Chapter 3. Books by McGraw-Hill Education

Transcription

1 Chapter 3 Books 2014 by McGraw-Hill Education

2 A Short History of Books Books in Colonial North America Ø 1638: First printing press arrived Ø 1644: First book printed in colonies appears: The Whole Booke of Psalms Ø 1765: Printers revolt after passage of Stamp Act Ø Act was designed to control expression in the increasingly restless colonies 2014 by McGraw-Hill Education 3-2

3 A Short History of Books By the mid-1770s anti-british sentiment had reached its climax Ø Pamphlets motivated and coalesced political dissent Ø After the War of Independence, printing became central to cultural life in major cities 2014 by McGraw-Hill Education 3-3

4 A Short History of Books Books were still expensive, often costing the equivalent of a working person s weekly pay Literacy a luxury 2014 by McGraw-Hill Education 3-4

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7 A Short History of Books Improving Printing Ø 1884: linotype machine Ø Offset lithography made it possible to print from photographic plates 2014 by McGraw-Hill Education 3-7

8 A Short History of Books The Flowering of the Novel Ø 1860: Irwin and Erastus Beadle began publishing dime novels Ø By 1865 Beadle and company produced over 4 million volumes Ø pulp novels 2014 by McGraw-Hill Education 3-8

9 A Short History of Books The Coming of Paperback Books Ø 1935: Allen Lane founded Penguin Books and invented the paperback Ø Today more than 60% of all books sold are paperbacks 2014 by McGraw-Hill Education 3-9

10 Books and Their Audiences The Cultural Value of the Book Ø Books are: Ø Agents of social and cultural change Ø Important cultural repository Ø Windows on the past Ø Important sources of personal development 2014 by McGraw-Hill Education 3-10

11 Books and Their Audiences The Cultural Value of the Book Ø Books are: Ø Good sources of entertainment, escape, and personal reflection Ø More individual, personal activity than consuming advertiser-supported media Ø Mirrors of culture 2014 by McGraw-Hill Education 3-11

12 Books and Their Audiences Censorship Ø Books are targeted because of their influence as cultural repositories and agents of social change Ø Book publishers obligations demand they resist censorship 2014 by McGraw-Hill Education 3-12

13 Books and Their Audiences Among the library and school books most targeted by modern censors in the United States are: Ø The Harry Potter series Ø The Adventures of Huckleberry Finn Ø To Kill a Mockingbird Ø Of Mice and Men Ø The Color Purple Ø The Goosebumps series Ø In the Night Kitchen 2014 by McGraw-Hill Education 3-13

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16 Aliteracy as Self-Censorship Aliteracy: Where people possess the ability to read but choose not to What kind of culture develops when its population refuses to read? Ø For that crime, a person pays with his whole life; if the offender is a nation, it pays with its history -- Joseph Brodsky (1987) 2014 by McGraw-Hill Education 3-16

17 Scope and Structure of the Book Industry Categories of Books Ø Book club editions Ø El-hi (textbooks for elementary and high schools) Ø Higher education (college and universities) Ø Mail-order books Ø Mass market paperbacks Ø Professional books 2014 by McGraw-Hill Education 3-17

18 Scope and Structure of the Book Industry Categories of Books Ø Religious books Ø Standardized tests Ø Subscription reference books Ø Trade books Ø University press books 2014 by McGraw-Hill Education 3-18

19 Trends and Convergence in Book Publishing Convergence Ø E-publishing Ø E-books Ø Print on demand (POD) Ø Platform agnostic publishing 2014 by McGraw-Hill Education 3-19

20 Trends and Convergence in Book Publishing Smartphones, Tablets, and e-readers Ø e-readers Ø Platform agnostic printing 2014 by McGraw-Hill Education 3-20

21 Trends and Convergence in Book Publishing Conglomeration Ø Cottage industry was a term used to describe the publishing industry before conglomeration Ø Today, industry dominated by a few giants which are divisions of national or international conglomerates Ø Opinion is divided on the benefit of corporate ownership 2014 by McGraw-Hill Education 3-21

22 Trends and Convergence in Book Publishing Conglomeration Ø Parent company expects profitability at all costs Ø Subsidiary rights 2014 by McGraw-Hill Education 3-22

23 Trends and Convergence in Book Publishing Instant books Paid Product Placement Hollywoodization 2014 by McGraw-Hill Education 3-23

24 Trends and Convergence in Book Publishing Growth of Small Presses Ø The overcommercialization of book industry mitigated somewhat by rise of smaller publishing houses Ø The number of bookstores in the U.S. is dwindling Ø Another alternative is buying books online 2014 by McGraw-Hill Education 3-24

25 Developing Media Literacy Skills The Lessons of Harry Potter Ø Why does it resonate with young people? Ø It seems to have an impact with all ages too Ø The success (and profitability) of this wellwritten, thoughtful, high-quality content contrasts with what critics contend is a steady decline in quality in other media 2014 by McGraw-Hill Education 3-25