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1 Marketing and Branding GUIDE Revised July 7, 2017

2 TO ACCESS THESE FILES: All files pictured in this guide are available on our FTP (File Transfer Protocol) site. It is recommended that you use FTP software to avoid file corruption. (FileZilla is a good, free FTP solution - FTP Site: ftp.rallyformedicalresearch.org User Name: rally Password: medresearch Most files are ready to use. The four print ads have their supporting files collected to one folder and placed into a compressed ZIP file. This file needs to be expanded before use. All files enclosed were created using Adobe Creative Cloud 2017 on a Macintosh. Please contact paul.driscoll@aacr.org with any questions on accessibility to these files.

3 WHAT IS THE RALLY FOR MEDICAL RESEARCH? The Rally for Medical Research unites millions of Americans across the country to call on our nation s policymakers to make life-saving medical research funding a national priority. This unified call to action, which was launched in April 2013, continues to raise awareness about the critical need for an increased investment in the National Institutes of Health (NIH) to improve health, spur more progress, inspire more hope and save more lives. On September 14, 2017, join the Rally for Medical Research Hill Day, when a broad coalition of groups from across the medical research advocacy community will meet with House and Senate offices in Washington, D.C., to urge Congress to provide robust, sustained and predictable increases in funding for the NIH in 2018 and beyond.

4 RALLY LOGO File Name: Rally_Vert.eps File Name: Rally_Horiz.eps

5 RALLY COLORS RALLY RED - (Pantone 1795 C) C = 7 M = 100 Y = 88 K = 1 HEX: DE1D32 RALLY BLUE - (Pantone 7455 C) C = 84 M = 71 Y = 0 K = 0 HEX: 3E5BA9 RALLY GRAY - (Pantone 427 C) C = 17 M = 13 Y = 12 K = 0 HEX: D1D2D4 WHITE BLACK

6 RALLY FONTS Univers LT Std 45 Light Univers LT Std 45 Light Oblique Univers LT Std 55 Univers LT Std 55 Oblique Univers LT Std 65 Bold Univers LT Std 65 Bold Oblique Univers LT Std 85 Extra Black Rockwell Std Bold Rockwell Std

7 ALTERNATE LOGOS File Name: Rally_Vert_no_slogan.eps File Name: Rally_Horiz_no_slogan.eps File Name: Dynamic_Star_and_Bar.eps File Name: Dynamic_Star.eps

8 YOUTUBE VIDEO Video Link: Image art for linking in s or on website: Rally_Video_2017_305x170.jpg

9 FACEBOOK File Name: Rally_HILL_17_FB_851x315.jpg File Name: Rally_FB_180x180.jpg File Name: Rally_HILL_17_FB_1200x628.jpg (to be used as a non-promoted post) Use RallyforMedicalResearch.org and #RallyMedRes in the live type when posted. File Name: Rally_HILL_17_FB_1200x628_boost.jpg (to be used as a promoted post) Use RallyforMedicalResearch.org and #RallyMedRes in the live type when posted.

10 File Name: Rally_Twitter_81x81.jpg TWITTER File Name: Rally_17_Twitter_1024x512_HILL_2.jpg Use RallyforMedicalResearch.org and #RallyMedRes in the live type when tweeted

11 PINTEREST File Name: Rally_17_Pin_HILL_736x785.jpg

12 FLYER LET YOUR VOICE BE HEARD! PARTICIPATE IN THE RALLY FOR MEDICAL RESEARCH HILL DAY JOIN US SEPTEMBER 13-14, 2017 Federal funding for medical research is critical to the health and well-being of our citizens and for the economic security and global leadership of the United States. In fiscal years 2016 and 2017, Congress provided the first significant increases in funding for the National Institutes of Health (NIH) in more than a decade. Now is the time to build on that momentum by urging Congress to continue making medical research a national priority by providing robust, sustained, and predictable funding increases for the NIH in 2018 and beyond. Join a broad coalition of stakeholders representing millions of patients and other advocates from the medical research advocacy community on September 13-14, 2017, for the next Rally for Medical Research Hill Day and help raise awareness of the urgent need for continued investment in the NIH to improve health, spur more progress, inspire more hope, and save more lives. SCHEDULE Wednesday September 13 3:00-4:30 p.m. CAPITOL HILL DAY TRAINING SESSION Grand Hyatt, Washington DC 5:30-7:30 p.m. RALLY FOR MEDICAL RESEARCH RECEPTION Room G50, Dirksen Senate Office Building on Capitol Hill Thursday September 14 7:30-9:30 a.m. CAPITOL HILL DAY KICK-OFF BREAKFAST Grand Hyatt, Washington DC 9:45 a.m.-5:00 p.m. RALLY FOR MEDICAL RESEARCH CAPITOL HILL DAY Meetings with House and Senate offices MAKE PLANS TODAY to join us in Washington, DC on September 13 and 14 when researchers, clinicians, survivors and other advocates will convene on Capitol Hill to speak with one voice about the importance of funding for the NIH! FOR MORE INFORMATION: RallyForMedicalResearch.org PDF File Name: _RALLY_HILLDAY_FLYER_6.pdf

13 WEB BANNER ADS File Name: Rally_Scroll_17_01_460x280_HILL.jpg File Name: Rally_Scroll_17_2_460x280_HILL.jpg File Name: Rally_17_1_325x180_HILL.jpg File Name: Rally_17_2_170x600_HILL.jpg

14 WEB BANNER ADS File Name: Rally_17_1_600x100_HILL.jpg File Name: Rally_17_1_728x90_HILL.jpg File Name: Rally_17_1_300x250_HILL.jpg File Name: Rally_17_1_300x600_HILL.jpg

15 COPY Let Your Voice Be Heard! Federal funding for medical research is critical for the health and economic security of our nation. On September 14, 2017, a broad coalition of groups from the medical research advocacy community will meet with House and Senate offices in Washington, D.C., to urge Congress to provide robust, sustained, and predictable increases in funding for the National Institutes of Health (NIH) in 2018 and beyond. Join the Rally for Medical Research Hill Day to raise awareness during a critical time about the urgent need for an increased investment in the NIH to improve health, spur more progress, inspire more hope and save more lives. SCHEDULE Wednesday September 13 3:00-4:30 p.m. CAPITOL HILL DAY TRAINING SESSION Grand Hyatt, Washington DC 5:30-7:30 p.m. RALLY FOR MEDICAL RESEARCH RECEPTION Room G50, Dirksen Senate Office Building on Capitol Hill Thursday September 14 7:30-9:30 a.m. CAPITOL HILL DAY KICK-OFF BREAKFAST Grand Hyatt, Washington DC 9:45 a.m.-5:00 p.m. RALLY FOR MEDICAL RESEARCH CAPITOL HILL DAY Meetings with House and Senate offices Make plans to join us in Washington DC on September 13 and 14 when researchers, clinicians, survivors, and other advocates will take to Capitol Hill to speak with one voice about the importance of medical research! Please visit our website to learn more about the Rally for Medical Research or to get involved with this important call to action. Links: Rally Mission About the Rally Get Involved Partnering Organizations Why Support Medical Research?