Public Opinion in The United States

Transcription

1 Public Opinion in The United States

2 Jon Stewart on Chris Wallace Jon Stewart The Daily Show on Comedy Central The goal was "schnicks and giggles Chris Wallace Fox Sunday News on FOX Previously worked for ABC Primetime Thursday and NBC The Nightly News Registered as a Democrat Pragmatic Opinionated and practical (Wallace argues democrats participate in gov t) Light Fluff Sensationalism, Conflict, Laziness

3 PEW RESEARCH CENTER Nonpartisan American think tank Based in Washington, D.C. Provides information on social issues, public opinion, and demographic trends shaping the United States and the world. Considered to be non partisan U.S. Politics & Policy Journalism & Media Internet, Science & Tech Religion & Public Life Hispanic Trends Global Attitudes & Trends Social & Demographic Trends Policy positions.

4 Intent Matters Referred visitors glance at the news Visitors who directly access a site spend much longer But how much can you really read in 4:36? As it, it s just over 11 seconds per page!

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7 Results for this Gallup poll are based on telephone interviews conducted June 20-24, 2013, with a random sample of 2,048 adults, aged 18 and older, living in all 50 U.S. states and the District of Columbia.

8 Scary To measure overall knowledge levels, a core group of 23 of the 26 questions was used to form a knowledge index. Eight people out of the 1,502 respondents answered all 23 questions correctly. At the other end of the spectrum, five people failed to answer a single question correctly.

9 Age or Preference? Why do you think viewers of entertainment shows such as Colbert and The Daily Show are considered more knowledgeable? Is this survey biased? Forty-three percent of Colbert s audience is under the age of 30 and 39 percent of Jon Stewart s Daily Show audience falls into the same demographic. Yet those aged comprise 23 percent of the nation s total population. By contrast the bulk of Fox News s audience is 50 and over, comprising 66 percent of Sean Hannity s audience and 64 percent of Bill O Reilly s audience to name a few conservative-oriented programs.

10 Quinnipiac Poll Quinnipiac University in Hamden, CT Surveys public opinion in Connecticut, Florida, New York, New Jersey, Pennsylvania, Ohio, Virginia, and nationally 10 Full Time Workers 160 Work-Study Participants (Students) No funding received from outside parties Considered to be the most accurate poll Within a mean error of 2.0 percent

11 Gallup Poll Founded by George Gallup in 1935 in Princeton, NJ Objective, non-sponsored polls Gallup Inc. is a performance-management consulting company Gallup Poll is a division of the company Loses $10 million annually for the company Maintains company s integrity and reputation Conducts 1,000 polls per day, 365 days per year Criticized for being inaccurate and underweighting minority opinions

12 Gallup does more than just politics Are people jumping on bandwagons?

13 Appearance Matters MIT Study Photos of political leaders from foreign countries shown to people in the United States, India, and Mexico Same candidates selected 75-80% of the time Northwestern University Attractiveness and Competent Women s appearances matter more "They know that, contrary to popular notions, people are not necessarily using deliberate and rational strategies in deciding whom to vote for, especially when it comes to women. -Joan Chiao, psychologist at Northwestern University The competent face shape is masculine but approachable, with a square jaw, high cheekbones, and large eyes. When people say Romney just looks presidential, this is the image they re summoning. -Alex Todorov, psychologist at Princeton

14 Tie-ing It All Together RED = Power Tie Darker reds, such as a burgundy, can help build trust, while lighter red and pink ties can be more of a statement about your personal style and be associated with creativity. In the last decade, a pink tie can sometimes signal solidarity with But the tone of women, your reds added matters, Woodman. too. Darker reds, such as a burgundy, can help build trust, while lighter red and pink ties can be more of a statement about your personal style and be associated with creativity. BLUE In the = last Safe decade, Tie a pink tie can sometimes signal solidarity with women, added Blue has a calming effect Woodman. Gives a sense of confidence to people viewing Classic color Research says THIS matters

15 What Can YOU Do? Research, research, research Use websites such as Factcheck.org Snopes.com

16 Make a Poll Basic Current Event Questions News Social Media Radio Political Identification Age Gender/Sex Intrinsic Interest in Politics Self-Assessment of Knowledge

17 Resources