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1 2015 SPONSORSHIP, EXHIBIT AND ADVERTISING OPPORTUNITIES The World s Largest Association of Electronic Journalists Headlines Start Here. SAVE THE DATES FIRST AMENDMENT AWARDS March 11, 2015 Grand Hyatt Hotel Washington, DC EXCELLENCE IN JOURNALISM September 18-20, 2015 World Center Marriott Orlando, FL EDWARD R. MURROW AWARDS October 12, 2015 Gotham Hall New York City

2 ABOUT The Radio Television Digital News Association (RTDNA) is the world s largest professional organization exclusively serving the electronic news profession. RTDNA members include local and network news executives, news directors, producers, reporters, digital news professionals, as well as educators and students. Founded as a grass roots organization in 1946, RTDNA works to protect the rights of electronic journalists in the courts and legislatures throughout the country, promotes ethical standards in the industry, provides members with training and education and honors outstanding work in the profession. Joining RTDNA says you re concerned about First Amendment and Freedom of Information issues, journalism ethics, improving news coverage, implementing new technologies and issues important to the news industry and America s right to know. Our members help shape the future of our profession and we protect their interests by advocating on their behalf and lobbying in their interest. ABOUT The Radio Television Digital News Foundation provides training programs, seminars, scholarship support and research in areas of critical concern to electronic news professionals and their audience. As the educational arm of the Radio Television Digital News Association, RTDNF offers professional development opportunities for working and aspiring journalists and journalism educators. The Foundation s primary objectives include: Promoting discussion of ethics and integrity in news coverage Developing leadership skills among news professionals and sound management practices in news organizations Encouraging diversity in news organizations and in news coverage Assessing the impact of technological change on the news industry Fostering exchanges of ideas and perspectives at the local, national and international levels Supporting U.S. First Amendment rights, worldwide press freedom and the public s right to know OUR MISSION To support radio, television and digital journalists in fostering professional excellence, developing high ethical standards, encouraging diversity and maintaining vigilance in the protection of First Amendment rights. OUR VISION To be the preeminent membership organization dedicated to advancing and supporting the electronic journalism community. CONTACT US For more information or to become a sponsor, exhibitor or advertiser: Holly Rose Industry Relations and Sponsorship Manager Direct: Mobile: hollyr@rtdna.org SPONSORSHIP, EXHIBIT AND ADVERTISING OPPORTUNITIES

3 WHO WILL YOU REACH? 1,000 members all specializing in television, digital and radio electronic journalism: News Executives TV and Radio News Directors Stations and Broadcast Networks Online and Web News Professionals OUR MEMBERSHIP Members by Title and Seniority 9% 8% 38% 45% Producers Reporters Educators Students Government Associates Suppliers News Executives 45% Managers, Staff 38% Students 9% Educators 8% Connect Engage Innovate Should You be Marketing to Electronic News Professionals? If your organization addresses or works in any of the following categories, the answer is YES! News Broadcasting Online, Social Media and Apps Publishing, Digital Magazines, Marketing and Ad Agencies Talent Agencies, Employers and Recruiters Universities and Educational Institutions Communications Law Firms and Service Industries Set Design and Construction Motion Graphics/Design, Music Production Newsroom/Weather Software, Ticker Displays Camera/Video Equipment, Production and Distribution Web Hosting and Virtual Servers Live Uplink Equipment Data Centers, Cable Services and Hardware Members by Category 10% 8% 14% 1% 4% 5% 16% 42% TV News Directors, Managers, Staff 42% Radio News Directors, Managers, Staff 16% Other (life members, new professionals, suppliers) 14% Students 10% Educators 8% Online News Professionals 5% News Associates 4% Government Associates 1% 3

