Podcasting-Sharing Success Stories, Showing Our Value

Transcription

1 Podcasting-Sharing Success Stories, Showing Our Value Ken White, Ph.D. Associate Dean, MBA & Executive Programs College of William & Mary Raymond A Mason School of Business

2 The William & Mary Story 1) Wow! So Many Leaders & Professionals Visit Us We Should Capture & Share Their Thoughts 2

3 The William & Mary Story 2) We Need to Constantly Build the Brand Reach Prospective Students Promote our Degree & Non Degree Programs 3

4 Our Visitors? Video Their In-Class Presentations Produce Hot Topic Talking Heads Record Short Video Interviews Write Q&A Pieces for the Website Write a Top Three for the Website 4

5 We Came Up With 5

6 What Do We Need? Determine our Target Audience A Theme or a Direction for the Podcast---The Point Determine the Frequency of Posting A Good Place to Record Interviews Promotion Plan Solid Goals & Structure 6

7 What Do We Need? Equipment Help Editing the Podcast Episodes Someone to Help Us with I-Tunes Overall Guidance in Podcasting A Budget A Host, Writer & Producer Many Really Interesting Guests A Name & Logo 7

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9 Leadership & Business The podcast that brings you the latest and best thinking from today s business leaders from around the world. We share the strategies, tactics and information that can make you a more effective leader, communicator and professional. 9

10 Securing Guests They are Recommended by our Friends Faculty, Staff and Development & Alumni Relations They re Part of a Student-Led Special Event PR Pros & Agents Pitch Guests Alumni & Non-Alumni 10

11 Once a Guest Confirms Send a Pre-Podcast Guest Summary Document Have a Very Short Pre-Podcast Conversation Re-Confirm the Time of the Interview Meet & Record a 15 Minute Conversation Write & Record the Intro & Outro Edit & Post the Episode 11

12 Guests & Topics Robbie Bach, CEO, Xbox Dave Cote, CEO, Honeywell Kim Lopdrup, CEO, Red Lobster Bill Crawford, CEO, United Bank Nicolas Boel, CEO, Solvay Ed Coleman, CEO, Gateway & Unisys Alan Miller, CEO, United Health Services Matt Williams, CEO, The Martin Agency Tim Murray, CEO, Aluminium Bahrain 12

13 Guests & Topics Elizabeth Nieto, MetLife / Diversity & Inclusion Jennifer DiMotta, Blue Mercury / Marketing Keith Sullivan, Coolsculpting / Launching New Products Skye Moret, Periscopic / Data Visualization Cindy Davis, ABC-Disney / The Audience Donna McDermott, FedEx, Brand Mgmt Kelly Crace, W&M / Dealing with Stress Becca Marcus, W&M / Mindfulness 13

14 Results Approaching 90 Episodes & 500,000 Downloads Generating Business for Executive Education Unit Using it to Recruit and Attract New Students Connecting Students with Business Leaders Building Culture Relevant E-Newsletter, Website & Classroom Content Positions the School as a Thought Leader Has Developed & Strengthened Corporate Relations Strengthened Alumni Relations 14

15 What You ll Need Face-to-Face Equipment Needs Digital Audio Recorder Two Microphones Two Microphone Stands Studio Editor Host 15

16 What You ll Need Remote Interview Needs Laptop Microphone with USB Connection Audio Service: Zoom, Zencaster, etc. Editing Software and an Editor Host 16

17 Low Budget Cost Face-to-Face/Housed on the Website Equipment & Software= $300 (Plus Human Resources, Time & Effort) 17

18 Higher Budget / Higher Reach Housed on a Server/ i-tunes/notes Outsource Editing, Posting, Equipment & Podcast Program= $4,000 annually 18

19 Benefits Great Way to Connect with Leaders & Experts Provides Guests with a Valuable Takeaway Positions the School as a Thought Leader Ties Business to the Business School Positions the School as Cutting Edge Provides Relevant Content to Prospects & Others Fun 19

20 Leadership & Business 20