BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2018

Transcription

1 BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2018 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report. Maritime Activity Reports Inc. 118 East 25th Street 2nd Floor New York, NY Tel.: (212) Fax: (212) MARITIME REPORTER AND ENGINEERING NEWS is a B2B brand with a focus in the maritime industry. The brand content and editorial scope of the publication includes news and industry comment, in-depth technical articles, industry round-up and special features. The content of every issue is also available to subscribers globally via the online digital version. BRAND REPORT PURPOSE The Brand Report provides a deeper understanding and identification of all audited touch points with customers that have interest in the brand. It is designed to present analysis of all communication channels, including a brand s unique users within each channel of, but not across, multiple media platforms. This non-integrated report contains data for each separate media channel as indicated in the Executive Summary. No attempt has been made to identify or eliminate duplication that may exist across media channels. Scan for publisher s contact information CHANNELS MARITIME REPORTER AND ENGINEERING NEWS MARITIME REPORTER AND ENGINEERING NEWS APP MARITIME REPORTER AND ENGINEERING NEWS WEBSITES MARITIME REPORTER AND ENGINEERING NEWS SOCIAL MEDIA 6 issues in the period 35,748 average circulation 35,308 cumulative downloads 238,196 average users Marinelink.com 16,646 average users Maritimejobs.com 130,685 LinkedIn group members EXECUTIVE SUMMARY Below are the average contacts per occurrence, including frequency per period reported Non-Paid Paid Average MARITIME REPORTER AND ENGINEERING NEWS (6 issues in the period) 35,748-35,748 a. Print 24,157-24,157 b. Digital 11,591-11, Requested 11,591-11, Non-Requested MARITIME REPORTER AND ENGINEERING NEWS APP *35,308 - *35,308 MARITIME REPORTER AND ENGINEERING NEWS WEBSITES THE CRITERION a. SOCIAL MEDIA (Monthly Users with 462,088 average Pageviews) 238, ,176 b. Users with 41,496 average Pageviews) 16,646-16,646 MARITIME REPORTER AND ENGINEERING NEWS SOCIAL MEDIA LinkedIn group members *130,685 - *130,685 *App downloads and Social Media claims are cumulative figures, not averages. No attempt has been made to identify or eliminate duplication that may exist across media channels.

2 MAGAZINE CHANNEL Official Publication of: None/Established: 1939/Issue Per Year: 12 FIELD SERVED MARITIME REPORTER AND ENGINEERING NEWS serves the commercial and naval maritime industry ship, boat and barge owners/operators, offshore oil drilling operations, shipbuilding, ship repair, boatbuilding and repair, marine engineers, naval architects, and other industries as reported in paragraph 3a herein. DEFINITION OF RECIPIENT QUALIFICATION recipients are personnel in the commercial and Naval marine industries - owners, corporate officers (chairmen, CEOs, CFOs, CIOs) directors, presidents, vice presidents, general managers, sales/marketing managers, purchasing agents/ managers, other managers, marine superintendents, port captains, port engineers, naval architects/marine engineers (shore side), ship surveyors, project engineers, foremen, and others employed aboard ships. AVERAGE NON-QUALIFIED CIRCULATION Non- Not Included Elsewhere Copies Other Paid Circulation - 1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD Non-Paid Paid Circulation Copies Percent Copies Percent Copies Percent Individual 35, , Advertiser and Agency 548 Sponsored Individually Addressed Allocated for Trade Shows and Conventions 715 All Other 50 Membership Benefit Multi Copy Same Addressee Single Copy Sales TOTAL 1,313 TOTAL QUALIFIED CIRCULATION 35, , QUALIFIED CIRCULATION BY ISSUES FOR PERIOD 2018 Issue Print Digital January 24,253 11,286 35,539 February 23,318 12,764 36,082 March 23,219 12,693 35,912 April 23,337 12,549 35,886 May 27,197 8,288 35,485 June 23,614 11,967 35,581 MARITIME REPORTER AND ENGINEERING NEWS / June