4 SAMPLING OF RTDNA/F SUPPORTER HISTORY ABC News AccuWeather American Insurance Association American Petroleum Institute Angie s List Anti-Defamation League Baron Services Bloomberg Boston Globe Bowling Green St. U Broadcast Interview Bureau of Labor Statistics Business Technology Inc. CBS News & Radio CEA Clear Channel CNN Newsource College Press Columbia University Journalism School Comcast Consumer Electronics Assn Cox Media Group CQ Press College CUNY Grad School of Journalism Devlin Design Group Dial Global National Center for Business Journalism Dow Jones News Fund, Inc. Edelman Eli Lilly ESPN Flare Code LLC Ford Motor Fox Franklin Center FX Design Group Gannett GEICO General Motors Generation Technology Corp. Google Hearst Television Investment Company Institute JSTOR LG Live U, Inc. Market Wire Medill Northwestern Missouri School of Journalism NAB Napoli Management National Association of Broadcasters NBC News Channel NewsProNet Newsroom Solutions Nexstar Nickelodean Nielsen N.S. Bienstock Ohio University Patch.com Peabody Awards Phillip Merrill (UMD) Phrma Politico Polsinelli Group Post Newsweek Production Suite Quinnipiac U Raycom Media SAG Smart Recruit Social News Desk Teen News The Associated Press The NWT Group Toyota Tribune TVU Networks Unity Houston Law Center Univision UPS US Chamber of Commerce US Dept of Energy Vericorder Warner/Chappell Production Music Washington State U Weather Central Weather Metrics Wiley Rein, LLP TABLE OF CONTENTS RTDNA Supplier Membership Program RTDNF First Amendment Awards Edward R. Murrow Awards... 6 Excellence in Journalism (EIJ15) Sponsorship Packages... 7 Brand Exposure... 8 Literature & Message Distribution... 9 Events... 9 Advertising Opportunities Exhibit/Recruiting Opportunities RTDNA Year-round Marketing & Advertising Website Advertising enewsletter Advertising Webinar Series PARTNER WITH RTDNA Join RTDNA as a Supplier Member - $535 Annually RTDNA s Supplier Membership Program has been designed for companies that are providing products and/or services to the electronic journalism industry; or that utilize the RTDNA membership for business purposes. Membership is for the company/ organization and includes one contact person designated to receive communications. Additional staff can be added for $110 each. BENEFITS OF THE PROGRAM INCLUDE: Access to the RTDNA membership list for a 1X use Member Spotlight in one issue of RTDNA s Weekly Rundown enewsletter, to include logo, 50 word organizational description, and link to URL of choice Subscription to RTDNA electronic communications Web and social media brag badges 10% discount on advertising in all of RTDNA s electronic communications Organizational listing in Membership Directory Inclusion in the Passport 2 Prizes rafle program, a booth trafic-driver at Excellence in Journalism (EIJ) SPONSORSHIP, EXHIBIT AND ADVERTISING OPPORTUNITIES

5 First Amendment Awards MARCH 11, 2015 GRAND HYATT HOTEL WASHINGTON, DC The RTDNF First Amendment Awards honor individuals and organizations for their outstanding work supporting our First Amendment freedoms. Your sponsorship support goes towards training programs on a variety of important topics, from media ethics to improving reporting, better newsroom management and advancing international journalism. It also provides much-needed scholarship support to outstanding college students pursuing media careers. RTDNF is a 501 (c) 3 educational foundation and contributions and sponsorships are tax deductible, as permitted by law. Sponsorship Package & Investment Level Tables at FAD Awards and Tickets* Dinner Program Advertising and Placement** Digital Mailings and Editorial Coverage FAD Promotions: On-line and On-site RTDNA Digital Promotions Diamond $25,000 Two (2) Tables of 10 Prominent Location Full Page Ad 4-color Premium Positioning mailings and press release distribution Linked logo on the event web page, logo and listing in printed program and Accolades from the podium with projected logo Logo on RTDNA.org home page for 3 weeks, exposure over social media and in Daily Communicator for 3 weeks (15 issues) Platinum $15,000 One (1) Table of 10 Full Page Ad 4-color mailings and press release distribution Linked logo on the event web page, logo and listing in printed program and Accolades from the podium Logo on RTDNA.org home page for 2 weeks, exposure over social media and in Daily Communicator for 2 weeks (10 issues) Gold $10,000 One (1) Table of 10 Half Page Ad 4-color mailings and press release distribution Linked logo on the event web page, logo and listing in printed program Logo on RTDNA.org home page for 1 week, exposure over social media and in Daily Communicator for 1 week (5 issues) Silver $6,000 One (1) Table of 10 50% Discount on Dinner Program Advertising Logo and listing in printed program Logo on RTDNA.org home page for 1 week, exposure over social media and in Daily Communicator for 1 week (5 issues) Friend $1,000 Two (2) Tickets 25% Discount on Dinner Program Advertising Listing in printed program 15% discount on Digital Advertising Make an Impact & Create a Memorable and Lasting Impression! Exclusive Sponsorship & Branding Opportunities: Sponsor the pre-dinner Cocktail Reception Branded gift item/parting favor for each guest Signature drink served at pre-dinner Cocktail Reception Centerpiece sponsor, customized with logo Branded dessert sponsor, customized with logo Dinner Program Advertising: Full Page, 4-color $2,000 Half Page, 4-color $1,500 *Individual tickets can be purchased for $375 each **Premium positions based on availability and designated irst come, irst served 5

