PRINT IS COMING BACK TO THE U.S.

Transcription

1 PRINT IS COMING BACK TO THE U.S.

2 OVERVIEW Newsweek Magazine Building off of its 80 years of history A global news organization operating across all major platforms. No matter where you read or what you read on, Newsweek has a product for you. From a Twitter feed followed by millions to mobile apps across devices to a responsive website to a print magazine, get the news that will reach and influence decision makers anytime and anywhere. Newsweek.com is in sync with the 24/7 news cycle, giving readers a destination for breaking news, exclusives, and commentary on the issues of the day. Newsweek Magazine is a powerful combination of news, culture and ideas with a clear point of view: we get the first and final say on major stories of the day. Newsweek Magazine is edited for the voracious consumer of information, and designed to surprise, educate and delight. In the print component of a modern news ecosystem, Newsweek will deliver thought-provoking content to smart, successful readers. Both the digital and print platforms are the authoritative news outlets of choice for the sought-after thought-leader audience. Europe Japan Poland Newsweek Magazine has remained a print brand in the following 6 markets South Korea Latin America Pakistan

3 EDITORIAL Editor in Chief Jim Impoco Jim is a veteran editor whose ports of call have been The New York Times, Conde Nast Portfolio and Reuters, where he served as executive digital editor until January and was the brainchild of a glossy magazine that exported the newswire s big-thinker brand to the Davos set. He s well liked in New York media circles. Jim Pompeo, Capital New York Popular Tweets

4 EDITORIAL Full-time staff Foreign Coverage International Editor - Nicholas Wapshott is a British journalist and writer. He was a Reuters contributing columnist and an online content consultant to a number of media and private clients. He was the editor of The Times Saturday edition as well as the founding editor of The Times Magazine. He has written a number of biographies including those of Margaret Thatcher and Carol Reed. His book Keynes Hayek: The Clash That Defined Modern Economics was published by W. W. Norton in October Diplomatic Correspondent - Janine di Giovanni is an author and award-winning foreign correspondent. She is a regular contributor to The Times, Vanity Fair, The New York Times, and The Guardian. She recently made a TED talk at the U.S. Institute of Peace on war reporting, which received more than 300,000 viewers. She was a participant in the 2013 World Economic Forum, Davos. One of Europe s most respected and experienced reporters, with vast experience covering war and conflict. Her reporting has been called established, accomplished brilliance and she has been cited as the finest foreign correspondent of our generation. In 2013, di Giovanni was named one of the 100 most influential people in the world of armed violence by the organization Action on Armed Violence (AOAV). Senior Writer - Kurt Alexander Eichenwald was a contributing editor with Vanity Fair and a New York Times author of four books, one of which, The Informant, was made into The Informant!, a motion picture. He was formerly a writer and investigative reporter with The New York Times and later with Condé Nast s business magazine, Portfolio. Eichenwald had been employed by the Times since 1986 and primarily covered Wall Street and corporate topics such as insider trading, accounting scandals, and takeovers, but also wrote about a range of issues including terrorism, the Bill Clinton pardons controversy, Federal health care policy, and sexual predators on the Internet. Latin American Correspondent - Karla Zabludovsky is a reporter from Mexico City and a graduate of Columbia University s Tony Stabile center for investigative journalism. She covers immigrant communities, crime and natural disasters. Technology Technology Columnist - Kevin Maney is an author and journalist who has covered technology for more than 20 years. His previous book was The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM. Kevin has been a contributor to Fortune, The Atlantic, Fast Company and other magazines. As well as contributing editor at Conde Nast Portfolio, joining the magazine prior to its launch in Business Senior Writer - Leah McGrath Goodman was a writer-at-large for Institutional Investor, a contributor to CNN/Fortune and member of the London Speaker Bureau. Her work has appeared in The Financial Times, Barron s, The Wall Street Journal and Forbes. She also wrote a best-selling book that was nominated for the 2011 Financial Times and Goldman Sachs Business Book of the Year Award.

5 EDITORIAL Full-time staff Deputy Editor - Bob Roe was a content consultant at Well-Read Media and has previously held positions at Thomson Reuters, Hearst and Conde Nast. US/Culture Senior Writer - Alexander Nazaryan was the Culture Editor at the Wire where he oversaw the site s coverage of news about books, arts, trends, food, museums, publishing, among other topics. Alex was also at the New York Daily News where, in addition to his primary posting as a member of the editorial board, he launched their successful book blog Page Views. Senior Editor - Abigail Jones is a journalist and bestselling author in New York City. She was the Senior Editor and Head of Special Projects at the Forward and the editor of its women s blog, the Sisterhood. Previously, she was one of the first employees to join The Daily, where she launched and ran its web and social media presence for nearly two years. Senior Writer - Victoria Bekiempis was a reporter/producer for DNAinfo.com New York covering the Upper East Side. Prior to joining DNAinfo, Victoria worked at the Village Voice and completed internships at news organizations across the U.S. and abroad, such as the Tampa Bay Times, the Associated Press Lima, Peru, bureau, the Bradenton Herald and the Daily Hampshire Gazette. a Planned Parenthood Maggie Award for Media Excellence (Online Reporting). Managing Editor - Kira Bindrim was formerly a homepage editor for Reuters. com. Before Reuters, she was director of online strategy at Crain s New York Business, where she had also produced special projects online and covered technology and small business news. Writer Pema Levy joins Newsweek from the International Business Times. Pema is Newsweek s Washington D.C. correspondent, and covers politics. Cover Designers Robert Priest and Grace Lee are founding partners of Priest+Grace, a design company in New York. Their clients have included O, The Oprah Magazine, WebMD, Reuters, Bloomberg Markets, and Peter G. Peterson Foundation. They are also cofounders of Howler magazine, a kickstarterfunded magazine about soccer that launched in Oct 2012, which has already been featured in New York Magazine, Sports Illustrated, and The New Yorker. Senior Writer - Katie Baker was a Jezebel staff writer living in Brooklyn. She has worked and written for a variety of publications including the New York Times and the San Francisco Chronicle. In July 2013, she received

