Measuring Sustainable Tourism

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1 Measuring Sustainable Tourism Project Update Paper prepared for UNCEEA meeting, June June 2018 Background 1. In 2015 the World Tourism Organization (UNWTO), with the support of UNSD, initiated the project Measuring Sustainable Tourism (MST). Progress on the project was presented to UNCEEA at its , and meetings. A key motivation for the MST project is developing tourism statistics to support measurement of progress towards the UN Sustainable Development Goals (SDGs) and particularly those SDG targets that relate directly to sustainable tourism. 2. The project will have 3 main outputs: 1) a Statistical Framework for Measuring Sustainable Tourism aimed at expanding the measurement of tourism, which currently is mostly focused on economics, to include also environmental and social considerations. A core feature of the framework is the linking of the SEEA with the existing framework for tourism satellite accounts (TSA); 2) the conceptualization and development of SDG indicators in coordination with the formal process of the Inter-agency and Expert Group on SDG Indicators; and 3) implementation of the Statistical Framework in countries. 3. The Technical Note on linking the TSA and the SEEA has been developed in the framework of the MST project. The development of the Technical Note was endorsed by the UNCEEA at its June 2016 meeting and by the UNWTO Committee on Statistics and TSA at its meeting in January Key developments since last UNCEEA meeting 6th International Conference on Tourism Statistics: Measuring Sustainable Tourism 4. Measuring Sustainable Tourism was the overall theme of the 6 th International Conference on Tourism Statistics held in Manila, Philippines, in June The Conference is considered a historical milestone for tourism statistics. It gathered over 1,500 tourism leaders and practitioners from across the globe to set the roadmap to 1 See: 2 See: 3 See:

2 the first draft of the Statistical Framework for Measuring Sustainable Tourism. It was the first time ever that a UNWTO event united ministers, statistical chiefs, policy experts, statisticians, private sector and academics dedicated to sustainable development and tourism. All parties fully supported the notion that there is a need to put credible data behind the drive towards more sustainable tourism. 5. An entire session was dedicated to linking the TSA and the SEEA, of which the Technical Note was the central paper. The relevance and feasibility of work on linking these two areas of measurement was highlighted in a series of country presentations. Examples from Canada, Fiji, Mexico, Saudi Arabia and the Philippines showed that the development of the MST Framework is not limited to those countries with statistical systems that are considered to be more developed. Indeed, working directly on issues of policy relevance is possible in all countries. 6. The Conference concluded with the adoption of the Manila Call for Action on Measuring Sustainable Tourism. The Manila Call for Action represents a global commitment to create a consistent statistical approach to measuring the full impact of tourism. It recognizes that effective sustainable tourism policies require integrated, coherent, comparable and robust data. UNWTO GENERAL ASSEMBLY 7. A report from the Manila Conference and the Call for Action were presented to the UNWTO General Assembly, UNWTO highest decision-making body, in September The UNWTO General Assembly adopted the following resolutions with regard to the MST project: Appreciates the hard work and dedication of the members in the Committee on Statistics and Tourism Satellite Account and in the Working Group of Experts on Measuring Sustainable Tourism that resulted in the United Nations support to the development of the Statistical Framework for Measuring Sustainable Tourism; Endorses the Manila Call for Action on Measuring Sustainable Tourism and calls upon all UNWTO Member States to unite behind this common cause; Encourages the Secretary-General to address statistics, including the MST project, as a strategic priority for the Organization in order to be able to fulfil the Organization s UN mandate and worldwide expectations in the context of the SDGs indicators. UNWTO Committee on Tourism Statistics and TSA 9. The Committee on Tourism Statistics and TSA is the standing committee of the UNWTO that guides the development of tourism statistics and which has carriage of the MST project. A first round of consultation of the updated draft statistical framework was launched among members of the Committee and members of the Working Group of Experts on MST 4 from 5 February 2018 to 9 March Comments were received from 19 countries, international agencies, academic institutions and related initiatives. 4 List of participants of the 1st meeting of the Working Group of Experts on MST is available in Annex I. 2

