Finding Readers for Your Blog
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- Jewel Moore
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1 Finding Readers for Your Blog Your Host: Darren Rowse web: ProBlogger.net facebook: facebook.com/problogger Our Webinar Hashtag is #PBWebinar
2 To Be Notified of Future ProBlogger Webinars signup at ProBlogger.net/Webinars
3 Questions? Your Participation Please submit your text questions and comments using the Questions Panel Note: We will do our best to get through as many questions as possible but it is unlikely we ll get through them all. Today s presentation is being recorded and will be provided within 48 hours.
4 HOW TO FIND READERS FOR YOUR BLOG DARREN ROWSE: PROBLOGGER.NET
5 FINDING READERS: THE THEORY
6 FINDING READERS: THE THEORY ProBlogger Digital Photography School
7 1. Identify WHO you Want to Reach
8 1. Identify WHO you Want to Reach Reader Profiles problo.gr/readerprofiles
9 1. Identify WHO you Want to Reach Reader Profiles problo.gr/readerprofiles
10 1. Identify WHO you Want to Reach Surveys surveymonkey.com
11 1. Identify WHO you Want to Reach Surveys
12 1. Identify WHO you Want to Reach Surveys
13 1. Identify WHO you Want to Reach Surveys
14 1. Identify WHO you Want to Reach Surveys surveymonkey.com
15 1. Identify WHO you Want to Reach Polls
16 1. Identify WHO you Want to Reach Polls
17 1. Identify WHO you Want to Reach Polls
18 1. Identify WHO you Want to Reach Polls
19 1. Identify WHO you Want to Reach Polls
20 2. Create Content that Meets their Needs (build a useful blog)
21 2. Create Content that Meets their Needs (build a useful blog) but... having a build it and they will come mentality is not enough!
22 3. Identify Where they Gather
23 3. Identify Where they Gather
24 4. Build a Presence in those Places (be useful not spammy) Guest Posts Blog Comments Answer Questions Build Relationships Build Authority Be Useful Be Generous
25 4. Build a Presence in those Places
26 4. Build a Presence in those Places
27 4. Build a Presence in those Places
28 4. Build a Presence in those Places
29 4. Build a Presence in those Places
30 5. Engage the Readers You Have (build community)
31 5. Engage the Readers You Have
32 5. Engage the Readers You Have
33 6. Give People Relevant and Easy ways to Subscribe and/or Belong
34 RSS 27% 73%
35 7. Use those Methods to Engage and Drive Traffic
36 Reader Subscribes Welcome Weekly Update Promotion Weekly Update Weekly Update Weekly Update Themed Update Cycle at digital-photography-school.com Themed Update Weekly Update Weekly Update Weekly Update Promotion Weekly Update
37
38 8. Create Shareable Content (experiment - test - tweak)
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47 9. Repeat all of the Above
48 1. Identify WHO you want to reach 2. Create Content that meets their needs 3. Identify where they gather 4. Build a presence in those places 5. Engage the readers you already have 6. Give People a Relevant way to Subscribe/Belong 7. Use those Subscription Methods Regularly to Engage 8. Write Shareable Content 9. Repeat the Above DARREN ROWSE: PROBLOGGER.NET
49 Techniques for Finding Readers Guest Posting Social Media Sites Youtube SEO Forums Pitch other Bloggers Leverage other online and offline presence Participate in memes and projects of others Blogging/Web Communities Competitions and Awards Speaking at Events and workshops online/offline
50 Techniques for Finding Readers Blog Alliances Present Workshops Develop Reports/Whitepapers Incentivise Subscriptions Interview Someone/Be Interviewed Comment on others Blogs Comment on Readers Blogs Promote posts or landing pages not just your blog Advertise (SU, FB, Myspace, Twitter) Submit stories to media/press releases Anticipate big events (search traffic) Press Releases
51 Finding Readers for Your Blog Your Host: Darren Rowse web: ProBlogger.net facebook: facebook.com/problogger Our Webinar Hashtag is #PBWebinar
52 To Be Notified of Future ProBlogger Webinars signup at ProBlogger.net/Webinars
53 Questions? Your Participation Please submit your text questions and comments using the Questions Panel Note: We will do our best to get through as many questions as possible but it is unlikely we ll get through them all. Today s presentation is being recorded and will be provided within 48 hours.
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