Market Snapshot: PROVIDENCE-NEW BEDFORD, MA-RI DMA

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1 The Providence, R.I.-New Bedford, Mass. Designated Market Area is located along the Atlantic Coast of the U.S. and encompasses the state of Rhode Island as well as the southeastern coastal areas of Massachusetts. It is home to a total population of approximately 1.6 million people and the headquarters of CVS Caremark and Textron, two Fortune 500 companies. Population 2015 Ranking 2015 Population Total 54 1,623,181 Hispanic ,205 White non-hispanic 43 1,263,174 Black non-hispanic 92 73,373 Asian non-hispanic 46 44,984 Although the White Non-Hispanic segment currently makes up about 80% of the DMA s total population, its size decreased nearly 6% between 2000 and During the same period, the DMA s Hispanic and Asian Non-Hispanic populations experienced significant growth, approximately 70% and 50% respectively. Over half of the DMA s Hispanic population is of Dominican or Puerto Rican descent, and large concentrations of Hispanics reside within ZIP codes in cities like Elmwood, Pawtucket and West Warwick. Large Asian Non-Hispanic populations are found in ZIP codes within cities like Barrington, East Greenwich and Providence. Meanwhile, the size of the Black Non- Hispanic segment increased about 40% between 2000 and Large concentrations of Blacks reside within ZIP codes in cities like Providence and New Bedford. In addition, the Providence-New Bedford DMA currently ranks among the top 10% of the nation s largest adult LGBT populations. In 2015, the median household income in the DMA was nearly $57,000 a year. The region s most lucrative business sectors include education, fishing, jewelry and silverware design, heath-care and manufacturing. Furthermore, the DMA ranks among the top 20% of the nation s largest populations with a Bachelor s degree or higher.

2 Population by Race/Ethnicity Hispanic White non-hispanic Black non-hispanic Asian non-hispanic The DMA s multicultural population currently makes up one-fifth of its total population. 5% 3% 12% Hispanic Socioeconomic Status 7% 20% 15% Socioeconomic Status A Socioeconomic Status B 81% Socioeconomic Status C 28% 30% Socioeconomic Status D HISPANICITY HA1: Americanizado English dominant (nearly no Spanish) Born in US; 3rd+ generation Few Hispanic cultural practices Hispanicity Segments Socioeconomic Status E HA2: Nueva Latina English preferred (some Spanish) Born in U.S.; 2nd generation Some Hispanic cultural practices; often retroacculturate HA3: Bi-cultural Bi-Lingual (equal or nearly) Immigrant as child or young adult Many Hispanic cultural practices HA4: Hispano Spanish preferred (some English) Immigrant as adult, in U.S. 10+ years Pre-dominant Hispanic cultural practices HA4, 17% HA5, 10% HA3, 26% HA1, 16% HA2, 31% HA5: Latinoamericana Spanish dominant (nearly no English) Recent immigrant as adult (less than 10 years ago) Primarily Hispanic cultural practices Identify with home country more so than U.S. Almost 50% of the DMA s Hispanic population classifies as HA1 or HA2, and is either English-dominant or English-preferred.

3 The map indicates that a large concentration of HA5 Hispanics who immigrated to the U.S. in recent years as adults and are Spanish-dominant resides in the northwest corner of the DMA.

4 A large concentration of AA1 Asians who were born in the U.S. and are third-generation immigrants resides in ZIP codes within the cities of Lakeside and Ocean Grove.

5 The map indicates the median household income within the Providence-New Bedford DMA by ZIP code.