3 3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2018 This issue is 0.9% or 315 copies below the average of the other 5 issues reported in Paragraph 2. Business and Occupation 1. SHIP, BOAT & BARGE OWNERS, OPERATORS - NAVY AND COMMERCIAL: Commercial, U.S.C.G., Military Sealift Command, Army Corps of Engineers: (Ocean, Coastal Harbors, Offshore Drilling, Inland Rivers, Port Authorities). Cruise ships, tankers, offshore drill rigs, cargo ships, naval vessells, workboats, including tugboats, barges, ferries, dredges, offshore crew/supply boats, research/patrol/police, cruise/dinner/passenger boats. Corporate officers,directors, owners, presidents, vice-presidents, general managers, other managers, corporate secretaries, treasurers, and foremen. Port engineers, marine superintendents, port captains, purchasing agents/managers, naval architects, engineers shoreside, ship surveyors, and project engineers. Percent of Print Digital 12, ,864 2,217 3, , Other employees ashore not included in above classifications SHIPBUILDING, BOATBUILDING, DRILL RIG BUILDING AND REPAIR - NAVY AND COMMERCIAL: Corporate officers, directors, owners, presidents, vice presidents, general managers, other managers, corporate secretaries, treasurers, port engineers, marine superintendents, port captains, purchasing agents/managers, naval architects, engineers shoreside, ship surveyors, project engineers, and foremen. Sub- 16, ,142 3,155 6, ,359 1,622 Other employees not included in above classifications PROFESSIONAL: Sub- 7, ,857 1,761 Naval architects, marine engineers and marine consultants shoreside 5, ,952 1,797 Admiralty lawyers and insurance MARINE EQUIPMENT: Sub- 6, ,280 1,927 TOTAL 1, 2, and 3 30, ,279 6,843 Manufacturers, and manufacturers representatives 4, ,246 1, GOVERNMENT AND ALLIED MARINE INDUSTRIES: U.S. Maritime Administration, U.S. Senators, U.S. Congressmen and others in official capacities Schools, Associations and organizations Other allied marine industries TOTAL 4 and 5 5, ,918 1,445 TOTAL QUALIFIED CIRCULATION 35, ,197 8,288 PERCENT b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2018 Within Qualification Source 1 Year 2 Years 3 Years Print Digital I. Direct Request: 18,216 17,269-27,197 8,288 35, II. Request from recipient s company: III. Membership Benefit: IV. Communication from recipient or recipient s company (other than request): V. Sources other than above, including: Association rosters and directories; Business directories; Manufacturer's, distributor's and wholesaler's lists; and Other sources: VI. Single Copy Sales: TOTAL QUALIFIED CIRCULATION 18,216 17,269-27,197 8,288 35, PERCENT Percent MARITIME REPORTER AND ENGINEERING NEWS / June

4 3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2018 Mailing Address Print Digital Percent Individuals by name and title and/or function 27,197 8,288 35, Individuals by name only Titles or functions only Company names only Multi-Copy Same Addressee copies Single Copy Sales TOTAL QUALIFIED CIRCULATION 27,197 8,288 35, AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS 6-Month Period Ended: Audited Data Audited Data Audited Data Audited Data Circulation Claim Circulation Claim July December 2015 January June 2016 July December 2016 January June 2017 July December 2017* January June 2018* Audit Average : 35,306 35,762 35,669 35,655 35,550 35,748 Non-Paid: 35,306 35,762 35,669 35,655 35,550 35,748 Print: 27,222 27,731 27,680 26,375 23,915 24,157 Digital: 8,084 8,031 7,989 9,280 11,635 11,591 Paid: Print: Digital: Post Expire Copies included in Circulation: **NC **NC **NC **NC **NC **NC Average Annual Order Price: **NC **NC **NC **NC **NC **NC *NOTE: July 2017 June 2018 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed. GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2018* State Print Digital Percent Maine New Hampshire Vermont Massachusetts Rhode Island Connecticut NEW ENGLAND 2, , New York 1, ,501 New Jersey 1, ,036 Pennsylvania MIDDLE ATLANTIC 3, , Ohio Indiana Illinois Michigan Wisconsin EAST NO. CENTRAL 2, , Minnesota Iowa Missouri North Dakota South Dakota Nebraska Kansas WEST NO. CENTRAL Delaware Maryland Washington, DC Virginia 1, ,232 West Virginia North Carolina South Carolina Georgia Florida 3, ,267 SOUTH ATLANTIC 6, , *See Additional Data State Print Digital Percent Kentucky Tennessee Alabama Mississippi EAST SO. CENTRAL 1, , Arkansas Louisiana 1, ,761 Oklahoma Texas 2, ,425 WEST SO. CENTRAL 4, , Montana Idaho Wyoming 8-8 Colorado New Mexico Arizona Utah Nevada MOUNTAIN Alaska Washington 1, ,324 Oregon California 2, ,817 Hawaii PACIFIC 4, , UNITED STATES 25, , U.S. Territories Canada Mexico Other International 1,541 6,877 8,418 APO/FPO TOTAL QUALIFIED CIRCULATION 27,197 8,288 35, MARITIME REPORTER AND ENGINEERING NEWS / June

