ILC ASIA REGIONAL STRATEGY PAPER

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1 ILC ASIA REGIONAL STRATEGY PAPER ILC ASIA REGIONAL STRATEGY PAPER 1

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3 TABLE OF CONTENTS FOREWORD OVERVIEW OF LAND ISSUES IN ASIA ECONOMIC GROWTH AND RURAL POVERTY INCREASING LANDLESSNESS IN ASIA CHALLENGES ON LAND GOVERNANCE IN ASIA ILC AND ITS PEOPLE-CENTERED LAND GOVERNANCE ILC-ASIA REGIONAL STRATEGY RESULTS FRAMEWORK FOR ILC ASIA STRATEGY REFERENCES 01 ANNEX ILC ASIA S COMMUNICATIONS STRATEGY & FRAMEWORK ILC ASIA REGIONAL STRATEGY PAPER 5

4 FOREWORD The International Land Coalition (ILC) is a global coalition of intergovernmental organizations (IGOs) and civil society organizations (CSOs) working together to put people at the center of land governance. As a network that brings together diverse but complementary efforts, ILC provides different entry points for members to pursue change, building on the diversity of knowledge, expertise, and successes and failures within the network, and with a strong focus on learning, adaptation, and innovative practice. In its Assembly of Members held in Dakar, Senegal last May 2015, the members of ILC approved its new strategic objectives for In brief, ILC shall support its members through its three strategic objectives: i) connecting members with each other and with changemakers beyond the Coalition; ii) mobilising members by reinforcing and equipping their efforts with the necessary knowledge, capacity, and opportunities; and iii) influencing Jagat basnet (CSRC - Nepal) Ms. Dewi Kartika (KPA - Indonesia) Mr. Nathaniel Don Marquez (ANGOC - Philippines) governments, their partners, and corporate actors. Ms. Rowshan Jahan Moni (ALRD - Bangladesh) Ms. Kuluipa Akmatova (RDF - Kyrgysztan) To contextualize ILC s institutional strategy in the region, ILC-Asia drafted this regional strategy paper. This document will be used as: a) guide in analyzing the challenges and identifying the focus on interventions, b) rationale and reference for the formulation of work plan and c) material for resource mobilisation at the regional level. This document builds on existing literatures written by ILC, both members and the Secretariat, and integrates the initial discussion during the ILC Asia Regional Assembly on September 2016 in Tagaytay City, Philippines, and ratification in Issyk Kul, Kyrgyzstan, september Asia Steering Committee International Land Coalition 6 ILC ASIA REGIONAL STRATEGY PAPER ILC ASIA REGIONAL STRATEGY PAPER 7

