ELECTION DEPARTMENT, RAJASTHAN

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2 ACTION PLAN-SVEEP-II FOR LOKSABHA ELECTIONS 2014 DEMOCRACY FEST-2014 INSPIRATION: ASHOK JAIN, IAS Chief Electoral Officer, Rajasthan GUIDANCE: DR. REKHA GUPTA Additional Chief Electoral Officer VINOD KUMAR PAREEK Dy. Chief Electoral Officer Prepared By: ASHOK PAREEK OSD, SVEEP ELECTION DEPARTMENT, RAJASTHAN

3 ACTION PLAN-SVEEP-II FOR LOKSABHA ELECTIONS 2014 DEMOCRACY FEST-2014 INDEX S. No. Topic Page No. 1. Objectives 1 2. Situational Analysis Building Strategy Implementation Monitoring Mechanism Documentation District SVEEP Plan Format Weekly SVEEP Report (Format "A" & "N") 40

4 ACTION PLAN-SVEEP-II FOR LOKSABHA ELECTIONS 2014 DEMOCRACY FEST-2014 A. Objectives 1. To understand the socio-economic and demographic context of the state in order to design effective voter information and education campaign specially for female voters. 2. To analyze the profile of voters & identifying the EP ratio gap, gender gap at Parliamentary/Assembly Constituency and Polling Station level in order to find the major thrust places for voters education programme and also identifying. 3. To understand local cultural milieu so that they can be capitalized on for voters education. 4. To identify the excluded communities and to design programmes making them inclusive in the electoral process and participation. GOALS FOR PARLIAMENTARY ELECTION Cent % registration of eligible voters. 2. To increase the overall voter turnout by at least 15% over the LokSabha election To design targeted strategy for youth, female, excluded group and urban voters. 4. To enhance in the quality of electoral participation & Ethical voting

5 B. Situation Analysis B1. Electoral Profile B1.1. Electoral Profile of the entire state in brief S. No. Item Numbers 1. Total Population 6.86 Cr. 2. Electors Male 2.14 Cr. Female Total 1.92 Cr Cr. 3. EP Ratio Census Rolls EPIC Coverage 99.72% 5. Percentage of PER 99.65% 6. No. of District Assembly Constituencies Parliamentary Constituencies 9. Polling Stations

6 B1.2. Socio-Cultural Profile of the state Rajasthan is located in the northwestern part of the subcontinent. The state has an area of 132,140 square miles (342,239 square kilometres). In the west, Rajasthan is relatively dry and infertile; this area includes some of the Thar Desert, also known as the Great Indian Desert. In the southwestern part of the State, the land is wetter, hilly, and more fertile. Rajasthan has a single-chamber legislative assembly with 200 seats. The State sends 35 members to the Indian National Parliament: 10 to the Rajya Sabha (Upper House) and 25 to the Lok Sabha (Lower House). Local government is based on 33 administrative districts. The western and north western part of Rajasthan is desert and very arid. This region is sparsely populated with harsh climatic conditions. Voters of this region needs special attention related to their polling station and easy means to access them. The population of Rajasthan is 6.86 Crores. According to population it is the largest State in the country. The decadal growth rate of the population is 21.4 percent, which is higher than the country's decadal growth rate of the population. This reflects the increase on the higher side of and age cohort of the population. The State has percent of urban population and percent of rural population. The urban population of the State is less than the country's urban population. In terms of voting behavior this section depicts urban apathy. And on the other side the higher percentage of rural population is governed by factors like caste, creed, and religion along with unethical means. Cultural barriers and restrictions too are major factors which show decline in women voting and in voting behavior of the given population. The sex ratio of the State is 926, which is less than the country's sex ratio of 940. The sex ratio of 0-6 years is 883 which is very dismal. The less sex ratio of Rajasthan is indicative of lesser women participation in the electoral process which is inherited on being the lesser being in the socio-cultural setup of society. The total literacy rate of Rajasthan is percent as compared to India's total literacy rate of 74 percent. The female literacy rate of the State is percent which is lowest in the country. In the like manner lower literacy rate also affects the voting behavior. The lower literacy rate of the State in comparison to the country's literacy rate depicts a sorry figure in terms of voting behavior of the voters of Rajasthan

7 Other major demographic profile of the State is given in the table below: Sr. No. Indicator Unit Rajasthan 1. Geographical Area Lac Square Metre Population In Crores Decadal growth rate Percentage Population density Population per sq. metre Percentage of urban population to total population Percentage Sex Ratio Females per thousand males Total literacy rate Percentage Female literacy rate Percentage Male literacy rate Percentage Birth Rate Per thousand mid-year population Mortality Rate Per thousand mid-year population Infant mortality rate Per thousand live births Mother mortality ratio Per lac live births

