consumers. In those segments where ROI is a little slow, one of the biggest challenges of the sector is to maintain acceleration without the current economic scenarios affecting investors' performance. Carlos Medeiros CEO BRMalls

4 3:30pm l 4:00pm 4:00pm l 4:45pm CONSUMER HABITS IN THE NEXT 10 YEARS Present opportunities in the mall industry with the growth of classes C, B and A. Main consumer trends in Brazil and how the Brazilian consumer will distribute his/her income insofar as s/he has real gains. Dr. Alberto Carlos de Almeida Associate Director Instituto Análise 4:45pm l 5:30pm FREEDOM & INITIATIVE Reflections on the concept and the importance of ethics, morality, moralism, the highest good and happiness will be discussed in the context of personal life and work. Also to be discussed is the dynamics of happiness, taking into account that the world is in a state of flow and we are undergoing constant changes. Clóvis de Barros Filho USP / Espaço Ética October 17 Wednesday 8:30am l 10:00pm EXPOSHOPPING 9:00am l 9:45am BRAZIL'S MOMENT: ECONOMY & SOCIETY The lecture will address Brazil's current economic and social moment in the light of the global economy and especially the prospects for income and employment growth, the appearance of the so-called "new middle class" and the demographic dividend. Eduardo Giannetti Economist and Social Scientist

5 9:45am l 10:30am PANEL: VIEWS OF LATIN AMERICA Mediator Paulo Stewart Saphyr Panelists Jorge Lizan Vice ICSC Gonzalo Ansola Peruvian Association of Shopping Centers (ACCEP) David Toledo General Manager Centro Comercial Unico Capitol S.A 10:30am l 11:00am 11:00am l 11:45am UPP, A PATH TOWARDS PEACE José Mariano Beltrame Secretary of Public Security of the State of Rio de Janeiro 11:45am l 12:30pm PANEL TO BE CONFIRMED 12:30pm l 1:30pm LUNCH 1:30pm l 2:15pm PANEL: EXCELLENCE IN MALL SERVICES Mediator Prof. Ricardo Machado Insper

6 Panelists Longino Morawski Superintendent Director Harley-Davidson Brazil Samuel Seibel Livraria da Vila Charles Krell Vice of Operations IESC 2:15pm l 3:00pm NEUROBRANDING - THE INFLUENCE OF THE UNCONSCIOUS MIND ON CONSUMER RELATIONS The evolution of behavioral sciences is happening more quickly than ever and this makes this a very interesting moment for all those who are interested in the functioning of the mind. These advances lead us to a new perspective in relation to Strategic Marketing & Branding the marketing of the 21 st century. Our mission is to better understand how mind, brain, body and society operate and decode these kinds of learning in order to help our clients create "Brand Icons" that improve the client's emotional experience with the brand and enable long-term success. Fabrizio Spinelli CEO - Resulta Global 3:00pm l 3:30pm 3:30pm l 4:15pm PANEL: PUBLICITY & MALL - 45 YEARS IN 45 MINUTES Mall publicity was always outstanding. In this dynamic and engaging session, the 45 campaigns with more consumers' votes will be presented in a contest to elect the most memorable commercials of all time. A committee will indicate the finalists and the public will choose the winners, who will receive a commemorative plaque. After watching the films, a panel with businesspeople from the industry will discuss the trends in marketing communications in Brazil. and Mediator Luiz Alberto Marinho Business Partner GS&BW

7 Panelists Armando Strozenberg Euro RSCG Jussara Nova Raris Superintendent - Barra Shopping 4:15pm l 5:00pm CLOSING LECTURE Roberto Medina Businessman and Rock in Rio Program subject to change