World Leaders. November 2016

Transcription

1 World Leaders November 2016 Media Cycle: Oct 1-31, 2016 This free report provides media prominence metrics for the top 15 entities in the sector. For full analytics on all sector entities, subscribe to mediaquant dashboards via a free trial at mediaquant.net mediaquant The numbers behind the news Copyright 2016 mediaquant, Inc.

2 About mediaquant mediaquant, Inc. provides businesses with analytic insight into how their brands, competitors, and market influencers are trending in earned media. We represent earned media coverage as a simple, comparative metric and publish it across a growing catalog of thousands of business and consumer topics, trends, brands, and influencers discussed in traditional and social media. Using our online dashboards, companies can benchmark the media performance of their brands alongside competitors, track the key issues and influencers driving mindshare and market share, monitor and compare media momentum over time, within peer groups, and across multiple traditional and social media segments, and assign advertising value to earned media for their brand. For more information or a free 30-day trial subscription, visit Contact mediaquant Mary Senatori msenatori@mediaquant.net Portland, OR License our Content For reprint permission for this report or its data elements, please contact Mary Senatori. To order full versions of this report in online or printed format, please visit

3 MOST ACTIVE, TOP GAINERS AND TOP LOSERS World Leaders Sector Sector Media Rating -2 + Most Dynamic Sectors* Close Chg. NBA Teams Philanthropic Foundations NBA Players Children & Youth Advocacy Groups NHL Teams Quick Service Brands Financial Services Brands Teens and Children Trends Online Payment Brands Car Sharing Brands Ground Transportation Health & Wellness Advocacy Online Retailers Science Trends Groups Prior Change *Ranked by Prior % Change Prior Change Sector Total Listing 57 Advances 18 Declines 35 Barack Obama % 11,900 Unchanged 4 François Hollande ,378 % Chg 12 mo Chg YTD Chg New High (Media Rating) 20 MOST ACTIVE Theresa May % 4,797 Vladimir Putin % 4,083 John Kerry , % -7-12% Narendra Modi , % % Joe Biden % 2, % -2-4% Pope Francis % 2, % % Recep Tayyip Erdogan % 2, % -4-8% King Abdullah II % 1, % +2 +5% Xi Jinping , % +3 +2% Justin Trudeau , % +7 +6% Angela Merkel % 1, % +2 +6% Juan Manuel Santos % 1, % +3-3% Ban Ki-moon % 1, % +4 +3% Susan E. Rice % 1, % % Bashar al-assad % 1, % -1 - Stephen Harper , % +5 +4% Nicolás Maduro % 1,033 Close Rating Chg. % Chg. Mention Volume (100) % % Shimon Peres % 984 New High (Media Rating) Mentions Rating Rating Close % Chg. Close % Chg. Chg. (100) Chg. 20 TOP GAINERS 20 TOP LOSERS Mentions (100) Haider al-abadi % 397 Dilma Rousseff % 552 Michel Suleiman % 40 Enrique Peña Nieto % 734 Ahmed Moaz al-khatib % 5 Shimon Peres % 984 Nicolás Maduro % 1,033 Benjamin Netanyahu % 295 Salam Fayyad % 43 José Manuel Barroso % 141 Jens Stoltenberg % 319 Mauricio Macri % 435 King Salman % 76 Raúl Castro % 629 Kim Yong-nam % 950 Hamid Karzai % 54 Raja Pervaiz Ashraf % 200 Kim Jong-un % 817 Jalal Talabani % 12 Shinzo Abe % 448 Nabil Elaraby % 14 Hassan Rouhani % 282 Jean-Marc Ayrault % 475 Angela Merkel % 1,451 Susilo Bambang Yudhoyono % 109 Ban Ki-moon % 1,319 Abdallah el-badri % 7 Christine Lagarde % 297 Barack Obama % 11,900 Susan E. Rice % 1,188 Vladimir Putin % 4,083 Cristina Kirchner % 418 Joe Biden % 2,510 Bashar al-assad % 1,171 Juan Manuel Santos % 1,375 Li Keqiang % 672 Theresa May % 4,797 Ashraf Ghani % 142 Pope Francis % 2,156 Justin Trudeau , mediaquant, Inc., All rights reserved. info@mediaquant.net

4 License our Content For reprint permission for this report or its data elements, please contact Mary Senatori. To order full versions of this report in online or printed format, please visit

5 Table of Contents The World Leaders influencers category includes heads of state and heads of international and geopolitical organizations. Section and Summary Metrics* Page Section and Summary Metrics* Page How to Read a Report i,ii Methodology World Leaders Barack Obama Salam Fayyad Theresa May Ali Zeidan Vladimir Putin Nabil Elaraby Narendra Modi Mohammed Magariaf John Kerry Abdallah el-badri François Hollande Najib Mikati Joe Biden Adly Mansour Justin Trudeau Pope Francis Xi Jinping Angela Merkel Ban Ki-moon Bashar al-assad Recep Tayyip Erdogan Juan Manuel Santos Nicolás Maduro Kim Jong-un Stephen Harper Abdel Fattah el-sisi Shimon Peres Haider al-abadi Li Keqiang Shinzo Abe Benjamin Netanyahu Jean-Marc Ayrault Christine Lagarde Enrique Peña Nieto Hassan Rouhani Dilma Rousseff Jens Stoltenberg Mauricio Macri 63-1 Dmitry Medvedev Ashraf Ghani Susan E. Rice Pranab Mukherjee King Salman Raúl Castro Cristina Kirchner King Abdullah II José Manuel Barroso Hamid Karzai Kim Yong-nam Michel Suleiman Raja Pervaiz Ashraf Susilo Bambang Yudhoyono Thorbjørn Jagland Lee Myung-bak Ahmed Moaz al-khatib Herman Van Rompuy Jalal Talabani 101

