PARUL UNIVERSITY FACULTY OF ARTS BACHELOR OF ARTS Semester I Core 1: Introduction to Mass Communication

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1 PARUL UNIVERSITY FACULTY OF ARTS BACHELOR OF ARTS Semester I Core 1: Introduction to Mass Communication Type of Course: Introduction to Mass Communication (/Week) Credit External Introduction Understanding human communication Brief history, evolution and the development of communication in the world with special reference to India. Communication- Definitions, Meaning of communication Brief introduction to Mass Media Mass Communication and Origin of Media -Functions, role & impact of media Meaning of Mass Communication Functions of Mass Communication Elements of Mass Communication Types of communication: Verbal and non-verbal communication - development of speech- from nonverbal to verbal, Oral communication Evolution of languages with special emphasis on Indian languages (Pali, Prakrit, Apbhransh, Sanskrit, Urdu, Hindi, Tamil) Visual Communication : Photographs, Traditional and Folk Media, Films, Radio, Television & New Media Wireless Communication: From Morse Code to Blue Tooth 4. Understanding Self Facets of self: thoughts-feelings-attitude-needs-physical

2 self Communicating with self-introspection Voice and speech: Speech personality- Pitch, volume, timbre, tempo, vitality, tone and enthusiasm, Using your voice-conversation to present-actions 100% 45 Keval J. Kumar, Mass Communication in India, Jaico Publishing House, Fourth Edition Richard Dimbleby, Graeme Burton, More Than Words: An Introduction to Communication, Routledge, Third Edition Sheila Steinberg, An Introduction to communication Studies, Juta & Co., Taylor, Rosegrant, Meyrs, Communicating, Prentice Hall 5. Allan and Barbara Pease, The Definitive Book of Body Language, Munjal Publishing House 6. D.M. Silviera, Personal Growth Companion, Classic Publishing 7. Edward De Bono How to Have a Beautiful Mind, Vermillion 8. Berlo, D.K. The Process of Communication, New York: Halt Renehart and Winston, Klapper, J.T. The Effects of Mass Communications, New York Free Press, 1960

3 PARUL UNIVERSITY FACULTY OF ARTS BACHELOR OF ARTS Semester I Core 2: Media and Society Type of Course: Media and Society (/Week) Credit External 4. Introduction to Sociology: The meaning of Sociology: origin, definition, scope, subject matter, nature and relation of sociology with other social sciences Basic concepts: society, community, institution, association, group, social structure, status and role, human and animal society. Introduction to Indian Society: Villages, towns, cities, rural - urban linkages Tribes, weaker section, dalits and O.B.C. s Women and minorities population profile and related issues. Basic Institutions of Indian society: Caste, marriage, religion, class, joint family and democracy. Family and kinship, religion, education, state. Culture: Cultural and ethnic diversity, diversities in respect of language, caste, regional and religious beliefs and practices and cultural pattern, cultural languages, changes and transformation in Indian society 100% 45 Ken Browne, An Introduction to Sociology, Polity Press, Fourth Edition George Ritzer, Introduction to Sociology, Sage Publications, Third Edition

4 PARUL UNIVERSITY FACULTY OF ARTS BACHELOR OF ARTS Semester I Allied 1: Introduction to Mass Media Type of Course: Introduction to Mass Communication (/Week) Credit External 4 Introduction Understanding human communication Brief history, evolution and the development of communication in the world with special reference to India. Definitions & Meaning of Communication Mass Communication and Origin of Media Communication- Functions, role & impact of media Meaning of Mass Communication Functions of Mass Communication Elements of Mass Communication Types of communication: Verbal and non-verbal communication - development of speech- from nonverbal to verbal, Understanding Self Facets of self: thoughts-feelings-attitude-needs-physical self Communicating with self-introspection 100% 45 Keval J. Kumar, Mass Communication in India, Jaico Publishing House, Fourth Edition Sheila Steinberg, An Introduction to communication Studies, Juta & Co., 2007 Taylor, Rosegrant, Meyrs, Communicating, Prentice Hall 4. Allan and Barbara Pease, The Definitive Book of Body Language, Munjal Publishing House 5. D.M. Silviera, Personal Growth Companion, Classic Publishing

5 Type of Course: Introduction to Socio-Economics PARUL UNIVERSITY FACULTY OF ARTS BACHELOR OF ARTS Semester II Core 1: Introduction to Socio-Economics (/Week) Credit External 4. Economic concepts & Indian economy: Nature and scope of Macroeconomics- Why study Macroeconomics? The Major macroeconomic issues- Macroeconomic goals and instruments; Key macroeconomic aggregates; Stocks and Flows; Indian economy vis-à-vis the world economy Nature of Indian Economy: Low per-capita income, Inequitable distribution of income & poverty, Predominance of agriculture, Rapid population growth, Low-level of Human Development, Unemployment, scarcity of capital, Fiscal imbalance, Balance of payment, Disequilibrium, Inflation, Technological backwardness. Economic reforms: Recent economic & structural reforms, Recent trends towards privatization & disinvestment of public sector undertakings, their impact on Indian economy, Social impact of economic reforms. India & the World Economy: Globalization, Towards a new World Economic Order, Setting up of WTO, India & WTO, WTO-trespassing the Sovereignty of Nation States. Socio-Economic Issues & the Media: Power & Politics concerning caste, Religion & Minorities,