8 Cultural Profile of Rajasthan Rajasthan is well known for its vibrant, exotic and colorful folk culture. This is the State where the royal glory meets the traditions in rainbow of colors. Set against the enormous natural backdrop of desert and sand one comes across unusual diversity. This diversity is in different forms of customs, traditions, costumes, language, music, dance and cuisine that people follow across the State. The land of Rajasthan is endowed with magnificent palaces, havelis and invincible forts. The natural resources here are cultural preservations of the locals. The true culture of rajasthan is reflected in its arts and paintings. Rajasthan has one of the most colorful and vibrant deserts in the world. The great Thar desert has a plethora of celebrations. Festivals and fairs, music and dance are a part of life in the State. Festivals hold an unusual lure for the people here and they have number of reasons to celebrate. Fairs and Festivals - Some important festivals and fairs of Rajasthan - Baneshwar Fair, Bundi Utsav, Camel festival, Chandrabhaga Fair, Desert festival, Dusherra festival, Elephant festival, Jodhpur folk festival, Kaila Devi fair, Kumbhalgarh festival, Marwar festival, Shekhawati festival, Winter festival-mount Abu, Matsya festival, Nagaur festival, Banganga fair, Chambal festival-kota, Karni mata fair, Kapil muni fair, Ganesh Chaturthi festival, Jambheswar fair and Khethla fair. Folk Music - There is a great tradition of folk music which is written under the banners of Turra and Kalangi this is sung in groups in a Jikri, Kanhaiyya or Geet (of the Meenas), Hele-ke-Khyaland and Bam-Rasiyaof Eastern Rajasthan. Group singing of classical bandishes, called the Dangalor Taalbandi is also unique to this region. Bhopas are singing priests of various deities or warrior wear red costumes and play the Mashak. The Jogis were well-known for their recitation of the great ballad Nihalde sultan,shivji-ka-byawala and songs about Gopi Chand and Bhartrihari. Most of these musical communities have rural base and function as wandering minstrels travelling from village to village. There are many other artists in different art forms - 5 -

9 who use music as an accompaniment. The Dholies, also known as Mirasis, Dhadhies, Manganiyars and Langas are known for their distinct musical styles. State and royal patronage elevated some of these musicians into Kalawants in the royal courts. Their music had acquired a sophistication that was absent from the rustic tones of the others. The famous Maand of Rajasthan, which is a unique style of singing and a core melody, is their creation. True to its desert environment, the Maandspeaks of love, separation, chivalry and revelry. Balladsare an integral part of professional repertoire and Dhola Maru, Moomal-Mhendra, Doongji- Jawarji, Galaleng, Jala-Boobna, Nagji-Nagwantiare the more popular ones. Folk Dances - Dance is often part of the musical tradition and the Thories or Nayaks who are pabu Bhopas, have female accompanist; together they recite the Phad(a painted ballad). The Phad itself is an elaborately painted work of art and deeply venerated. The chipas or Joshisare famous phad painters. Folk Opera - Folk opera is another field which has been made immensely popular by the professionals, often in association with amateurs. The Chairawiand Kuchmani Khyals, Maach of Chittaugarh area, Tamasha of Jaipurand Rammat of Bikaner are famous. The Nautankiand Raas-leela are also seen in western Uttar Pradesh, but sadly, the Alibakshi Khyal, the original Bhawai plays (which still have a strong presence in Gujarat) and the musical traditions of the Rasadharies and Rawals are now extinct

10 B2. Identification of Gaps B2.1. AT STATE LEVEL S. Item Census Roll Gap No. 1. EP Ratio Gender Ratio Gap in Male-Female 6.85% Voter turnout in previous LokSabha election Voter Turnout in Rural Urban Gap Assembly Election-2013 Male Female Excluded Group Nomads - - Service Voters trans-gender Sex Workers - 7 -

11 B2.2. District wise EP Ratio GAP ANALYSIS DISTRICTWISE EP RATIO Sr. No. Name of District EP Ratio Census EP Ratio Rolls Gap 1 Ajmer Alwar Banswara Baran Barmer Bharatpur Bhilwara Bikaner Bundi Chittorgarh churu Dausa Dholpur Dungarpur Ganganagar Hanumangarh Jaipur Jaisalmer Jalore Jhalawar Jhunjhunu