6 How to Read a Report Report Layout - Each premium report includes a 2-page summary of the trend, brand or influencer sector (e.g., Luxury Brands), plus 2-page detail reports on each sector member (e.g., Chanel). We use the Luxury Brands sector as an example. All reports include a 2-page sector-level summary plus detailed 2-page sector member reports. Sector Report Two-page summary showing the topline media rating and featured segment-level ratings for the sector at large, and relativee rank positions for the top-15 sector members. Member Reports Supporting two-page reports detailing topline and segment-level media ratings, rankings, and growth dynamics for each sector member. Sectors may have + members, with new members added each month. Sector Report Sections Page 2 Peer Group Growth Comparison - Who s leading, gaining, falling and lagging relative to their peers? This chart shows the short-term (30-day) versus long-term (12-month) topline media rating growth for each member within the sector. Which quadrant a member falls in is determined by its position against the sector average, i.e., below or above the sector averagee for short-term (horizontal axis) and long-term (vertical axis) growth respectively.. Geographic Performance - Shows segment-level media ratings for the sector across 3 key media regions: North America, Europe and Asia Pacific. Member reports show more granular geographic signal performance. Key-Segment Metrics and Rankings - Here we highlight segment-level media ratings for the sector as well as rank positions within four key media segments: All Global Print, Search Volume, Social Media and Online News. Significant rank movements are highlighted in green and red. Box Scores - Here's where you get a snapshot of overall media prominence for the trend, brand or influencer sector, including: - topline media rating for the month encircled in large font, - topline media rating growth metrics: prior month and year-over-year, and - topline media rating average metrics: trailing 12-months and year-to-date. Editorial Highlights - Provides commentary on noteworthy media rating movement over prior periods. Position - Illustrates the range of topline media ratings within the sector along a weak-to-strong 100-point scale, showing the high and low member endpoints (in gold) relative to the sector average (in black). Historical Performance - Shows the monthly movement and aggregate growth and decline of the sector topline media rating over the prior 4 years. All-time high and low for the time-period is denoted in green and red, respectively. Peer Group Rankings and Highs/Lows - Our Billboard Magazine-like ranking of sector members, showing current rank and movement from the prior month/year. Any member showing a significant increase or decrease in rank position is highlighted in green or red respectively, where significant is 10% or more of the total number of sector members. Next to the ranking is a snapshot of the member s current-month media rating within the high-low spread for the trailing 12-month period. A new high or low for the 12-month period is highlighted in green or red, r respectively. (Note we handle ties according to the standard competition "1224"" ranking method.) Member Performance Thumbnails - A condensed topline media rating summary of the top 15 sector members, a trailing 12-month performance chart, change from prior month, year and YTD averages.

7 Box Scores - Here's where you get a snapshot of overall media prominence for the sector member, including: Sentiment: Shows what percentage of media rating (green) vs. negative (red). line media rating metrics: - topline media rating for the month encircled in large font, - topline media rating growth metrics: prior month and year-over-year, - topline media rating average metrics: trailing 12-months and year-to- date. was positive Advertising Value Equivalent: Shows AVE for the current month and year-to-date (for brands only). Position - Shows member topline media rating (in gold) relative to sector average (in black) along a weak-to-strong 100-point scale. Historical Performance - Shows the monthly movement and aggregate growth and decline of the sector member topline media rating over time. All-time high and low for the time-period is denoted in green and red, respectively. Core Segment Metrics - Shows the fifteen (15) segment-level media ratings that comprise the topline media rating, along with their growth metrics. Expanded Segment Metrics - Shows 20+ segment-level media ratings along with their growth metrics to provide additional context and granularity. Member Report Sections Page 2 Peer Group Growth Comparison - Who s leading, gaining, falling and lagging relative to their peers? This chart shows the short-term (30-day) versus long-term (12-month) topline media rating growth metrics for each member in the sector. Which quadrant a member falls in is determined by its position against the sector average, i.e., below or above the sector average for short-term (horizontal axis) and long-term (vertical axis) growth respectively. Key Segment Highlights - While all 20+ media segments are highlighted on page 1, we break out six key segments to help graphically illustrate trending activity. Peer Group Ranking Breakout - Rank comparisons are provided in ascending order for each sector member's topline media rating (member highlighted in yellow). Detail includes prior month and prior year rank and prior month rank change. topline media rating and growth metrics are provided along with a trailing 12-month chart, with high and low media ratings denoted in green and red respectively. (Note we handle ties according to the standard competition "1224" ranking method.) For further information on report terms and methodology, see For further information on report benefits, see our Benefits guide at How To Read a Report. Copyright 2015 mediaquant, Inc. All rights reserved.