6 Communalism, The Bias in the Media, The Mass Media & Democracy, The Mass Media, Public Opinion & Social control, Terrorism, Corruption, and Political Defections. 100% 45 A.N. Aggarwal Indian Economy Ministry of I &B Facts about India PARUL UNIVERSITY FACULTY OF ARTS

7 BACHELOR OF ARTS Semester II Core 2: State and Politics Type of Course: State and Politics (/Week) Credit External UNIT - 1 The Indian Polity Salient Features of Indian Constitution : Relevance of Fundamental Rights and Directive Principles Parliamentary Democracy (Federal and Unitary features) : Do we need to switch over to Presidential system Decentralization of Power UNIT - 2 Centre-State Relations : Issues of Regionalism The State- What is State? Nature of State & distinction between State, Society & Government. State and its role defining Politics As a part of government, as public affairs, as consensus, as power Role of the State- Minimal States, Developmental States, Socio Democratic States, Collective States & itarian States The threat to the State-The process of globalisation, privatisation & localisation UNIT - 3 Legislative Procedures-From Bill to Act. Democracy- Who are the people? How should they rule? How far should the people s rule extend? Models of Democracy-

8 Classical, Protective, Developmental, People s Democracy Indian Judicial System : Judicial Activism General Elections : Electoral Reforms, Politics of Vote Bank Major National and Regional political parties in India and their changing trends Government, Systems, Regimes, Political Ideologies- Liberalism, Conservatism, Socialism, Feminism, Environmentalism. Religious fundamentalism, The End of Ideology? UNIT Indian Heritage Recent Political Thought: Leaders of India Science and Religion: The Indian view point Profiles in Greatness: Philosophers, Saints & Singers, Scientists, Indian History, Culture and Heritage: o The Great Indian Heritage (Language & Literature, Philosophy, Religion, Arts, Sciences, Society-Our Social Heritage, Indian Culture) o Landmarks in Indian Freedom Movement (history, reforms, refer series-bharat Ek Khoj by Shyam Benegal) 100% 45 Rajni Kothari Caste in Indian politics Pandit Jawahar Lal Nehru, The Discovery of India Shukla V.N. Constitution of India, Eastern Book Company, Lucknow Bakshi P.M. The Constitution of India, Universal Law 5. Publishing Co. Pvt. Ltd Jhabvala, Noshirvan H The Constitution of India, C Jamnadas and 7. Co., Mumbai, D. D. Basu An introduction to the Constitution of India 9. J.C. Johri Indian Political System 10. Shyam Benegal Bharat Ek Khoj (Series) 1 Ram Chander Guha India After Gandhi: The History of theworld's Largest Democracy, Perennial 1 D.B. Vohra History of Freedom Movement, Delhi Admin 1 H.R. Ghosal An Outline History of Indian People 14. A.L. Basham A Cultural History of India: The Wonder that is India: Volume-1 & 2 PARUL UNIVERSITY

9 FACULTY OF ARTS BACHELOR OF ARTS Semester II Allied 2: Media and Politics Type of Course: Media and Politics (/Week) Credit External 4. UNIT - 1 Salient Features of Indian Constitution : Relevance of Fundamental Rights and Directive Principles Parliamentary Democracy (Federal and Unitary features) : Do we need to switch over to Presidential system Decentralization of Power UNIT - 2 Centre-State Relations : Issues of Regionalism Government, Systems, Regimes. Political Ideologies-Liberalism, Conservatism, Socialism, Feminism, Environmentalism. Religious fundamentalism, The End of Ideology? UNIT - 3 Legislative Procedures-From Bill to Act. Indian Judicial System : Judicial Activism UNIT - 4 Democracy General Elections : Electoral Reforms, Politics of Vote Bank Major National and Regional political parties in India and their changing trends 100% 45

10 Rajni Kothari Caste in Indian politics Pandit Jawahar Lal Nehru, The Discovery of India Shukla V.N. Constitution of India, Eastern Book Company, Lucknow Bakshi P.M. The Constitution of India, Universal Law 5. Publishing Co. Pvt. Ltd Jhabvala, Noshirvan H The Constitution of India, C Jamnadas and 7. Co., Mumbai, D. D. Basu An introduction to the Constitution of India 9. J.C. Johri Indian Political System