5 OVERVIEW OF LAND ISSUES IN ASIA 8 ILC ASIA REGIONAL STRATEGY PAPER ILC ASIA REGIONAL STRATEGY PAPER 9

6 ECONOMIC GROWTH AND RURAL POVERTY What then is the problem? The most common feature of Asia s rural poor is landlessness or denial of access to While prosperity and productivity are of paramount importance to people s increased well-being, Skewed distribution of property is a major component of existing inequality. Thus, without The Asia-Pacific Region has witnessed remarkable growth in GDP in productive land. Major subgroups of the poor are the access to land, whether to a farm or a homelot, is equally agrarian reform, all other roads to alleviate poverty are bound recent decades. Its annual average growth rate of 4.5 percent in landless, marginal farmers and important. Agrarian reform not to fail and 4.4 percent in has lifted the region s share in global tenants, adivasis or indigenous only brings direct relief to rural GDP from 18.1 per cent in 1980 to 27.8 per cent in China and India, the region s two largest developing economies, which achieved together annual growth of 7.4 per cent in , were the main drivers of this peoples, minority castes and internally displaced persons. poverty; its democratizing effects also enable other pro-poor reforms to work more efficiently. growth (IFAD Rural Development Report 2016). Growth in the Asia-Pacific Region has generally been associated with a steep decline in poverty and malnourishment. The poverty rate in the region s developing countries fell from about 71 per cent in 1981 to 15 per cent in 2011, and from 91 per cent in 1981 to 40 per cent in 2011 (FAO RDR 2016). Similarly, reduction in poverty in the region went hand in hand with the rapid decline in the proportion of the hungry, which was estimated to have fallen by more than 0.5 per cent annually (FAO et al. 2015). Southeast and East Asia led the downward trend, with 69 per cent and 59 per cent reductions in the proportion of the hungry, respectively. Despite these gains, poverty still persists. The region is still home to the largest number of the world s poor, with about 560 million (55 per cent of the global total) living below the US$1.25-a-day poverty line in 2011 and 76 per cent of them living in rural areas (FAO RDR 2016). Interestingly, poverty in the region is largely a rural phenomenon. This is ironic since it is the Asian region that feeds the world, given that it is home to 75% of the world s farming households (about 80% of these are small-scale farmers and producers, and the majority of them are resource-poor). Moreover, this occurred despite remarkable agricultural growth in the region since the 1970s (Ruttan 1977; Barker et al. 1985). Agricultural GDP in developing Asia surged from US$2.4 trillion in 2000 to US$10.0 trillion in 2011 (from US$1.2 trillion to US$2.6 trillion, excluding China), which supposedly benefitted the more than 2.2 billion people that rely on agriculture for their livelihoods. LAND AND POPULATION AND POVERTY STATISTICS OF SELECTED ASIAN COUNTRIES Country Land Population Proportion of Population Bangladesh Cambodia China India Indonesia Kazakhstan Kyrgyz Republic Mongolia Total Surface Area ( 000 km 2 ) , , , , , Total (million) Average Annual Growth Rate Density below poverty line National (%) (persons per km2) % of population $1.90 PPP a day* , , , Nepal Pakistan Philippines Source: Asian Development Bank Basic 2016 Statistics *Purchasing Power Party 10 ILC ASIA REGIONAL STRATEGY PAPER ILC ASIA REGIONAL STRATEGY PAPER 11

7 INCREASING LANDLESSNESS IN ASIA Most Asian governments recognize this problem partly as a response to numerous agrarian rebellions and had implemented land reforms. However, as landed interests were more firmly entrenched in power in some countries and states, the implementation and impact of reforms were highly uneven. Moreover, land reform fell from the development priorities and policy agenda of nation-states and international institutions in the 1980s, as market forces brought about a gradual reconcentration of land in many developing countries in Asia, including those where land redistribution had already been vigorously implemented. Many economists and civil society groups contend that the impact of globalization and trade liberalization on the national economies especially developing countries in Asia are causing major changes in land access and tenure: Patterns of land use have been changing. In Bangladesh, for example, Mangrove forests were converted for shrimp farming while forests and farms are lost due to forcible acquisition of land for large-scale commercial plantations and monoculture of cash crops. Increasing privatization of the commons. In Indonesia, local communities are continuously struggling for their land against political and commercial interests in the pretext of large-scale development projects. While in Cambodia, land is taken by assertion of superior title, abuse of power, fraud and the use of violence. Rural out-migration appears to be an emerging trend. China s official economic policy to focus on its comparative advantage in labor-intensive industrial products is estimated to displace more than million Chinese farmers annually, compounding the country s problems of urbanization. In the final analysis, trade liberalization has intensified the vulnerability of disadvantaged sectors especially small producers, farmers, indigenous peoples, including Dalits in some South Asia countries. And without safety nets from the national government, chances are they will not survive the stiff competition where the rule of the game is survival of the fittest. It is a challenge how to improve the situation by leveling the playing field through safety net measures and re-calibrating economic policies favorable to agriculture and the rural population. 12 ILC ASIA REGIONAL STRATEGY PAPER ILC ASIA REGIONAL STRATEGY PAPER 13

