OVERVIEW OF CAMPAIGN DETAILS:

Transcription

1 Business: Commonwealth Exterminating Co Dex Media ID: Website: Marketing Consultant: Steven Sapaugh Date Range: 12/19/2014-4/1/2016 Month: 16 OVERVIEW OF CAMPAIGN DETAILS: Account Timeline: Customer Touch Points 12/19/2014 1:41:46 PM: Welcome Call - Dex Media Google Pin Managed: NO SuperMedia Site: YES Primary Category: Pest Control Services Primary City: Newport News, VA Confirmation #: 276 Note: concentrate new website being developed on Pest control services in Newport News va. we are in the process of building a new custom website to be launched in January 12/22/ :21:38 AM: Outbound Call (no contact) - I called Corey, the client, no one answered and there was no answering service. 12/22/ :22:33 AM: - I ed Corey, the client, welcoming him to his SEO campaign and requesting contact. 12/22/2014 1:08:20 PM: - Cory ed in response to an from Sarah, an account manager. He asked to schedule an appointment tomorrow. I responded and let him know that I would be happy to go over the SEO campaign with him, and to let me know what time I should call. 12/30/2014 2:34:46 PM: Outbound Call (contact made) - I called Corey, the client, we started to discuss his SEO campaign when he informed me that he was waiting for his new site to go live. He told me to follow up in about three weeks. 1/20/2015 8:56:12 AM: - I ed Corey, the client, following up on when his site will be going live. 1/20/2015 8:56:53 AM: - The site is not yet live, I ed Corey, the client asking when the site will be live. 2/20/2015 9:53:38 AM: Outbound Call (no contact) - I attempted to contact Corey to verify business information and to discuss business goals to start the SEO campaign, however they were unavailable. I will try to contact them again tomorrow. 2/20/2015 9:54:19 AM: Outbound Call (no contact) - I tried calling Corey to see whether or not his website was live. I will call again on Monday. 2/23/ :27:00 AM: Outbound Call (contact made) - I called Corey again. He said that his site should be live on 3/1/15 and he wants me to call him on 3/15/15 to start his SEO. I gave him the super care number and told him to get in touch with his sales rep regarding the billing for the past few months that he has been billed for that SEO hasn't been active. I explained to him that his hours that haven't been being fulfilled will roll over once we start his SEO campaign, but he doesn't want to start until 3/15/15. 2/23/ :28:12 AM: Outbound Call (contact made) - I called Corey to try and get his SEO campaign rolling. He told me he wants to start on 3/15/15 when his site is live. I will call him back then. 3/16/2015 8:58:21 AM: Outbound Call (no contact) - I called and left a message for Cory with David asking that he give me call back to start his SEO Campaign. 3/16/2015 9:02:01 AM: Outbound Call (no contact) - I called and left a message for Cory with David asking that he give me call back to start his SEO Campaign. 3/17/2015 3:44:06 PM: Outbound Call (no contact) - I called and left a message for Cory asking that he give me call back to start his SEO Campaign. 3/17/2015 3:44:36 PM: Outbound Call (no contact) - I called and left a message for Cory asking that he give me call back to start his SEO Campaign. 3/17/2015 3:47:23 PM: - I ed Cory asking if he knew when the website will be up so that we can start his campaign. 3/17/2015 3:47:36 PM: - I ed Cory asking if he knew when the website will be up so that we can start his campaign. 3/18/2015 2:47:02 PM: Outbound Call (contact made) - I called and spoke with Cory, he let me know that he received the final proof for the new website and that it should be going live around the 1st of April.

