INTEGRATED MEDIA SPACE

Transcription

1 MEDIAKIT PROJECT

2 INTEGRATED MEDIA SPACE BOOKS PRINTED MAGAZINE WEBSITE SOCIAL NETWORKS MEMBERS CLUB CONTENT BUREAU EVENTS

3 GENERAL INFO THE SNOB IS A MEDIA PROJECT CONSISTING OF: WEBSITE SNOB.RU QUARTERLY PRINTED MAGAZINE THE SNOB FOR-MEMBERS-ONLY CLUB WITH EXCLUSIVE BLOG PLATFORM AND EXTENSIVE EVENT SCHEDULE ANNUAL MADE IN RUSSIA AWARDS CONTENT BUREAU THE «SNOB» SNOB IS THE ONE-OF-A-KIND SPACE TO DISCUSS A BETTER FUTURE FOR RUSSIA AND THE WORLD. Space for bright intellectuals whose motto is Want changes tomorrow? Become these changes today. Community that drafts the future, opens new heroes to the country and the world, helps others self-actualize in the rapidly changing environment and find their freedom and true happiness.

4 OWNER AND CEO MARINA GEVORKYAN MEDIA MANAGER, CANDIDATE OF ECONOMIC SCIENCES. Her career in publishing business started in 2002 when she became Advertising Director of Bolshoy Gorod magazine and later - Commercial Director of all the printed products of Afisha publishing house. She's been working in the Snob since 2009, first as Head of Marketing, and then as Commercial Director. In 2012 she was named the company's CEO by the shareholders' council. Top 1000 Russian Managers in Media Business In autumn 2017 she bought out the company's assets from ONEXIM Group, thus becoming the project's owner. She s a keen traveler and alpinist, a mother of three children.

5 SNOB PROJECT EDITOR-IN-CHIEF STANISLAV KUCHER Journalist, TV and radio anchor, personality, member of Presidential Council for Civil Society and Human Rights of Russian Federation. Since 1996 he has produced and conducted various political talk shows on TV-6, RTR, TV-Tsentr, Sovershenno Sekretno and RBC TV channels; he wrote for Echo of Moscow radio station, was one of the co-founders and reporters for Kommersant FM, was the first Chief Editor for the National Georgaphic Traveler magazine in Russian language. He has made a series of interviews with world celebrities including Ray Bradbery, Sir Paul McCartney, John Updike, Oliver Stone, Stephen Spielberg, Dalai Lama IV and many others.

6 WEBSITE SNOB.RU Since its launch back in 2008 the snob.ru website has always been an indispensable part of the project alongside the printed magazine and the community. It provides the best contact with the audience and thus has immediately risen to one of the digital media leaders. The Snob s online version has always kept that top level of journalism the best Russian printed media are known for. Unlike in many other publications it s never been a simple digital addition to the magazine, but, instead, a standout on its own. The highest level of journalism makes our community the promised land for the nation s people of culture and intellectual elite who come here to discuss and blog.

7 WIDE SPECTRUM OF OPINIONS AND EXPERTS BEST COLUMNISTS ALEXANDER NEVZOROV DMITRY BYKOV STANISLAV BELKOVSKY ANDREI MOVCHAN VIKTOR EROFEEV ARINA KHOLINA BORIS MINAEV VLADISLAV INOZEMTSEV KATERINA MURASHOVA ANDREI KURPATOV GRIGORY CHKHARTISHVILI EKATERINA SHULMAN DMITRY GLUKHOVSKY MASHA SLONIM DMITRY GUDKOV

8 UP-TO-DATE AND IN-TIME NEWSFEED

9 REPORTS, ARTICLES AND INTERVIEWS THAT MEET THE TOP WORLD STANDARDS

10 WIDE AUDIENCE COVERAGE IN DIGITAL SEGMENT DESKTOP MOBILE VERSION IMPRESSIONS A MONTH UNIQUE USERS A MONTH MOBILE IMPRESSIONS A MONTH UNIQUE USERS A MONTH *GOOGLE ANALYTICS DATA, MARCH, 2018