8 CHALLENGES ON LAND GOVERNANCE IN ASIA Quite clearly, landlessness and insecure tenure are issues that all ILC-Asia National Engagement Strategies (NES) deal with. The former is noted and addressed in some countries, while the latter are implicitly addressed throughout the NES platform. Landlessness has been noted as an issue in almost all NES countries, especially in the Philippines, Indonesia, Nepal, India and Bangladesh, coinciding with historically marginalized scheduled castes, tribal and indigenous backgrounds. Given these developments, members of ILC-Asia identified the following major challenges that needed to be hurdled in order to realize a people-centered land governace. Weak policy framework and overlapping jurisdictions It is of particular importance that land-related policies are harmonized so that legal frameworks act as a source of clarification rather than a source of confusion, and potentially even of conflict. Unfortunately, in the NES countries of Asia, legal frameworks suffer from lack of harmonization, leading to lack of clarity in terms of legal and administrative interpretation. This applies especially, but not only to, policies which touch upon intersectoral concerns. Harmonization between international conventions ratified and domestic legal frameworks and practices is also important but appears lacking. In a number of countries, international conventions such as CEDAW and UNDRIP have been ratified but local domestic legal frameworks and practices have not yet been streamlined to enable the tenets of such conventions to have substantive effect. Agencies responsible for the implementation of progressive legislation on land are frequently plagued by struggles over jurisdiction. This can be quite problematic where policies bring together inter-sectoral concerns. Where laws and policies are not well harmonized, conflicts may arise between authorities at the national and sub-national level. Increasing corporate investments and landgrabbing Governments actively encourage agricultural investments. The incentive to sell or lease the land to a more financially rewarding entity leads to the loss of land and livelihoods for poor farmers and rural workers. Displacements are a necessary development cost, and communities are the collateral damage. Economic development zones, mining, plantations, and tourism, have notoriously and repeatedly grabbed lands and violated communities rights in the region. They have also exposed how insecure people s land tenure is how communities, no matter how long they have been living on the land can be forcibly evicted in a matter of days when the price is right. Dislocation of IPs The nature of members concerns is quite diverse in terms of IP and community land rights. While there are indeed legal frameworks existent in the region intended to protect the land rights of indigenous communities, such progressive legislation is often contested. With few exceptions, such as in the Philippines and India (Constitutions and legislations) and in Cambodia (Land Law), the existing laws in most countries do not give special recognition to indigenous peoples land rights. Instead, indigenous peoples tend to be treated as part of the general landscape (covered under forestry laws, land laws and agriculture policies), or treated as subjects of welfare programs that further marginalize them. Indigenous peoples often have to apply for access or user rights to their own lands and forests. In general, the presence of legislation does not appear to have substantively prevented tribal land alienation. This is the case for the Scheduled Caste and Scheduled Tribes (Prevention of Atrocities) Act 1989 of India, or of the Vested Properties Return Act 2001 in Bangladesh, which appears not to have substantively affected the actual practice protecting Indigenous and minority peoples. Enforcement of legislation, including the establishment of equitable compensation mechanisms continues to be an important issue. The role of indigenous communities in protecting biodiversity and forest ecosystems is still not fully recognized. Many are evicted, denied entry, or denied grazing and harvesting rights in forests designated by State authorities as national parks, protected areas and buffer zones. These protected areas are often created and delineated without the consent or knowledge of local communities. Marginalization of women NES members express their concerns about women s empowerment, gender equality and gender equity. In a number of countries, the status of women under the law continues to be contested. In some countries, there are already constitutional or legal tenets (international conventions, domestic laws, specifically land-related legal frameworks) that enshrine gender equality and or equity but these are either not strong enough, not coordinated enough or simply ignored. In other cases, the legal frameworks are simply insufficient. Strongly entrenched legal discrimination against women regarding property rights appears to hamper women s empowerment, equality and certainly, equity. Despite the demographics, women are much more highly represented amongst the landless, and female-headed households are much more prone to land conflicts and land grabbing. Women s landholdings are also on average smaller than men s landholdings. 14 ILC ASIA REGIONAL STRATEGY PAPER ILC ASIA REGIONAL STRATEGY PAPER 15