8 Influencers World Leaders Prior Pt. Chg. - 2 Prior Pt. Chg. + Trailing 12-Mo Avg YTD Avg. Rating 59 Sector topline media rating from October, 2012 through October, 2016 Sector Rankings For the World Leaders sector (comprising 57 influencers), the topline media rating for November 2016 is, a -2 change over the prior month and a zero point change over the prior year. The media rating maximum and minimum within the sector are held by Barack Obama (96) and Adly Mansour (25) respectively. The trailing 12-month average is, while the current YTD average is 59. For regional media rating metrics (and prior month change): North America reports 58 (-5 pts.) compared to Europe's 70 (-1 pts.) and Asia Pacific's 79 (-2 pts.). Weak... (0) Media Rating 25 Min Moderate... Strong... High 65 Sector Average Low 57 Max 96 Extreme (100) Trailing 12-month Charts Rank* Barack Obama Theresa May Vladimir Putin Narendra Modi John Kerry 12- Rating Range / Trending Up/Down Low Close High Barack Obama Theresa May Vladimir Putin Narendra Modi John Kerry François Hollande Avg Avg Avg Avg Avg Joe Biden YTD Avg. 94 YTD Avg. 80 YTD Avg. 89 YTD Avg. 90 YTD Avg Justin Trudeau Pope Francis François Joe Biden Justin Trudeau Pope Francis Xi Jinping Xi Jinping Hollande Angela Merkel Ban Ki-moon Bashar al-assad Recep Tayyip Erdogan Juan Manuel Santos Nicolás Maduro Kim Jong-un Stephen Harper Avg Avg Avg Avg Avg Abdel Fattah el-sisi YTD Avg. 85 YTD Avg. 83 YTD Avg. 84 YTD Avg. 86 YTD Avg Shimon Peres Haider al-abadi Angela Merkel Ban Ki-moon Bashar al-assad Recep Tayyip Juan Manuel Li Keqiang Erdogan Santos Shinzo Abe Benjamin Netanyahu Jean-Marc Ayrault Christine Lagarde Enrique Peña Nieto Hassan Rouhani Dilma Rousseff Jens Stoltenberg Avg Avg Avg Avg Avg Mauricio Macri YTD Avg. 85 YTD Avg. 79 YTD Avg. 79 YTD Avg. 82 YTD Avg. 61 Change mediaquant, All rights reserved. info@mediaquant.net *A positive or negative rank change of +/- 6 positions or greater is highlighted in green or red

9 Short (30 day) vs. Long Term (12-mo.) Comparison Category Avg: -2 Media Cycle: Oct 1-31, Falling Leading +30 Shimon Peres NOVEMBER 2016 World Leaders Regional Media Rating Coverage Distribution (%) 33% Long (12-) Media Rating Growth Juan Manuel Santos Recep Tayyip Erdogan Stephen Harper Theresa May Nicolás Maduro Abdel Fattah el-sisi Pope Francis 0 Category Avg: 0 François Hollande Category Avg: 0 Kim Jong-un Ban Ki-moon Justin Trudeau Barack Vladimir Obama Putin John Kerry Narendra Modi Bashar al-assad Joe Biden Xi Jinping -10 Angela Merkel -20 Lagging Category Avg: -2 Gaining Losing Momentum Short (30-day) Media Rating Growth North America 58 Europe 70 Asia 27% % Pt. Chg. YTD Avg. Pt. Chg. YTD Avg. Pt. Chg. YTD Avg. Segment-Level Media Rating Metrics and Rankings Global Print Search Volume Social Media YTD Avg. Rating 67 YTD Avg. Rating 31 YTD Avg. Rating Prior Growth +0.0 Prior Growth +0.5 Prior Growth Rank ( Prior ) Rank ( Prior ) Rank ( Prior ) Online News Prior Pt. Chg. -2 Prior Pt. Chg. +15 Prior Pt. Chg. -5 Prior Pt. Chg. 46 YTD Avg. Rating Prior Growth -0.1 Rank ( Prior ) 1 - Barack Obama King Abdullah II 1 +2 Barack Obama 1 +1 François Hollande 2 - Theresa May 2-1 Barack Obama 2 +1 John Kerry 1 +8 Theresa May 3-1 Vladimir Putin Kim Yong-nam 3-1 Theresa May 1 +6 Vladimir Putin 4-2 Abdel Fattah el-sisi Li Keqiang 4 +1 Narendra Modi 4 +7 Barack Obama 4 +1 Narendra Modi Stephen Harper 5 +5 Joe Biden 5 +1 Recep Tayyip Erdogan 6 +5 Joe Biden Raja Pervaiz Ashraf 6 +1 Pope Francis 6 +5 Justin Trudeau 6 - John Kerry Susan E. Rice 6 +4 Vladimir Putin 6-4 Narendra Modi 8-1 Justin Trudeau Herman Van Rompuy Xi Jinping 8 +8 Joe Biden 8-1 Xi Jinping Salam Fayyad Susan E. Rice 9-7 John Kerry 10-3 Angela Merkel 10-7 Kim Jong-un 10-4 François Hollande 9-4 Angela Merkel 10 - François Hollande 11-9 Vladimir Putin 11-4 Ban Ki-moon Juan Manuel Santos 12-1 Ban Ki-moon Raúl Castro 12 - Recep Tayyip Erdogan Xi Jinping 12-1 Bashar al-assad 13-8 Narendra Modi Bashar al-assad 13-6 Ban Ki-moon Nicolás Maduro Nabil Elaraby 14-7 Justin Trudeau 14 - Pope Francis Recep Tayyip Erdogan Theresa May Stephen Harper Nicolás Maduro 16-5 Shinzo Abe Dmitry Medvedev 16 - Angela Merkel Enrique Peña Nieto Pope Francis 16-9 Justin Trudeau Juan Manuel Santos 16-2 Kim Jong-un Juan Manuel Santos Shimon Peres Nicolás Maduro Shimon Peres 18 - Li Keqiang Hamid Karzai Shimon Peres 19 - Mauricio Macri 20-4 Kim Jong-un Dilma Rousseff 20-6 Enrique Peña Nieto Cristina Kirchner A positive or negative rank change of +/- 6 positions or greater is highlighted in green or red mediaquant, All rights reserved. info@mediaquant.net

