BARRETT, THE HONORS COLLEGE ARIZONA STATE UNIVERSITY TEMPE, ARIZONA

Transcription

1 Valley Publicity Summit SATURDAY, SEPT. 17, 2016 BARRETT, THE HONORS COLLEGE ARIZONA STATE UNIVERSITY TEMPE, ARIZONA

2 WELCOME This event successfully defies the stereotype that media people and public relations people can t get along. At the Valley Publicity Summit, connections are made, explanations given, networking takes place. During and after the Summit, journalists maintain their vital roles as independent makers of decisions regarding coverage, but do so having informed PR practitioners of their story-pitch policies and preferences and those of the media outlets where they work. Likewise, PR professionals come away with deeper understanding of the challenges media professionals face and the frameworks in which they respond best to story pitches or decline them. Feel feel to post to social media during the event using the hashtag #pubsum16. 2

3 SCHEDULE 8 a.m. ARRIVAL Continental breakfast The Refectory 8:45 a.m. WELCOME Mark Scarp, chair, Valley Publicity Summit Committee; public relations/communications manager, Heard Museum; and Valley of the Sun SPJ chapter past president 9 a.m. PANEL DISCUSSION Nine journalists talk about pitches they love (and hate) Moderator: Scott Davis, public information officer, Maricopa County Justice Courts; former assignment editor, KTVK-TV (Channel 3) and KPHO-TV (Channel 5) 10:15 a.m. BREAK Networking 10:30 a.m. SPEED-PITCHING Join media members in the area just outside The Refectory. See list of media representatives. 1 p.m. EVENT ENDS 3

4 SPEED PITCHING MEDIA MEMBERS INCLUDE: AZ Big Media -- Jesse Millard, digital editor Arizona Contractor & Community magazine -- Douglas Towne, editor Arizona Health & Living magazine -- Michelle Talsma Everson, editor The Arizona Republic/azcentral.com -- Jennifer McClellan, food writer The Arizona Republic/azcentral.com -- Richard Ruelas, features reporter Downtown Phoenix Journal -- Catrina Kahler, editor East Valley Tribune -- Ralph Zubiate, executive editor frontdoors.com -- Julia Patrick, publisher Independent NewsMedia Inc. -- Melissa Fittro, reporter KJZZ-FM -- Casey Kuhn, senior field correspondent KNXV-TV (ABC15) -- Angie Koehle, business reporter KNXV-TV (ABC15) -- Tyson Milanovich, executive producer KPHO-TV (CBS5) -- Kris Pickel, weeknight anchor North Central News -- Teri Carnicelli, editor Phoenix magazine -- Craig Outhier, editor Phoenix Business Journal -- Ilana Lowery, editor-in-chief Phoenix Business Journal -- Eric Jay Toll, economic development, banking and finance, infrastructure, transportation and utilities reporter Phoenix Home & Garden -- Rebecca Rhoades, editor Phoenix New Times -- Lauren Saria, food editor Science/Environment/Native Issues Writer -- Debra Utacia Krol Telemundo Arizona -- Maritza L. Felix, reporter Trends magazine -- Beth McRae, co-owner WriteOnRubee -- Christina Barrueta, freelance food and beverage writer 4

5 SPECIAL THANKS Our sincere appreciation is extended to Michelle Olson of Fingerpaint, who co-chaired the very first Publicity Summit in 2005, for her company s generous support of the Summit. We are also grateful to R&R Partners for their generous support of this event. We would also like to warmly thank the administrators of Phoenix PR Pros, a Facebook group serving the Valley public relations community, for their allowing publicity about the Summit to be posted to the group. We are most grateful to the Phoenix chapters of the Public Relations Society of America and the International Association of Business Communicators for publicizing this event to their members. And we very much appreciate the volunteer service at this event of members of the ASU chapter of the Public Relations Student Society of America, Jillian Carapella, president. The chapter also extends its gratitute to Barrett, the Honors College, at Arizona State University, and to university vice provost and dean, Mark Jacobs, Ph.D., for hosting the 2016 Valley Publicity Summit and providing us with so much support and assistance. 5

6 ABOUT S P J The Society of Professional Journalists is the nation s most broadbased journalism organization, dedicated to encouraging the free practice of journalism and stimulating high standards of ethical behavior. Founded in 1909 as Sigma Delta Chi, SPJ promotes the free flow of information vital to a well-informed citizenry through the daily work of its nearly 8,000 members; works to inspire and educate current and future journalists through professional development; and protects First Amendment guarantees of freedom of speech and press through its advocacy efforts. The Valley of the Sun Professional Chapterof SPJ was chartered in It regularly sponsors journalism activities and events for reporters, editors, writers, freelancers, producers, publishers and public relations professionals working in the Phoenix metropolitan area. We look forward to seeing you at next year s Valley Publicity Summit! 6

7 Valley of the Sun SPJ Board of Directors PRESIDENT Amanda Ventura, Evolve PR & Marketing; freelance writer VICE PRESIDENT Tim Eigo, Arizona Attorney magazine; State Bar of Arizona SECRETARY Kaely Monahan, KTAR-FM; The Arizona Room TREASURER Teri Carnicelli, North Central News BOARD MEMBERS Debra Utacia Krol, Science/Environment/Native Issues Writer Perri Collins, Collins Digital Media Robert Leger, The Arizona Republic Mark Scarp, Heard Museum Steven Solomon, San Tan Sun News 2016 Valley Publicity Summit Committee Leslie Beckhoff, United Rentals Teri Carnicelli, North Central News Perri Collins, Collins Digital Media Tim Eigo, Arizona Attorney magazine; State Bar of Arizona Christia Gibbons, freelance writer and editor Nicole Greason, Barrett, the Honors College, ASU Paula LeClaire Pedene, Pedene PR Mark Scarp, Heard Museum 7

8 FACEBOOK.COM/PHOENIXSPJ TWITTER.COM/SPJPHX INSTAGRAM.COM/PHOENIXSPJ