9 Lack of transparency and access to information In general, access to information remains a very big challenge for land rights advocates. There seems to be a lack of openness on the part of governments to share data, or data is lacking, not updated or downright unreliable. In all countries, the quality of land records appears to remain an on-going challenge. This is noted in most NES documents, explicitly or in many cases implicitly. Emphasis has in some cases been placed on spatial data, and or on administrative records and registries. Increasing land conflicts The quest for justice where land is concerned is usually long and desperate for those embroiled in land disputes. The numbers do not tell the entire story. The reported deaths, detainments, and harassment are most likely to be underestimates. To cite an example, Human Rights Watch reports that in 2012, the Royal Government of Cambodia arrested more than two hundred land activists and defenders. This number has double compared to the previous year (98 arrests), and remains the highest of arrests since 2007 (ADHOC, 2013). Since 2012, there have been at least 2 land and environmental activists killed in Cambodia. Shrinking political space for CSOs The political space for civil society is shrinking, as some governments retaliate from protests and criticisms by CSOs. This is manifested in several ways. Human rights defenders and activists are harassed and killed; CSOs are silenced by fear of government. CSOs need an enabling environment to be able to do advocacy work on land. Without such a democratic space, advocacy work is significantly curtailed, and with that, the hope for advancing land rights. Cases of land conflicts vary across countries, in terms of the type of conflict, as well as the parties involved in the conflict. Land disputes exist between landowners and tenants, sharecroppers, or beneficiaries of land distribution programs. These are dealt with by the court system, the ministry in charge of land distribution, and local authorities. This condition is further exacerbated by the involvement of the military to secure investments and facilitate evictions in many countries of Asia. 16 ILC ASIA REGIONAL STRATEGY PAPER ILC ASIA REGIONAL STRATEGY PAPER 17

10 ILC AND ITS PEOPLE-CENTERED LAND GOVERNANCE 18 ILC ASIA REGIONAL STRATEGY PAPER ILC ASIA REGIONAL STRATEGY PAPER 19

11 As a global coalition of intergovernmental organizations (IGOs) and civil society organizations (CSOs) working on land rights, the common goal of the International Land Coalition (ILC) is land governance that recognizes people s dignity and human rights and places women, men, youth, communities, and indigenous peoples who live on and from the land at the centre of decisionmaking, including about their food systems. ILC provides different entry points for members to pursue change, building on the diversity of knowledge, expertise, and successes and failures within the network. Members strongly focus on learning, adaptation, and innovative practice. PCLG s 10 commitments ILC s strategic objectives In its Assembly of Members held in Dakar, Sengal last May 2015, the members of ILC approved its new strategic objectives for The Coalition s three strategic objectives are: Connecting members with each other and with change-makers beyond the Coalition; Mobilising members by reinforcing and equipping their efforts with the necessary knowledge, capacity, and opportunities; and ILC s membership has defined 10 COMMITMENTS to jointly realize people-centered land governance (PCLG) at the country level. All ILC members individually and collectively contribute to the realization of these commitments in policy, practice and agenda setting at their respective level of action. These commitments shall serve as the benchmark for developing actions that contribute to achieving ILC s goal through its strategic objectives. PCLG s 10 Commitments Secure Tenure Rights Transparent and Accessible Information Locally Managed Ecosystems Equal Land Rights for Women Strong Small-Scale Farming Systems Effective Actions Against Land Grabbing Inclusive Decision-Making Secure Territorial Rights for Indigenous Peoples Diverse Tenure Systems Protection for Land Rights Defenders Influencing governments, their partners, and corporate actors. 20 ILC ASIA REGIONAL STRATEGY PAPER ILC ASIA REGIONAL STRATEGY PAPER 21

12 ILC-ASIA REGIONAL STRATEGY The increasing corporate investments in agriculture and other sectors in Asia as a result of the continuing economic growth in the region have exposed the gaps and inadequacies of existing policy framework on land and other resources. These weaknesses have highlighted insecurity of tenure among smallholder farmers, indigenous peoples, minority groups and local communities. Similarly, it exposed that women s land rights are not appropriately protected. result of their interventions and governments have recognized these contributions. In many of these engagements, ILC-Asia members played leadership roles. For ILC s engagement in the next 5 years in Asia, this Regional Strategy is being formulated towards more programatic and focused interventions. Directed at addressing the land governance challenges in the region, the regional strategy is shaped by the current engagements of ILC- Asia members and ILC s global strategy of ILC as articulated in its 10 commitments. In response, farmers, fisher folks, IPs, CSOs and allied organizations have protested to violations of land rights, informed the public of these abuses and lobbied with governments to protect vulnerable groups and their environment. There have been a number of notable successes as a Strong small farms Secure tenure rights 4 Equal women rights Diverse tenure system Territorial Locally managed 5 6 rights for IPs ecosystems PCLG Inclusive decision-making 7 Transparant information 8 Stopping land grabs 9 Safe land defenders 10 Fig. 1 ILC s PCLG and its 10 commitments. 22 ILC ASIA REGIONAL STRATEGY PAPER ILC ASIA REGIONAL STRATEGY PAPER 23