10 Influencers Barack Obama Sentiment Breakout 96-3 Prior Rating Chg. +1 Trailing 12- Avg. 94 YTD Avg. Rating 94 Prior Rating Chg. Barack Obama's topline media rating for November 2016 is 96, a +1 change over the prior month value of 95 and a moderate -3 change over the prior-year media rating of 99. This compares favorably to the World Leaders sector media rating average of. Barack Obama's media rating max and min for the trailing 12-month period are 99 in October 2016 and 89 in October Ranking: Within the World Leaders sector, Barack Obama is currently ranked no.1, showing no measurable rank change over the prior month. Year-over-year, Barack Obama experienced no change in the Sector ranking. Growth Quadrant: For the November 2016 reporting period, Barack Obama is in the Gaining quadrant vis-à-vis its peers, showing a +1 change in short term (prior month) growth and a moderate -3 change in long term (prior year) growth, versus the sector average. AVE 75% 25% Trailing 12- AVE $63,789,330 $1,230,387,182 Sector Average Trailing 4-year topline media rating through 2016 High 99 Low 89 line Media Rating Segments Prior Prior Year Segment-Level Media Rating Metrics Weak... (0) Moderate... Regional Prominence Editorial Prominence Online / Viral Prominence US Strong Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics # Asia - - Europe South America North Europe America Asia WW % - Global Print % - US Newspapers 100 (equal) % # WW Newspapers # Business % # Industry % - Broadcast 100 (equal) Cons. -16% Bus. Trade Search Vol Healthcare % # Industrial % - Services 98 (equal) Extreme (100) % # Technology % Global Web Industry-Specific Media Online News Groups % # Consumer North America 100 (equal) % # Business mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Twitter Year Chg. 0% 0% 0% Barack Obama

11 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Barack Obama within the World Leaders Sector +30 Media Cycle: Oct 1-31, Falling Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +1% -10% 88 Long (12-) Media Rating Growth Barack Obama Social Media Online News Mo +3% -10% 88 Mo +7% -7% Lagging Gaining -20 Losing Momentum Short (30-day) Media Raing Growth Prior Prior Rank Chg Barack Obama World Leaders Sector Rank Comparisons Metrics Prior Growth Trailing 12 YTD YOY Global Print Barack Obama % Theresa May % Vladimir Putin % Narendra Modi % John Kerry % Search Volume François Hollande % Joe Biden % Justin Trudeau Pope Francis % Xi Jinping % Angela Merkel % Ban Ki-moon % Bashar al-assad % Broadcast Recep Tayyip Erdogan % Juan Manuel Santos % Nicolás Maduro % Kim Jong-un % Stephen Harper % Abdel Fattah el-sisi % Shimon Peres % % Mo +0% r % +0% +0% 2016 mediaquant, All rights reserved. info@mediaquant.net 4

12 Influencers Theresa May Sentiment Breakout Prior Rating Chg. Trailing 12- Avg. 79 YTD Avg. Rating 80 Prior Rating Chg. Theresa May's topline media rating for November 2016 is 91, no measurable change over the prior month value of 91 and a large +18 change over the prior-year media rating of 73. This compares favorably to the World Leaders sector media rating average of. Theresa May's media rating max and min for the trailing 12-month period are 93 in October 2016 and 69 in December Ranking: Within the World Leaders sector, Theresa May is currently ranked no.2, showing no measurable rank change over the prior month. Year-over-year, Theresa May experienced a large gain of +15 in the Sector ranking. Growth Quadrant: For the November 2016 reporting period, Theresa May is in the Leading quadrant vis-à-vis its peers, showing no measurable short term (prior month) growth and a large +18 change in long term (prior year) growth, versus the sector average. AVE Trailing 12- AVE $15,4,848 $81,613,577 Sector Average Prior Prior Year 92% 8% Weak... (0) Moderate... Strong Extreme (100) Trailing 4-year topline media rating through 2016 High 93 Low 65 line Media Rating Segments Segment-Level Media Rating Metrics Regional Prominence Editorial Prominence Online / Viral Prominence US Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics # Asia - Europe # South America North Europe America Asia WW % # Global Print # US Newspapers % - WW Newspapers Business % - Industry % # Broadcast Cons. 0% Bus. Trade Search Vol # Healthcare % - Industrial % # Services % - Technology % Global Web Industry-Specific Media Online News Groups % # Consumer North America % - Business % mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Twitter Theresa May Year Chg. 21% 28% 45% 6% 9% 30% 32% 30% 18% 43% 28% 46%