6 Edward R. Murrow Awards Gala October 12, 2015 Gotham Hall New York City The Murrow Awards are nationally recognized for honoring the best in the business! Since 1971, RTDNA has been honoring outstanding achievements in electronic journalism with the Edward R. Murrow Awards. Murrow s pursuit of excellence in journalism embodies the spirit of the awards that carry his name. Murrow Award recipients demonstrate the excellence that Edward R. Murrow made a standard for the electronic news profession. Sponsorship Packages Tables and Tickets at Gala Program Book Advertising Digital Mailing Online and On-Site Promotion Digital Promotions Diamond $20,000 Two (2) Tables of 10 Prominent Location Full Page 4-Color Ad mailings and press release distribution Logo projection on stage screen, Podium accolades 10 social media shoutouts on Facebook & Twitter from September 21-Gala, Logo in Daily Communicator for 3 weeks (15 Issues) Platinum $14,000 One (1) Table of 10 Prominent Location Full Page 4-Color Ad mailings and press release distribution Logo projection on stage screen accolades 6 social media shoutouts on Facebook & Twitter from September 21-Gala, Logo in Daily Communicator for 2 weeks (10 Issues) Gold $9,000 One (1) Table of 10 Half Page 4-Color Ad mailings and press release distribution Linked logo on the event web page, logo and listing in printed program 4 social media shoutouts on Facebook & Twitter from September 21-Gala, Logo in Daily Communicator for 1 week (5 Issues) Silver $6,000 One (1) Table of 10 50% Discount on Advertising Logo and listing in printed program 2 social media shoutouts on Facebook & Twitter from September 21-Gala, Logo in Daily Communicator for 1 week (5 Issues) Friend $1,000 Two (2) Tickets 25% Discount on Advertising Linked logo on the event website, Logo in printed program. Branding Packages Wi-Fi Sponsor $20,000 Two (2) Tickets Full Page 4-Color Ad mailings and press release distribution Logo projection on stage screen, Podium accolades, Signage, Branded network name and password 10 social media shoutouts on Facebook & Twitter from September 2-Gala, Logo in Daily Communicator for 3 weeks (15 Issues) Reception Sponsor $15,000 Two (2) Tickets Full Page 4-Color Ad mailings and press release distribution Logo projection on stage screen, Podium accolades Red Carpet Sponsor $10,000 Two (2) Tickets 50% Discount on Advertising Logo projection on stage screen, Podium accolades, Branded backdrop (step-and-repeat) Swag Sponsor $8,000 Two (2) Tickets 50% Discount on Advertising Branded item to be placed at guests seat and/or upon exiting venue Signature Cocktail Sponsor $5,000 One (1) Tickets 50% Discount on Advertising -Individual tickets can be purchased for $375 each- Napkins at cocktail stations with sponsors logo (1 color), Event guests will be greeted with May we offer you a your name here cocktail? Facebook and Twitter posts on event-day encouraging guests to get their your name here cocktail! Make an Impact & Create a Memorable and Lasting Impression! Dinner Program Advertising Full Page, 4-color $2,000 Half Page, 4-color $1, SPONSORSHIP, EXHIBIT AND ADVERTISING OPPORTUNITIES

7 SEPTEMBER 18-20, 2015 WORLD CENTER MARRIOTT ORLANDO, FL Excellence in Journalism (EIJ) is a collaboration between RTDNA, The Society of Professional Journalists (SPJ), and The National Association of Hispanic Journalists (NAHJ). Attracting more than 1,500 attendees, EIJ is the premiere annual conference for learning new skills and honing existing ones in the electronic journalism industry. Attendees include news directors, news staff, freelance journalists, educators, students, and suppliers in radio, TV, online and print journalism. EIJ SPONSORSHIP OPPORTUNTIES PLATINUM LEVEL [$50,000] Eight complimentary registrations Quad booth space (island) at the J-Expo trade show Banner space in registration area Sponsor logo printed on tote bag Pre- and Post-conference digital attendee list Full-page, 4-color ad in program Insertion of promotional items into tote bags Sponsorship acknowledgement in printed material and website RTDNA Supplier Membership included GOLD LEVEL [$25,000] Six complimentary registrations Double booth space at the J-Expo trade show Banner space in registration area Full-page, 4-color ad in the program Pre- and Post-conference digital attendee list Insertion of promotional items into tote bags Acknowledgement in all printed material and website RTDNA Supplier Membership included SILVER LEVEL [$15,000] Four complimentary registrations Single booth space at the J-Expo trade show Full-page, 4-color ad in the program Pre- and Post-conference digital attendee list Insertion of promotional items into tote bags Acknowledgement in all printed material and website RTDNA Supplier Membership included BRONZE LEVEL [$10,000] Two complimentary registrations Half-page, 4-color ad in the program Insertion of promotional items into tote bags Sponsorship acknowledgement in all printed material and website RTDNA Supplier Membership included PATRON LEVEL [$5,000] One complimentary registration Half-page, 4-color ad in the program Insertion of promotional items into tote bags Acknowledgement in all printed material and website FRIEND LEVEL [$2,500] Recognition in program 15% discount on ad in the program Insertion of promotional items into tote bags Acknowledgement in all printed material and website 7