2 3/18/2015 2:49:10 PM: Outbound Call (contact made) - I called and spoke with Cory, he let me know that he received the final proof for the new website and that it should be going live around the 1st of April. 4/1/ :50:18 AM: Outbound Call (no contact) - I called Corey again to see if his site had gone live yet. He didn't answer, so I left a message with the receptionist asking for him to call me back as soon as he can. 4/1/ :50:59 AM: Outbound Call (no contact) - I called Corey again to see if his site had gone live yet. He didn't answer, so I left a message with the receptionist asking for him to call me back as soon as he can. 4/3/2015 2:26:22 PM: Outbound Call (no contact) - I tried calling Corey again to see if his site has gone live. He didn't answer so I left a voic asking for him to call me back as soon as he can so we can get things going on his campaign. 4/3/2015 2:26:30 PM: Outbound Call (no contact) - I tried calling Corey again to see if his site has gone live. He didn't answer so I left a voic asking for him to call me back as soon as he can so we can get things going on his campaign. 4/10/ :50:29 AM: Outbound Call (no contact) - I tried calling Corey again to see if his site has gone live. He didn't answer so I left a message with Lisa Marie asking for him to call me back as soon as he can so we can get things going on his campaign. 4/10/ :50:44 AM: Outbound Call (no contact) - I tried calling Corey again to see if his site has gone live. He didn't answer so I left a message with Lisa Marie asking for him to call me back as soon as he can so we can get things going on his campaign. 4/21/ :05:59 AM: Outbound Call (no contact) - It looks like the new website has gone live. I am starting the SEO process now. I attempted to contact Cory to verify business information and to discuss business goals to start the SEO campaign, however they were unavailable. I will try to contact them again tomorrow. 4/21/ :06:35 AM: - I ed Cory stating that we will be contacting them to verify business information and to discuss business goals to start the SEO Campaign. 4/22/2015 8:47:53 AM: Outbound Call (no contact) - I called Corey again, however they were unavailable. I left a message letting them know we are trying to get a hold of them to begin working on the campaign. 4/22/2015 8:48:08 AM: - I ed Corey again letting them know that we would like to speak with them in order to begin working on the campaign. 4/23/2015 9:39:11 AM: Outbound Call (no contact) - I called Cory for a third time, however they were unavailable. I left a message letting them know we are trying to get a hold of them to begin working on the campaign. 4/23/2015 9:39:33 AM: - I ed Cory a third time letting them know that we would like to speak with them in order to begin working on the campaign. I informed Cory that we ll be auto starting the campaign in five business days if no contact is made. 4/30/2015 9:42:24 AM: Outbound Call (contact made) - I spoke with Cory and performed the welcome call. They expressed how they would like to focus on the following cities: newport news, williamsburg, virginia beach They also suggested I research the following keywords: pest control, bed bugs, termite control, moisture control, fungus removal, understructure repairs, carpenter bees I will do keyword research and contact Cory within two business days to present the findings or submit them to be implemented to the account. The SEO work will officially start today now that we have completed the Welcome Call and Cory's website is live. 4/30/2015 9:44:14 AM: Outbound Call (contact made) - I called and was able to complete the Welcome Call with Cory. His SEO work will officially start today. I have allocated hours back to the client so work can being on his SEO.