12 22 Jodhpur Karauli Kota Nagour Pali Partapgarh Rajsamand Sawai Madhpur Sikar Sirohi Tonk Udaipur Total The Elector-Population EP Ratio depicts the percentage of registered voters against the total population in the State. The actual EP Ratio as obtained in the Electoral Rolls every year is compared with the projected figure of Census population figures. This projection is done by taking the growth rate given in the Census into account. Though the Final comparison is not an exact calculation, it is certainly suggestive of the possible gap areas. The ratio can indicate if healthy registration rates are maintained in the State of if the rates require further improvement. An analysis of the EP Ratio was done at the State level as well as at the district level. The gap analysis of EP Ratio of most of the districts depicts duplicity and discrepancies. The rolls are to be cleaned and repeated, shifted, dead and duplicate voters are to be rectified. Districts should take necessary action in relation to them in gauging the ground realities. This should be done in a very cautious manner and by strictly following the legal provisions

13 Gender Ratio GAP ANALYSIS DISTRICTWISE GENDER RATIO Sr. No. Name of District Gender Ratio Census Gender Ratio Rolls Gap 1 Ajmer Alwar Banswara Baran Barmer Bharatpur Bhilwara Bikaner Bundi Chittorgarh churu Dausa Dholpur Dungarpur Ganganagar Hanumangarh Jaipur Jaisalmer Jalore Jhalawar Jhunjhunu Jodhpur Karauli

14 24 Kota Nagour Pali Partapgarh Rajsamand Sawai Madhpur Sikar Sirohi Tonk Udaipur Total The sex ratio in the ratio of males to the females in a population and calculated as the number of females per 1000 males. It is a sort of sociodemographic pointer on the balance between men and women in the population. Rajasthan, like most of the other States in India has a lower sex ratio than national average. The gender ratio of rolls is less than the gender ratio of census by 29 points. This shows that a good numbers of female voters is still left out of the rolls. The same trend is seen in all districts except Ganganagar and Jaisalmer which shows more female voter registration than female population of districts. But, this cannot be seen in isolation it has socio-economic and cultural context. The gap has shown female as the group who registered his least present in the electoral process for various pertaining reasons. Our plan would give a major thrust to tuning this in the inclusive circumference of voter registration and in voter turnout

15 Voter Turnout GAP ANALYSIS DISTRICTWISE VOTES POLLED S. No. Name of Parliamentary Constituency Total % of Male Votes Polled in LokSabha Election year 2009 Total % of Female Votes Polled in LokSabha Election year 2009 Gap in Percentage Total % of Votes Polled in LokSabha Election Ganganagar(SC) Bikaner(SC) Churu Jhunjhunu Sikar Jaipur -Rural Jaipur Alwar Bharatpur(SC) Karauli- Dhaulpur(SC) Dausa(ST) Tonk- Sawaimadhopur Ajmer Nagaur Pali Jodhpur

16 17. Barmer Jalore Udaipur(ST) Banswara(ST) Chittorgarh Rajsamand Bhilwara Kota Jhalawar-Baran Total Rajasthan is low voter turnout State in the country. Voter turnout in Lok Sabha election was 48.46% which is lower by 18% to the Vidhan Sabha election These districts have some common factors that affect the voter turnout. Also, each district has its specific peculiar factors affecting the voter turnout. Hence, a State plan as well as a comprehensive district plan is to be formulated to tab the higher voter turnout. The specific, peculiar factors of districts are part of district plan and shall not be undertaken in the State plan. Each district would tackle to their peculiarities

17 Literacy Rate As per census of India 2011, the literacy rate of India is 74.04% with a vast gap between male and female literacy rates and between rural and urban literacy rates as well. In rural India, the literacy rate is 68.91% and in urban India, it is 84.98%. The literacy rate of the State is 67.06%, male literacy rate is 80.51% female. However, the rural-urban gap and male-female gap exists in Rajasthan too. The gap between male and female literacy rate is 27.85% which effects the democratic participation of the females. Rajasthan falls in the low literacy rate which reflects on the electoral participation and behavioral pattern of the voters. The literacy rate does have an impact on the democratic participation process. Therefore, an assessment of literacy rate is necessary to understand what kind of interventions for voters' education is required in districts with comparatively low literacy rates. SVEEP activities in such districts have to be designed in a manner that they are understood by voters who are illiterate or semi-literate. 12 districts of the State where higher literacy rate than the State literacy rate. More than 58% of the State lacks behind in the literacy rate. So, major thrust area related to voters behavior and awareness is to be harnessed by stressing the voter information, awareness and education programmes. The lower higher literacy rates both affects the pattern and behavior of the voters in their respective moulds. This factor should be taken by districts while preparing their plans