11 SOCIAL NETWORKS: OVER FOLLOWERS IN TOTAL MONTHLY COVERAGE OVER (twitter excluded) MONTHLY IMPRESSIONS OF TWEETS

12 AUDIENCE. USERS MALE FEMALE VISITORS BY AGE % % % % % 65 over 6% SEX MALE 47% FEMALE 53% *GOOGLE ANALYTICS DATA, MARCH, 2018

13 THE SNOB MAGAZINE THE SNOB IS AN INTELLECTUAL MAGAZINE FOR LITERATURE GOURMETS AND AESTHETES WHO ENJOY THOROUGH AND SERIOUS READING. In each issue of the magazine you will find dialogues with the great, articles, reviews, sketches, interviews, essays and stories.

14 THE SNOB MAGAZINE EDITOR-IN-CHIEF SERGEI NIKOLAEVICH JOURNALIST Graduated from the Russian University of Theatre Arts with a degree in theatre studies. Aged 23 he became editor-in-chief of the Soviet Theatre magazine; then he worked as an editor at Ogoniok magazine, deputy chief editor at Domovoy magazine and special projects managing director at Elle glossy. In he was editor-in-chief of Madame Figaro magazine. In 2007 he became the head of the newly founded Citizen K magazine for a few years. In 2009 he started working at the Snob as a deputy chief editor. Since 2011 he s the Snob chief editor. 60 issues have already been released under his guidance. In 2011 the Snob launched a series of literature compilations in collaboration with AST publishing house and edited by Elena Shubina. Up to date it includes 10 books.

15 RUBRICS THE DIARY Overview of the theatre, cinema, art and books premieres. It also comprises the so-called consumer s section, an author s view on the world of things : newest gadgets, fashion trends, the most notable jewelry, watches and perfume. FAMILY CHRONICLES The Great Dynasties. REPORTS Events, facts and places that merit your attention. POPULAR SCIENCE Discoveries and theories that change the way we see the world. CARS Denis Orlov takes on the biggest events and novelties in the world of automobiles. CHARTS Denis Orlov takes on the biggest events and novelties in the world of automobiles. DESTINATION Best places for traveling РЕЙТИНГИ Fragments of new literary pieces ready for publication, as well as essays and stories written exclusively for The Snob.

16 BOOKS СONTEMPORARY LITERATURE AND FICTION ARE PARTICULARLY INTERESTING FOR US. IN THE LITERATURE SECTION WE PRINT PREVIOUSLY UNPUBLISHED OR WRITTEN EXCLUSIVELY FOR US PIECES IN EACH AND EVERY ISSUE. AUTHORS The best and the biggest Russian and foreign authors - Michael Cunningham, Frédéric Beigbeder, Jonathan Franzen, Tatiana Tolstaya, Mikhail Shishkin, Liudmila Ulitskaya, Viktoriya Tokareva, Vladimir Sorokin, Yevgeny Vodolazkin, Alla Demidova, Aleksander Kabakov, Liudmila Petrushevskaya - write for us. BOOKS Publications for the magazine with new original texts and illustrations turn into special book issues by the Snob that traditionally become bestsellers. By now the book series comprises 10 compilations.

17 THEY CITE US WE ARE IN: TOP 10 MOST CITED MAGAZINES TOP 10 MOST CITED IN SOCIAL MEDIA MAGAZINES TOP 10 MOST WATCHED MEDIA CHANNELS IN TELEGRAM MONTHLY Forbes Star Hit Сноб Esquire Hello! Сноб Snob.ru Cosmopolitan cosmo.ru Forbes forbes.ru National Geographic nat-geo.ru 780 Esquire esquire.ru 724 Naked Science Медуза - LIVE ВЕЧЕРНЯЯ МЕДУЗА RT на русском Проект Сноб 14.9 * MLG DATA, 2017