13 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Theresa May within the World Leaders Sector +30 Media Cycle: Oct 1-31, Falling Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +2% +20% 89 Long (12-) Media Rating Growth Theresa May Social Media Online News Mo -6% +6% 83 Mo +7% Lagging Gaining -20 Losing Momentum Short (30-day) Media Raing Growth Prior Prior Rank Chg Theresa May World Leaders Sector Rank Comparisons Metrics Prior Growth Trailing 12 YTD YOY Global Print Barack Obama % Theresa May % Vladimir Putin % Narendra Modi % John Kerry % Search Volume François Hollande % Joe Biden % Justin Trudeau Pope Francis % Xi Jinping % Angela Merkel % Ban Ki-moon % Bashar al-assad % Broadcast Recep Tayyip Erdogan % Juan Manuel Santos % Nicolás Maduro % Kim Jong-un % Stephen Harper % Abdel Fattah el-sisi % Shimon Peres % % Mo +1% +28% r % +205% % 2016 mediaquant, All rights reserved. info@mediaquant.net 6

14 Influencers Vladimir Putin Sentiment Breakout 91-3 Prior Rating Chg. +1 Trailing 12- Avg. 89 YTD Avg. Rating 89 Prior Rating Chg. Vladimir Putin's topline media rating for November 2016 is 91, a +1 change over the prior month value of 90 and a moderate -3 change over the prior-year media rating of 94. This compares favorably to the World Leaders sector media rating average of. Vladimir Putin's media rating max and min for the trailing 12-month period are 96 in October 2016 and 86 in December Ranking: Within the World Leaders sector, Vladimir Putin is currently ranked no.2, showing a negligible +1 rank change over the prior month. Year-over-year, Vladimir Putin experienced no change in the Sector ranking. Growth Quadrant: For the November 2016 reporting period, Vladimir Putin is in the Gaining quadrant vis-à-vis its peers, showing a +1 change in short term (prior month) growth and a moderate -3 change in long term (prior year) growth, versus the sector average. AVE 89% 11% Trailing 12- AVE $23,187,437 $187,026,470 Weak... (0) Moderate... Strong... Sector Average Trailing 4-year topline media rating through 2016 High 96 Low 85 line Media Rating Segments Prior Prior Year Segment-Level Media Rating Metrics Regional Prominence Editorial Prominence Online / Viral Prominence US Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics - # Europe - Asia South America North Europe America Asia WW Global Print % - US Newspapers % # WW Newspapers Business % # Industry % - Broadcast Cons. -19% Bus. Trade Search Vol # Healthcare % # Industrial % # Services Extreme (100) % - Technology % Global Web Industry-Specific Media Online News Groups % # Consumer North America % - Business % mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Twitter Vladimir Putin Year Chg. 0% 0% 0% 1% 0% 0% -6% 2% 1% -3%

15 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Vladimir Putin within the World Leaders Sector +30 Media Cycle: Oct 1-31, Falling Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +6% 86 Long (12-) Media Rating Growth Vladimir Putin Social Media Online News Mo +3% -13% 78 Mo +4% +3% Lagging Gaining -20 Losing Momentum Short (30-day) Media Raing Growth Prior Prior Rank Chg Vladimir Putin World Leaders Sector Rank Comparisons Metrics Prior Growth Trailing 12 YTD YOY Global Print Barack Obama % Theresa May % Vladimir Putin % Narendra Modi % John Kerry % Search Volume François Hollande % Joe Biden % Justin Trudeau Pope Francis % Xi Jinping % Angela Merkel % Ban Ki-moon % Bashar al-assad % Broadcast Recep Tayyip Erdogan % Juan Manuel Santos % Nicolás Maduro % Kim Jong-un % Stephen Harper % Abdel Fattah el-sisi % Shimon Peres % % r 92 Mo +0% +0% % -4% +0% +0% 2016 mediaquant, All rights reserved. info@mediaquant.net 8