18 GAP ANALYSIS DISTRICTWISE LITERACY RATE Name of District Total Literacy Rate-2011 Gap as compared to State Literacy Rate Female Literacy Rate Gap as compared to State Literacy Rate Ajmer 70 HL 56 HL Alwar 72 HL 57 HL Banswara 57 LL 43 LL Baran 67 LL 52 LL Barmer 57 LL 41 LL Bharatpur 71 HL 54 HL Bhilwara 63 LL 48 LL Bikaner 66 LL 54 HL Bundi 62 LL 47 LL Chittorgarh 63 LL 47 LL churu 68 HL 54 LL Dausa 69 HL 52 LL Dholpur 70 HL 55 HL Dungarpur 60 LL 47 LL Ganganagar 70 HL 60 HL Hanumangarh 68 HL 57 HL Jaipur 76 HL 64 HL Jaisalmer 58 LL 40 LL Jalore 55 LL 38 LL Jhalawar 62 LL 47 LL Jhunjhunu 74 HL 61 HL Jodhpur 67 LL 52 LL

19 Karauli 67 LL 49 LL Kota 78 HL 66 HL Nagour 64 LL 48 LL Pali 63 LL 48 LL Partapgarh 56 LL 42 LL Rajsamand 64 LL 48 LL Sawai Madhpur 66 LL 47 LL Sikar 73 HL 59 HL Sirohi 56 LL 40 LL Tonk 62 LL 46 LL Udaipur 62 LL 49 LL Total

20 District Wise Analysis The district level planning is based on following matrix:- LL(Category-A) (Low Literacy Rate, Low Voter Turnout) 1.Bikaner 2.Bundi 3.Dungarpur 4.Jalore 5.Jodhpur 6.Karauli 7.Nagaur 8.Pali 9.Rajasamand 10.Sirohi 11.Udaipur HL(Category-C) (High Literacy Rate, Low Voter Turnout) 1.Bharatpur 2.Dhaulpur 3.Jaipur 4.Jhunjhunu 5.Kota 6.Sikar LH(Category-B) (Low Literacy Rate, High Voter Turnout) 1.Banswara 2.Baran 3.Barmer 4.Bhilwara 5.Chittorgarh 6.Jaisalmer 7.Jhalawar 8.Pratapgarh 9.Swaimadhopur 10.Tonk HH(Category-D) (High Literacy Rate, High Voter Turnout) 1.Ajmer 2.Alwar 3.Churu 4.Dausa 5.Ganganagar 6.Hanumangarh As mentioned above, the state has four categories of voters in context to literacy rate and voter turnout during past elections. The categorization of each district gives a clear cut action plan to the districts to bridge the gap between the voters' participation in electoral process and the literacy rate

21 Category: A. Low Literacy Rate Low Voter Turnout - tells about lack of awareness and cultural barriers. Strategy to evade this is to maximize awareness campaign and constant social intervention with the help of cultural, social and local medium. B. Low Literacy Rate High Voter turnout - tells about silent booth capturing, irrational voting and voting in name of caste, religion etc. Strategy to evade this out is to encourage ethical voting. C. High Literacy Rate Low Voter Turnout - tells about voter apathy. Strategy to evade this is to increase the informational and motivational campaign. D. Higher Literacy Rate High Voter Turnout- tells about including the excluded to be the strategy adopted to achieve cent percent participation of the voters

22 Identification of Other Factor Effecting Voter Turnout Voter Turnout is such as activity that affects by various surrounding regions and circumferences. To design a comprehensive awareness plan the following other factor like urban apathy, intimidation are also incorporated on the basis of field experience and situation analysis. S. No District >5% Male- Female Voter Turnout Gap in Loksabha Election 2009 Other Factors 1 Ajmer UA 2 Alwar FVT I,FVT 3 Banswara Baran FVT FVT 5 Barmer Bharatpur FVT I,FVT 7 Bhilwara Bikaner FVT FVT 9 Bundi Chittorgarh FVT FVT 11 churu Dausa FVT I,FVT 13 Dholpur FVT I,FVT 14 Dungarpur Ganganagar Hanumangarh Jaipur FVT UA,FVT 18 Jaisalmer Jalore FVT FVT 20 Jhalawar FVT FVT 21 Jhunjhunu Jodhpur FVT UA,FVT 23 Karauli FVT I,FVT

23 24 Kota FVT UA,FVT 25 Nagour Pali FVT FVT 27 Partapgarh Rajsamand Sawai Madhpur FVT I,FVT 30 Sikar Sirohi Tonk FVT FVT 33 Udaipur - UA "I"- Intimidation "UA"- Urban Apathy

