PR Newswire United States Pricing Guide

Transcription

1 PR Newswire United States Pricing Guide EFFECTIVE JANUARY 1, 2005 PR Newswire is the world leader in text and multimedia news distribution, reaching more than 135 countries in more than 30 languages. Our targeting, distribution and evaluation services help you tell your story to the world. PR Newswire offers a full-time media relations staff dedicated to creating an audience for your news, unmatched customer service and a commitment to developing innovative products and services that help communications professionals work smarter and faster. With every release sent via a wire distribution you receive these benefits at no additional charge: Editorial assistance to help you spot errors and advise you of the best distribution options for your release Posting on where consumers and individual investors go to view breaking news from organizations of interest to them Posting on PR Newswire for Journalists, our media-only Web site with more than 80,000 registrants Delivery to the industry s leading trade distribution lists in applicable subject areas Delivery to more than 3,600 Web sites, databases and online services Delivery to Thomson First Call network for public companies ReleaseWatch reports with links to your release on up to 20 Web sites Access Reports that show hits to your news release from journalists viewing it on our media-only Web site PR Newswire members also receive: Access to our secure customer dashboard, PRN Direct, for uploading news releases and images, viewing reports on release accesses, submitting documents for SEC filing and registering for complimentary member benefits Premium access reporting from and the Thomson First Call network when you use distributions that include delivery to our premium national newsline, US1 Analyst commentary on select public company releases with First Call Morning Notes Search Engine Visibility processing when you use distributions that include delivery to our premium national newsline, US1 Unlimited expert profiles in the ProfNet Database Links to expert profiles in the ProfNet Database from every release you send Clips of stories mentioning your organization from selected news services Media Insider industry newsletters PR Newswire is a membership organization with an annual fee of $125. Call us at or contact your local account manager for more information. information@prnewswire.com Web:

2 NATIONAL NEWSLINES US1...$635...$170 Our premium domestic newsline, US1, is the most comprehensive national circuit available. Provides access to thousands of newspapers, magazines, national wire services, broadcast media, disclosure points, financial media, industryappropriate trade publications, Web sites, databases and online services. US1 includes premium reporting from and the Thomson First Call network (for public company releases). Search Engine Visibility s processing included at no extra cost.* First Call Morning Notes providing analyst commentary to public company releases are provided for up to three business days after a US1 release crosses the wire. *SEV is available for Feature News distributions for an additional $100 and as a standalone service with other newslines for $245. US1 with photo...$1,250...$170 Your image is sent directly to photo editors nationwide. US1 Industry Circuits The same US1 premium national circuit tagged to reach journalists covering specific industries: US1 Automotive...$635...$170 US1 Energy...$635...$170 US1 Entertainment (EN1)...$635...$170 US1 Financial Services...$635...$170 US1 Health/Biotech...$635...$170 US1 Metals...$635...$170 US1 Technology...$635...$170 REGIONAL NEWSLINES Northeast...$350...$95 CT, DE, DC, ME, MD, MA, NH, NJ, NY, PA, RI, VT & WV Southeast...$350...$95 AL, AR, DC, FL, GA, KY, LA, MS, NC, SC, TN & VA Midwest...$350...$95 IL, IN, IA, KS, MI, MN, MO, NE, ND, OH, SD & WI SELECT INTERNATIONAL NEWSLINES PR Newswire offers comprehensive global distributions including translations at no additional charge. A partial list of popular distributions follows below. Call for a complete International pricing guide. US1 plus United Kingdom...$850...$215 North American Disclosure...$775...$195 Translated and distributed in French and Full Latam...$830...$205 Translated and distributed in Spanish and Portuguese World General News...$3,250...$815 Translated and distributed in French, German, Spanish, Portuguese, Chinese, Japanese and Europe High Technology...$1,325...$330 Translated and distributed in French, German, Spanish and Europe Medical/Healthcare...$1,125...$280 Translated and distributed in French, German, Spanish and Basic Europe...$1,075...$270 Translated and distributed in French, German, Spanish and Greater China...$720...$180 Translated and distributed in Traditional and Simplified Chinese Asia High Technology...$2,010...$505 Translated and distributed in Chinese, Indonesian, Japanese, Korean, Malay and Asia Medical/Healthcare...$1,390...$350 Translated and distributed in Chinese, Indonesian, Japanese, Korean, Malay and Asia General News...$1,275...$320 Translated and distributed in Chinese, Japanese, Malay and West/Southwest...$350...$95 AK, AZ, CA, CO, HI, ID, MT, NV, NM, OK, OR, TX, UT, WA & WY