3 10. At its meeting in February , discussion of the MST project was the key agenda item. The draft Statistical Framework for MST prepared for the consultation was presented as well as an initial proposal for an implementation strategy and a brief timeline on the steps ahead. 11. Another key feature of the Committee meeting were the presentations of results from pilot studies such as Italy, Mexico, Philippines and Saudi Arabia. Canada presented on how MST can support national policies. Other pilot studies are: Austria, Fiji, Netherlands, Sweden and Wales To further advance the development of the statistical framework, the Committee agreed on the creation of a few small sub-groups to the Working Group of Experts on Measuring Sustainable Tourism. Three sub-groups would deal with specific issues related to the statistical framework: 1) the social dimension of sustainable tourism, 2) tourism employment and, 3) spatial areas. Three other sub-groups would relate to MST cross-cutting issues: 1) SDG tourism indicators, 2) implementation and, 3) communication. 13. A report of the meeting and links to associated papers and presentations can be found online 7. UNITED NATIONS STATISTICAL COMMISSION 14. With respect to environmental-economic accounting specifically, the UNSC, at its 49th session, requested the UNCEEA to advance the work on linking SEEA to Tourism Satellite Accounts in support of the measurement of sustainable tourism. Next steps 15. With respect to the Technical Note Linking SEEA and TSA, comments received from the SEEA Central Framework Technical Committee at its meeting (5 June 2018) will be reflected in a final version of the document. 16. The findings of the MST pilot studies will be compiled in a summary document and will include relevant examples and results on linking TSA and SEEA as per the approaches described in the Technical Note. 17. A revised version of the Statistical Framework for MST incorporating the comments received from the 1 st consultation and the outcomes from ongoing research and discussion will be completed in September At its forthcoming meeting (mid- October), the Working Group of Experts on MST will discuss the new version of the statistical framework and as well as the findings from the sub-groups. Further rounds of revision and consultation are expected ahead of finalization in late In parallel to the development of the statistical framework, the work will focus on designing an implementation strategy for MST including the extension of the number of pilot studies and importantly, a program of capacity building, implementation support and associated materials. It is also planned to make communication efforts in order to increase the visibility of the MST project. 19. It is noted also that through 2018 work will continue towards drafting of a TSA Compilation Guide, co-ordinated by UNSD with the support of UNWTO, and this will 5 List of participants available in Annex II. 6 Information on MST pilot studies is available at 7 Eighteenth meeting of the UNWTO Committee on Statistics and the Tourism Satellite Account 3

4 make reference to elements related to MST including the Technical Note on linking SEEA and TSA. 20. The MST project will be happy to provide a further update on progress to the next UNCEEA meeting. Issues for decision/discussion Members of UNCEEA are asked to: Endorse the Technical Note linking the TSA and the SEEA, subject to the incorporation of the comments made by the SEEA Central Framework Technical Committee. Note the progress made in the Measuring Sustainable Tourism Project. Recommend its members to further engage in the MST project, notably by conducting pilot studies and testing the approaches described in the Technical Note. Encourage its members to participate in the next meeting of the Working Group of Experts on MST (24-25 October 2018, Madrid, Spain). 4

5 ANNEX I MEETING OF THE WORKING GROUP OF EXPERTS ON MEASURING SUSTAINABLE TOURISM at UNWTO Headquarters in Madrid, Spain October 2016 Venue: Lonati Room FINAL LIST OF PARTICIPANTS 1. COUNTRIES AUSTRIA Mr. Peter LAIMER Deputy Director, Directorate Spatial Statistics Statistics Austria CANADA Ms. Heather DRYBURGH Director Tourism and Centre for Education Statistics Statistics Canada EGYPT Mr. Emad HASSAN Energy Advisor and Head of Green Tourism Unit Ministry of Tourism FRANCE Ms. Mélanie GAUCHE Project manager, Observation and Statistics Department Ministry of the Environment, Energy and the Sea GEORGIA Ms. Nino SHUKAKIDZE Chief Specialist, Research and Planning Department Georgian National Tourism Administration GERMANY Ms. Miriam BLUMERS Environmental-Economic Accounts, Sustainable Development Indicators Federal Statistics Office 5