24 B2.3. Polling Station wise 10% Polling stations have been identified so far. A comprehensive microplanning is designed to increase the voter turnout significantly in Parliamentary constituency Election B3. Analysing Gaps B3.1. Analysing Uderlying reasons for the gaps 1. Lack of awareness in low literacy rate districts. 2. Cultural barriers in various districts. 3. Urban Apathy. 4. Intimidation B3.2. Survey findings regarding reasons for non-participation A baseline study on the knowledge, attitude, behavior, belief and practices (KABBP) of voters in the State was commissioned by the office of the Chief Electoral Officer, Rajasthan through the Economics & Statistics Department, Government of Rajasthan. Selection of voters using random sample technique. Out of 200 hundred constituencies in 33 districts, 10 polling booths has been selected randomly from each constituency. From each polling booth 10 voters has been selected randomly. Random function in MS-Excel has been used for random selection. Data entry has been done in Data entry software using MS-Access in Back-end. Methodology Study- Sample- State Constituency Sampled Polling Booths Rajasthan (10 from each constituency) Sampled Voters (10 from each polling booth)

25 Objectives- The objective of the study was to understand the awareness, willingness, factors, reasons and trends for participation and non-participation of registered voters in the Electoral Process. The Study attempts to identify reasons for voters coming to register themselves and their awareness with the registration and electoral process. To understand the extent and level of the knowledge, belief, perception, trends and readiness of the registered voters. To know the reasons of participation and non-participation of the voters. To understand the underlying reason for low turnout in the last election in the State and to identify the barriers to voting. To understand the reason for people not coming forward for enrolment. To pre-test all communication materials developed for the SVEEP campaign

26 Interventions identified based on KABBP Baseline Findings Sr. Findings No. 1. 6% of voters are in the age group of years % of voters are in the category of illiterate to 8th Class. 26% of voters are in the category of 10th Class to Graduate level. Interventions Focus on registration at schools and colleges. Special registration campaign in form of college week. Focus on Interactive sessions, workshops, personal contacts and plays etc. Focus on mass media for SVEEP - such as Radio, TV etc., and also on print media % of voters recognize BLO to be approached to get the name added in the voter list % of voters recognized newspaper, local leader and friends / relatives to know about the name to be added in the voter list % of voters understand free and fair election as meaning of democracy % voters believe in use of money in election as corruption % voters give insecurity to go to polling booth as tge reason for non-voting in the last Assembly Election % voters state name not present in the voter list as the reason for non-voting in the last Assembly Election % voters state voters do not want to vote because of no choice of candidate as a reason for non-voting in the last Assembly Elections. BLO to be given Sankalp Patra/ Invitation Letter to be distributed to the voters. Other sources have to be tapped. Voter awareness regarding all arrangements for free and fair arrangements. Focus on ethical voting campaign. "Aapno vishwas parchi" distribution campaign. Drive to cleanse the rolls, advertisements through print and electronic media informing the voters to check their names in the voter list. Imparting information related to 49-O register

27 Sr. Findings No % of voters do not know about their polling booth as a reason for non-voting in the last Assembly Elections % voters give long queue as the major problem in voting during last election % voters were influenced by caste and religion in last Assembly Election % voters were influenced by money and power in last Assembly Election % voters were not aware of forthcoming Assembly Election % voters are not interested in forthcoming election saying it shall bring not change % voters state not having voter ID as a reason for nonvoting in forthcoming election. Interventions Popularize the google map. "Sirf do minute nikaalen" campaign and imparting information about the timings of the poll day. Focus on ethical voting campaigns. Focus on ethical voting campaigns. Focus on general awareness campaign. Focus on general awareness campaign. Focus on EPIC registration campaign. 9-23rd Sept has been decided fortnight campaign for EPIC registration

28 C. Building Strategy C1. Common Strategy Keeping our strengths, weaknesses and findings of KABBP survey and gap analysis in mind, A Three Tier Strategy for planning and implementation of SVEEP activities has been devised as under: 1. Strategy for State Level for environment building(environment Building Strategy) 2. Strategy for District Level to address the gaps at constituency level(bridging the Gap Strategy) 3. Strategy of Micro Planning at Polling Station Level(Micro-Planning Strategy) C1.1. Information and motivation Partnership with various departments, PSUs, Banks, NGOs for voter awareness. constant social intervention with the help of cultural, social and local medium Meetings at various levels with social leaders to break through the cultural barriers. Awareness through print media, electronic media & social network. C1.2. Facilitation 1. Registration facilities to youth, rural & urban females. 2. Availability of form-6 at Banks. 3. Easy access of Voter facilitation centers. 4. "Know your BLO" campaign. 5. Prioritizing the needs and following the ECI guidelines of making ramps, availability of wheel chairs and executing Braille Ballot System in all polling stations for specially abled voters. 6. A special campaign for enroll election personnel's and enable them to cast their vote through postal ballots before leaving their duty station. 7. "1950" Helpline number (toll-free) is working where a voter can know about his/her detail in PER. 8. A person can know his/her details in PER and get information about BLO by sending SMS on A person can send online application for registration through the website Facility of searching for the Polling Booth location on google map is also available on the website Voter list will be displayed outside the polling station on vinyl sheet

