Biography. My Approach

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1 Danielle Sremac International affairs expert, author, multimedia and business development specialist Biography Danielle Sremac author, international affairs expert, multimedia and business development specialist, President of the Serbian Institute in Washington, DC has appeared on hundreds of television and radio shows in the US and internationally, including FoxNews, NBC, CBS, MSNBC, CNN, C-SPAN, BBC, NPR Radio and many others. She was a guest speaker at think tanks and universities including Carnegie Endowment for Peace, CATO Institute and others, and has authored two books on the Balkans, War of Words: Washington Tackles the Yugoslav Conflict published in 2000 by Praeger Publishers, and Heart of Serbia: A Cultural Journey published in Danielle received her Bachelor s degree in Philosophy from John Carroll University in Cleveland, Ohio and Master s degree in International Affairs at the American University in Washington, DC. She also studied piano and flute at Case Western Reserve University s Cleveland Institute of Music. My Approach Contact Skills danielle@sremac.com (Cell / Viber) Washington, DC area Advocacy Public Relations Communications Government Relations Public Speaking Multimedia Production Business Development Book Publishing & Writing Marketing Material Brand Development Graphic Design Video Production Web Design Social Media Fund Raising Taking an idea and making it compelling to a large segment of the population, turning it into exciting news or a successful business venture that s the value of good communications. Today, we have an amazing array of multimedia tools to promote anything we want to say or do while targeting our audience much more effectively than ever before. Danielle Sremac What others are saying Danielle is a creative thinker, strategic planner and a solutions person. She is capable of turning ideas into reality because she is decisive, works fast, and is an excellent writer with an impressive range of visual and multimedia skills. Sinisa Sirovica Beogradis Investment Consulting, Washington, DC 1

2 Education B.A. Bachelors of Arts Philosophy John Carroll University, Cleveland Ohio M.A. Masters of Arts International Affairs / US Foreign Policy / International Law American University, Washington, DC Languages English / Serbian / Bosnian / Croatian Fluent (native speaker) Public Speaking Presented lectures at Carnegie Endowment for Peace, CATO Institute, National Press Club, Hellenic American Women s Council, Accuracy in the Media, and Ethics & Public Policy Center in Washington, DC, University of Wisconsin Washington Seminar, and civic organizations throughout the United States. Television & Radio Appearances Danielle Sremac has been a frequent guest commentator relating to US policy and the Balkans on television and radio programs including CNN Crossfire, CNN & Company, CNN News, NBC Today Show, NBC McLaughlin Group, FOXNEWS Hannity & Colmes, O Reiley Factor, Crier Report, MSNBC, CBS, CNBC s America s Talking with Chris Mathews, Geraldo Rivera, C-SPAN, CBC, NPR, BBC, CBC and many others. Published Books War of Words: Washington Tackles the Yugoslav Conflict Praeger Publishers, Connecticut MA, 2000 Heart of Serbia: A Cultural Journey (coffee table book) Herne Bay Publishers, 2012, 2nd edition 2016 Book Publishing Business Experience with the complete process of the book publishing including writing content, cover design, graphics, photography, online book sales, communications and PR, author promotion through video, social media, enews, and web design 2

3 Work Experience Director of Business Development CLIENT: Einsteinium Digital Based Currency LA, California (2017) Objective To promote emc2 Bit Coin type digital currency and its growth in value by developing a client / user base in the US and South Central Europe to accept emc2 currency and money transfer system Business Strategy Developing a strategic analysis of the emc2 product and crypto currency environment, identifying opportunities, strengths, weaknesses, and threats to the product, and defining the company s position relative to the competition and operational environment Forming and implementing outreach strategies with regard to potential investors and client base for emc2 digital crypto-currency Market Development Creating a strategy for developing a market in the Balkans, primarily in Serbia, for emc2 digital crypto currency (digital coin) Outreach to businesses that could use the phone application software in connection with emc2 currency and emc2 VISA card Communications Strategy Devising a communications strategy for marketing material and overall in presenting emc2 (digital coin) to the client community, potential investors, and end-user customers Designing Marketing Material Designing online accessible marketing material as well as in printed form, brochures and promotional cards introducing emc2 digital coins to the public and potential customers Investor Relations Identifying potential investors or partners in the US and internationally, including key individuals or organizations in a position to provide financial support for implementing emc2 digital currency on the marketplace in the US as well as South Central Europe 3

