TAXING SUGAR SWEETENED BEVERAGES LESSONS LEARNED FROM OAKLAND

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1 TAXING SUGAR SWEETENED BEVERAGES LESSONS LEARNED FROM OAKLAND

2 FRAMING SUCCESSFUL PUBLIC POLICY ACTION Scientific Evidence/Data Political Will/Public Support Social Infrastructure/ Systems in Place

3 SCIENTIFIC EVIDENCE/DATA Scientific Evidence/Data Political Will/Public Support Social Infrastructure/ Systems in Place

4 SCIENTIFIC EVIDENCE - DATA/RESEARCH INCREASE IN OBESITY/DIABETES RATES HEALTH STATUS REPORTS: SSB CONSUMPTION/FOOD ACCESS HEALTH AND ECONOMIC EFFECTS OF OBESITY IN AC AC DENTAL STRATEGIC PLAN LUSTIG, BIBBINS-DOMINGO STUDIES (UCSF) SSB TAX IMPACT STUDIES BERKELEY, MEXICO

5 APRIL 22, 2015 A DOSE-RESPONSE STUDY OF CONSUMING HIGH-FRUCTOSE CORN SYRUP SWEETENED BEVERAGES ON LIPID/LIPOPROTEIN RISK FACTORS FOR CARDIOVASCULAR DISEASE IN YOUNG ADULTS KIMBER L STANHOPE, VALENTINA MEDICI, ANDREW A BREMER, VIVIEN LEE, HAZEL D LAM, MARINELLE V NUNEZ, GUOXIA X CHEN, NANCY L KEIM, PETER J HAVEL

6 MARCH 2015 ADDED FRUCTOSE: A PRINCIPAL DRIVER OF TYPE 2 DIABETES MELLITUS AND ITS CONSEQUENCES JJ DINICOLANTONIO, JH O KEEFE, SC LUCAN

7 RECENT DENTAL STUDIES SUGAR-SWEETENED BEVERAGES AND DENTAL CARIES IN ADULTS: A 4-YEAR PROSPECTIVE STUDY. BERNABE E, ET AL. J DENT 2014 ADULTS DRINKING 1-2 AND 3+ SSB DAILY HAD, RESPECTIVELY, 31% AND 33% GREATER DMFT INCREMENTS THE ASSOCIATION BETWEEN SUGAR-SWEETENED BEVERAGES AND DENTAL CARIES AMONG THIRD- GRADE STUDENTS IN GEORGIA. WILDER J. ET AL. J. PUB HEALTH DENT 2016 CARIES EXPERIENCE INCREASED 22 PERCENT FOR EVERY ADDITIONAL REPORTED SERVING OF SSB CONSUMED PER DAY. A REAPPRAISAL OF THE QUANTITATIVE RELATIONSHIP BETWEEN SUGAR INTAKE AND DENTAL CARIES: THE NEED FOR NEW CRITERIA FOR DEVELOPING GOALS FOR SUGAR. INTAKE SHEIHAM A BMC PUB HEALTH 2014 ROBUST RELATIONSHIP OF CARIES TO SUGAR INTAKE FROM 0%E TO 10%E SUGAR. IMPLY THAT PUBLIC HEALTH GOALS NEED TO SET SUGAR INTAKES IDEALLY <3%E WITH <5%E..

8 SOCIAL INFRASTRUCTURE/SYSTEMS Scientific Evidence/Data Political Will/Public Support Social infrastructure/ Systems in Place

9 SOCIAL INFRASTRUCTURE/PROGRAMS RETHINK YOUR DRINK SCHOOLS SODA FREE SUMMER CAMPAIGN FOOD STAMPS NYC WIC AC DENTAL SOCIETY

10 POLITICAL WILL Scientific evidence/data Political Will/Public Support Social Infrastructure/ Systems in Place

11 POLITICAL WILL ALAMEDA COUNTY PUBLIC HEALTH COMMISSION POLICY RECOMMENDATIONS BERKELEY AND MEXICO SUCCESS ID CHARISMATIC ELECTED LEADERS /CHAMPIONS EARLY ENDORSERS/OAKLAND CITY COUNCIL POLITICAL STRATEGIST

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14 PHASES OF A POLITICAL CAMPAIGN ISSUE IDENTIFICATION AND FRAMING LEADERSHIP IDENTIFICATION COALITION BUILDING ENDORSEMENT GATHERING FUNDRAISING MEASURE EDUCATION AND VISIBILITY VOTER CONTACT CANVASSING, PHONING, SOCIAL MEDIA GOTV

15 BUILDING THE MOVEMENT ENDORSEMENT PHASE COALITION BUILDING FUNDRAISING- INDIVIDUAL, ORGANIZATIONS, PHILANTHROPY

16 ENDORSEMENTS POLITICAL LEADERS COMMUNITY GROUPS HEALTH ORGANIZATIONS BUSINESSES AND LABOR INDIVIDUALS

17 COALITION BUILDING STEERING COMMITTEE CITY COUNCIL LEADERSHIP CO-CHAIRS POLITICAL CONSULTANT KEY STAKEHOLDERS: AHA, OCO, PHI, ACDS, SUBCOMMITTEES COMMUNICATIONS FUNDRAISING OUTREACH

18 FUNDRAISING -- $$$$$$$ HOUSE PARTIES BROWN SUGAR KITCHEN FUNDRAISER CHEZ PANISSE DINNER INDIVIDUAL VIA OUTREACH EVENTS AND WEBSITE ORGANIZATIONAL SOLICITATIONS E.G. CDA, AHA, MAJOR DONORS- E.G. ACTION NOW INITIATIVE, BLOOMBERG PAID FUNDRAISER

19 GROUND GAME TO PASS MEASURE HH MEASURE EDUCATION AND VISIBILITY: PRESS CONFERENCES AND OTHER MEDIA COMMUNITY EVENTS, FARMERS MARKETS, PRESENTATIONS VOTER CONTACT CANVASSING, PHONING, SOCIAL MEDIA GOTV

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24 PAID MEDIA MAILERS TV AND RADIO COMMERCIALS FACEBOOK ADS AND POST BOOSTINGS OTHER SOCIAL MEDIA ADS- PANDORA, INSTAGRAM, WEB BROWSING

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28 QUESTIONS