13 Strategic Interventions ILC members in Asia have long worked with their partner communities on various issues especially that of land. Some worked at the community level enhancing organizational capacities and strengthening livelihood activities. Others are active at the national level doing advocacy work and policy dialogue with governments. A few are regional networks focused on thematic issues providing secretariat support to their members. Given their geographical reach and organizational capacities, they can achieve substantial impact as a coalition on improving land governance in Asia. Multi-level Interventions ILC gives emphasis on national interventions with its National Engagement Strategy (NES). Rightly so because policy frameworks and legal instruments on land governance are formulated by national governments. At the regional level, common issues are identified where members work together and support each other. At the global level, members are working on the10 commitment-based initiatives to forward its people-centered land governance agenda. Approaches ILC-Asia takes on an evidenced-based approach in its interventions. Emphasis is given to data generation, field surveys, case studies, consultations and researches on issues undertaken. Outputs such as policy studies are presented in forums and workshops for public scrutiny and approval. These then are presented to relevant government agencies and policy makers for resolutions. Strategic Goals ILC-Asia intends to continue its current programs on improving resource governance in the region anchored on ILC s shared agenda of People Centered Land Governance based on the principle that vulnerable communities who live on and from should be the ultimate decision makers on how their land and natural resources should be used and to whose benefit 2. It is targeted that by the end of 2021, ILC-Asia would have accomplished the following: Connected ILC members, partner Mobilised members, Influenced policy frameworks communities and development communities, CSOs, and towards a more people-centered partners in stopping dislocation development partners towards land governance where land of farmers, displacement building a regional constituency to rights of vulnerable and of indigenous peoples and continually support, respond and minority groups are enhanced discrimination of women protect land rights of vulnerable and protected, and where brought about by the growing groups and communities. administrative processes are fair, land investments and other transparent and supported by developmental aggression. reliable data. Thematic Focus High on the agenda among ILC-Asia members is on securing tenurial security of the marginalized groups who are vulnerable to growth-centered development initiatives: smallholder farmers, IPs, pastoralists and other minority groups. Equally important is the protection of land rights of women. Complementing this intervention is building capacities of communities to secure their rights and sustain their initiatives. Similarly, land rights defenders who are receiving threats on their lives are protected. National Engagement Strategies Fig 2. ILC s Engagements. Regional Action Plan Global Interventions 2 ILC. Roadmap for the implementation of the ILC Strategy ILC ASIA REGIONAL STRATEGY PAPER ILC ASIA REGIONAL STRATEGY PAPER 25

