Modelling India s multiple media systems
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1 This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License. Modelling India s multiple media systems MEDIA SYSTEMS IN BRICS COUNTRIES IAMCR, FRIDAY 28 JUNE 2013 Daya Thussu d.k.thussu@westminster.ac.uk Savyasaachi Jain savyasaachi.jain@my.westminster.ac.uk University of Westminster
2 Indian media is a black box
3 It s time to look inside
4 Indian media are growing rapidly Billion rupees * 2013* 2014* 2015* 2016* Television Print * = Projected
5 Typologies of media systems Siebert, Peterson, Schramm (1956): Authoritarian Libertarian Communist Social responsibility Hallin and Mancini (2004): Polarized Pluralist / Mediterranean Democratic Corporatist / Northern Europe Liberal / North Atlantic
6 Hallin and Mancini s key dimensions Media system variables Development of media markets Political parallelism Freedom, Diversity, Centrality, Tradition (Engesser and Franzetti, 2011) Journalistic professionalism State intervention Political system variables: State-society relations: liberal state vs welfare state Consensus vs majoritarian governments Organised pluralism (corporatism) vs liberal pluralism Development of rational legal authority vs clientelism Moderate pluralism vs polarization
7 These typologies are based on Observations almost exclusively from Western Europe and North America/ Cold War situations Hallin and Mancini say they are considering most similar systems Analysis of social and political structures (Siebert et al.) or political and economic structures (Hallin and Mancini) The nation state as the central unit of analysis
8 There is a need to disaggregate India s media system(s) Media are very diverse; Media diversity stems from India s: Size Diversity Cultures Religions Languages
9 Significant divergent influences on Indian media system(s) Cultural factors and histories (incl. business cultures) Differences of political culture Linguistic differences Commercial pressures and levels of competition Media cultures and histories Ownership patterns Ownership interests/ levels of instrumentalization Development of idioms of journalese Efficacy of regulation
10 Diversity of approaches and practices Robin Jeffrey (1997) last disaggregated Indian media Jeffrey found different ownership patterns, visions, approaches, news values, journalistic practices, etc., in different states of India Various linguistic media systems exhibit markedly different values of Hallin and Mancini s dimensions Since then, diversity along all these parameters has increased rapidly Overall growth Growth of media in regional languages Renationalization
11 Reinvigoration of regional linguistic spaces Elevation of state-level political parties to national roles and national prominence Proliferation of regional language news and entertainment channels (because of digital technology, lower costs, greater prosperity) National conglomerates have spread, but regional players have multiplied and are growing fast The news universes in different languages can be remarkably divergent and disjunct, despite the common overarching national framework; the multinational nature of India has been emphasized
12 Readership of newspapers (in 000s) Publication Language IRS 2012 Q2 Dainik Jagran Hindi 16,429 Daink Bhaskar Hindi 14,448 Hindustan Hindi 12,205 Malayala Manorama Malayalam 9710 Amar Ujala Hindi 8608 The Times of India English 7643 Lokmat Marathi 7507 Daily Thanthi Tamil 7431 Rajasthan Patrika Hindi 6756 Mathrubhumi Malayalam 6493
13 Regional languages newspapers are multiplying faster 80.0% Per cent growth in no. of publications 60.0% 40.0% 20.0% 0.0% 18.4% National Average 31.6% 33.4% 33.7% 34.6% 35.7% 37.2% 37.7% 26.1% 40.1% 43.7% 47.7% 68.2% Growth in no. of newspapers and periodicals Analysis based on data from the Registrar of Newspapers for India
14 Television news is shifting towards regional languages Per cent share of viewing time Hindi news Regional news English news Business news TAM Peoplemeter Systems (KPMG, 2011: 21)
15 Conclusion Not one media system but a complex web of media systems with divergent characteristics. They can sometimes be inter-related (but are usually not interdependent).
16 Thank you
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