3 4/30/2015 9:52:01 AM: - I sent the client the following regarding the transferring of ownership of their Google + page: "Cory, I submitted a form to Google to have the administrative rights for your business page transferred to corywnewell@gmail.com. I am not entirely sure how long it will take them to respond to the form, but my guess is 2 weeks. From that point we should be able to edit your Google + page freely. Let me know if they respond to your or if you have any other questions. Thanks, Austin " 5/4/ :43:31 AM: - I ed Cory, letting them know that the keywords have been chosen. I explained what keywords were chosen and why. They will be implemented and if they have any questions about the keywords, they can contact us. 5/12/ :54:18 AM: - I sent an addressed to Cory with the onsite edit recommendations. I informed the client that we are waiting for their approval to implement them. 5/26/2015 8:58:23 AM: Campaign Summary - The basic onsite optimizations have been implemented on the client's webpage. 5/28/ :52:01 AM: Campaign Summary - I was able to complete the web verification. The Bing business profile is now verified. 5/28/ :53:44 AM: Outbound Call (no contact) - I went ahead and created the Yahoo account. I sent a post card out to Corey in the mail. I tried calling him to let him know that it was coming, but he wasn't available so I left a message for him to call me back as soon as he gets it. 6/4/2015 8:34:26 AM: Outbound Call (no contact) - Corey called in and has requested that I call him. I tried calling him back about the Yahoo post card and setting up his google analytics, but he wasn't available so I left a message for him to call me back as soon as he can. 6/4/2015 4:17:12 PM: Outbound Call (contact made) - I called Corey on the phone and I was able to get the correct logins to his gmail. I created the Google Analytics code and then I sent it over to the partner site on 6/4 to have them implement it. 6/4/2015 4:18:35 PM: Outbound Call (contact made) - I called Corey and tried to send the code to his . He didn't see it. I had them call his office and hopefully it left a message with the pin. I am going to try and call him again tomorrow to retrieve that from him. 6/8/ :50:39 AM: Outbound Call (contact made) - I called Cory and he was in the office. I had Yahoo give him a call with the pin. When I called him back he didn't answer. I tried calling his office as well but he wasn't available. I am going to wait for him to call me back and if he doesn't we can try and verify it later. 7/29/ :57:35 AM: - We have google logins, but I am unable to access the analytics code without permission. I have ed Cory asking about permissions 7/29/ :28:43 PM: - I was able to get permission to view the analytics. They are installed and live 11/3/2015 9:51:31 AM: Campaign Summary - The pest control page has 553 words, and the termite control has 624 words. No further action is required. 11/3/2015 9:53:31 AM: Campaign Summary - There was one result from each of the target pages, but the duplicate copy was coming from other pages on the same site. No further action is required. 11/20/2015 3:15:29 PM: Campaign Summary - Verifying Webmaster Tools 12/8/ :23:11 PM: Campaign Summary - Search Console has been verified. 12/21/2015 2:48:10 PM: Outbound Call (contact made) - I spoke with Ashley today, she will be scheduling a call with Corey for after 1/04 to go over his SEO account.

4 1/8/2016 2:51:46 PM: Outbound Call (contact made) - Today Ashley (the CM), Steven (the MC), Corey and I had a conference call to go over Corey's SEO account. We discussed the rankings increase (we are currently at 16th and 17th spot, for pest control and termite control respectively). I sent Ashley, Steven, and Corey screen shots of the rankings, as the Reporting Dashboard had not been updated and our rankings were higher than what was being shown. It also did not show that we were targeting termite control, so I assured Corey that we were giving focus to that keyword and target Url as well. We went over the completed actions list; the blog entries, directory links, keyword links. Corey asked how much time was being spent on each different type of link that is built, and asked us to explain how his 15 hours were being allocated out across all of the tasks. I gave a brief overview of where the hours were being allocated to, and why certain tasks took a certain amount of time opposed to other tasks. Corey asked for a report of the actions completed, which Allen showed me how to compile. I let the three of them know that I would be sending that out to all three of them so that we were all on the same page about where the allocated hours were being used. Steven discussed that we would be able to re-allocate hours from certain tasks to others, but that it would have an effect on the SEO campaign. We then went over the campaign summary, showing the notes that I had entered, and the tickets that I had completed since our last call. I let Corey know that everything that I personally did on the account would be notated, so that he could view what I as the account manager am doing as well as the fulfillment team. Corey asked me if I thought the campaign was going well, I explained that for the account having