3 STATE & LOCAL NEWSLINES Northeast New York Metro...$250...$65 New York State...$260...$70 Connecticut...$160...$40 Delaware (incl. Philadelphia TV)...$160...$40 Washington, DC Region...$175...$50 (incl. VA, MD, DC Metro) Maine...$160...$40 Maryland...$160...$40 Massachusetts...$160...$40 Boston...$160...$40 New England Region...$170...$45 New Hampshire...$160...$40 New Jersey...$160...$40 New Jersey plus key NYC...$250...$65 Pennsylvania...$165...$45 Central Pennsylvania...$160...$40 Philadelphia...$160...$40 Philadelphia Region...$160...$40 Pittsburgh...$160...$40 Western Pennsylvania...$160...$40 Rhode Island...$160...$40 Vermont...$160...$40 West Virginia...$160...$40 Southeast Alabama...$160...$40 Arkansas...$160...$40 Washington, DC Region...$175...$50 (incl. VA, MD, DC Metro) Florida...$165...$45 South Florida...$160...$40 North Florida...$160...$40 Central Florida...$160...$40 West Florida...$160...$40 Georgia...$160...$40 Atlanta...$160...$40 Kentucky...$160...$40 Louisiana...$160...$40 Mississippi...$160...$40 Carolinas...$160...$40 North Carolina...$160...$40 South Carolina...$160...$40 Tennessee...$160...$40 Virginia...$160...$40 Midwest Illinois...$200...$55 Chicago...$160...$40 Chicago area...$165...$40 Indiana...$160...$40 Iowa...$160...$40 Kansas...$160...$40 Michigan...$190...$50 Detroit...$180...$50 Minnesota...$160...$40 Minneapolis/St. Paul...$160...$40 Missouri...$160...$40 Nebraska...$160...$40 North Dakota...$160...$40 Ohio...$170...$45 Cincinnati...$160...$40 Cleveland...$160...$40 Northeast Ohio...$160...$40 Northwest Ohio...$160...$40 South Dakota...$160...$40 Wisconsin...$160...$40 West/Southwest Alaska...$160...$40 Arizona...$160...$40 California...$190...$50 Northern California...$170...$45 San Francisco/Bay Area...$160...$40 San Jose...$160...$40 Silicon Valley...$160...$40 Southern California...$170...$45 Los Angeles...$160...$40 San Diego...$160...$40 Colorado...$160...$40 Denver...$160...$40 Hawaii...$160...$40 Idaho...$160...$40 Montana...$160...$40 Nevada...$160...$40 New Mexico...$160...$40 Oklahoma...$160...$40 Oregon...$160...$40 Portland...$160...$40 Pacific Northwest...$170...$45 (AK, ID, MT, OR, WA) Rocky Mountain...$170...$45 (AZ, CO, MT, NM, UT, WY) Southwest (AR, LA, OK, TX)...$265...$70 Texas...$185...$50 Utah...$160...$40 Washington...$160...$40 Seattle/Puget Sound...$160...$40 Wyoming...$160...$40

