Foreword by PAFI President

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4 Foreword by PAFI President Harish Krishnan PAFI is celebrating its exciting journey of 10 years. With the informal group formed in 2008, today we have reached a congratulatory mark of 70 members, representing some of the most respected Indian and global brands. Over the years, all activities undertaken by us aimed at one single goal- to raise and maintain standards of practice in Public Affairs and to enable the Industry to attain recognition and credibility. During the year , revenue grew substantially and under the guidance of the Management Committee surplus funds were invested. Membership grew from 64 to 72 and Management Committee met 5 times during the year. We also witnessed growth in the activities with over 9 interactions with stakeholders in 12 months. Since its inception, PAFI has been actively promoting Public Affairs as a profession and has been organising regular meetings and forums to exchange views and share experiences. PAFI serves as a professional resource for the Public Affairs practitioners and provides members with the opportunity to exchange information. Over the years, PAFI has organised more than 75 meetings and 4 PAFI National Forums which witnessed representation from heads of the Public Affairs/ Corporate Affairs functions of leading companies, Industry Associations and select Government bodies. With PAFI now having global connectivity, the dialogues are getting wider and deeper. Some of our members felt that there was a need to create a platform for General Counsels (GC), since their role has evolved from legal adviser to strategic adviser. With increasing interaction and convergence of the legal and Public Affairs functions in the corporates, this was a good time to encourage involvement of General Counsels in PAFI discussions and form a group within PAFI for GCs. Consequently, the Management Committee welcomed this idea and a GC Forum was formed during the year with Sandip Beri and Rajiv Chauhan taking the lead in engaging GCs from both member and non-member firms and understanding the challenges businesses face. This GC Forum is presently focussing on legal aspects of Ease of Doing Business in India and is working on its recommendations. Another initiative taken this year was the decision to work with State Governments on the Ease of Doing Business. First such initiative was taken in Maharashtra, where PAFI worked with Pahle India Foundation and made a detailed presentation to Secretary, Industry, Government of Maharashtra. We are at the dawn of the fourth industrial revolution, dominated by artificial intelligence, everything being connected to everything, just in India every second, 3 more Indians experience the internet. The power of technology is going to usher decentralisation, transparency and speed in regulation and policy formulation. The role of the Public Policy professional is indeed going to become more critical and exciting and PAFI will be at the centre of this transformation of the profession. As we release our first Annual Report and the commemorative logo, we are proud to share PAFI s commitment to - promote and enforce ethical standards of business conduct and practice for its members. This report will enable you to appreciate our efforts in developing a networking and a capability platform where Public Affairs is seen as legitimate, credible and more Public than Private Advocacy. On behalf of all founding members of PAFI, I convey my sincere thanks to you for your trust in us and for placing faith in our collective vision. Harish Krishnan President and Co-founder, PAFI Managing Director, Advocacy & Strategic Engagements, CISCO India & SAARC 2

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8 & Founding Members Harish Krishnan President, Co-founder Managing Director, Public Affairs & Strategic Engagements, Cisco, India & SAARC and leads Cisco s strategic engagement with National and State Governments of India Dr. K.C. Ravi Vice President, Founding Member Vice President - Business Sustainability (South Asia), Syngenta India Limited and responsible for Corporate Communications, Government Affairs & Public Policy Raman Sidhu Secretary, Founding Member Chairman of the European Business Group, India, and serves on the boards of G4S Corporate Services, National Textiles Corporation, Foundation for Aviation & Sustainable Tourism, FICCI National Executive Committee Ishteyaque Amjad Treasurer Vice President, Corporate Affairs, Coca-Cola India Pvt. Limited T S Vishwanath Past President, Founding Member Principal Adviser with APJ-SLG Law Of s and assists the Indian Government on policy and regulatory issues. He advises industry on the impact of global economic and trade policies Rajeev Batra Past President, Founding Member Formerly, head of the Corporate Affairs function at Hindustan Unilever Limited he represented the Company at various important platforms. He has more than 30 years of work experience, a work career focused towards managing Corporate Affairs, Issues Management and Commercial activities 6