29 12. Distribution of EPIC cards to the newly registered voters on National Voters Day. 13. Display of EVMs at polling stations voter facilitation centers are providing various facilities to the voters across the state

30 C.2. Targeted approach Sr. No. Targeted Groups Reasons for Low Participation/ Gaps Intervention Planned Partner Agencies 1 Youth/ Newly Registered Voters Lack of information regarding registration and voting process. Election Apathy Lack of Facilities at polling stations on Poll Day Registration at the College Campus Rangoli/ caption writings/ Rallies through NSS Signature campaign through NCC, NSS and Youth Board. Yuva Matdata Mahotsav in every college through YDC (a)day one Awareness Programme (i)how to register as a voter? (ii) Why should vote? Department of College Education NSS, NCC Doordarshan AIR Various FM Channel E.TV Employment Department RMOL Corporate like shopper shop, lifestyle and Big Bazars Youth Board (Through showing films, deliver lecture, interactive sessions etc.) (b) Day Two (i)debate Compettion (ii)quiz Compettion (iii)slogan Compettion (iv)run for democracy- "Vote Marathons" (d) Day Three - (i)forming Human Chain under Saathi Haath Badhana Campaign (ii)evm demostration (iii)candle March (iv Motorbike/Cycle Rally (v)pledge taking ceremony Awareness through short films, in

31 2. Women Cultural barriers Low literacy rate Women inequality & apathy various channels. Facilitations through employment exchange and RMOL. Various activities in Malls like Puppet Shows, interaction sessions with the customers, etc. to be conducted at malls in metropolitan cities under "Your vote counts" programme. Various Mela's in Rajasthan with kiosk displaying EVM, Voter Registration Forms etc. Activities. Advertisements in newspapers. Partnership with FM channel specially targeting the youth population. Display of posters (Youth Chala Booth), banners at Colleges, Schools, ATMs, Parks, Cinema Halls, Malls etc. Film show, display of banner, posters of students at each SDCs (material shall be provided by SVEEP committee of concerned districts) Massive campaign taking into account the cultural and economic barriers through participation of SHG, UtthanSansthan,... Women Federations. A door-to-door campaign through AshaWorkers, ANGANWADI workers etc. as Matdata Sakhi. Jagrati Rallies, workshops, quiz with in association with various women civil societies. Advertisement in newspaper Display of Posters, Banners at Subbji Mandi, Shopping Complexes, PHCs, CHCs, Anganwari Kendra etc. Jingles on FM channels Films in popular in channels Fixing of posters/ stickers/slogan on fare price shops Campaign through ANMs/ Aganwari workers on every MCHN day targeting women voters Women rallies Street plays/ Folk Arts competition RGAVP Women Empowerment Deptt. ICDS Rotary Club Women Association Lions Club Women Association CII Women Association CA's Women Association Jewelers women Association Female voter rallies through SHGs

32 Cultural activities have to be done in rural pockets with the help of field publicity division of DAVP. Regular spans of meetings by district officials with society leaders/religious leaders/non political prominent persons to break women apathy with cultural barriers. Activities through women federations: (a)a resolution passed in the meeting of self help groups, utthan sansthan, federations to cast their vote. (b)rally with the help of SHGs. 7. Urban Apathy Do not want to vote Long queue Least interest in electoral process. Partnership with Rotary Clum Women Association, Lion s Club Women Association, CAs Women Association, CII Women Association and Jewelers (Sarafa) Women Association. Following activities shall be done through these Women Associations. (a) Workshops (b) Jagrati Rallies (c) Quiz Various activities like nookad natak,puppet shows etc. at Malls Sticker with "Vote do" slogan Fixing slips on Gas cylinders Poster, banners, hoardings at Malls, Banks, ATMs, prominent places, Cinema Halls etc. Advertisement in newspaper Display of Posters, Banners at Malls, Prominent Places. Hoardings displaying motivational messages at the all sites of municipal areas. Voter awareness Pop-ups at all websites of governments departments. Messages to cell-phone customers through various mobile vendors. Jingles on FM channels Films in popular in channels Sending Messages & animated films through WhatsApp regularly to the WhatsApp users. Banks Vyapar Mandals Gas Agencies Food & Civil Supply Deptt