4 SPECIALTY CIRCUITS TOP MARKETS CIRCUITS Target specific geographic areas that focus on your industry. Broader distribution is available on US1. Top Automotive Markets...$385...$100 Top Energy Markets...$385...$100 Top Entertainment Markets...$385...$100 Top Financial Services Markets...$385...$100 Top Health/Biotech Markets...$385...$100 Top Metals Markets...$385...$100 Top Tech Markets...$385...$100 MULTICULTURAL NEWSLINES Reach the fast-growing multicultural markets in the U.S. with these targeted distributions. Multicultural Markets Newsline...$950...$220 The most comprehensive Multicultural circuit available, this distribution reaches Hispanic, African American, Chinese American and Native American media in the U.S. This newsline provides access to hundreds of newspapers, magazines, national wire services, broadcast media, online services, databases and Web sites. Includes translation into Spanish, Simple Chinese and Traditional Chinese. Multicultural Markets Newsline plus US1...$1,400...$225 U.S. Hispanic Newsline...$495...$125 Comprehensive wire distribution to the Spanish-language media in the U.S. via Agencia EFE, Notimex, fax and . Distributed to newspapers, magazines, wire services, television and radio broadcast media and Web sites. Includes translation into Spanish. U.S. Hispanic Newsline plus US1...$825...$200 U.S. Hispanic Regional Newslines Northeast, Southeast, Midwest, Southwest...$275...$75 West...$350...$85 Local...$165 $350...$35 $90 African American Newsline...$260...$70 This newsline provides access to hundreds of newspapers, magazines, national wire services, broadcast media, online services, databases and Web sites serving the African American market. Available for $210 when ordered with a newsline. North American Chinese Newsline...$350...$90 This newsline provides access to hundreds of Chinese language publications in the U.S. and Canada, with selected Chinese language Web sites in Hong Kong and Taiwan. Includes translation into Simple Chinese and Traditional Chinese. North American Chinese Newsline plus US1...$780...$195 FEATURE NEWS Features are timeless or semi-timeless news about people, advice, surveys, trends, products or services. Feature news stories are typically about the new, the unusual or the offbeat. Features are sent nationally to television and radio stations and networks, wire services, major daily newspapers and magazine publishing houses, major professional business and specialty publications, all appropriate trade publications and 3,600 Web sites, databases and online services. Feature News Service...$505...$135 Transmits feature news releases to all US1 points at 5:20 a.m. ET and special Feature Packages at 5:00 a.m. ET. Packages and daily features are maintained for two months on our mediaonly Web site Feature News plus SEV...$605...$135 Feature News plus U.S. Hispanic...$735...$185 Feature News with photo...$755...$135 Feature News with video clip...$1,045...$135 Feature News with Multimedia News Release...$1,975...$135 Add video, images, text and audio to your release in a dynamic HTML format. Consumer Features...$600...$135 Feature News distribution plus choice of MEDIAtlas Consumer Publications, Holiday Gift Guide, Travel or Top Weekly Editors list. Each additional MEDIAtlas TM list...$55 Consumer Features plus photo...$850...$135 Women s News Features...$600...$135 Feature News distribution plus posting to Women s Supplement page on PR Newswire for Journalists and distributions to MEDIAtlas Women s list. Women s News Features plus photo...$850...$135 Native American Newsline...$160...$40 This newsline provides access to newspapers, magazines, national wire services, broadcast media, online services, databases and Web sites serving the Native American market. Available for $75 when ordered with a newsline.

5 SPECIALTY CIRCUITS (cont.) POLICY NEWSLINES US1 Policy Wire...starting at $635...$170 Premium national distribution plus one-to-one targeting to policy influentials with MediAtlas microlists. Capital Public Affairs Newsline...$105...$35 A direct link to the press corps that covers official Washington including national and international wire services, news syndicates, broadcast networks and the Washington bureaus of leading newspapers and magazines. PR Newswire also transmits your news to the news systems of the House, Senate and White House reaching decision makers and their staffs. DC Pack...$170...$45 Delivers your news releases to the National Press Building and to the rack at the Press Club. Includes Capital Public Affairs Newsline. Reaches nearly 300 newsrooms in the Washington, DC area. ONE-TO-ONE JOURNALIST TARGETING MEDIAtlas Microlists...Call for quote Add one-to-one journalist targeting to your wire distribution the fast and easy way with predefined MEDIAtlas Microlists. Choose from among dozens of popular industry and specialty lists when you send us your release. OTHER SPECIALTY SportsPack...$635...$170 Delivers your news and information to sports editors on US1, and special placement on sports-related Web sites, online services and Teen Link...$205...$55 Reaches teen market media with fashion, sports, entertainment, health and other topics. University Wire (U-Wire)...$410...$130 Reaches more than 500 college media outlets. Environmental News Circuit...$360...$95 Delivers powerful reach to more than 1,300 journalists at 700 outlets who cover the environment. Media outlets include several hundred newspapers and broadcast outlets and hundreds more news and environmental magazines. Small-Cap/OTC IRW...$65 with any newsline Delivers news from small-cap companies to the workstations of thousands of institutional investors. WORK FASTER AND SMARTER WITH THESE COMMUNICATIONS SOLUTIONS MediaRoom Strategist...from $4,880 annually Build a section on your Web site dedicated exclusively to content for the media. Provide backgrounders, press kits, management biographies, fact sheets, a high resolution image gallery, an auto-updating archive of news releases sent via PR Newswire, site monitoring and more in your control 24/7, all without IT involvement. An alternate version with an abbreviated feature set, MediaRoom Communicator, is also available. Search Engine Visibility (SEV )...$245 Optimize your releases for greater visibility on the Web. Provides reporting on keywords and search engines used to find your news, as well as click-throughs to your home page or product site. SEV is included in distributions that receive delivery to US1. Excludes Feature News. SEV is available for Feature News releases for $100. NEWS MONITORING ewatch Media Monitoring...from $4,000 Track what is being said about your organization, competitors and industry. Measure media pickup, protect organizational reputation and keep management apprised of industry trends. ewatch offers flat rate pricing with no setup fees or per clip charges. L-Watch Clipping Service...from $495 A comprehensive Web-based Spanish and Portuguese language clipping service created by Reporte Informativo and offered by PR Newswire. This paperless audit system processes and classifies more than 350 U.S. Hispanic print and online media and more than 650 Spanish and Portuguese-language print and online media published in Latin America and the Caribbean. Customized in-depth analysis of clips available...pricing on request. NewsPrompt...from $295/month, from $2,950 annually Track breaking news that affects your organization and industry. NewsPrompt continuously gathers content from more than 18,000 business and financial information sources in the U.S. and around the world. It analyzes this information based on your criteria and delivers customized news to your desktop in seconds. EDGAR FILING Edgar Express Submit your documents for conversion and SEC filing through our secure customer dashboard, PRN Direct. Edgar Express converts your document from almost any format, returns it to you for approval and submits approved document to the SEC. 8-K/6-K filing with ASCII conversion* $175 8-K/6-K filing with HTML conversion* $250 Unlimited K/6-K filings with ASCII conversion* $1,750 Unlimited K/6-K filings with HTML conversion* $2,250 *must be ordered with a newsline. Filing of a document not ordered with a newsline......$150

