41 st FIPP World Congress 9-11 October 2017 Tobacco Dock, London

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1 41 st FIPP World Congress 9-11 October 2017 Tobacco Dock, London Draft Agenda As of 29 June 2017 Please note this remains a working agenda and is subject to change. Monday 9 October Opening Banquet, starts 7 pm to late DAY 1, Tuesday 10 October 08:00-09:00 60 minutes 09:00-09: :15-09:35 09:35-09:55 09:55-10:00 Main Stage Welcome Jerzy Baczynski, Editor in Chief and President of the Board, Polityka, and FIPP World Congress Chairman, Poland Dennis Publishing s blueprint for the future James Tye, CEO of Dennis and Chairman of PPA, UK VIP More detail to come soon Congress announcements Mike Hewitt, Congress Moderator Networking Coffee 10:00-10:05

2 10:05-10:25 Building events and experiences audiences love David Davies, Executive Creative Director, Cannes Lions, UK Rewriting the script at Abril Walter Longo, President, Abril, Brazil How Meredith builds new revenue streams with content licensing Larry Sommers, VP: Content Licensing, Meredith, 10:25-10:55 Reboot 2.0: Embracing the future Philipp Schmidt, Chief Transformation Officer and MD: Prisma Media Solutions, Prisma Media, France Tom Bureau, CEO, Immediate Media Co., UK Natasha Christie Miller, Divisional CEO, Ascential, UK ed by Peter Kreisky, Chairman, The Kreisky Media Consultancy, Strategies for growing international brand revenues Arnaud de Saint Simon, CEO, Psychologies Magazine, France; Tim Hudson, Director of Licensing and Syndication, Immediate Media co., UK Making sense of AdTech Rick Welch, VP of Programmatic Advertising, Flipboard, 10:55-11:10 11:10-11:40 11:40-11:45 11:45-12:05 Strategic roadmap for Developing User Experience (UX) Strategies for developing organisational transformation as a competitive advantage revenues direct from audience Lucy Küng, Google News Initiative Matt Sanchez, Co- founder and Marcus Rich, CEO, Time Inc. UK, Research Fellow, Reuters Institute CEO, Say Media, UK; Andria Vidler, CEO, Centaur for Journalism, Oxford University, Media, UK; Switzerland Building subscription revenue The transformation of Polityka at Building a marketplace for drone Michael Brunt, Chief Marketing a time of political upheaval content Officer and Managing Director: Piotr Zmelonek, Publishing Steven Flynn, CEO and Co- Circulation, The Economist, UK Director, Polityka, Poland founder, Skytango, Ireland 12:05-12:25 Building a pureplay subscription business from the ground up Geoff Ramsey, Chairman and Chief Innovation Officer, emarketer, Characteristics of transformational leadership Kathleen Saxton, CEO and Founder, The Lighthouse Company, UK Strategies for efficient cross- platform content production Speaker TBC, Woodwing 12:25-12:30 12:25-12:55 Innovation in paper This is how The Week Jr. got kids Speaker TBC, UPM to read in print Kerin O Connor, Chief Executive, The Week, UK The internationalisation strategies of web- native brands Kate Ward, VP International, Refinery 29, UK Jovan Protic, Group Director Digital Publishing and acting CEO NOIZZ, Ringier Axel Springer Media, Switzerland Julian Childs, Managing Director UK and Europe, UK Why and how magazines form part of Schibsted s overall innovation strategy Andreas Finborud, Publishing Director, Aftenposten, Schibsted, Norway 13:00-14:00 60 minutes Networking lunch Networking lunch Networking lunch

3 14:00-14:30 soon The enduring power of special Monetising video interest media Angela Buyn, Senior Director Yulia Boyle, VP Global Media and International Development and Experiences, National Geographic Strategy, Golf Digest, Partners, Gerrit Klein, CEO, Ebner Media soon Group, Germany Jeff Litvack, Chief Operating Officer, Adweek, 14:30-14:50 14:50-15:10 Profiting from brand extensions Scott Dickie, CEO, TEN: The Enthusiast Network, Digital media strategies for special interest brands Vince Errico, Chief Digital Officer, Trusted Media Brands, Partnering to engage audiences via mobile Michael Wodzinski, Editor in Chief, upday, Axel Springer, Poland soon soon soon 15:10-15:15 15:15-15:45 15:45-16:15 16:15-16:35 soon Launching and building a new international print business in the digital age an omni- channel approach Lisa Messenger, CEO, The Collective Hub, Australia Media in a platform age Anne- Marie Tomchak, UK Editor, Mashable, UK Kalli Purie, Group Editorial Director, The India Today Group, India Using the power of touch & feel in a world of swipe & scroll Christian Kallenberg, Consultant, We Like Mags, Germany soon The end of scale as a publishing strategy Nick Ascheim, Senior VP of Digital, NBC News and MSNBC, How to capitalise on developing trends such as connected cars with your magazine media brand Hans Hamer, Publishing and Managing Director: Automotive, Sports and Consumer Electronics, Axel Springer, Germany 16:35-16:55 16:55-17:15 Next generation operating models for tomorrow s media Antonella Mei- Pochtler, Senior Partner, Boston Consulting Group, Austria New models for magazine media Wolfgang Blau, President, Condé Nast International, UK Serving utility through to sheer delight: why the BBC Good Food model works around the world Chris Kerwin, Publishing Director, BBC Worldwide, UK soon 17:15-17:20 17:20-17:30 10 minutes FIPP Insight FIPP Insight Award Winners Announcement Presented by FIPP

