How to Find and Tell Effective Stories

Transcription

1 How to Find and Tell Effective Stories Presented by Leanora Minai Communications Director & Editor Office of Communication Services at Duke University June 16, 2017

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3 What we ll talk about today Framework and approach Why good storytelling is important Journalistic approach to storytelling Techniques and practices Finding stories Reporting and interviewing Focusing and framing stories Hooking readers Sharing stories across platforms

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5 FRAMEWORK & APPROACH Why is good storytelling important? The New York Times press room, 1942 Library of Congress

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8 FRAMEWORK & APPROACH What makes a story compelling?

9 FRAMEWORK & APPROACH

10 Internal Communications Channels at Duke Print Publication Celebrating 11 years Daily News Site section on Duke Today website Social Media Facebook, Twitter, LinkedIn, YouTube E-Newsletter This Week

11 FRAMEWORK & APPROACH Practice a Journalistic Approach Newport police chasing newspaper photographers, Library of Congress, 1915

12 FINDING STORIES It Starts with an Idea: Yours or Someone Else s American photographer/jour nalist Margaret Bourke- White atop Chrysler Building, NYC, 1935.

13 FINDING STORIES Lots of Us Love Listicles

14 FINDING STORIES Bring the World Home

15 FINDING STORIES Engage Audiences on Social

16 FINDING STORIES Sometimes, You Just Get Lucky

17 REPORTING Find the Hero

18 REPORTING Dig, Hunt, Gather Research Do your homework Report for action Think like a photographer Sensory details Take me there Excerpt from Bonnie s diary.

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20 INTERVIEWING Get the Name of the Dog

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22 FOCUS & FRAME Why does the story matter? Why is it being told now? What are the themes? What s the story really about in a word, in a sentence? What does the story say about life? How would you tell it to a friend?

23 FOCUS & FRAME Dive into Data

24 FOCUS & FRAME Dive into Data

25 TELLING THE STORY The Lede The beginning of a story: set action, character, reflection, event or dialogue that hooks readers Most important or interesting element There must be a relationship with the lead and rest of story Where you lose or keep a reader

26 TELLING THE STORY Say No to The Suitcase Lede The former Port Authority official who personally oversaw the lane closings on the George Washington Bridge in the scandal now swirling around Gov. Christie of New Jersey said on Friday that the governor knew about the lane closings when they were happening, and that he had evidence to prove it. - The New York Times

27 TELLING THE STORY Better? When did N.J. Gov. Chris Christie learn about the lane closures on the George Washington Bridge that created traffic chaos and a swirling political scandal? In a new development, the official who oversaw those closures says that the governor knew about them as they were happening. He says that evidence exists that this is true. Source: Roy Peter Clark and New York Times

28 TELLING THE STORY Comparing Ledes News A 68-year-old St. Petersburg man survived a nose-to-nose encounter with an alligator Thursday after he fell into a ditch near his mobile home on Lake Maggiore. Narrative During his daily walk along Lake Maggiore, 68-year-old Thomas Jones stopped to enjoy a familiar sight. About 50 feet from the shore he could see what looked like two eyes attached to a log. Gator, Jones whispered to himself.

29 SHARING ACROSS PLATFORMS

30 SHARING ACROSS PLATFORMS

31 SHARING ACROSS PLATFORMS Always get up early on one day of your #duketimeoff. - Michael Palko Duke Employee Memorial Day weekend Outer Banks

32 Discussion

33 Thank you! Leanora Minai Communications Director & Editor Office of Communication Services Duke University in: leanoraminai