33 6. Service Voters 8. Personnel Deputed for Election Duty 9. Other Excluded Groups Activation of facebook hyperlink at the SVEEP portal of departmental website. Sending e-messages to traders & businessman for voter awareness and vote casting through tax advisory committees with the help of commercial tax department. Fixing of Posters on Gas cylinders Display of Posters at ATMs/ Petrol Pumps Fixing of Stickers on Sweet Boxes/ Milk Pouches/ stationary items. Fixing of stickers on prescription slips/ driving license/ registry documents Rallies/ Runs with the help of NSS/NCC volunteers Matdata Rath Mobile Van, through DEO Various activities at malls Candle March to evade urban apathy Matdeep mahotsav at centrally located public places to motivate urban voters to vote. Various activities like March/ Meetings/Quiz with the help of Alumni association of various educational institutions. Voter apathy A letter from DEO to Command Head appealing at their end the service voters to cast their vote. Due to election duty many do not vote on poll day and remain excluded. Nomads/Transg ender/sex Workers are less registered as a voter due to socio-cultural regions A special campaign for enroll them and enable them to cast their vote through postal ballots/edc before leaving their duty station. Specific Cultural intervention with the help of local NGOs and Civil Societies. A very comprehensive and intensive activity (Rangilo Uthsav Loktantra Ro) under the umbrella "Democracy Fest-2014" is to be done across the state before the days of poll. Command Head of Forces. NGOs & Civil Societies

34 D. Implementation D.1. Team formation at District and State Hqs District core committee is already constituted in all districts under the chairmanship of CEO (ZP). A nodal officer incharge of SVEEP is also appointed in all districts. The core committee is functioning under the guidance of District Election ofiicer. Dy. DEO is also engaged in the SVEEP activities on the behalf of DEO. The committee has proved fruitful for voter awareness programme in the district as the remarkable increase in voter turnout in assembly election-2013 specially for female voters is concern. D.2. Training & Capacity Building of SVEEP Teams Workshops and trainings at state & divisional level HQs will be organised in such a manner that district level officers (SVEEP) can comprehensively understand the theme & Objectives of SVEEP. D.3. Building Partnership The success of Voter Awareness Programme is based on collective efforts, so the various Institutions are to be tapped for SVEEP activities. In this connection a comprehensive partnership with government departments, PSUs, Banks, Corporate Houses, CSOs, NGOs will be build at state level & district level both during the SVEEP Campaign. D.4. Content Development Content will be developed by state as well as district with the approval of ECI. SVEEP Portal is available as a common platform for sharing the content developed by districts. D.5. Sankalp Patras / Pledge Letters and Invitation letters from CEO/DEO and other innovations 1. Sankalp Patra has played an important role for motivating the voters to vote and also proved a helpful tool to fetching the voters at polling station in Assembly election A record number of more than 60 lak Sankalp Patra were distributed and collected in assembly election Similarly in upcoming Loksabha Elections a huge number Sankalp Patra will be distributed and

35 collected from government schools & private schools well in time to encourage parents and elders of almost every family requested by their ward. 2. Invitation letter from DEOs with "yellow rice" will be sent to the families to invite them for casting their vote on poll day. 3. A letter from DEO to command heads appealing at their end the service voters to cast their vote. D.6. Voter Slip Voter Slip is one of the best tool to motivate the voters to vote. It helps to enhance the ethical voting specially in rural areas as they need not to go to the polling agent of any political parties for searching their name in PER. Approx more than 80% voters has used the voter slip in assembly election On the basis of experience of previous assembly election-2013the voter slip will be distributed to all voters 3 days before the date of poll. E. Monitoring Mechanism A SVEEP portal is designed for monitoring & sharing the information among the district. To monitor the district SVEEP activities fortnightly, Format-A & Format-N is developed. F. Evaluation & Documentation Evaluation & documentation will be done just after the poll. An agency will be hired for documentation in a professional manner. Every district is directed to upload each & every activity on SVEEP Portal so that all the material required for documentation will be available easily. G. Calendar A detailed timeline action plan will be chalked out after the notification for Loksabha Eleciton

36 DISTRICT SVEEP PLAN Five steps required for District SVEEP Plan for Loksabha Election Step 1: District Face Profile (i) Socio-economic and demographic profile of the district. (a) Area (b)total Population of the district - Urban/Rural, Male/Female Total population of District Urban Rural Male Female Total Male Female Total Male Female Total No. % No. % % No. % No. % No. % No. % No. % No. % (c) (d) (e) (f) Number of Blocks/Tehsils Number of Villages Sex Ratio Literacy rate - Rural/Urban, Male/Female Total Literacy rate of District Urban Rural Male Female Total Male Female Total Male Female Total % % % % % % % % % (ii) Constituency wise Profile S. No. Name of AC No. of Polling Stations No. of Electors Male Female Total Average No. of Voters Per PS Highest Voter Polling Station (Electors) Lowest Voter Polling Station (Electors) Type of AC SC/ST/GEN (iii) Cultural Profile of the District: (a) (b) (c) Fairs and Festivals Folk Music Folk Art Step 2: Voter Profile of the District - Gap Analysis (i) EP Ratio of Electors S.No. District EP Ratio of Rolls ( ) EP Ratio of Census 2013 (Projected) Gap in %

37 (ii) Age Cohort Analysis of Electorals (in % only) Name of AC Yrs Yrs Yrs Rolls Census Census Gap Rolls Census gap Gap Rolls (iii) Gender Break-up of Electorals Sr. No. Name of AC Gender Ratio in Roll Gender Ratio as per Census Gap (iv) Literacy Rate: (a)compare the DLR (District Literacy Rate) to SLR (State Literacy Rate) to locate the district position in the TLR (Total Literacy Rate of the State). Sr. Name of AC Total Voter Total Literacy Category No. turnout Rate Sr. No. Name of AC Total Female Voter turnout Total Female Literacy Rate Category

38 Category: A. Low Literacy Rate Low Voter Turnout - tells about lack of awareness and cultural barriers. Strategy to evade this is to maximize awareness campaign and constant social intervention with the help of cultural, social and local medium. B. Low Literacy Rate High Voter turnout - tells about silent booth capturing, irrational voting and voting in name of caste, religion etc. Strategy to evade this out is to encourage ethical voting. C. High Literacy Rate Low Voter Turnout - tells about voter apathy. Strategy to evade this is to increase the informational and motivational campaign. D. Higher Literacy Rate High Voter Turnout- tells about including the excluded to be the strategy adopted to achieve cent percent participation of the voters. (v) Urban Voter and Rural Voter in percentage. Sr. No. Name of District Urban Population Census Percentage Rural Population Census Percentage (vi) Excluded Community (a) (b) (c) (d) Nomads Service Voters Sex Worker Transgender (vii) Voter Turnout (a) Sr. No. Name of AC Voter Turnout total Loksabha Election-2004 (in %age only) Voter Turnout total Loksabha Election (in %age only) Trend

39 (b) Sr. No. Name of AC Voter Female Turnout total Loksabha Election (in %age only) Voter Female Turnout total Loksabha Election (in %age only) Trend (c) Sr. No. Name of AC Voter Turnout total Loksabha Election-2004 Gap in % of voter turnout 2004 as compared to district voter turnout (+)/(-) Voter Turnout total Loksabha Election-2009 Gap in % of voter turnout 2009 as compared to district voter turnout (+)/(-) Lower Turn Out AC (LVT) / High Voter Turnout AC (HVT) (d) Sr. No. Name of AC Voter Female Turnout total Loksabha Election-2004 Gap in % of female voter turnout 2004 as compared to district female voter turnout (+)/(-) Voter Turnout total Loksabha Election-2009 Gap in % of voter turnout 2009 as compared to district voter turnout (+)/(-) Lower Turn Out AC (LVT) / High Voter Turnout AC (HVT) (VII) Tribes: Sr. No. Name of Tribes Population Percentage of total population

40 Identification of other factors effecting voter turnout Step 3- Major Findings: Step 4 - Identifying Resources: (i) (ii) (iii) (iv) (v) (vi) (vii) (viii) Human Resources Financial Resources Centre/State Govt. Departments NGOs Corporate Sector Bank/PSOs CSOs (Civil Society Organizations) Others (a) NSS (b) NCC (c) NYK (ix) Local Cultural Capital

41 Step 5: ACTION PLAN Sr. No. Identified Groups 1. Youth/Newly Reasons for Low Participation / Gaps Intervention Plan Partner Agencies Registered Voter 2. Women 3. Urban Apathy 4. Service Voters 5. Personnel Deputed for election duty 6. Other Excluded Groups (Nomads/ Transgender/ Sex workers etc.)

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43 FORMAT-"A" GOVT. OF RAJASTHAN OFFICE OF DISTT. ELECTION OFFICER ( COLLECTOR ) ( RAJ.) Weekly SVEEP Report (WSR) to be submited on every Monday till Poll Day Format - A Date S.NO. Activity Date Place of activity Target group Name of City/ Village Name of AC FORMAT-"N" GOVT. OF RAJASTHAN OFFICE OF DISTT. ELECTION OFFICER ( COLLECTOR ) ( RAJ.) Weekly SVEEP Report (WSR) to be submited on every Monday till Poll Day Format - N Date:- S.NO. No. of Posters No. of Stickers No.of Hoarding Target group Name of City/ Village Name of AC