9 Prema Sagar Founding President, Co-founder Vice Chair, Burson-Marsteller, Asia c & Principal/Founder, Genesis Burson-Marsteller. She founded Genesis PR in November Since then, the company has mirrored the journey of India s Publice Relations and Public Affairs landscape Rahul Sharma Past President, Founding Member Deputy Sectretary General FICCI, Formerly President, Rediffusion Communications. He has nearly 30 years of experience in media and Public Affairs and is a former newspaper editor Ajay Khanna Co-founder Chief - Strategic & Public Affairs and Group Ombudsman of Jubilant Bhartia Group. He also serves as a Vice Chairman, of Regional Strategy Group of World Economic Forum. Formerly, Deputy Director-General, CII; Founding Chief Executive, India Brand Equity Foundation; Partner with Accenture India Dr. Subhajyoti Ray Medha Girotra Sanjay Singh President, Internet & Mobile Association of India Public Affairs Practice Lead, Edelman India Vice President, Tata Services Limited 7

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13 GST presentation by Arun Goyal, Special Secretary GST Council, Ministry of Finance Interaction with Dr. Sunita Narain, Director General of Centre for Science and Environment (CSE) on CSE's initiatives and what stakeholders can do to meet the current environmental challenges 16th March 2018 Annual Members Meet and interaction with Shailendra Singh, Additional Secretary, Department of Industrial Policy & Promotion, Ministry of Commerce & Industry 10th Nov th Jan th Nov 2017 Meeting with Sunil Porwal, Additional Chief Secretary Industries, Government of Maharashtra at Mantralaya, Mumbai Interaction with Dr. Randeep Guleria, Director, AIIMS 11

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16 4th National Forum 2017 Session Highlights Inaugural Session (L to R) Harish Krishnan, Anil Menon, Hardeep Singh Puri, Ajay Khanna, Sanjay Singh Session on Effective Advocacy with Bureaucracy Aruna Sundararajan (L to R) Rakesh Dubey, Atul Chaturvedi, Aruna Sundararajan, Kiran Karnik, Atanu Chakraborty, Alok Chaturvedi, Sanjay Singh Session on CEO s engagement with Advocacy & Public Affairs (L to R) Sanjay Modi, Dinesh Agarwal, Srivatsan Rajan, Sanjeev Bhikachandani, Piyush Tewari, T S Vishwanath, Dr. Subhajyoti Ray 14

17 Special Luncheon Session with Dr. Vinay Sahasrabuddhe, Member of Parliament & National Vice President, BJP (L to R) Dr. K C Ravi, Harish Krishnan, Dr. Vinay Sahasrabuddhe, Ajay Khanna Session on Advocacy & Media: Is Lobbying a Bad Word? (L to R) Medha Girotra, Rahul Sharma, Nikhil Pahwa, T K Arun, Shivnath Thukral, Anil Padmanabhan, Supriya Shrinate Anil Padmanabhan Session on Public Affairs Engagement with Legislators (L to R) Raman Sidhu, Prem Das Rai, Deepender Hooda, Raj Chengappa, Pinaki Misra, Kunwar Bharatendra Singh, Ishteyaque Amjad Session on How to have Effective Advocacy plan with Government (L to R) Mukund Rajan, Raman Roy, Harish Krishnan, Amitabh Kant, Ajay Khanna, Sanjay Singh 15

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20 Glimpses of PAFI s 10 years Journey PAFI has been working to bring greater recognition to Public Affairs function and to sensitise stakeholders on the changing nature of Public Affairs in India. Increasingly new forms of Advocacy are emerging and are changing the way the world works, like the ever-evolving digital medium. While the development is happening at a rapid pace, it is important to take time to deliberate on the traditional tools and methods. Understanding the process of decision making within the Government is key to greater interaction between companies and bureaucracy. Advocacy, by nature, has to remain dynamic. Policy in a matured economy cannot be done behind doors. There is a need to move from closed door to transparent system. The future of Advocacy, therefore, has to remain rooted in providing transparent and honest policy inputs

21 Ten years is a long time. But it seems like just the other day! In 2008, I was in between jobs and had just moved is different when you are doing this function for a. We had no money, no budget to take forward the idea. Cisco s Rajiv Kumar, Sanjaya Baru, Dr. Vinay Sahasrabuddhe, Ajay Singha Prema Sagar Lakshmi Kanchaan been one of bonhomie of eight founding members. Prema Sagar, Rajeev President, Harish Krishnan a society and Ashok Verma, our Chartered Accountant, Rajeev s Shri Suresh Prabhu have been from the beginning. Over the years, some of the areas in which PAFI has been working are: professional resource share raise and maintains standards of practice offer tools and resources to members for and engaged more often. Public Affairs in India needs to fundamentally add new dimension to reinvent itself: debate, dialogue, discussion & decision making. That is what PAFI aims to do. My personal belief is that at PAFI, we can do a lot more. Like, we should soon reach mark of 100 members and develop more international linkages!