16 Influencers Narendra Modi Sentiment Breakout 88-6 Prior Rating Chg. -1 Trailing 12- Avg. 90 YTD Avg. Rating 90 Prior Rating Chg. Narendra Modi's topline media rating for November 2016 is 88, a -1 change over the prior month value of 89 and a notable -6 change over the prior-year media rating of 94. This compares favorably to the World Leaders sector media rating average of. Narendra Modi's media rating max and min for the trailing 12-month period are 95 in June 2016 and 88 in October Ranking: Within the World Leaders sector, Narendra Modi is currently ranked no.4, showing no measurable rank change over the prior month. Year-over-year, Narendra Modi experienced a moderate loss of -2 in the Sector ranking. Growth Quadrant: For the November 2016 reporting period, Narendra Modi is in the Gaining quadrant vis-à-vis its peers, showing a -1 change in short term (prior month) growth and a notable -6 change in long term (prior year) growth, versus the sector average. AVE Trailing 12- AVE $12,378,338 $261,914,080 Sector Average Prior Prior Year 94% 6% Weak... (0) Moderate... Strong Extreme (100) Trailing 4-year topline media rating through 2016 High 95 Low 66 line Media Rating Segments Segment-Level Media Rating Metrics Regional Prominence Editorial Prominence Online / Viral Prominence US Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News # Search Volume # Blogs # Twitter # Forums Regional Print Metrics - Asia # Europe # South America North Europe America Asia WW % - Global Print % # US Newspapers % - WW Newspapers # Business % # Industry % # Broadcast Cons. -24% Bus. Trade Search Vol # Healthcare % # Industrial (equal) % - Services % # Technology % Global Web Industry-Specific Media Online News Groups % # Consumer # North America % # Business mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Narendra Modi Twitter Year Chg. 0% 0% 1% 0%

17 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Narendra Modi within the World Leaders Sector +30 Media Cycle: Oct 1-31, Falling Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +0% -3% 83 Long (12-) Media Rating Growth Narendra Modi Social Media Online News Mo -4% -15% 80 Mo -7% -7% Lagging Gaining -20 Losing Momentum Short (30-day) Media Raing Growth Prior Prior Rank Chg Narendra Modi World Leaders Sector Rank Comparisons Metrics Prior Growth Trailing 12 YTD YOY Global Print Barack Obama % Theresa May % Vladimir Putin % Narendra Modi % John Kerry % Search Volume François Hollande % Joe Biden % Justin Trudeau Pope Francis % Xi Jinping % Angela Merkel % Ban Ki-moon % Bashar al-assad % Broadcast Recep Tayyip Erdogan % Juan Manuel Santos % Nicolás Maduro % Kim Jong-un % Stephen Harper % Abdel Fattah el-sisi % Shimon Peres % % Mo +0% r % -22% +4% +0% 2016 mediaquant, All rights reserved. info@mediaquant.net 10

18 Influencers John Kerry Sentiment Breakout 87-5 Prior Rating Chg. -1 Trailing 12- Avg. 89 YTD Avg. Rating 89 Prior Rating Chg. John Kerry's topline media rating for November 2016 is 87, a -1 change over the prior month value of 88 and a notable -5 change over the prior-year media rating of 92. This compares favorably to the World Leaders sector media rating average of. John Kerry's media rating max and min for the trailing 12-month period are 92 in August 2016 and 87 in October Ranking: Within the World Leaders sector, John Kerry is currently ranked no.5, showing no measurable rank change over the prior month. Year-over-year, John Kerry experienced a loss of -1 in the Sector ranking. Growth Quadrant: For the November 2016 reporting period, John Kerry is in the Gaining quadrant vis-à-vis its peers, showing a -1 change in short term (prior month) growth and a notable -5 change in long term (prior year) growth, versus the sector average. AVE 83% 17% Trailing 12- AVE $4,405,779 $89,390,748 Weak... (0) Moderate... Strong... Sector Average Trailing 4-year topline media rating through 2016 High 92 Low 80 line Media Rating Segments Prior Prior Year Segment-Level Media Rating Metrics Regional Prominence Editorial Prominence Online / Viral Prominence US Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics # Asia - - Europe South America North Europe America Asia WW # Global Print % # US Newspapers % # WW Newspapers Business % # Industry % # Broadcast Cons. -15% Bus. Trade Search Vol # Healthcare % # Industrial # Services Extreme (100) % # Technology % Global Web Industry-Specific Media Online News Groups % - Consumer # North America Business % mediaquant, All rights reserved. info@mediaquant.net Blogs Forums John Kerry Twitter Year Chg. -3% -3% 0% -5% 0% -5% 3% -3% -10% -11%

19 Short (30 day) vs. Long Term (12-mo.) Sector Comparison John Kerry within the World Leaders Sector +30 Media Cycle: Oct 1-31, Falling Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s -5% 84 Long (12-) Media Rating Growth John Kerry Social Media Online News Mo +0% -4% 85 Mo -9% -3% Lagging Gaining -20 Losing Momentum Short (30-day) Media Raing Growth Prior Prior Rank Chg John Kerry World Leaders Sector Rank Comparisons Metrics Prior Growth Trailing 12 YTD YOY Global Print Barack Obama % Theresa May % Vladimir Putin % Narendra Modi % John Kerry % Search Volume François Hollande % Joe Biden % Justin Trudeau Pope Francis % Xi Jinping % Angela Merkel % Ban Ki-moon % Bashar al-assad % Broadcast Recep Tayyip Erdogan % Juan Manuel Santos % Nicolás Maduro % Kim Jong-un % Stephen Harper % Abdel Fattah el-sisi % Shimon Peres % % Mo -3% r % -41% +0% 2016 mediaquant, All rights reserved. info@mediaquant.net 12