been cancelled for a time (8/28-10/28), that I thought the rankings were improving at a good pace and that the campaign thus far has been successful. Corey did express a frustration with Dex and the program, and I reiterated that I would keep better notes of my actions on this account, and would try to gain the trust back. Allen (TL) at one point did come into the call to explain keyword link building to Corey, as I was unable to explain that type of link building in a sufficient manner. Corey had looked at a couple of the links, and we went over how the sites were chosen to link to and from. Allen explained how we chose the sites, how keyword link building was beneficial to SEO, and why it was a type of link building that would not be visible. Corey let Allen know that he would be doing some research on keyword link building as well, but that he was on vacation and would need to leave the call. Steven and Corey left the call at the same time. I then got back on the call and spoke with Ashley about the report I would be sending out containing the completed actions. I let her know that would be out before I left for the day. She and I went over the call in general, discussing everything that had been talked about with the 4 of us. She asked if I had any questions, I did not. I asked if she had any questions and she did not. I will continue to work with this account to see where we can improve rankings. monitoring Analytics and Search Console to see what is beneficial to the SEO and what is bringing in traffic. 1/8/2016 2:51:47 PM: Outbound Call (contact made) - Today Ashley (the CM), Steven (the MC), Corey and I had a conference call to go over Corey's SEO account. We discussed the rankings increase (we are currently at 16th and 17th spot, for pest control and termite control respectively). I sent Ashley, Steven, and Corey screen shots of the rankings, as the Reporting Dashboard had not been updated and our rankings were higher than what was being shown. It also did not show that we were targeting termite control, so I assured Corey that we were giving focus to that keyword and target Url as well. We went over the completed actions list; the blog entries, directory links, keyword links. Corey asked how much time was being spent on each different type of link that is built, and asked us to explain how his 15 hours were being allocated out across all of the tasks. I gave a brief overview of where the hours were being allocated to, and why certain tasks took a certain amount of time opposed to other tasks. Corey asked for a report of the actions completed, which Allen showed me how to compile. I let the three of them know that I would be sending that out to all three of them so that we were all on the same page about where the allocated hours were being used. Steven discussed that we would be able to re-allocate hours from certain tasks to others, but that it would have an effect on the SEO campaign. We then went over the campaign summary, showing the notes that I had entered, and the tickets that I had completed since our last call. I let Corey know that everything that I personally did on the account would be notated, so that he could view what I as the account manager am doing as well as the fulfillment team. Corey asked me if I thought the campaign was going well, I explained that for the account having been cancelled for a time (8/28-10/28), that I thought the rankings were improving at a good pace and that the campaign thus far has been successful. Corey did express a frustration with Dex and the program, and I reiterated that I would keep better notes of my actions on this account, and would try to gain the trust back. Allen (TL) at one point did come into the call to explain keyword link building to Corey, as I was unable to explain that type of link building in a sufficient manner. Corey had looked at a couple of the links, and we went over how the sites were chosen to link to and from. Allen explained how we chose the sites, how keyword link building was beneficial to SEO, and why it was a type of link building that would not be visible. Corey let Allen know that he would be doing some research on keyword link building as well, but that he was on vacation and would need to leave the call. Steven and Corey left the call at the same time. I then got back on the call and spoke with Ashley about the report I would be sending out containing the completed actions. I let her know that would be out before I left for the day. She and I went over the call in general, discussing everything that had been talked about with the 4 of us. She asked if I had any questions, I did not. I asked if she had any questions and she did not. I will continue to work with this account to see where we can improve rankings. monitoring Analytics and Search Console to see what is beneficial to the SEO and what is bringing in traffic. 1/8/2016 3:40:45 PM: - I have ed that report to Ashley, who will forward it along to Corey and Steven. 1/22/ :04:04 PM: Campaign Summary - Unfortunately we have not seen too much movement in the rankings. I will be scheduling a time with my team lead to sit with me and go over the account so that we can try every possible option to get our rankings to improve.

