Pfizer Lunch and Learn August 25, Stacey Gutman Director, OPEN Forum

Transcription

1 Pfizer Lunch and Learn August 25, 2011 Stacey Gutman Director, OPEN Forum

2 Focus on Three Questions: 1. How Did We Get Here? 2. What Kind of Impact Is It Having? 3. Where Are We Going? 2

3 How Did We Get Here? 3

4 American Express OPEN s mission Helping business do more business Erma Kubin-Clanin and Dr. René Clanin Château du Sureau Oakhurst, California Members since

5 OPEN Forum s mission Connecting SBOs to their most essential resources: information, education and each other 5

6 OPEN Forum evolution 2007 OPEN Forum launched in 2007 as a digital home for live events where small business owners gained valuable information while networking with each other. 6

7 OPEN Forum evolution 2008 In quick response to the economic crisis, OPEN Forum established itself as a blog for small business topics and began partnering with industry leaders to post expert content. 7

8 Expanding expert contributors Chris Brogan, New Marketing Labs Marketing Gary Vaynerchuk, VaynerMedia Social Media Guy Kawasaki, AllTop Social Media Anita Campbell, Small Biz Trends General Ramon Ray, Small Biz Technology Technology Adam Ostrow, Jennifer van Grove, and the team from Mashable Technology/Social Media Steve Strauss, Mr. AllBiz General Ann Handley, Marketing Profs Marketing John Jantsch, Duct Tape Marketing Marketing Scott Belsky, Behance Managing Jean Chatzky, Personal Finance Expert Finance & Lifestyle Will Chen and the team from Wise Bread Finance Amber MacArthur, MGImedia Social Media Matthew May, In Pursuit of Elegance Mike Periu, EcoFin Media General Finance/Government Rohit Bhargava, 360 Digital Influence Marketing Ed Levine, Serious Eats Restaurants Henry Blodget and the team from The Business Insider Finance We have continued to grow our roster of contributors, providing best-in-class content across seven topic areas to help business owners run and grow their businesses. 8

9 The introduction of Connectodex 2009 In 2009, OPEN Forum entered a new phase of growth as a hub for small business owners to learn from industry experts, gain exposure and connect with each other. 9

10 Giving SBOs a voice White House Q&A The platform has enabled us to represent the collective voice and concerns of SBOs. 10

11 What Kind of Impact Is It Having? 11

12 Growth of a small business platform OPEN starts live events and a site to house video footage Content from 7 big-name Small Business writers Site Re-design and major scale of functionality and content. OPEN Forum becomes the most visited SB site on the web Q1 exceeds entire 2009 annual page views Launch 425,000 page views 5,100,000 page views 10,500,00 page views Continued Growth! 12

13 Impacting brand perception Jennifer Behar, Owner, Jennifer s Homemade Member Since: 1994

14 Marketplace recognition

15 Helping business owners OPEN Forum has become a daily stop for me - even more important than the Wall Street Journal. STEVEN MOCHEL FRESH GREEN LIGHT MEMBER SINCE: 2002 We love how OPEN Forum has fueled the growth of our business. PAUL ROSENFELD FANMINDER MEMBER SINCE: 1999 After OPEN Forum shared my story Excel Rain Man s customers and inquiries increased a tremendous amount. JENNIFER PORTLAND Excel Rain Man MEMBER SINCE: 2003 The editorial content has proven to be of high value. Keep it up OPEN! CHRISTOPHER CLABAUGH CONSULTING CONCEPTS MEMBER SINCE: 2004

16 Where Are We Going? 16

17 OPEN Forum today desktop 17

18 OPEN Forum today mobile 18

19 OPEN Forum today distribution thru twitter 19

20 OPEN Forum today distribution thru facebook 20

21 OPEN Forum today distribution thru publishers 21

22 OPEN Forum today distribution thru live events 22

23 Opening the platform to our customers 23

24 Thank You 24