14 Governance Regional Assembly Vision, Strategy and Policy Making of ILC Asia The Regional Coordination Unit will play a key role in enhancing synergy among members through dynamic communication exchange, providing updated information, facilitating linkages and mobilising resources, both human and financial. Under the direction of the Asia Steering Committee and guidance from the ILC Secretariat, the RCU will orchestrate the implementation of the region s strategic plan. Regional Coordination Unit Facilitating the strategy implementation ILC ASIA REGIONAL PLATFORM Regional Steering Committees Guiding the strategy implementation At the national level, NES Coordinators will take the leadership in facilitating members involvement and activities. Regional Trends CHALLENGES STRATEGIC RESPONSE EXPECTED OUTCOMES Regional Assembly The regional assembly will be the highest policy making body in the region. It will be venue to approve resolutions, institute new systems and conduct yearly review and planning. This will also serve as opportunity to highlight accomplishments of the coalitions and introduce innovations. Policy Direction The Asia Steering Committee will provide the overall direction for ILC-Asia in consultation with the ILC Council in Rome. It will provide supervision to the Regional Coordination Unit (RCU) tasked to manage operation of ILC-Asia. ILC ASIA Members SUSTAINED ECONOMIC GROWTH TABLE & INCREASING LAND INVESTMENTS Weak policy frameworks and inefficient land administration Non-recognition of IP, minority, community & women s land rights Bureaucratic inefficiency due to overlapping agency mandates, low budget, widespread corruption, lack of transparency Weak land data; no consolidated mapping system Lack of support to communities and uncoordinated operations Large-scale land acquisition INFLUENCE Promotion of people-centered policies and programs (in line with int l agreements CEDAW, UNDRIP, VGGT, RAI, etc.) Research, advocacy and mass mobilisations Forums, technical assistance and policy dialogues Data generation (spatial & non-spatial) link to advocacy MOBILISE Capacity building, linkaging, documentation, Training of young farmers CONNECT Stopping land grabs; land right as human rights & conflict resolution Law enforcement, equitable compensation mechanisms PEOPLE CENTERED LAND GOVERNANCE 1. Secure tenure rights 2. Strong small farms 3. Diverse tenure systems 4. Equal women rights 5. Territorial rights for IPs 6. Locally managed ecosystems 7. Inclusive decision-making 8. Transparent information 9. Stopping land grabs 10. Safe land defenders Coordination and Management While members are doing excellent work on their own, much more can be achieved if complementation and synergy can be developed among themselves. This is a big challenge given the geographical spread and the diversity of national context. Table 2. Expected outcomes towards promoting PCLG 26 ILC ASIA REGIONAL STRATEGY PAPER ILC ASIA REGIONAL STRATEGY PAPER 27

15 RESULTS FRAMEWORK FOR ILC ASIA STRATEGY PCLG is recognized and accepted in 16 policies of 8 countries. 8 National Acknowledging the growing member initiatives in Asia region under International Land Coalition platforms, ILC Asia will consistently meet the achievement expected by the ILC global strategy In 2021, ILC Asia is expected to reach at least 16 policies in 8 countries that adopting and integrating people centered land governance, achieving 8 best practices on people centered land governance, and ten commitments are equally practiced regionally through program and action developed. In the grassroot level, farmers and indigenous people lands are recognized and legalized in 8 countries. ILC Asia will emerge as a strong, visible, regional coalition equipped with sufficient resources, a capable capacity and independently mobilising resources for its members, and be considered as a coalition that helps to solve land problems in the region. In 2018, the middle term of the program implementation, ILC Asia expects to have 8 national level policies acknowledging the people centered land governance, 5 best practices, and 7 regional thematic initiatives are developed. Recognition and legalisation of peasant lands and indigenous peoples lands in 5 countries where ILC members operated. This is achieved through modalities developed since 2016 by consolidating and connecting the of resources, members and multistakeholders into various platforms. The introduction and initiation of initial cooperation with government institutions and regional forums have to be established in this stage. Indigenous peoples and land rights related to CBI 5, Locally managed Ecosystem related to CBI 6, Youth and land rights related to CBI 7, Land Watch Asia and Land Matrix Initiative related to CBI 8, and Land and environmental defenders, and emergency funds for land defenders initiative related to CBI 9 and 10. In 2018, mandated by the Kyrgyzstan regional assembly, there are 3 new regional initiatives approved to be started in 2018, they are Agrarian Status in Asia region related to CBI 1, Small farming system related to CBI 2, and Capital trajectory/follow the money related to CBI 8. In total, there will be 11 regional initiatives in Asia until Members connected country based and thematic based Resources are mobilised Platforms and action plans in national and regional levels initiated 4 MOUs with Govts created ILC Asia Governance capacity is developed and institutionalised Table 3. Results framework 2018 PCLG is recognized and accepted in 8 policies of 5 countries 8 Regional initiatives are settled Existed PCLG Best practices in 5 countries Peasants, local communities, and Indigenous peoples lands are recognised in 5 countries of Asia ILC Asia Governance started to mobilise resources to the members platforms are settled 10 Regional Platforms are settled Existed PCLG Best practices in 8 countries Peasants, local communities, and Indigenous peoples lands are recognised and legalized in 8 countries of Asia ILC Asia Governance has capacity to mobilise resources to the members Under ILC Asia assistances, until 2017, modalities on people centered land governance programs so called national engagement strategies (NES) existed in 7 countries, they are in Indonesia, Philippines, India, Nepal, Cambodia, Bangladesh, and Kyrgyzstan. In 2018, it is expected to have a new initiative on NES. Until 2017, there are 7 regional platforms, so called commitment based initiatives (CBI), developed in the region. The themes comprise of Rangeland Initiative related to CBI 3, Women and land rights related to CBI 4, Every single related program under the coalition has to be connected each other, especially the cross cutting of Regional CBI initiatives, Global Initiatives and the NES Initiatives. The awareness of connecting the cross cutting themes and initiatives are growing in the last 2 years program implementation, by recognizing there are various initiatives that need to be connected each other. Efforts to connect the initiatives should be led by national facilitators and focal points, assisted by regional coordination unit and the secretariat. 28 ILC ASIA REGIONAL STRATEGY PAPER ILC ASIA REGIONAL STRATEGY PAPER 29