20 Influencers François Hollande Sentiment Breakout Prior Rating Chg. -1 Trailing 12- Avg. 86 YTD Avg. Rating 85 Prior Rating Chg. François Hollande's topline media rating for November 2016 is 86, a -1 change over the prior month value of 87 and a +1 change over the prior-year media rating of 85. This compares favorably to the World Leaders sector media rating average of. François Hollande's media rating max and min for the trailing 12-month period are 89 in July 2016 and 81 in October Ranking: Within the World Leaders sector, François Hollande is currently ranked no.6, showing a negligible +1 rank change over the prior month. Year-over-year, François Hollande experienced a notable gain of +6 in the Sector ranking. Growth Quadrant: For the November 2016 reporting period, François Hollande is in the Leading quadrant vis-à-vis its peers, showing a -1 change in short term (prior month) growth and a +1 change in long term (prior year) growth, versus the sector average. AVE 70% 30% Trailing 12- AVE $5,330,290 $90,005,621 Weak... (0) Moderate... Strong... Sector Average Trailing 4-year topline media rating through 2016 High 90 Low 79 line Media Rating Segments Prior Prior Year Segment-Level Media Rating Metrics Regional Prominence Editorial Prominence Online / Viral Prominence US Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources Media Sources # Global Web # Online News # Search Volume # # Blogs - # Asia - Twitter # Forums Regional Print Metrics Europe # South America North Europe America Asia WW % # Global Print % - US Newspapers % # WW Newspapers # Business % # Industry % - Broadcast Cons. -6% Bus. Trade Search Vol # Healthcare % # Industrial % # Services François Hollande Extreme (100) % # Technology % Global Web Industry-Specific Media Online News Groups % # Consumer # North America % # Business % mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Twitter Year Chg. 2% 6% 6% 6% 3% 9% 6% 9% 37% 2% 14%

21 Short (30 day) vs. Long Term (12-mo.) Sector Comparison François Hollande within the World Leaders Sector +30 Media Cycle: Oct 1-31, Falling Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +5% 79 Long (12-) Media Rating Growth François Hollande Social Media Online News Mo -4% -8% 78 Mo +1% Lagging Gaining -20 Losing Momentum Short (30-day) Media Raing Growth Prior Prior Rank Chg François Hollande World Leaders Sector Rank Comparisons Metrics Prior Growth Trailing 12 YTD YOY Global Print Barack Obama % Theresa May % Vladimir Putin % Narendra Modi % John Kerry % Search Volume François Hollande % Joe Biden % Justin Trudeau Pope Francis % Xi Jinping % Angela Merkel % Ban Ki-moon % Bashar al-assad % Broadcast Recep Tayyip Erdogan % Juan Manuel Santos % Nicolás Maduro % Kim Jong-un % Stephen Harper % Abdel Fattah el-sisi % Shimon Peres % % Mo +6% r % +36% +0% +6% 2016 mediaquant, All rights reserved. info@mediaquant.net 14

22 Influencers Joe Biden Sentiment Breakout 85-7 Prior Rating Chg. +1 Trailing 12- Avg. 82 YTD Avg. Rating 83 Prior Rating Chg. Joe Biden's topline media rating for November 2016 is 85, a +1 change over the prior month value of 84 and a notable -7 change over the prior-year media rating of 92. This compares favorably to the World Leaders sector media rating average of. Joe Biden's media rating max and min for the trailing 12-month period are 92 in October 2015 and 75 in December Ranking: Within the World Leaders sector, Joe Biden is currently ranked no.7, showing a moderate +4 rank change over the prior month. Year-over-year, Joe Biden experienced a moderate loss of -3 in the Sector ranking. Growth Quadrant: For the November 2016 reporting period, Joe Biden is in the Gaining quadrant vis-à-vis its peers, showing a +1 change in short term (prior month) growth and a notable -7 change in long term (prior year) growth, versus the sector average. AVE Trailing 12- AVE $4,079,444 $39,756,223 Sector Average % 26% Weak... (0) Moderate... Strong Joe Biden Extreme (100) Prior Prior Year Trailing 4-year topline media rating through 2016 High 93 line Media Rating Segments Regional Prominence Editorial Prominence Online / Viral Prominence North Europe America Asia WW US Cons. Bus. Trade Global Web Search Vol. Online News Groups Forums Blogs Low 75 Twitter Segment-Level Media Rating Metrics 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics - Asia # Europe # South America % # Global Print % # US Newspapers % # WW Newspapers # Business % # Industry % # Broadcast % Industry-Specific Media # Healthcare # Industrial # Services % # Technology % # Consumer # North America # Business % mediaquant, All rights reserved. info@mediaquant.net Year Chg. -4% -3% -6% -5% 0% 0% 8% 4%

23 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Joe Biden within the World Leaders Sector +30 Media Cycle: Oct 1-31, Falling Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +15% -11% 81 Long (12-) Media Rating Growth Prior 0-10 Prior Rank Chg Joe Biden World Leaders Sector Rank Comparisons Joe Biden Lagging Gaining -20 Losing Momentum Short (30-day) Media Raing Growth Metrics Social Media Online News Prior Growth Trailing 12 YTD YOY Global Print Barack Obama % Theresa May % Vladimir Putin % Narendra Modi % John Kerry % Search Volume François Hollande % Joe Biden % Justin Trudeau Pope Francis % Xi Jinping % Angela Merkel % Ban Ki-moon % Bashar al-assad % Broadcast Recep Tayyip Erdogan % Juan Manuel Santos % Nicolás Maduro % Kim Jong-un % Stephen Harper % Abdel Fattah el-sisi % Shimon Peres % % Mo +3% -15% 78 Mo +8% -9% r 86 Mo +2% % -39% +2% 2016 mediaquant, All rights reserved. info@mediaquant.net 16