6 IRELAND Mr. Gerry BRADY Senior Statistician Environment Statistics and Accounts Division Central Statistics Office ITALY Ms. Angelica TUDINI Permanent Senior Researcher National Accounts Directorate Environmental and Satellite Accounts System Division Italian National Institute of Statistics (ISTAT) MEXICO Mr. Raúl FIGUEROA DÍAZ Director de Cuentas Satélites de Turismo Instituto Nacional de Estadística y Geografía (INEGI) THE NETHERLANDS Mr. Maarten VAN ROSSUM Statistical Researcher National Accounts, Statistics Netherlands PHILIPPINES Ms. Milagros Y. SAY Director, Office of Tourism Development, Planning, Research & Information Management (OTDPRIM) Department of Tourism SOUTH AFRICA Ms. Crystal MUNTHREE Department of Tourism SPAIN Ms. Marta VALERO Deputy Director for Tourism Intelligence TURESPAÑA Mr. Fernando CORTINA Deputy Subdirector General, Tourism Statistics National Statistical Institute Ms. María IZQUIERDO VALVERDE Residents Tourism Survey National Statistical Institute 6

7 2. INSTITUTIONS and ORGANIZATIONS BARCELONA TOURISM OBSERVATORY Mr. Damià SERRANO Chief of the Analysis and Training Unit CARDIFF BUSINESS SCHOOL Mr. Calvin JONES Professor of Economics Mr. Max MUNDAY Director of Welsh Economy Research Unit CENTRO INTERNAZIONALE DI STUDI E RICERCHE SULL ECONOMIA TURISTICA (CISET) Ms. Mara MANENTE Director, Centro Internazionale di Studi e Ricerche sull Economia Turística - University of Venice CONSERVATION INTERNATIONAL (CI) Ms. Kim REUTER Technical Director Natural Capital Accounting and Payments for Ecosystem Services Africa Field Division (AfFD) EUROPEAN ENVIRONMENT AGENCY (EEA) Ms. Silvia GIULIETTI Project manager territorial cooperation Natural Systems and Sustainability Programme NSS3 EXCELTUR Mr. Óscar PERELLI Director of Studies and Research FEST FOUNDATION (FOUNDATION FOR EUROPEAN SUSTAINABLE TOURISM) Ms. Silvia BARBONE President (and ETIS Pool of Experts) FUNDACIÓN CANAL Mr. Ernesto LLUCH Director Technical and Scientific Area 7

8 GLOBAL ECO FORUM VILAMON Mr. Alejandro GONZÁLEZ Project Manager eco-union and Director Artistic VilaMón GREEN JOBS AND SUSTAINABLE DEVELOPMENT INTERNATIONAL CENTRE (GJASD International) Mr. Igor Chernyshev Vice-President HARVARD UNIVERSITY Mr. Vicente J. MOLÉS Advisor of the International Sustainable Tourism Initiative - ISTI Center for Health and the Global Environment Harvard T.H. Chan School of Public Health INSTITUTO MOVATUR S.L Mr. Kepa ARANBURU Consultant INTERNATIONAL NETWORK ON REGIONAL ECONOMICS, MOBILITY AND TOURISM (INRouTe) Mr. Antonio MASSIEU Chair Ms. Nagore ESPINOSA (PhD) Technical Secretariat JUNTA DE ANDALUCÍA Ms. Ana MONICHE BERMEJO Técnico, Área de Estadística e Investigación de Mercados Empresa Pública para la Gestión del Turismo y del Deporte de Andalucía Consejería de Turismo, Comercio y Deporte. Junta de Andalucía ORGANISATION FOR ECONOMIC CO-OPERATION AND DEVELOPMENT (OECD) Mr. Alain DUPEYRAS Head of the Tourism Unit Centre for Entrepreneurship, SMEs and Local Development (CFE) STATISTICAL OFFICE OF THE EUROPEAN UNION (EUROSTAT) Mr. Arturo DE LA FUENTE Deputy Head of Unit 8