8 BRAND EXPOSURE Tote Bags [$20,000] Get Silver level beneits Useful for years to come as they are carried into newsrooms, through airports and all over the conference with your company logo. Conference Wi-Fi [$15,000] Get Silver level beneits Sponsor the wireless internet for all conference-goers. Wi-Fi is a necessity for every journalist! Mobile App [$15,000] Get Silver level beneits Due Date: July 1 Your company logo is the irst thing attendees see each time they open the conference s mobile app. It contains everything from the daily schedule, to speaker bios, to exhibitor information, restaurants, maps and more. Lanyards [$15,000] Get Silver level beneits Your company logo will be around every conference-goers neck for the entire length of the conference. Hotel Key Card [$10,000] Get Bronze level beneits Hotel room key cards with your company logo will be given to each attendee for his/her guest room. Charging Station [$15,000] Get Silver level beneits Charging Stations offer full branding of your company. Their capabilities are strong for phones and other hand-held electronics. These stations will be placed throughout the J-Expo loor and charge fast and will be highly utilized. Photo Booth [$10,000] Get Bronze level beneits Conference attendees will feel like red carpet celebrities in your photo booth! A photographer will be taking pictures and photos will be branded with your company name/logo. Attendees will walk away with photos and great memories! Pocket Guide [$5,000] Get Patron level beneits This handy schedule of events, with your ad on the back cover, is perfect for tucking into a pocket or name tag holder. Event Day [$3,500] Live coverage of EIJ15 s social media presence. TV screens located around the conference space provide a constant live feed of who said what on the app s activity feed, photos from attendees, upcoming events. Do you have an interesting App or technology or gadget that journalists would love? Ask about our digital petting zoo, where you can showcase this technology - in a hands-on friendly manner - within the exhibit hall! SPONSORSHIP, EXHIBIT AND ADVERTISING OPPORTUNITIES

9 LITERATURE & MESSAGE DISTRIBUTION Due Date September 1st General Session Seat Drop [$2,000] Your message, and your logo, will be on the seats for all attending the general session. EVENT Welcome Reception Attendee Blast [$1,500] Your message, and your logo, will be sent to all those registered for the conference. Cost Beneit Level Description SOLD to CNN Newsource Platinum Tote Bag Insert [$1,000] Your promotional item will be placed in the tote bags that each attendee receives at the conference. Opportunity to put your name front and center during the conference s all-important kick-off event. NAHJ Hall of Fame Gala & El Gran Baile $150,000 Platinum NAHJ Newsmaker Luncheon $75,000 Platinum and more RTDNA Paul White Award Reception $30,000 Gold NAHJ President s Reception $15,000 Silver SPJ President s Installation Banquet $10,000 Bronze Networking Event $10,000 Bronze Morning Break $7,500 Patron Afternoon Break $7,500 Patron At this closing event, NAHJ will honor the newest inductee(s) to the NAHJ Hall of Fame and cap off a successful conference with a grand iesta. Prominent panelists gather to discuss a topic related to diversity in the news media and/or other industry issues. RTDNA s highest honor, the Paul White Award, recognizes lifetime contributions to electronic journalism. This exclusive, invitation-only gathering is hosted by NAHJ President Mekahlo Medina bringing together conference VIP s and other distinguished guests. The culminating conference event where inspiring words are spoken by award-winning journalists who have gone above and beyond and as a result, set the standard high for all those who strive every day to be a better journalist. A time to bring together all attendees for some appetizers, drinks, and fellowship. Each morning, every conference-goer is in search of their muchneeded caffeine ix. Be the one to provide it as well as an opportunity to chat with attendees as they stop by. Conference-goers are looking for a pick-me-up in the afternoon. Be the one to supply them with a soda and a snack while you have an opportunity for some one-on-one time. 9