16 REFERENCES 01 Asian Development Bank Basic 2016 Statistics Food and Agriculture Organization of the United Nations (FAO) Rural Development Report 2016 International Fund for Agricultural Development (IFAD) Rural Development Report 2016 International Land Coalition (ILC). Roadmap for the implementation of the ILC Strategy National Engagement Strategy (NES) in Indonesia, Konsorsium Pembaruan Agraria. Jakarta Selatan, Indonesia National Engagement Strategy (NES) India Year II, Forests, Pastoral and Commons. Maldhari Rural Action Group. India, National Engagement Strategy (NES) India Year II, Livelihoods and CPL. South Asia Rural Reconstruction Association. India, National Engagement Strategy (NES) Bangladesh Year 2. Association for Land Reform and Development. Dhaka, Bangladesh, National Engagement Strategy (NES) Philippines Year Asian NGO Coalition for Agrarian Reform and Rural Development. Manila, Philippines, National Engagement Strategy (NES) Cambodia Year Star Kampuchea. Phnom Penh, National Engagement Strategy (NES) Nepal, Abhiyan Nepal, CDS/MODE Nepal, COLARP, CSRC and NLRF. Katmandu, Nepal, Transversal Reading of ILC national work through NES in Asia (Draft Paper). 30 ILC ASIA REGIONAL STRATEGY PAPER ILC ASIA REGIONAL STRATEGY PAPER 31

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18 ILC ASIA S COMMUNICATIONS STRATEGY & FRAMEWORK CONNECT Flowing internal information to and from the members Departing from a challenge in bridging communications in a developing network, ILC Asia integrate with ILC Global to set up several ways of communication tools which could ensure that information is easy to find, read, hear or watch and is presented in a clear and engaging way. In collaborating with ILC Global Communication Team, Asia Steering Committee, NES & CBI Facilitators, Regional Media Contributors, ILC Asia utilizes the following tools to be the communications rope: Membernet: An intuitive members-only online platform to promote dialogue, transparency and cooperation within the network. In collaboration with the Corporate I cluster, frequent promotion of its use and technical support will be necessary to keep engagement levels high. Monthly Newsletters: Once a month, Asia newsletter is circulated to encourage members to read, connect and engage within the region, and also to flag national and regional important news. Space is also given for important reminders on upcoming opportunities and deadlines within the network. Identify communications leads at country level: By establishing a working group of communication practitioners in member and partner organisations we can easily share information, strategies and request calls to action and support. (e.g.: whats app group). Face-to-face meetings: Take advantage of existing meetings to disseminate reports, flyers for upcoming activities and events. Advocacy and campaigning support: An intuitive create opportunities for members to engage in network supported advocacy and campaigning activities, such as the Global Call to Action, the campaign for an International Decade of Family Farming, etc. This includes providing support for organising national and global actions and the resources to make them a success. Developing key messages & identifying ILC ambassadors: To ensure consistency of messaging, make high-quality materials and policy briefs with our messaging and policy asks available to members. Identifying ILC ambassadors from the membership will help create a personality for the ILC and showcase its depth by providing a familiar and consistent image of a united network. A unified and unifying identity: Provide members with the access to ILC s global visual branding, including ILC member logos, business cards etc. to leverage the influence of a global network. We ARE stronger together! MOBILISE Program implementation, advocacy and fundraising need to be delivered in effective communications strategy. In this regard, ILC Asia s role is to play in providing the membership with the tools they need to plan and allocate funds for being better communicators, as follows: Promotion & dissemination Communications and media Social media packages: of good practices in training and toolkits: Providing social media packages communications: Toolkits should be made available for campaigns, including precanned As one of the more important to all NES and CBI facilitators, tweets and messages, yet less documented of and should include templates, killer-facts, powerful images, etc. capacities within ILC Asia good practices, suggested will provide our membership member organisations, ILC Asia methodologies, resources, etc. with the tools they need to communications should highlight Requests for trainings from mobilise and stay consistent and give special visibility to those NES and CBI facilitators should with messaging. who have seen exemplary results be evaluated at the start of in their communication and each year to plan and allocate media efforts. resources accordingly. ILC Asia members are mobilising communities for educational and advocacy purposes under ILC Asia umbrella. This, thereby, needs strategic support and engagement to provide an outlet for bringing important local policy issues to the forefront of local leaders attention and put pressure on them to start making changes. By targeting to the local communities, leaders and representatives of civil society organisations, local and regional media, NES facilitators, and CBI focal points, ILC Asia utilizes the following tools Exchange learning program: ILC Asia members can either apply as the host or the participant to be improve their capacity in strengthening the mobilisation of the network, as well as to gain and share knowledge attained to their respective country. 34 ILC ASIA REGIONAL STRATEGY PAPER ILC ASIA REGIONAL STRATEGY PAPER 35