9 Environmental statistics and accounts; sustainable development UNITED NATIONS ENVIRONMENT PROGRAMME (UNE) Ms. Helena REY Responsible Industry and Value Chain Unit Sustainable Lifestyles, Cities and Industry Branch Division of Technology, Industry and Economics UNITED NATIONS STATISTICAL DIVISION (UNSD) Mr. Karoly KOVACS Chief, Statistics of International Trade in Services Section Trade Statistics Branch Ms. Leila ROHD-THOMSEN Associate Statistician Environmental-Economic Accounts Section Economic Statistics Branch, Statistics Division Department of Economic and Social Affairs UNIVERSITY OF THE AEGEAN Mr. Ioannis SPILANIS Associate Professor Laboratory of Local and Island Development Department of the Environment WORLD BANK GROUP Mr. Juan Pablo CASTAÑEDA (BY WEBEX) Senior Environmental Economist Wealth Accounting and the Valuation of Ecosystem Services (WAVES) 3. UNWTO UNWTO CONSULTANTS Mr. Carl OBST UNWTO Consultant, Lead technical expert Institute for the Development of Environmental- Economic Accounting (IDEEA) Mr. Cesare COSTANTINO UNWTO Consultant UNWTO Mr. Márcio FAVILLA 9

10 Executive Director Operational Programmes and Institutional Relations Mr. Carlos VOGELER Executive Director Member Relations Ms. Sofía GUTIÉRREZ Deputy Director Sustainable Development of Tourism Mr. Christopher IMBSEN Deputy Director Regional Programme for Europe Ms. Clara VAN DER POL Programme Officer Statistics and Tourism Satellite Account Ms. Teresa CILLER Statistics and Tourism Satellite Account Ms. Léandry MORENO Statistics and Tourism Satellite Account Ms. Laura MUÑOZ Statistics and Tourism Satellite Account Ms. Jacinta GARCÍA Statistics and Tourism Satellite Account Ms. Harmony LAMM Regional Programme for Asia and the Pacific Ms. Birka VALENTIN Sustainable Development of Tourism 10

11 ANNEX II COMMITTEE ON STATISTICS AND THE TOURISM SATELLITE ACCOUNT Eighteenth meeting UNWTO Headquarters, Madrid, Spain February 2018 LIST OF PARTICIPANTS CHAIRS AUSTRIA Mr. Peter LAIMER Vice Director Directorate Spatial Statistics Statistics Austria SPAIN Ms. Beatriz MARCO ARCE Deputy General Director Subdirectorate General for Tourism Knowledge and Studies Spain Tourism Board (TURESPAÑA) VICE-CHAIR GEORGIA Mr. Giorgi BREGADZE Head of Research and Planning Department Georgian National Tourism Administration Ministry of Economy and Sustainable Development of Georgia 1. MEMBERS OF THE COMMITTEE A. MEMBER STATES CHILE Mr. Harry ESTAY Economic Analysis Unit Coordinator Division of Studies and Territory Undersecretariat of Tourism Ministry of Economy, Development and Tourism FRANCE Mr. François-Pierre GITTON Chief of Tourism Studies and Entreprises Categories Sub-direction of Prospective, Economic Studies and Evaluation General Direction for Enterprises Ministry of Economy 11

12 INDIA Ms. Mini PRASANNAKUMAR Director, Market Research Ministry of Tourism PERU Mr. Christian MENDOZA ARANDA General Director Research and Tourism and Handicrafts Studies Vice Ministry of Tourism Mr. Walter VIZARRETA VILCARROMERO Deputy Director of Intelligence and Prospective Comisión de Promoción del Perú para la Exportación y el Turismo PROMPERÚ PHILIPPINES Mr. Rolando CAÑIZAL Undersecretary for Administration and Special Concerns Department of Tourism Mr. Noubert Emmanuel OLIVEROS Executive Assistant Office of the Undersecretary for Administration Department of Tourism Ms. Vivian R. ILARINA Assistant National Statistician Philippine Statistics Authority SAUDI ARABIA Mr. Abdulhakim Abdulmohsen AL-BABTAIN Director General for Tourism Information and Research Centre (MAS Center) Saudi Commission for Tourism and Antiquities Mr. Faisal Abdullah AL SALEEMI Information Department Manager Tourism Information and Research Centre (MAS Center) Saudi Commission for Tourism and Antiquities SOUTH AFRICA Ms. Lydia MACHITJE Director: Statistical Analysis National Department of Tourism SPAIN Mr. Álvaro BLANCO Assistant Deputy General Director Subdirectorate General for Tourism Knowledge and Studies Spain Tourism Board (TURESPAÑA) 12

