Systems of Advocacy. Advocacy Workshop Community Catalyst
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1 Systems of Advocacy Advocacy Workshop Community Catalyst 2011
2 About Us A national non-profit health advocacy organization Everyone should have access to high-quality, affordable health care Collaborates with national, state and local consumer organizations, policymakers, and foundations Builds and supports consumer advocacy networks in more than 40 states Runs successful state and federal issue campaigns: Children s Health, Health System Transformation, ACA Implementation, Substance Use Disorders
3 What is Advocacy? Advocacy is the application of pressure and influence on the people and institutions that have the power to give you what you want.
4 Why Advocate? You can t just leave those who created the problem in charge of the solution. - Tyree Scott
5 THE SYSTEM OF ADVOCACY
6 Introducing the System
7 Policy Analysis & Advocacy 1. Policy Analysis Winning solutions Proposed laws and regulations Policy options and solution Data and context to address concerns Monitor implementation
8 Grassroots Organizing 1. Policy Analysis Winning solutions 2. Grassroots Organizing Engage affected community members Build leadership at the local level Feedback loop
9 Coalition & Stakeholder Alliances 1. Policy Ask Analysis goes here Winning solutions 2. Grassroots Organizing 3. Coalition & Stakeholder Alliances Build and maintain strong coalitions Diversity in constituencies Broad range of organizations 2011
10 Communications 1. Policy Ask Analysis goes here Winning solutions 2. Grassroots Organizing 3. Coalition & Stakeholder Alliances 4. Communications Right message Right audience Build public and political support 2011
11 Campaign Development 1. Policy Analysis Winning solutions 2. Grassroots Organizing 3. Coalition & Stakeholder Alliances 4. Communications 5. Campaign Development Integrate the six capacities Coordinate partner involvement Systems of communication 2011
12 Resource Development 1. Policy Ask Analysis goes here Winning solutions 2. Grassroots Organizing 3. Coalitions & Stakeholder Alliances 4. Communications 5. Campaign Development 6. Funding Build relationships Sustain advocacy work over time 2011
13 DOING YOUR HOMEWORK
14 Developing a Goal What do you want? Why do you want it? Who (specifically) has the power to give it to you? How do you get there?
15 Timing, Timing, Timing 15
16 What is Needed to Win? Capitol Math 51% of State Senate + 51% of the House of Representatives + the Governor = WIN
17 Research the Decision Makers
18 Do Your Homework Public Safety Committee Rules Committee Appropriations Committee Majority Caucus Chair MSW from University of Washington = Win
19 2011
20 Revisiting Communications Ask goes here Media / Communications Right message Right audience Build public and political support 2011
21 Ask goes here 2011
22 Pop Quiz Story Telling and the Power of Making Headlines M+R Strategic Services New England
23 Pop Quiz Story Telling and the Power of Making Headlines M+R Strategic Services New England
24 Power of Story Telling Personal stories: Help us relate Help us process information Help shape the way we think about issues Help us to connect Story Telling and the Power of Making Headlines M+R Strategic Services New England
25 Pop Quiz Story Telling and the Power of Making Headlines M+R Strategic Services New England
26 3 steps to a great key message: Tell the person you are talking to how to see and understand your issue. (This is also known as a message frame). Describe a current concern and why it matters Include a call to action
27 Connect your story to the big picture
28 THANK YOU! Tera Bianchi Project Director Dental Access Project twitter.com/healthpolicyhub blog.communitycatalyst.org
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