18 THE SNOB MEMBERSHIP CLUB A COMMUNITY OF FELLOW THINKERS. THE CLUB S MEMBERS HOLD ONLINE DISCUSSIONS, WRITE THEIR OWN TEXTS TOGETHER WITH RUSSIA'S TOP JOURNALISTS AND NEWSMAKERS, SHARE THEIR EXPERIENCE AND FIND THEIR LIKE MINDS. THE CLUB S MEMBERS CAN TAKE THEIR DIALOGUE OFFLINE AND MEET EACH OTHER IN PERSON AT MEETINGS AND EVENTS ORGANIZED EXCLUSIVELY FOR THEM OR AT THE EVENTS OF THE PROJECT S PARTNERS. FOR-MEMBERS-ONLY PRIVILEGES INCLUDE SPECIAL OFFERS FOR THE SNOB COMMUNITY IN THE BEST SERVICES OF MOSCOW AND SAINT PETERSBURG.

19 MEMBERSHIP CLUB & EVENTS IN 2017 THE SNOB ORGANIZED AND SUPPORTED OVER 200 EVENTS FOR ITS MEMBERS: 22 FILM SHOWS 34 EXHIBITIONS 12 THEATRE SHOWS 58 LECTURES AND DISCUSSIONS 11 QUESTS

20 MADE IN RUSSIA AWARDS THE ANNUAL MADE IN RUSSIA AWARDS STARTED IN SEPTEMBER, THE AWARDS ARE DESIGNED TO CONSOLIDATE THE PRIDE AND PRESTIGE FOR OUR COMPATRIOTS OUTSTANDING ACHIEVEMENTS IN SCIENCE, PUBLIC WORK, BUSINESS AND CULTURE. WE TEND TO UNFOLD THE RUSSIA THAT, DUE TO VARIOUS REASONS, IS OFTEN LEFT OFF-STAGE AND IS UNSEEN FOR MANY. IT IS A MODEST RUSSIA THAT DOES NOT CHASE SCANDAL AND SELF-HYPE. NOT ONLY DO THESE AMAZING PEOPLE CREATE AND DISCOVER, BUT ALSO, WITH THE VERY WAY OF THEIR THINKING AND LIVING, PROTECT THE BEST IN RUSSIAN MORALITY AND CULTURE. WE WANT OUR READERS TO DISCOVER THOSE OUTSTANDING PEOPLE AS THEY ARE THAT ANOTHER RUSSIA OF HIGH CULTURE THAT WILL ONCE COME FIRST.

21 CONTENT BUREAU SPECIAL PROJECTS CREATION OF END-TO-END SPECIAL PROJECTS FOR BIG BRANDS, PUBLIC COMPANIES AND PRIVATE BUSINESS. BLOGGING PLATFORMS STRATEGIES AND PROMOTION OF A PRODUCT ON BLOGGING PLATFORMS, COOPERATION WITH BLOGGERS BRAND PROMOTION DEVELOPMENT OF A STRATEGY, PROMOTION IN SOCIAL NETWORKS, PERSONAL PR FOR THE COMPANY'S HEAD PORTFOLIO EVEREST, A LARGE-SCALE PROJECT WITH TOYOTA, 2016 BLOG SCHOOL IN NORILSK, TOGETHER WITH NORILSK NICKEL, 2017FIFA BOOK ABOUT THE WORLD CUP 2018 IN RUSSIA (IN COURSE) MORE SPECIAL PROJECTS HERE: SNOB.RU/SPECIALPROJECTS

22 CONTENT BUREAU CLIENT, CORPORATE, INDUSTRIAL (INCLUDING OF FEDERAL IMPORTANCE) TURNKEY EVENTS PORTFOLIO INNOVATION PRIZE IN CONTEMPORARY ART 2018 AWARD CEREMONY, 2018 EXHIBITION FOR 80TH ANNIVERSARY OF RED ARROW TRAIN IN MOSCOW AND SAINT PETERSBURG, IN COLLABORATION WITH RUSSIAN RAILWAYS, 2016 XIII ANNUAL TOP 1000 RUSSIAN MANAGERS AWARD CEREMONY, 2015 A SERIES OF LECTURES WITH SUPPORT FROM MOSCOW DEPARTMENT OF SCIENCE AND INDUSTRIAL POLICY, 2014

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