13 Ms. Elena FOUCE GARCÍA-PARRA Head of the Technical Assistance and Cooperation Unit Subdirectorate General for Tourism Knowledge and Studies Spain Tourism Board (TURESPAÑA) Ms. Belén GONZÁLEZ OLMOS Deputy General Director Subdirectorate General for Tourism, Science and Technology Statistics Mr. Fernando CORTINA GARCÍA Deputy Director Subdirectorate General for Tourism, Science and Technology Statistics National Statistical Institute Ms. María VELASCO GIMENO Subdirectorate General for Tourism, Science and Technology Statistics National Statistical Institute B. AFFILIATE MEMBERS REPRESENTATIVES INSTITUTO DE CALIDAD TURÍSTICA ESPAÑOLA (ICTE) Ms. Lourdes SIERRA Head of International Relations 2. INVITED PARTICIPANTS A. MEMBER STATES ARGENTINA Mr. Rodrigo OLIVER Director, Market Research and Statistics Sub-secretary of Tourism Development Secretary of Tourism Ministry of Tourism Mr. Juan Pablo TARELLI Sub-secretary of Tourism Development Secretary of Tourism Ministry of Tourism BELARUS Ms. Liya STOMA Head of Marketing Division of the Department for Tourism Ministry of Sports and Tourism CZECH REPUBLIC Mr. Pavel VANČURA Head of Tourism Statistics Unit Czech Statistical Office 13

14 EGYPT Ms. Adla RAGAB Vice Minister TSA General Coordinator Ministry of Tourism GERMANY Ms. Miriam BLUMERS Member of Academic Staff Sustainable Development Indicators Federal Statistical Office of Germany IRAQ Ms. Alaa Ismail GHALIB Director of the Gender Division Iraq Tourism Authority ISRAEL Mr. Yaron ERGAS Director Research and Statistics Ministry of Tourism Ms. Tilda KHAIT Director of Tourism Unit Business and Economy Department Central Bureau of Statistics ITALY Ms. Angelica TUDINI (BY WEBEX) Permanent Senior Researcher National Accounts Directorate Italian National Institute of Statistics (ISTAT) MALAYSIA Ms. ZANARIAH Jiat Statistician, Planning Unit National Tourism Administration Tourism Policy and International Affairs Division, MOTAC Mr. Mohamed SHAHRIR Hadzim Senior Assistant Director Strategic Planning Division National Statistical Office - Tourism Malaysia Ms. Mazreha YA'AKUB Deputy Director of Services Statistics Division Department of Statistics Malaysia 14

15 MEXICO Mr. Ariel JUÁREZ MORALES Director, General of Information and Analysis Secretary of Tourism Mr. Raúl FIGUEROA DÍAZ Director of Satellite Accounts National Institute of Statistics and Geography (INEGI) MOROCCO Mr. Moulay Lahcen AIT SIDI ALLAL Chief of Evaluation and Publications Direction of Strategy and Cooperation Ministry of Tourism Ms. Sara YAGOUTI Ministry of Tourism OMAN Ms. Nargis AL RAWAHI Head Department of Tourism Satellite Accounts Statistics National Centre for Statistics and Information Ms. Balqees Said AL GHASSANI Statistician National Centre for Statistics and Information B. NON-MEMBER STATES CANADA Mr. Michel DUBREUIL Manager, Consumer and Market Intelligence Destination Canada Ms. Demi KOTSOVOS Chief, Satellite Accounts and Special Studies National Economic Accounts Division Statistics Canada SWEDEN Ms. Sofi SJÖBERG Analysis The Swedish Agency for Economic and Regional Growth C. AFFILIATE MEMBERS REPRESENTATIVES EXCELTUR Ms. Óscar PERELLI Director, Studies and Research 15