4 17:30-18:00 18:00-19:30 90 minutes FIPP Insight Innovation insights from around the world Juan Señor, Senior Partner, and John Wilpers, Senior Director, Innovation Media Consulting, UK and Networking Drinks Networking Drinks Networking Drinks DAY 2, Wednesday 11 October 08:00-09:00 Time 09:00-09:05 09:05-09:25 09:25-09:55 Main Stage Welcome Mike Hewitt, Congress Moderator Magazine media 2020 Julia Jäkel, Chief Executive Officer, Gruner + Jahr, Germany Public trust in media and the future of journalism Aroon Purie, Chairman, The India Today Group, India ed by Juan Señor, Senior Partner, Innovation Media Consulting, UK Networking Coffee 09:55-10:05 10 minutes 10:05-10:10 10:10-10:30 FIPP and UPM Rising Stars Award Winners Presented by FIPP and UPM The consumer of the future Ross Sleight, Chief Strategy Officer, Somo, UK The Business of Fashion from blog to media business Nick Blunden, Chief Commercial Officer, The Business of Fashion, UK 10:30-10:50 Future trends for publishers Josh Macht, EVP and Group Publisher, Harvard Business Review, Advertising partnerships and the new magazine ecosystem: Turning the revenue model on its head Jacquie Loch, VP & Group Publisher, St. Joseph Media, Canada 10:50-11:10 11:10-11:40 What next for advertising in a market increasingly dominated by Google and Facebook James Wildman, President and CEO, Hearst Magazines UK, UK Getting audiences engaged: from before you publish to beyond Genevieve Kunst, MD Europe, Popsugar, UK; Marion Mertens, Senior Digital Editor, Paris Match, France; Ellen Mayer, Engagement Consultant, Hearken, 11:40-11:45

5 11:45-12:05 Insight Theatre Trends, best practices, and new approaches to developing voice for home Alice Zimmerman, Global Product Partnerships, Google, UK Digital display advertising is broken. How do we fix it? Johnny Ryan, Head of Ecosystem, PageFair, Ireland Results of the native ad survey for magazine media 2017 Jesper Laursen, CEO, Native Advertising Institute, Denmark 12:05-12:25 12:25-12:45 Strategies for building native advertising that audiences trust Carla Faria, Director of Content, The Foundry, UK Using machine learning to spearhead better cross- device ad experiences Kamakshi Sivaramakrishnan, Founder and CEO, Drawbridge, Why AR is set to present powerful opportunities for publishers Greg Cornelius, Managing Director, Modn Media, Singapore Daydream for Publishers: where Google is going Greg Ivanov, Google Lead: Daydream EMEA, UK Panel: Measuring the true impact of magazine media across platforms Yolanda Ausín, General Manager, Asociatión de Revistas de Información (ARI), Spain Linda Thomas Brooks, CEO, MPA, Sue Todd, CEO, Magnetic, UK 12:45-13:45 60 minutes 13:45-14:15 14:15-14:20 14:20-14:40 14:40-15:00 15:00-15:20 15:20-15:40 15:40-16:10 Networking lunch Networking lunch Networking lunch Insight Theatre soon How AI is set to impact media Francesco Marconi, Manager: Strategy and Development, Associated Press, ; Martha Stone, CEO, World Newsmedia Network, ed by Stephan Scherzer, CEO, VDZ, Germany soon FIPP Insight Award Winner (Visit fipp.com or contact Helen Bland at Helen@fipp.com for more on the Awards) FIPP Insight Award Winner (Visit fipp.com or contact Helen Bland at Helen@fipp.com for more on the Awards) Insight Theatre How AJ+ engages audiences with video made for social Shadi Rahini, Senior Newsgathering Producer, AJ+, Bringing the audience inside Mike Federle, President and Chief Operating Officer, Forbes, Engaging audiences cross- platform to deliver superior media experiences Deepak Lamba, CEO, Worldwide Media, The Times of India Group, India Heads up: the enduring power of magazine media Linda Thomas Brooks, CEO, MPA, How to use the power of audio to enhance storytelling Paula Cordeiro, Digital Media Audio Expert, Portugal Influencers as the new experts Jenny Tsai, Founder and CEO, Wearisma, UK, and Lillian Betty, Head of Strategic Partnerships, Time Inc. UK, UK Talent acquisition, retention and management Jo Brandl, Director of Human Resources, Immediate Media Co., UK; Joanna Abeyie, Managing Director, Hyden Talent, UK FIPP and UPM Rising Stars in Global Media winners (Visit fipp.com or contact Claire Jones at Claire@fipp.com for more about the Awards) Editorial strategies for multi- platform storytelling Erin Doherty, Editor in Chief, ELLE France, France Mark Frith, Editor in Chief, Now and Look, Time Inc. UK Gina Johnson, Editorial Director, Motivate Publishing, UAE ed by Barry McIlheney, CEO, PPA, UK How Anhui serve local traders with data, analyses, journalism and live events Han Xindong, Founder of Anhui Huishang Media and Chief Editor of Anhui Business Magazine, China Note: With Mandarin to English translation

6 16:10-16:30 Why Bloomberg Media put Businessweek at the heart of its media strategy Megan Murphy, Editor, Bloomberg Businessweek, Specialist Stage Inspiring audiences with thought leadership content fit for a multi- platform world Ma- li Yang, President and Editor- in- Chief, Global Views Magazine, Chinese Taipei 16:30-16:35 16:35-17:05 17:05-17:15 10 minutes Note: With Mandarin to English translation soon FIPP World Congress 2019 announcement and 2017 close

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