Wolfgang Zehrt, Berlin, Experience as DDNA. Who am I?
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1 Wolfgang Zehrt, Berlin, DDNA Who am I? Experience as board of a news agency board of a NYSE communication company founder of internet-tv agency in NY journalist covering Middle East and Neo-Nazis in Germany working with most of all automated content technology providers and an own developer team ( computer linguists)
2 According to a BBC's report, "The Future of News", roughly 90% of all news will be computergenerated by the year DDNA Breaking news - Stephan Scherzer, President of the German VDZ said yesterday here at our conference: In 5 years we will not be able to say if an article is written by a human or a software
3 AC projects DDNA
4 DDNA 90% of all news will be computer-generated? Today: one story, one version
5 AC started with three topics DDNA
6 Great content! DDNA Last Saturday, Real Madrid won a hard-fought victory over Barcelona in the Camp Nou stadium; five days later, today, Real was beaten at Wolfsburg in the Champions League. Next Tuesday indeed, in the Bernabéu stadium, which holds three times the capacity of the Volkswagen Arena, the Madrid superstars get their second chance. Real Madrid, the winner of this tournament and its predecessor an unrivaled 10 times over, versus the Wolves of Lower Saxony who never before reached this quarterfinal stage. Julian Draxler, Maximilian Arnold and André Schürrle are not the household names that Cristiano Ronaldo, Karim Benzema and Gareth Bale are paid to be. But on Wednesday, they are not the household names young Wolves eclipsed
7 One soccer match: Incoming data. 5% of all.
8 DDNA.. Next step: Fraport Peer Group analysis Beijing Capital International Airport Copenhagen Airports A-S Airport Wien Airport Zürich Fraport Macquarie Infrastructure Company LL Sydney Airport Stapled Security Next step: Passenger forecasts from research institutes?
9 DDNA But now not only news. But stories, longer magazin articles!
10 Automated, data based content: why? DDNA Endless numbers of stories. 100% precise. Unique. 365/24 a year. All languages..chatbots. Payed services. Automated audio and video versions. Content Personalized stories. Smallest target group: 1 viewer. Running costs 1-5% of human costs. Ressources Human journalists: time for analysis, interviews, background Not always stories to publish. But data analysis and drafts.
11 DDNA Automated content takes the next step 5 case studies
12 DDNA Case study 1 : financial portal (English language) Open portal: Paid service: 100 summaries/day from 3 stock exchanges - high-end trade reports 3x times a day, - 8$/month, 6-10,000 subscribers expected Monthly turnover: 50-80,000$ Costs Monthly costs: 12,000$, set-up 40,000$
13 Case study 2: French magazine DDNA Data basis: monthly unemployment rates for 101 departments regional focus for 101 departments / 101 stories / 10 different leads focus on youth unemployment / 101 stories / 10 different leads focus on best job opportunities / 101 stories / 10 different leads focus on 60 occupational groups / 660 stories / 3 different leads Around 4,800 stories out of one data set. In a few seconds. Chatbot to answer messenger questions via facebook e.g. Where can I get a job as.?
14 Case study 3: Car related content DDNA. Which cars are the most famous this month? Integrate figures about most stolen cars, about prices Compare with the sales figures from your car selling platform (partner)
15 Case study 4: complete automated portal CAKE CRISIS? Germany needs bakers! 90 year old Granny overcomes three bandits! Air pollution in Paris three times higher than Frankfurt! Chinas stock market beats New York and London! 5 clubs (!) from the regional Berlin league can enter higher league DDNA Happy birtday, Madonna! Shocking: new VW is a NON-SELLER! Crazy soccer game in Saudi-Arabia: 3 own goals in one match
16 DDNA Case study 5: Articles about movies Client: Our job: Format: Specials: Result: leading video distribution platform Articles about movies 3 different formats, 18 languages Automatic update if change in database Trailer and pics integrated 38,400 million summaries, unique text, SEO customized. Update as unique text each month. Very happy client.
17 How to start a project? DDNA
18 DDNA Identification of exciting topic! Identification of needed data source Building a data interface. Get data on board! Building a data model: interpretation of important facts Generating text out of interpreted and summarized data
19 DDNA Keep in mind If the idea for a topic comes from your team, great. But dont expect it. Let your idea be checked externally. Talk after the feasibility study with your team, now get them on board. But not before. Dont take time away from your editors. Automated content should help, not disturb. All basics must be delivered, only the perfect last cut is up to your editorial room.
20 DDNA Start your test project now! Wolfgang Zehrt, Berlin Thank you very much for your attention!
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