22 Leaders Speak Dr. Vinay Sahasrabuddhe Member of Parliament and National Vice President, BJP PAFI members should take up a task to create distinction between what is termed as Advocacy and what constitutes lobbying. Amitabh Kant CEO, NITI Aayog Public Affairs professionals need to push the limits of Public Policy. Public Affairs advocates need to work with the Government to persuade them to open their vision to the global best practices. The energy and vibrancy in India is only because of advocates who push the Public Policy. I urge Public Affairs professionals to keep advocating and educating the Government and people like me. Aruna Sundarajan Secretary, Department of Telecommunications The word Public Affairs professionals or Public Affairs body is distinct from industry associations because with Public Affairs the connotation is that it will have wider Public Affairs perspective and that is where role of Public Affairs professionals is very important. Hari S Bhartia Co-chairman and Founder, Jubilant Bhartia Group The concept of Public Advocacy always existed and has evolved over the past several years. Different phases of Public Advocacy constitute the process of the establishment of a liberal democratic order. Many of us, in leadership positions, participate in some advocacy and Public Policy activities. We have broadest perspective of the business interest, strategies & priorities. I have seen the growth of Public Affairs as a profession and key role it plays in building company s reputation and brand forging strong corporate relations with key external stakeholders and to be an effective crisis manager Since its inception, PAFI has played a transformational role in promoting Public Affairs as a credible profession. PAFI has challenged some long term ideologies and are bringing fundamental shifts in shaping of dialogues. I congratulate PAFI for completing 10 years landmark & wish PAFI all the best for future. Sunil Kant Munjal Chairman, Hero Corporate Service India I am delighted that the Public Affairs Forum of India (PAFI) is completing 10 years this April. Over the past decade, PAFI has played a critical role in sensitising business entities on how to engage with various stakeholders across Government, Media, Civil Society and Academia. In today s world, public perception plays a crucial role in image and brand building, and it is vital to understand and nuance behaviour while dealing with different stakeholders. My very best to PAFI for the future, and I hope it continues to set best practices in Public Affairs. 20

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25 Founders Speak Prema Sagar Congratulations to PAFI on this remarkable milestone! It with great pride to have been a part of its journey from inception and to have seen it grow into becoming the true voice of Public Affairs in India. With the policy ecosystem in India and the world constantly evolving, PAFI s role in helping the industry navigate the changes is even more critical today. I am sure it will continue to shoulder this responsibility effectively in the future as well. All the best to every member and to all those associated with the Forum. Rajeev Batra It is heart warming to realise that PAFI achieves it's 10th year progress milestone very soon. PAFI has a come along way - since it germinated as an idea when some friends met over lunch - fr etworking platform for Publc Affairs professionals, to a think tank which is today sought after for a weighed in, balanced and non-partisan opinion on creation of Public Policy in the country. Kudos to the Founding Members, Management teams, Secretariat of l contributing colleagues for this wonderful metamorphosis. Wishing PAFI greater successes in the years ahead. T S Vishwanath "PAFI, over the last decade, has built partnerships across the stakeholder universe through informed Public Policy discussions. It will remain committed to being a credible organisation representing responsible member companies that are trusted by all stakeholders. Rahul Sharma "PAFI has had an amazing decade-long journey. From a informal club of corporate affairs practitioners, it has now grown into a full- rganisation wedded to the cause of enhancing Public Affairs issues well synchronised with India's economic trajectory. As the country grows and policy dialogue expands and moves to states, PAFI's role will only increase as a platform that brings together the Industry, Government and other key stakeholders." 23

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28 Event Highlights in Prema Sagar President 20th Mar th Apr 2013 Discussion on Sustaining Growth: Constraints and Responses by Dr. Subir Gokarn, Former Deputy Governor of the Reserve Bank of India Meeting with Ashok Chawla, Chairman, Competition Commission of India 19 June 2013 Discussion by Dr. Alwyn Didar Singh, Secretary General of FICCI on Governance in the context of current business environment Discussion on Political and Economic Scenario by Anil Padmanabhan, Deputy Managing Editor, Mint 24th May 2013 Annual General Meeting 13th Oct Aug th July 2013 Ravi Venkatesan, Former Chairman of Microsoft India and the author of 'Conquering the Chaos: Win in India, Win Everywhere' Interaction with Sanjaya Baru 26