16 INSTITUTO MOVATUR S.L Mr. Alfredo GARCÍA RAMOS Consultant INTERNATIONAL CENTRE OF STUDIES ON THE TOURISM ECONOMY (CISET) Ms. Mara MANENTE Director, International Centre of Studies on the Tourism Economy - University of Venice SOCIEDAD ESTATAL PARA LA GESTIÓN DE LA INNOVACIÓN Y LAS TECNOLOGÍAS TURÍSTICAS, S.A. (SEGITTUR) Mr. Carlos ROMERO DEXEUS Director of Research, Development and Tourist Innovation D. INSTITUTIONS and ORGANIZATIONS BARCELONA TOURISM OBSERVATORY Ms. Montserrat GIRÓ TORRENS Tourism Officer LABturisme - Tourism Technical Office Tourism Services Management Office Department of Local Economic Development CARDIFF BUSINESS SCHOOL Ms. Chen XU PhD student in Economics DIW ECON Ms. Franziska NEUMANN Analyst EUROPEAN UNIVERSITY INSTITUTE (EUI) Mr. Emanuel DEUTSCHMANN Research Fellow Migration Policy Centre Robert Schuman Centre for Advanced Studies GOVERNMENT OF ANDALUSIA Ms. Ana MONICHE BERMEJO Technical, Statistics and Market Research Public Enterprise for Management of Tourism and Sport of Andalusia Department of Tourism, Commerce and Sport. Government of Andalusia 16

17 INTERNATIONAL NETWORK ON REGIONAL ECONOMICS, MOBILITY AND TOURISM (INRouTe) Mr. Antonio MASSIEU Chair INTERNATIONAL LABOUR ORGANIZATION (ILO) Mr. Igor CHERNYSHEV ILO Consultant Vice-President, Green Jobs and Sustainable Development International Centre (GJASD International) ORGANISATION FOR ECONOMIC CO-OPERATION AND DEVELOPMENT (OECD) Ms. Jane STACEY Head of Tourism Unit Centre for Entrepreneurship, SMEs, Regions and Cities POSITIUM LBS Mr. Siim ESKO International Director STATISTICAL CENTRE FOR THE COOPERATION COUNCIL FOR THE ARAB COUNTRIES OF THE GULF (GCC-STAT) Ms. Suad Said Nasser AL IZKI Director Department of Geographical, Environmental, Tourism and Energy Statistics STATISTICAL OFFICE OF THE EUROPEAN UNION (EUROSTAT) Mr. August GÖTZFRIED Head of Unit G 3: Business cycle, tourism and registers UNITED NATIONS STATISTICS DIVISION (UNSD) Mr. Karoly KOVACS Chief, Statistics of International Trade in Services Section Trade Statistics Branch UNIVERSIDAD DE LA LAGUNA Mr. Raúl HERNÁNDEZ MARTÍN Head of the Chair of Tourism Canary Islands WORLD TRADE ORGANIZATION (WTO) Mr. Dale HONECK Senior Counsellor Trade in Services and Investment Division 17

18 3. UNWTO UNWTO CONSULTANTS Mr. Carl OBST UNWTO Consultant Mr. Cesare COSTANTINO UNWTO Consultant UNWTO Mr. Zurab POLOLIKASHVILI Secretary-General Mr. Shanzhong ZHU Executive Director for Technical Cooperation and Services Mr. Márcio FAVILLA Advisor to the Secretary-General on Operational Programmes and UNWTO.Themis Foundation Ms. Sandra CARVAO Programme Chief Communications and Publications Mr. John KESTER Programme Director, Statistics, Trends and Policy Mr. Dirk GLAESSER Programme Director, Sustainable Development of Tourism Ms. Sofía GUTIÉRREZ Programme Coordinator, Sustainable Development of Tourism Ms. Cordula WOHLMUTHER Programme Manager, Institutional Relations and Resource Mobilization Ms. Vanessa SATUR Programme Manager, Technical Cooperation Ms. Clara VAN DER POL Programme Coordinator, Statistics, Trends and Policy Ms. Teresa CILLER Statistics, Trends and Policy Mr. Fernando ALONSO Statistics, Trends and Policy Ms. Jacinta GARCÍA Statistics, Trends and Policy Ms. Léandry MORENO Statistics, Trends and Policy 18

19 Ms. Diana OLIVEIRA Statistics, Trends and Policy Ms. Julia BAUNEMANN Statistics, Trends and Policy Ms. Hee-Jin CHO Statistics, Trends and Policy Ms. Birka VALENTIN Sustainable Development of Tourism 19

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