5 2/5/2016 3:38:27 PM: Campaign Summary - Allen and I went over the SEO account. The site has not been black listed by Google, and the two target pages have been fully optimized. There is no duplicate content, and there is a sufficient amount of content. After checking on Screaming Frog, we noticed that the h1 tag on 28 of the Url's is the same, which Google takes to mean that there is not unique content on these Url's. I have ordered a sitewide meta, in which new h1 tags will be written up for the Url's, and since we have site access we can easily implement them. 2/19/2016 8:50:04 AM: Campaign Summary - The sitewide meta has been complete. I have sent the form to Ashley to send to Cory. Having unique h1 tags should be beneficial to the rankings, as Google will view every page as being unique to itself, yet still relevant to the business. Since it is a Dex site, we will be able to implement these. 2/19/2016 8:53:21 AM: Campaign Summary - The rankings have not moved around a lot. After Allen and I were able to take a look at the account, we realized that 28 pages have the same h1 tag. I ordered a sitewide meta, for new h1 tags to be written up for each of these pages, and Michalla got that back to me last night. Once we get those implemented, I will go onto Search, fetch and render so that the pages and the changes are indexed more quickly, and check to see if that has an affect. 2/19/2016 9:12:43 AM: Outbound Call (no contact) - Ashley is no longer the PCM for this account. Chuck Agee is the new PCM. I called and left a voic for him letting him know I wanted to discuss the SEO campaign, and that I need approval to implement the new h1 tags. I ed him the doc containing all of the h1 tags, asked him to forward those to Cory, and let him know that if we do not hear back within 5 business days (2/26) I will send those in for implementation. 2/26/2016 8:56:09 AM: Outbound Call (no contact) - I called and left a voic for Chuck (the PCM) asking if he had been able to send the Reporting Dashboard link to Cory, as well as the sitewide meta for the duplicate h1 tags. 2/26/2016 1:05:12 PM: Campaign Summary - Since I did not hear back from Chuck (the PCM), I have sent in the list of h1 tags that need to be changed to the fulfillment team. I sent Chuck an letting him know I had done so, and asked him to give me a call back so that we can discuss the SEO account. 3/10/2016 2:29:32 PM: Outbound Call (contact made) - I called and spoke with Chuck (the GCM). I let him know Cory had been requesting the Reporting Dashboard, but that I was not allowed to directly contact clients. I asked Chuck to send over the Reporting Dashboard, and to let Cory know that we had done the sitewide meta for his h1 tags. 3/22/2016 3:44:11 PM: Campaign Summary - The rankings have remained firmly grounded since the last month's check. The h1 meta has not yet been completed, but his may help. I re-allocated the link percentages and task hours. Moving ticket out, I will check in on the h1's next ticket date, and reach out to Chuck (the GCM) to see if he has heard from Cory. Next Steps: Over the next several months we will continue to monitor the progress of your keywords and rankings. As we see necessary, we will make adjustments to your campaign/keywords in order to continue to expand your online presence.

6 COMPLETED ACTIONS: Blog Entry Business Profile Competitive Link Building Content Review (Blog) Directory Submission Keyword Link Building Onsite Recommendation Onsite Recommendation QA Social Bookmarking ACTIONS # DESCRIPTION 11 Creating relevant Blog Entries not only adds more viable content online for your business but the link back to your site increases your link depth. 19 Citations are a great way to add value to your Google Local Business profile. 16 Submit links to the same sites your competitors are linking to. 11 Review the content for accuracy and keyword usage. 59 Directory Submission not only adds value through search engines but gives your site more visibility reach. 74 Submit links to sites relative to your keywords. 2 Optimize the content of the web page based on the targeted keywords by suggesting title, description and content changes. 2 Onsite Content Optimization QA 58 Social Bookmarking is about sharing websites you like with others. Bookmarking websites are extremely popular right now and will give your Internet Marketing a boost if you utilize them.

7 KEYWORD DETAILS: Keyword Overview: Our goal in selecting keywords for your campaign is to provide you with an increase in opportunities for visitors. Your keywords were selected based on extensive research of your website, competition and core business values in order to find those keywords that will accomplish this goal. Keyword Ranking: Keyword Keyword Start Date Starting Position Current Position Keyword Type termite control williamsburg va 5/9/ Primary pest control williamsburg va 5/9/ Primary Tracking Keywords Keyword Start Date Starting Position Current Position Keyword Type termite control virginia beach va 5/16/ Tracking pest control virginia beach va 5/16/2015 > Tracking