5 GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2018* Region/Country Print Digital ASIA Bangladesh Brunei Darussalam China Georgia Hong Kong - SAR India Indonesia Japan Korea, Republic Of Malaysia Maldives Myanmar Pakistan Philippines Singapore Sri Lanka Taiwan Thailand Vietnam Subtotal 163 1,903 2, MIDDLE EAST Bahrain Iran Israel Jordan Kuwait Lebanon Oman Qatar Saudi Arabia Syrian Arab Republic United Arab Emirates Yemen Subtotal EUROPE Austria Belgium Bulgaria Croatia Cyprus Denmark Estonia Finland France Germany Greece Iceland Ireland Italy Latvia Lithuania Macedonia Malta Monaco Netherlands Norway Poland Portugal Romania Russian Federation Serbia Slovenia Spain Sweden Switzerland *See Additional Data Percent Turkey Ukraine United Kingdom ,143 Subtotal 1,286 3,210 4, AFRICA Algeria Cameroon Egypt Ethiopia Ghana Kenya Libyan Arab Jamahiriya Morocco Nigeria Senegal South Africa Sudan Tanzania Tunisia Subtotal NORTH AMERICA Canada Mexico United States 25, ,835 unspecified North America Subtotal 25,596 1,404 27, CARIBBEAN Antigua and Barbuda Bahamas Bermuda Cuba Dominican Republic Jamaica Netherlands Antilles Puerto Rico Trinidad and Tobago Virgin Islands, U.S Subtotal CENTRAL AMERICA Costa Rica Guatemala Honduras Panama Subtotal SOUTH AMERICA Argentina Brazil Chile Colombia Ecuador Peru Uruguay Venezuela Subtotal ASIA PACIFIC Australia Federated States of Micronesia 2-2 Guam 5-5 Marianas 3-3 New Zealand Subtotal Percent Region/Country Print Digital TOTAL QUALIFIED CIRCULATION 27,197 8,288 35, MARITIME REPORTER AND ENGINEERING NEWS / June

6 APP CHANNEL 2018 Monthly Downloads Cumulative Downloads Beginning Balance 33,989 January ,210 February ,449 March ,708 April ,918 May ,126 June ,308 Cumulative downloads represents the aggregate number of downloads of the Maritime Global News App, not copies. Information regarding App deletion/removal is not available from third party vendors and has not been removed from these figures WEBSITE CHANNEL Pageviews Sessions Users Average Session Duration January 389, , ,590 1:29 February 373, , ,156 1:14 March 426, , ,227 1:08 April 529, , ,777 0:52 May 593, , ,827 0:41 June 458, , ,480 0:43 AVERAGE: 462, , ,176 1:01 January June 2018 data was provided by Google Analytics. All website activity is audited by BPA Worldwide Pageviews Sessions Users Average Session Duration January 39,671 18,440 15,880 1:35 February 39,897 18,118 15,589 1:36 March 45,878 21,788 18,544 1:33 April 40,608 20,038 17,071 1:27 May 38,898 18,494 15,584 1:25 June 44,025 20,267 17,207 1:29 AVERAGE: 41,496 19,524 16,646 1:31 January June 2018 data was provided by Google Analytics. All website activity is audited by BPA Worldwide. WEBSITE GLOSSARY Pageviews: A Pageview is recorded each time a page implanted with the JavaScript code (tag) is displayed in a browser window. This will occur whether the page is served directly from the web server, from a proxy, or from the browser s cache. Sessions: A single continuous set of activity attributable to a cookied browser resulting in one or more pulled text and/or graphics downloads from a site. A period of 30 minutes of inactivity will terminate the session. Users: An identified and unduplicated Cookied Browser that accesses Internet content or advertising during a measurement period. Average Session Duration: The time visitors remain on a site per session. MARITIME REPORTER AND ENGINEERING NEWS / June

7 SOCIAL MEDIA CHANNEL Maritime Reporter and Engineering News Social Media LinkedIn group members Beginning Balance: 130,082 January 130,216 February 130,396 March 130,532 April 130,574 May 130,601 June 130,685 ADDITIONAL DATA MAGAZINE: METHOD OF DISTRIBUTION: All qualified circulation conforms to the field served and definition of recipient qualification, as reported. Print copies are distributed via postal services or other carriers. Recipients of the digital version are notified via when the version is available. Apps are downloaded to view enhanced versions of the print edition and are available as a single download or by subscription use on tablets, smart phones or other mobile devices. STATEMENT OF CONTENT PLATFORM: Editorial Replica If a print edition exists, editorial and design are unchanged from the original print edition. Each issue s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available. GEOGRAPHIC DISTRIBUTION: Geographic data for App, Websites and Social Media are not reported at the media owner's option. PUBLISHER S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. John O'Malley, Publisher Kathleen Hickey, Circulation Manager (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide. Date signed July 20, 2018 State New York County New York Received by BPA Worldwide July 20, 2018 Type BJ ID Number M021B0J8 About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, newsletters, databases, wireless, social media and other advertiser-supported media as well as advertiser and agency members. Visit for the latest audit reports, membership information and publishing and advertising industry news. Recycled Paper Copyright 2018 BPA Worldwide. All rights reserved. MARITIME REPORTER AND ENGINEERING NEWS / June 2018