From Checoslovaquia to El Salvador: Building Legacies of progress. Ildiko Tesak Czech Republic Feb 2017
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1 From Checoslovaquia to El Salvador: Building Legacies of progress Ildiko Tesak Czech Republic Feb 2017
2 Checoslovaquia 2
3 El Salvador 3
4 4
5 5
6 Pravda Vítezi Truth Prevails Social sensitivity was a quality that characterized our family We were taught to help those in need Our education is fundamentally based on values like justice, honesty, democracy, study and altruism, under the belief that success is only achieved through hard work Pablo Tesak 7
7 Our History DIANA was founded in 1951 by Max Olano and Pablo Tesak. The company started off clandestinely in a small car garage of a house the founders were renting in Colonia Mugdan in San Salvador, El Salvador. DIANA began distributing their products by bicycles. The company flourished and bought its first two vehicles in 1957 to distribute product in all of the country of El Salvador. Due to an expanding market and steady demand for DIANA s products, the company transferred its factory to Barrio La Vega in Since the 1990s, DIANA has been making significant investments within its organization and factory to ensure customer satisfaction. DIANA began producing artisanal snacks and candy. Within a 5 year period, sales had grown so much that the company moved to larger facilities in Barrio San Esteban in San Salvador. In 1958, DIANA began exporting its products to Honduras, Guatemala, Belize, Nicaragua and Costa Rica. By 1978, the company expanded its exportation to the United States. In order to keep up with product demand and its continuous growth, in 1970 DIANA relocated to a larger factory and installations in Soyapango. DIANA has positioned itself as a leader in the snack and candy sector within El Salvador and the rest of Central America. 8
8 Today 9
9 El Salvador s geographical location assures regional reach Logistically convenient location Panamerican Highway goes across the country Borders with Guatemala and Honduras Quick access to sea ports Short flight times to: USA, Mexico, Caribbean Islands, Colombia Free Trade Agreements with Central America, USA, Mexico, Dominican Republic, Chile, Taiwan & Colombia 10
10 DIANA in Central America United States Belize Honduras 3 Distribution Centers 7 Countries Guatemala 6 Distribution Centers Nicaragua 2 Distribution Centers 18 Distribution Centers (CD) El Salvador 7 Distribution Centers 8 Production Facilities Costa Rica 3 Third Party Distributors 11
11 Brands 12
12 Brands 13
13 Snacks 14
14 Candy 15
15 Wafers 16
16 Ice Cream Cones 17
17 Salient figures 65,000 MT per year (Moved by 12,000 large trucks per year) Exports 70% of its production 25% growth since 2012 Portfolio: 50 brands with 300 skus 900 Sales vehicles
18 5,150 Employees in Central America 2,300 in Sales & Distribution 2,400 in Factory 150 in Agriculture 300 in Support and Services
19 Manufacturing Facilities 20
20 Primary Plant Production (Snacks) Packaging Plant 21
21 Candy Production and Packaging Plant Wheat Production and Packaging Plant (Cookies, Cones, Pretzels y Chiquipan) 22
22 Oil Refinery Corn Mill 23
23 Printing Plant Production of primary and secondary packaging material 24
24 Innovation 25
25 Innovation
26 Culture of Excellence 27
27 What s next for DIANA?
28 Diana has successfully evolved in its past Diana Central Soyapango, 1970 Barrio San Esteban, 1953 Barrio La Vega, 1957 Barrio San Miguelito,
29 Now it is time for another leap into a World Class Operation Leading the markets with a wide range of capabilities Achieveing international standards With highly efficient processes Green infrastructure and machinery Playing a major role in El Salvador s development Expanding capacity by 50% with an investment of $80M 30
30 Work plan Location study 31
31 DIANA: We are all in this together! 32
32 how do our workers live? Do our employees have a house or an apartment? Do they have refrigerators to store their food? Do they have beds to sleep on? Do they have televisions? Can they dream of a better future? Pablo Tesak 33
33 DIANA Benefits Day Care Clinic & Pharmacy Grocery Store 34
34 DIANA Benefits Financial Aid for Prescription Glasses Gift Cards Basic Food Basket Dentist and Dental prostheses 35
35 DIANA Benefits Marriage bonus Special Performance bonus Interest free loans Financial Aid in Funeral Costs 36
36 Community Projects I Live without Drugs Marathon Municipal Library (Soyapango) World Water Day Celebration (Soyapango) Beach and Street Cleaning Campaigns (El Zonte Beach, La Libertad and Sta. Tecla 37
37 If all companies were like DIANA, there would not be a civil war said a Salvadorian businessman, an ex banker from Wall Street 3 Oct
38 In El Salvador, a factory creates peace in its own way 39
39 Presidente Václav Havel Jan Urban Tomas Pstross Honorary Consul of the Czech Republic 40
40 The legacy goes beyond DIANA 41
41 If Children cannot achieve more than their parents, there will be social conflict Pablo Tesak 42
42 43
43 Fundación para la Educación Experiencial Pablo Tesak A family sponsored NGO led professionally by a CEO and an independent Board of Directors Works with children (K-17) mainly from poor social-economic background Provides children with tools to identify development opportunities Based on experiential education methodology Seeks to build a Culture of Peace through 5 permanent programs 44
44 Permanent Programs: Participants 4,500 7,263 7,958 18, Creativity School for stimulating imagination in children Pan y Chan Improves social network though workshops in arts and puppetry An Archeological (prehispanic) Practical teaching museum Teatro Yulkuikat Sets a theatrical framework to analyze social events Eco-Ventura Park To develop teamwork and leadership competencies 45
45 46
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