4 Communications & Multimedia Consultant CLIENT: Babson College / Babson Global, Boston, MA ( ) Objective To promote economic development by encouraging governments to open special economic zones Enterprise Cities with new legal-regulatory systems that would support entrepreneurship and attract foreign investors. Communications Strategy Formulated a comprehensive communications strategy for Babson Global for promoting the creation of special economic zones, Enterprise Cities, to governments around the world; Organized support among in-country enthusiasts (Serbia and Bosnia-Herzegovina) for a competitive-market system including professors, Government Ministers, media, and business leaders by using multimedia communications tools such as online videos, e-news with imbedded videos, designing a new web site, brochures, information packets and formulating crucial talking points during meetings. Government Relations Organized meetings with Babson Global representatives and top government officials in the Balkans relating to the implementation of a new economic zone Conceptualized advocacy strategies for Babson Global Enterprise Cities project Facilitated the signing of a Letter of Intent between the government of Republika Srpska and Babson Global to open a new economic zone Website, Multimedia, Digital Brochures and Video creation Created Babson Global Enterprise Cities website, digital e-news newsletter, including producing online videos and interviews Wrote and designed content for website and digital brochure promoting Enterprise Cities and Babson Global educational program to countries in the Balkans, Middle East and Asia Produced short videos relating to Enterprise Cities Project explaining concepts and promoting Babson Global activities in the Balkans Investor Relations Outreach to major investors and Venture Capital Groups in the Balkans to support Babson Global s Enterprise Cities project Project Management Devised an online categorized system to keep track of multiple Babson Global projects in multiple countries and track staff goals and updates 4

5 President Serbian Institute, Non-Profit NGO, Washington, DC ( ) Objective To build a bridge between the US and the Balkans by educating the public, promoting economic development, networking and cultural programs in Serbia and Republika Srpska. Organizing and Communicating with the Board of Directors Organized a board of directors for the Serbian Institute with prominent Serbian Americans including Congresswoman Helen Bentley, Cleveland Plain Dealer Publisher Alex Machaskee, former U.S. Department of Energy Commissioner, Branko Terzic, and others. Multimedia Communications Providing global multimedia information (video, social media, web site, LinkedIn, enews) to Serbian diaspora estimated at 4 million around the world Creating the Largest Data Base of the Global Serbian Community Organized by location and profession for the purpose of rapid response to investment needs, product development, or business to business contacts between the Balkans, US and Europe and social media management Organizing Forums Working with SI outreach offices in Belgrade and Banja Luka with goal to promote entrepreneurship and regulatory reforms and laws that support competitive markets in the Balkans Business Development for new Products Relating to the Balkans Balkan Spirit Media CD Heart of Serbia book President Balkan Connect LLC, Washington, DC ( ) Objective To provide business development consulting services to companies in the South Central Europe (SCE) interested in the US market, and the same to US companies interested in SCE Identifying Partnership Opportunities Developing business plans for companies in SCE Identifying potential partners of clients in the US Providing marketing information and business plans to potential clients or partners in the US Assisting in business-to-business communications and networking between US companies and SCE clients Business Development and Marketing Designing company web site and working with designers in implementation Video production for clients in the Balkan wine distribution business Responsible for all marketing materials and social media 5

6 Communications Director Institute for Balkan Affairs, Washington, DC ( ) Objective To provide information to the public, US government institutions and the media on issues relating to the Balkans Communications on TV and Radio Guest commentator on programs including CNN Crossfire, CNN & Company, CNN News, NBC Today Show, NBC McLaughlin Group, FOXNEWS Hannity & Colmes, O Reiley Factor, Crier Report, MSNBC, CBS, CNBC s America s Talking with Chris Mathews, Geraldo Rivera, C-SPAN, CBC, NPR, BBC, CBC and others. Speaking Engagements Spoke on issues relating to US foreign policy and the Balkans at the Carnegie Endowment for Peace, CATO Institute, National Press Club, Hellenic American Women s Council, Accuracy in the Media, and Ethics & Public Policy Center Written Communications Writing Press Releases and Information Packets and Correspondence Information and outreach to members of the press, Congress, US government agencies and public Government Relations Working on overall public relations and communications strategy with foreign government officials, organizing meetings with the US government and media, writing talking points and consulting on presentations for meetings Director of Washington DC Office Serbian Unity Congress, Washington, DC ( ) Objective To provide information to the public, US government institutions and the media on issues relating to the Balkans Media Relations Presented views as guest commentator on TV and radio programs Provided written information to the media Wrote op-ed articles Wrote press releases for the media, public and US policymakers Edited and wrote content for Washington Bulletin to inform supporters Wrote letters and organized grass roots letter writing campaigns to outreach to members of the press, Congress, US government agencies and public Government Relations Organized, attended and provided talking points for meetings with members of Congress, US government and media Responsible for all letters and outreach to members of the US government 6

7 Samples Digital Brochures

9 enews digital brochures sent via

10 Videos Online videos embedded as links from enews or web pages Travel video Balkans Hotel Villa Jelena, Belgrade, Serbia Book promotion video Interview with HRH Prince Alexander Project Management Digital Organizing Tools Custom designed digital strategic management plan for coordinating multiple projects and teams to help organize ideas, strategies and implementation

Charles H. Kuck Installed as President of AILA

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