10 ADVERTISING OPPORTUNITIES Due Date Cost Description Program Guide July 1st Full Page $2,000 Half-Page $1,800 Ads are available in the guide book that attendees will use on a regular basis for all their conference needs. Organizations e-newsletters N/A $1,000 For each organizations memberships there is an e-newsletter. RTDNA: 5 days/1 week SPJ: weekly Conference Website N/A Homepage leaderboard $1,000 Homepage tower $800 Supplemental leaderboard $600 Supplemental tower $400 Ads on the conference website, the place where all those registered, or thinking about registering, go for their EIJ info. Mobile App Push Notiications Sept. 1 $750 Mobile App Promoted Post Sept. 1 $500 Your message will be pushed to all conference app users, like a text message. Your message will be posted to the top of the app s activity feed for 20 minutes. EXHIBITOR/RECRUITER OPPORTUNITIES Booth selection is based on irst-come, irst-served basis. SECURE YOUR SPACE EARLY. All exhibitors will receive a pre and post-conference attendee list. Exhibit Space Cost Comp Exhibitor Registrations Additional Exhibitor Registrations 10 x 10 Booth $3,000 Per 10 x 10 Premium Placement $3,500 Per Three (3) comp registrations per company Three (3) comp registrations per company Additional exhibitor registrations can be purchased for $220 each Additional exhibitor registrations can be purchased for $220 each SPONSORSHIP, EXHIBIT AND ADVERTISING OPPORTUNITIES

11 YEAR-ROUND MARKETING AND DIGITAL ADVERTISING OPPORTUNITIES The RTDNA website and e-publications are the foremost information hubs dedicated to the needs of electronic journalists. With over 15,000 unique visits per month, advertisers can cast a wide net and target their most important audiences. News executives, students, and educators in radio, television, and digital media visit RTDNA s site to access the latest news, updates on First Amendment advocacy, cutting edge information on best newsroom practices, industry research and training, inancial reporting, and legal advice. The Daily Communicator and Weekly Rundown e-blasts are sent out to over 17,000 people every day, and each week, with important and timely information, which can include your messaging. RTDNA DIGITAL ADVERTISING Unique Advertising Opportunities Price Speciications RTDNA.org Website RTDNA.org gets 15K unique visits/month Run of Site Premium Top Rotating Banner Advertising Home Page Rotating Rectangle Advertising Home page rotating square RTDNA.org Mobile Website Banner Ad RTDNA.org Premium Rich Media Advertising Interstitials and Animated display ads available upon request Daily Communicator and Weekly Rundown Square 17,000 copies sent with an open rate of 10% Square Ad, Includes 5 Daily and 1 Weekly (6 total issues) $1,000/month $350/month $350/month $400/month Price and duration on site varies $550/week Webinars $850 IAB 468 x 60 IAB 180x150 (Right Column) 195x195 (Right column) IAB Banner 468 x 60 (Scaled to device) Sized Rectangle 200 x 167 (Right Column) Powerpoint template will be provided by RTDNA RTDNA WEBINAR SERIES $850 PER WEBINAR RTDNA proudly supports the latest advancements in digital and broadcast news delivery, technology, products and services. Partnering with RTDNA on a promotional webinar (under the RTDNA banner) is a smart way to further your organization s message to both members and non-members of RTDNA, while leveraging network and marketing power. RTDNA webinars focus on the most critical issues, future trends, best practices and next practices facing electronic journalism today. Webinar sponsors develop the content and provide speakers for their own events. All webinars and their topics, in addition to dates and timing, will be subject to RTDNA approval. Additionally, RTDNA webinars are recorded and archived for on-demand access and all logistics, including the technology platform, is managed internally. RTDNA promotional webinars are marketed via a four (4) week marketing campaign, involving an integrated set of activities including: Website listing, e-newsletter mentions, notiications on RTDNA social media and networking sites such as Facebook, LinkedIn and Twitter and co-marketing efforts with sponsoring organization. Webinar Sponsors Receive: One (1) logo positioned in the lower right hand corner of each slide with the RTDNA logo at the top. Sponsor to use the PowerPoint template provided by RTDNA for this purpose. One (1) logo, up to a 25 word company description with URL and contact information positioned on the closing slide Lead share of registered participants in the webinar SPONSORSHIP, EXHIBIT AND ADVERTISING OPPORTUNITIES

12 For more information or to become a sponsor or advertiser, contact: Holly Rose Industry Relations and Sponsorship Manager Direct: Mobile: hollyr@rtdna.org Visit us: