Media. Planner. Commonweal

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1 Discussing and debating the most important issues of the day: Abortion Academic Freedom Afghanistan Art Barack Obama Bioethics Bishops Books Capital Punishment Children s Books Columnists at 90 Continuing the Conversation Contraception Mandate Death and Dying Domestic Affairs Economy Ecumenism Election 2016 End-of-Life Issues Environment Ethics Evolution Fiction Financial Crisis Foreign Affairs George W. Bush Health Care Higher Education Immigration Jewish-Christian Relations Laity Latin America Lenten Reflections Letter from Rome Letters Liturgy Media Movies Music Muslim-Christian Reflections Poetry Pope Benedict XVI Pope Francis Pope John Paul II Poverty Priesthood Profiles Race Religious Life Same-Sex Marriage Secularism and Modernity Sexual-abuse Crisis Sexuality Social Justice Spirituality Stage Supreme Court Synod on the Family Television Terrorism The Middle East Theology U.S. Catholicism Vatican II War and Peace Women in the Church Aw ard-winning Authors G. K. Chesterton W. H. Auden Hilaire Belloc Daniel Berrigan William F. Buckley Dorothy Day E. J. Dionne Graham Greene Michael Harrington Elizabeth Johnson Mary Karr Hans Küng Jacques Maritain Eugene McCarthy Alice McDermott Thomas Merton Reinhold Niebuhr Michael Novak Walker Percy J. F. Powers Budd Schulberg Wilfrid Sheed Peter Steinfels Evelyn Waugh Christian Wiman 2016 Media Planner

2 THE COMMONWEAL BRAND Founded in 1924, is the oldest independent lay Catholic journal of opinion in the United States. It provides readers with a place to exchange ideas on the church, public affairs, religion, literature, and the arts. As an independent, lay-run organization, publishes a wide range of opinions, but places a premium on civil, respectful conversation about issues that matter most to its loyal, engaged readers. Although tolerant in tone, has never shrunk from taking strong and often controversial stands. The editors condemned the firebombing of Dresden and the use of atomic weapons at Hiroshima and Nagasaki in World War II. They have criticized American racism, supported resistance to U.S. involvement in Vietnam, and took issue with not only the 1968 papal encyclical Humanae vitae but also the 1973 Supreme Court decision Roe v. Wade. Today the magazine maintains prolife convictions while being critical of single-issue abortion politics, and provides a space for marginalized voices. Since its founding, has staked a claim for Catholic principles and perspective in American life. It has been credited with preparing American Catholics for Vatican II and its aftermath. Readers say it has helped them weather the church s sex-abuse scandal and work through questions related to the role of women in the church, the relationship between religion and politics, and church teachings on sexuality. The magazine has an ongoing interest in social justice, ecumenism, just-war teaching, liturgical renewal, women s issues, the primacy of conscience, and the interchange between Catholicism and liberal democracy. As it has throughout its 90-year history, continues to publish leading contemporary writers, public figures, and theologians. is published 20 times a year in print and digital formats, with special issues dedicated to contemporary theology, interreligious dialogue, books, and fiction. The digital edition offers exclusive content, photos, artwork, video, interviews, and forums for exchanges with editors and writers. also operates a continuously updated website and blog at It is edited by Catholic laypeople and published by the nonprofit Foundation. 1

3 DEMOGRAPHIC READERS EDUCATION = 1,000 paid subscribers = 1,000 readers has 18,000 paid subscribers and a total readership of 39,000 Seventy-one percent of subscribers have a graduate or professional degree ENGAGED AUDIENCE PASSING IT ON INCOME Four out of five subscribers read virtually every issue Fully 60 percent of our 18,000 paid subscribers pass their copies on to one or more readers LOCATION OF ONLINE READERS More than 48 percent of subscribers earn $75,000 or more each year Well-read, well-traveled, and environmentally conscious, subscribers are engaged with the cultural, political, and religious issues of the day Sources: subscriber survey, 2011 commonwealmagazine.org Google Analytics 2