19 INFLUENCE Change is what it takes to create influence. This includes working with the media and campaigners to be able to identify key moments and opportunities to present evidence and arguments for change. Amplify the voice of members in disseminating the movement and achievements Media engagement and journalist award: ILC should work with members to engage with journalists, including inviting them to field visits and having interactions with local communities so that they are exposed to the issues. Sponsored media partnerships can also be considered to increase the visibility of a specific issue. In order to recognise their efforts and to create incentive for covering land issues in the media, ILC together with reputable news wires could offer a journalist award for outstanding land issues coverage. ILC Asia websites and social media: Online marketing is a quick and effective way to reach a broad audience in a short amount of time. ILC Asia will mainly disseminate the campaign through social media. Raise ILC Asia s profile & credibility while popularizing concept and definition of people centred land governance (ext) Increased awareness and sharpened focus of the ILC Asia will help our members be more successful by making the ILC Asia more credible. ILC Global communication team has built a personality for ILC through the branding and visual identity exercise with ILC Asia s membership. These guidelines should be followed by all global and regional teams. By having the change-makers (governments, political authorities and institutions, leaders and representatives of social movements and farmers organisations), donors and strategic partners, general public, media and journalists as the target audience, ILC Asia utilises the following tools: ILC Asia website and social media: ILC s website and social media accounts are our chance to make a great first impression on external audiences. That is why keeping an active, updated and engaging online presence based on quality content is key to keeping a high profile. Multi-media: Investing in quality multi-media content (both photo and video) that documents land rights issues, members stories and good practices is a key component for ILC s visual advocacy. Short 1-minute (or less) films can easily bring to life complex issues, opening up doors to a larger audience. ILC Ambassadors: ILC Members have an important role to play when it comes to spreading the joint message and mission of the network. In particular, Council and Regional Steering Committee Members, who hold a political position in the ILC network and are representative of their constituents. High quality corporate material: Brochures, annual reports, public newsletters and any other promotional material are an opportunity. to clearly present ILC s added value and unique selling proposition for strategic partners, donors and change makers alike. 36 ILC ASIA REGIONAL STRATEGY PAPER ILC ASIA REGIONAL STRATEGY PAPER 37

20 International Land Coalition Secretariat at IFAD International Land Coalition Asia at Konsorsium Via Paolo di Dono, 44, Rome, ITALY Pembaruan Agraria Jl. Pancoran Indah 1 Blok E3.1 tel Komplek Liga Mas Pancoran Jakarta, INDONESIA fax Tel info@landcoalition.org fax asia@landcoalition.info ILC ASIA REGIONAL STRATEGY PAPER 39

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