6 DESIGN The NEW Newsweek Magazine Big stories and bold design OCTOBER 4, 2013 THE PHANTOM MENACE EXPLODING IRAN S NUCLEAR THREAT MYTH by Kurt Eichenwald Not Final Design Subject to Change

7 GENERAL Newsweek Specifications A global news organization operating across all major platforms Size: 8 1/8 x 10 1/2 Frequency: Weekly. Expected 50 issues per year. Newsstand counts: 75,000 starting with counts increasing to 100,000 to 150,000 copies within months. Subscriber counts: 25,000 starting subscriber copies with a goal of 100,000 subs by early 2015 and 250,000 by Page counts: 64 full page folio size. Perfect bound. Paper stock: 60# stock. Cover Stock: 100# stock. Versions: There will be two versions. One newsstand version and one sub version. Demographic Information Gender Male 57% Women 43% AGE/HHI Median Age 49.2 Median HHI $76,062 HHI $100k+ 36% EDUCATION/PROFESSION College Educated 71% Professional/Managerial 34% Top Management 11% Business Decision Makers 26% December 2012 subscriber information

8 SPECIFICATIONS Submission Guidelines Ad Unit 1 page Trim 8 1/8 x 10 1/2 Bleed 8 3/8 x 10 3/4 Ad Unit 2-page spread Trim 16 1/4 x 10 1/2 Bleed 16 1/2 x 10 3/4 Insertion Orders: Insertion orders are binding after closing dates. No cancellations accepted after this date. Ad Files and Proofs: Newsweek or its printer will maintain ad files and proofs for 13 months. Mechanical Specifications Final Trim: 8 1/8 x 10 ½ Live Area: 7 3/8 x 9 ¾ Line Screen 133 lines per in 54 lines per cm Live Matter Safety: 3/8 on all four sides 1/8 total gutter Safety=1/16 on each side Headlines across the gutter should be set so that words, rather than letters, are split File Preparation Each file should contain only one page or one spread. Screen angles used (unless otherwise requested on disk label): C-15%, M-75%, Y-90%, K-75% All required trapping should be done prior to creating the file Color traps:.08mm/0.14pt and black overprint set when necessary Include quality control patch (color bars) within maximum dimensions of ad file All printer marks (trim, bleed, center) should be included in all colors. File Formats PDF/X-1a:2001 Scanned images must be high resolution (300 dpi) CMYK. No spot colors, RGB, LAB, or ICC profiles and saved in TIFF or EPS format Final output of all Newsweek pages will be at 2400dpi/04.488dpmm. All fonts must be included and by Type 1 or 3 No TrueType Fonts. Proof Requirements 5 proofs Laser proofs (color or black and white) are acceptable for content proofs only Contract quality Press, Offpress, and Digital (halftone and continuous tone) proofs are acceptable for color guidance on press. Examples of preferred SWOcertified proofs can be found on the SWOP website at Supply color guidance proof that matches supplied digital ad file. If there are discrepancies between the supplied digital ad file and supplied proof, Newsweek will print what is on the digital ad file. Ads without a complete set of color guidance proofs will be accepted at the advertiser s risk.

9 DELIVERY Delivery and Rate Card Subscribers will get their issues every Friday Friday Delivery The weekend is a time for consuming more in-depth information and longer-form stories that demand your attention. The news cycle has become so compressed that it no longer made sense to close on Friday and arrive in people s mailboxes on Monday or Tuesday. So subscribers will get their issues every Friday. (subject to change) 2014 Newsweek U.S. Rates Rate Base: 100,000 Gross Rates 1 Page $20,000 Spread (2x page rate) $40,000 Cover 2 Spread $49,000 Opposite TOC $21,000 3rd Cover $21,000 4th Cover $28, Newsweek Global Rates Rate Base: 200,000 Gross Rates 1 Page $40,000 Spread (2x page rate) $80,000 Cover 2 Spread $98,000 Opposite TOC $42,000 3rd Cover $42,000 4th Cover $56,000

10 DIGITAL Newsweek.com Newsweek doesn t just report the news. It helps set the news agenda. Newsweeklies have always been good at curating the news long before there was an Internet. And among the newsweeklies, Newsweek has been seen as smarter, more creative, more innovative than its rivals. Add that DNA to today s hyper-metabolic news cycle and you have an unbeatable formula for success. Newsweek is about deep dives on topical subjects. Its about pitching the story forward. Its about putting the news in context. Its about being first with the best take on the news. Newsweek Audience 4MM Unique Visitors 400,000 Tablet Distribution Open Rate CPM $200 CPM for exclusive send $100 CPM for banner ad I feel Newsweek.com has the best thought-provoking and fascinating articles on topics and issues rarely discussed on other news sites. Newsweek.com visitor

11 CONTACTS Contacts Please contact us for advertising rates and questions. Sales Scott Miller SVP, Global Sales Direct: +1 (646) Marta Leja Sales Director Direct: +1 (646) Jaclyn Berkowitz Sales Development Manager Direct: +1 (646) Nadia Robinson Midwest Sales Manager Direct: +1 (312) x304 Tim Paulson West Coast Sales Director Direct: +1 (323) Abby Sharpe Account Manager Direct: +1 (646) Ad Ops David Kennedy Director of Ad Operations Direct: +1 (570)