6 PHOTO DISTRIBUTION AND ARCHIVAL Editors are constantly seeking photographs and other images to enhance their coverage of news stories. Digitally transmit your images directly to the photo desk of U.S. newspapers via AP s PhotoExpress Network. AP National $950 AP Top 100 Newspapers $650 AP Regional $750 AP State $600 Total Photo Archive:...$395 Ensure the media has access to your photos and graphics 24/7 by placing them in the NewsCom and AP Archive retrieval services where editors seek content. Assignment Photography Call for quote MULTIVU MULTIMEDIA SERVICES MultiVu...Call for a free consultation MultiVu, a PR Newswire company, is your full-service source for multimedia production, distribution and measurement. Video and Audio news releases Satellite Media Tours Radio Media Tours B-roll Packages Public Service Announcements In-flight Video Custom Video Production Audio and Video Webcasting Multimedia News Release (MNR)...Call for quote Enhance your message and increase recall by integrating broadcast-quality video and audio within your text release. Your MNR also includes graphics and hyperlinks to specific areas of your Web site. Turn your text release into a multimedia communication with the visual excitement and incremental information to engage the viewer and get your message noticed. Photo MNR...Call for quote Combines your news release and photo distribution and delivers it in a dynamic online HTML platform. Included are two images and a news release distributed to thousands of print and online publications via our top national circuits, plus access to 90,000+ journalists via PR Newswire s media-only Web site, news Web sites and photo archives. EXPERTS AND MEDIA DATABASES ProfNet Experts SM...from $500 to $3,000 The shortest distance between expert sources in your organization and reporters working on stories for publication and broadcast. Annual subscription includes daily requests by for experts from journalists, unlimited expert profiles, five seats for information officers and the opportunity to recommend experts directly to journalists. MEDIAtlas...from $1,895 Create, edit, save and distribute to media lists 24/7 using our Web-based global media database and automated distribution system. MEDIAtlas contains fully searchable contact details of more than 460,000 journalists around the world. TRANSLATION SERVICES Translation of news releases is included in the cost of newslines, yet other materials such as marketing collateral, annual reports, white papers, Web site content and press kits can also be translated. Our expert translation team can handle those for you. We currently translate documents into more than 150 languages and dialects. Translations Standard/Next Day Turnaround European languages $0.22 per word All other languages $0.27 per word Emergency/Weekend/Same Day Turnaround European languages $0.30 per word All other languages $0.35 per word Proofreading or Desktop Publishing Standard Turnaround European languages $50 per hour Asian languages $60 per hour Emergency Turnaround Add $10 per hour BROADCAST FAX AND ...Call for quote Send news releases and information to key audiences. Includes transmission reports and list storage. All prices are subject to change without notification. PR Newswire Headquarters 810 Seventh Avenue New York, NY K PR Newswire Association LLC 2005