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30 Event Highlights in th April 2014 Annual General Meeting Rajeev Batra President 28th May 2014 Discussion on Threats & Compulsions before the new Government wit Dr. Subir Gokarn, Former Deputy Governor of the Reserve Bank of India 22nd July 2014 Discussion on Central Budget wit Dr. Arvind Mayaram, Secretary, Economic Affairs, Government of India 28th July 2014 Session on US view of the new Government and the Budget by Professo Vikramaditya Khanna, William W. Cook Professor of Law, University Of Michigan Law School. Sandip Beri, Shardul Amarchand Mangaldas & Co. 18th Sept th Nov 2014 Chief Guest Suresh Prabhu at 1st National Forum 2014 Roundtable at Mumbai on Competition Law and New Challenges to Industry 2014 by Ashok Chawla, Chairman, Competition Commission of India 28

31 Dr. Subir Gokarn, Former Deputy Governor of the Reserve Bank of India, Anil Padmanabhan, Deputy Managing Editor, Mint in a discussion with PAFI Members on What to expect from the Union Budget' 12th Feb rd Dec 2014 Economic Challenges/Opportunities Facing the Government Ahead of the Budget. An interaction with Ashok Bhattacharya, Editor, Business Standard 10th Feb 2015 Managing Stakeholders - One day workshop on Public Affairs 5th Jan 2015 Members Meet 13th Jan 2015 Discussion with Ashok Lavasa, Secretary, Ministry of Environment, Forests and Climate Change, Government of India 29

32 1st National Forum 2014 Engaging Stakeholders: Creating Value, Altering Perceptions September 18, 2014 Inaugural Session (L to R) Rajeev Batra, R C Bhargava, Suresh Prabhu, Sanjaya Baru, T S Vishwanath Suresh Prabhu Session on The Changing Landscape of Public Affairs in India (L to R) A Didar Singh, Ashok Chawla, K Chandramouli, Ashok Lavasa, N Ravi Shanker Session on Managing Stakeholders Engagement - Engaging Society & Media (L to R) Rahul Sharma, Nisha Aggarwal, Raghav Bahl, Sudeep Chakravarty, Dr. Subir Gokarn, Amir Ulah Khan 30

33 Session on Enterprise Risk Management A Global Policy Perspective (L to R) Anil Padmanabhan, Banmali Agrawala, Pramod Bhasin, Suman Bose, Andrew McConvellie Session on Reputation Management Engaging CEO s In Public Affairs (L to R) Pranjal Sharma, Rajan Anandan, P Balaji, Prema Sagar, Sanjeev Varma Session on Engaging with Legislature (L to R) M R Madhavan, Sandip Dikshit, Dinesh Trivedi, Sidharth Nath Singh, Pinaki Misra 31

34 Event Highlights in T S Vishwanath President 28th April 2015 Annual General Meeting 29th May 2015 Interaction wit Rajiv Kumar of Centre of Policy Research and Former Secretary General, FICCI on One Year of Modi 6th Oct th Sep 2015 Meeting with Tapan Ray, Secretary, Ministry of Corporate Affairs 6th Nov 2015 Session on The impact of US elections across the world b Michael W. Young, Executive Director, Global Government Affairs & Public Policy, Dell Inc. Chief Guest Jayant Sinha, Minister of State for Finance, Government of India at 2nd National Forum 15th Jan 2016 Members Luncheon Meet 32

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38 Event Highlights in Rahul Sharma President 28th April 2016 Annual General Meeting 27th May 2016 Discussion with Ravi Chaudhry, Founder Chairman, Cenxt Consulting and Investment Pvt Limited on Rethinking Strategy to Cope with Future Tracking Trends, Challenges and the New Leadership Skills 1st July 2016 Panel Discussion on Draft GST Law b Pratik Jain, National Leader Indirect Tax PwC India, Sandeep Chilana, Shardul Amarchand Mangaldas and Prashanth Bhat - Partner with BMR & Associates LLP 24 th June th Aug th Aug 2016 Discussion on Ethical Governance Making it Happen b Anil Swarup, Secretary, Ministry of Coal, Government of India Discussion on Ease of Doing Business by Rakesh Kacker, Director, India Habitat Centre Trade Agreements & Impact on Domestic Policy Making b T S Vishwanath, Principal Adviser, APJ-SLG Law Of es Amitabh Kant, CEO, NITI Aayog at 3rd National Forum th Sept th Sept 2016 Suresh Prabhu Minister of Commerce & Industry and Civil Aviation at 3rd National Forum