4 DIGITAL GROWTH With nearly 450,000 unique visits in the first six months of 2015, the website is seeing annual audience growth of 55% as it attracts a committed readership seeking thoughtful and timely treatment on topics of interest, presented with knowledgeable and considered analysis not found elsewhere. Online-only features like Reading Lists comprehensive, curated compilations on specific issues complement our website content while giving readers access to the best of our extensive archived material. Meanwhile, our lively dot blog with posts ranging from the analytical to irreverent from a roster of popular contributors draws an average of 110,000 page views per month. Mobile traffic (tablet/smartphone) to the website has grown by 50% over 2014 thanks to our responsive, mobile-friendly design, while enhanced social networking features have increased s social reach and raised referrals from Twitter and mobile Facebook both by more than 250% over 2014, accounting for fully one-third of referral traffic. 3

5 ISSUE AND CLOSING DATES SEPTEMBER DECEMBER 2016 ISSUE DATE SPECIAL FEATURES SPACE RESERVATION AD MATERIALS DUE 2015 September 11 August 11 August 17 September 25 August 25 August 31 October 9 Theology/Higher Education Issue* September 8 September 14 October 23 Fall Books September 22 September 28 November 13 October 13 October 19 December 4 Christmas Books November 3 November 9 December 18 November 17 November January 8 November 30 December 7 January 29 December 14 December 21 February 12 Theological Books January 11 January 18 February 26 Ecumenism/Interreligious Issue* January 25 February 1 March 11 February 8 February 15 March 25 February 22 February 29 April 15 March 14 March 21 May 6 Spring Books April 4 April 11 May 20 April 18 April 25 June 3 Bonus Distribution: Catholic May 2 May 9 Theological Society of America June 17 May 16 May 23 July 8 Fiction Issue June 6 June 13 August 12 July 11 July 18 September 9 August 8 August 15 September 23 August 22 August 29 October 7 Theology/Higher Education Issue* September 5 September 12 October 21 September 19 September 26 November 11 Fall Books October 10 October 17 December 2 Christmas Books October 31 November 7 December 16 November 14 November 21 *50% bonus circulation (minimum 10,000) among theology teachers and students. 4

6 SPECIAL FEATURES OCTOBER DECEMBER 2016 Throughout the year, offers issues focusing on topics that are of special interest to our readers. These issues provide a unique opportunity to advertise in our most widely read and shared issues. Theology and Higher Education Issue: October 9, 2015; October 7, 2016 This issue, which is widely circulated to theology teachers and students on university campuses, focuses on important topics in the study of religion and the purpose of higher education. Fall Books Issue: October 23, 2015; October 21, 2016 An annual issue dedicated to literary topics, this issue reviews of some of the season s most significant new books. Past issues have featured Anthony Domestico writing about the novelist and essayist Marilynne Robinson. Christmas Books Issue: December 4, 2015; December 2, 2016 invites notable contributors to recommend favorite books to readers looking to fill out their gift lists. An opportunity to promote books and other gifts for the holiday season. Theological Books Issue: February 12, 2016 A perennial favorite, the issue features reviews of significant works of theology. Ecumenism and Interreligious Issue: February 26, 2016 This issue focuses on major issues in the dialogue among religions and denominations and examines the history of relations between groups and the prospects for the future, giving particular attention to the limitations of such dialogue and the expectations all parties should bring to the table. Past issues have included close looks at the history of Catholic-Jewish relations and the challenges of dialogue with Islam. Spring Books Issue: May 6, 2016 In this issue, we review some of the season s most significant new books, plus essays on other literary subjects: Past issues have featured Alice McDermott on the faith of a Catholic novelist and Christian Wiman on poetry and belief. Fiction Issue: July 8, 2016 This issue features the debut of a new short story each year. Past contributors have included Liam Callanan, Alice McDermott, Valerie Sayers, and Rand Richards Cooper. 5

7 OFFLINE ENGAGEMENT Throughout the year, engages with readers through a number of outlets, including -hosted events, sponsorship programs, and key conferences. Conversations A biennial dinner event bringing together more than 300 contributors and readers for conversation and to honor s Catholic in the Public Square Award recipient winner. The College Subscription Program A donor-sponsored program offering complimentary school-year subscriptions at no cost to undergraduate and graduate students recommended to us by faculty members and campus ministers. The Weal A -sponsored lay-run forum for young folks (20s & 30s) in New York City. The Weal provides attendees the opportunity to meet like-minded people in and around New York City to discuss important and sometimes difficult topics. Catholic Theological Society of America BONUS DISTRIBUTION Issues are distributed to attendees of the annual conference of the Catholic Theological Society of America, a large and diverse professional association of theologians and scholars. 6

8 MAGAZINE ADVERTISING RATES EFFECTIVE SEPTEMBER 2015 is published 20 times per year and is in circulation 7 days before the date of issue. Printing Specifications: Printing and binding: Web offset, saddle stitched. Trim: X Bleed ads: X Column widths: 2-column page (20p6); 3-column page 2.25 (13p6). Halftones: 150-line screen. SPACE SIZE RATES: 1-TIME 3-TIME 6-TIME 12-TIME 1 Page 7 X (7X10 accepted) $1,130 $1,065 $1,030 $1,000 2/3 Page X $885 $840 $800 $775 1/2 Page Vertical X (two-column page) $800 $750 $730 $700 1/2 Page Horizontal 7 X $750 $700 $690 $665 1/2 Page Island X 7 $750 $700 $690 $665 1/3 Page Vertical 2.25 X $570 $540 $420 $495 1/3 Page Square X $570 $540 $520 $495 1/4 Page Vertical X (two-column page) 1/4 Page Horizontal X 3.5 (three-column page) $520 $480 $470 $450 $495 $460 $440 $425 1/6 Page Vertical 2.25 X $365 $345 $335 $325 1/6 Page Horizontal X 2.25 $365 $345 $335 $325 PREFERRED POSITIONS Cover 4 $1,340 $1,260 $1,230 $1,180 Cover 2 $1,285 $1,215 $1,170 $1,135 Cover 3 $1,215 $1,145 $1,110 $1,065 Page facing Cover 3 $1,125 $1,055 $1,030 $990 Center Spread $2,380 $2,240 $2,180 $2,100 Inserts: Bound-in: $2,010. Tipped-in: $2,360. Inquire for production specifications. Classified Advertising: $1.25 per word, 3-line minimum. Discounts: 5%, 3 times; 10%, 6 times; 15%, 12 times. copy to commonwealads@gmail.com. All classified ads will also be listed on commonwealmagazine.org. 4-color process: No charge. Format: Display Ad Format: Hi-res, press-ready PDFs with CMYK color space or in Grayscale. All fonts must be embedded and ads must be flattened. Please be sure to add a 1/8 bleed greater than trim size all around for bleed ads. Typesetting services for display ads are available. For questions regarding display ad production, please contact Tiina Aleman, production editor, at tiina@commonwealmagazine.org or (212) x

9 ONLINE ADVERTISING RATES EFFECTIVE SEPTEMBER 2014 Web Site Reach more than 50,000 readers each month; a three-month program reaches more than 150,000 readers Four positions available: 728 X 90 (leaderboard), 728 X 90 (anchor ad), and 300 X 250 Maximum two monthly advertisers in each size Minimum 100,000 impressions each month per advertiser 728 X 90 leaderboard: $575/month, 728 X 90 anchor ad: $425/month 300 X 250: $475/month Twice-Weekly e-newsletter (Tuesday and Friday) Circulation 20,000 Single advertiser: exclusive 300 X 250 ad position $150/issue The average open rate of the newsletter is 30% (vs. the industry average of 17.3%). The average click-through rate is 8.6% (vs. the industry average of 3.7%). Online Specifications:.gif,.jpg,.png and Flash formats accepted; must be 60KB or less in file size. TERMS AND CONDITIONS Space contracts: Unless advance space contract is made for multiple insertions within 22 consecutive issues, the one-time rate will apply. No earned rate or rebates. General: Rates subject to change upon notice, but contracts may be cancelled at time of rate change without incurring short rate adjustment if contract has been earned up to this date. Terms: Advertising orders are accepted on the basis of payment within 30 days of invoice date. Advance payment required for first-time advertisers and for non-u.s. advertisers. Invoices and tearsheets submitted upon publication. Commission and discounts: Agency commission of 15% on gross is offered to recognized advertising agencies, provided payment is made within 30 days of invoice date. No cash discount. Terms: reserves the right to decline advertising which it deems inappropriate. No cancellations after space reservation deadline. Editor: Paul Baumann Advertising orders and inquiries: Ad Sales Phone: (540) Fax: (540) commonwealads@gmail.com Ad materials and production questions: Tiina Aleman, Production Editor Magazine 475 Riverside Drive, Room 405 New York, NY Phone: (212) X 7004 tiina@commonwealmagazine.org Publisher: Thomas Baker 8