24 Influencers Justin Trudeau Sentiment Breakout 85-2 Prior Rating Chg. -2 Trailing 12- Avg. 84 YTD Avg. Rating 84 Prior Rating Chg. Justin Trudeau's topline media rating for November 2016 is 85, a moderate -2 change over the prior month value of 87 and a moderate -2 change over the prior-year media rating of 87. This compares favorably to the World Leaders sector media rating average of. Justin Trudeau's media rating max and min for the trailing 12-month period are 88 in June 2016 and 81 in July Ranking: Within the World Leaders sector, Justin Trudeau is currently ranked no.7, showing no measurable rank change over the prior month. Year-over-year, Justin Trudeau experienced a moderate gain of +3 in the Sector ranking. Growth Quadrant: For the November 2016 reporting period, Justin Trudeau is in the Lagging quadrant vis-à-vis its peers, showing a moderate -2 change in short term (prior month) growth and a moderate -2 change in long term (prior year) growth, versus the sector average. AVE Trailing 12- AVE $5,200,796 $61,654,428 Sector Average Prior Prior Year 90% 10% Weak... (0) Moderate... Strong Justin Trudeau Extreme (100) Trailing 4-year topline media rating through 2016 High 88 Low 57 line Media Rating Segments Segment-Level Media Rating Metrics Regional Prominence Editorial Prominence Online / Viral Prominence US Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News # Search Volume # # Blogs - Twitter # Forums Regional Print Metrics # Asia # Europe # South America North Europe America Asia WW % # Global Print % # US Newspapers % - WW Newspapers # Business % - Industry % - Broadcast Cons. -4% Bus. Trade Search Vol # Healthcare % # Industrial % # Services % # Technology % Global Web Industry-Specific Media Online News Groups % # Consumer North America # Business % mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Twitter Year Chg. -3% -13% -3% -3% -3% 0% -3% -4% -14%

25 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Justin Trudeau within the World Leaders Sector +30 Media Cycle: Oct 1-31, Falling Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s -13% +26% 72 Long (12-) Media Rating Growth Justin Trudeau Social Media Online News Mo -13% -4% 71 Mo +2% +24% Lagging Gaining -20 Losing Momentum Short (30-day) Media Raing Growth Prior Prior Rank Chg Justin Trudeau World Leaders Sector Rank Comparisons Metrics Prior Growth Trailing 12 YTD YOY Global Print Barack Obama % Theresa May % Vladimir Putin % Narendra Modi % John Kerry % Search Volume François Hollande % Joe Biden % Justin Trudeau Pope Francis % Xi Jinping % Angela Merkel % Ban Ki-moon % Bashar al-assad % Broadcast Recep Tayyip Erdogan % Juan Manuel Santos % Nicolás Maduro % Kim Jong-un % Stephen Harper % Abdel Fattah el-sisi % Shimon Peres % r 87 Mo -3% % -12% +0% 2016 mediaquant, All rights reserved. info@mediaquant.net 18

26 Influencers Pope Francis Sentiment Breakout Prior Rating Chg. Trailing 12- Avg. 85 YTD Avg. Rating 86 Prior Rating Chg. Pope Francis' topline media rating for November 2016 is 84, no measurable change over the prior month value of 84 and a moderate +2 change over the prior-year media rating of 82. This compares favorably to the World Leaders sector media rating average of. Pope Francis' media rating max and min for the trailing 12-month period are 90 in February 2016 and 78 in November Ranking: Within the World Leaders sector, Pope Francis is currently ranked no.9, showing a moderate +2 rank change over the prior month. Year-over-year, Pope Francis experienced a notable gain of +5 in the Sector ranking. Growth Quadrant: For the November 2016 reporting period, Pope Francis are in the Leading quadrant vis-à-vis its peers, showing no measurable short term (prior month) growth and a moderate +2 change in long term (prior year) growth, versus the sector average. AVE Trailing 12- AVE $2,495,225 $74,046,928 Sector Average Prior Prior Year 75% 25% Weak... (0) Moderate... Strong Pope Francis Extreme (100) Trailing 4-year topline media rating through 2016 High 90 Low 56 line Media Rating Segments Segment-Level Media Rating Metrics Regional Prominence Editorial Prominence Online / Viral Prominence US Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News # Search Volume # # Blogs - Twitter # Forums Regional Print Metrics # Asia # Europe # South America North Europe America Asia WW % # Global Print % - US Newspapers % # WW Newspapers Business % # Industry % # Broadcast Cons. 14% Bus. Trade Search Vol # Healthcare # Industrial % # Services # Technology % Global Web Industry-Specific Media Online News Groups % # Consumer # North America % - Business mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Twitter Year Chg. -7% -9% -5% -6% -13% -13% -22% -24% -12% -14%