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41 Session on Professionalising Public Policy & Public Affairs (L to R) T S Vishwanath, Rakesh Thukral, Pradeep Singh, Rajeev Kapoor, M. R. Madhavan, Amir Ullah Khan, Arijit Sen Session on Advocacy & Public Policy (L to R) Dilip Chenoy, Rajiv Kumar, Dr. Vinay Sahasrabuddhe, Vijay Chauthaiwale, Ajay Khanna Session on Role of Public Affairs in Reputation Management (L to R) Prema Sagar, Manisha Sood, Chetan Krishnaswamy, Ankhi Das, Kevin Bell, Anil Padmanabhan, Ishteyaque Amjad Session on The Last Word: The Legislatures Perspective (L to R) Raman Sidhu, Harshvardhan Singh Dungarpur, Pavan Kumar Varma, Sanjaya Baru, Abhishek Manu Singhvi, Kalikesh Narayan Singh Deo, Rahul Sharma, Sandip Beri 39

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44 No, Public Affairs is NOT lobbying Risk management for business is an emerging function for Public Affairs professionals globally. But the approach to risk management may differ from company to company not to mention from country to country. In the case of India, many states have their own framework and unique environments as experienced by different corporate houses in the country. In this backdrop, how should perceive and manage risk? What are the lessons for Indian managers from best practices overseas on how Public Affairs professionals manage risk worldwide? Furthermore, the perception and leadership of the CEO on the role Public Affairs can contribute ntly to a company s growth path. The Public Affairs function is slowly becoming a part of the CEO s of to handle reputation management. In the future, should CEOs integrate the role of Public Affairs as an integral part of company strategy for growth? Engaging with MPs and the legislature is more critical than ever to be better understand ground realities for industry. Legislation changes and delays can make or break businesses. The progress of economic legislation-making is especially important for multinationals to prepare their strategies for the country. At times, legislators themselves have poor understanding of issues and need to be kept informed of the changes taking place globally. In this changing landscape, there is need to alter some of the existing perceptions about Public Affairs in the country. Over the years, it has grown from pure Government relations to addressing larger stakeholder concerns for companies. Today, it is not only about problems, but also about solutions to issues that have a bearing on economic growth. This can happen only through a constructive dialogue. In the emerging landscape, while the legacy of past habits still endures notably through personality-driven connections the new realities are rede the role of Public Affairs companies and professionals. In an evolving process for both business and government, industry is taking a more structured approach to Government relations. The community and society have become important stakeholders for Public Affairs engagement. The traditional view of business was that of a trade-off between environment/community and business. Today, different business models are required to make interests of community and business aligned. The emerging thinking is that stakeholder engagement should move away from the least harmful Public Policy towards understanding how value is created. In this process, companies are increasingly engaging civil society to change their business model and satisfy all the different and varied stakeholders. This holistic approach calls for a complete reversal of the perception among stakeholders of Public Affairs as pure lobbying. Public Affairs is a much higher level of engagement that contributes ntly to corporate and national value. Many of these questions were raised in a day-long conference organised by the Public Affairs Forum of India (PAFI). The conclusion was that Public Affairs is not just managing or lobbying with the Government any more. The role of Public Affairs now covers wider shareholders to include Corporate Communication (both internal and external), NGOs, Think Tanks, Risk Management, Policies and Politics, Reputation and Stakeholder Management. In a new era of politics and policymaking, there is also a growing debate on whether the Public Affairs profession should be regulated or not. The answer is clearly no. As in many other countries, the best practice should be self-regulation. Public Affairs in India needs to fundamentally add new dimensions to reinvent itself: that of, debate, dialogue, discussion and decision making by Ajay Khanna Reproduced from The Economic Times, November 6,

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48 DUA C o n s u l t i n g Bharat Group

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52 n Contact Us Ms. Lakshm Kanchaan Exec e D rector Publ c Affa rs Forum of I a (PAFI) Mob: , lak kanchaan@pa n Correspondence Address 807 New Delh House, Barakhamba Road, Connaught Place, New Delh I a