WE ARE COMMUNICATIONS
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- Aubrey Spencer
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1 WE ARE COMMUNICATIONS
2 OUR TEAM
3 Our Team Ed Gilbreath Executive Director of Strategic Communications Evy Lennard Administrative Assistant & Project Manager Jane Swanson-Nystrom Managing Editor of Publications Cathy Norman-Peterson Managing Editor, Covenant Companion Stan Friedman News & Online Editor Jantzen Loza Interactive Media Manager Steve Luce-Velez Creative Services Director Phil Ahne Videographer/Multimedia Editor Tiffany Yang Interaction Designer Tony Liu Designer Kevin Kempe Fulfillment Center Manager
4 Ice Breaker
5 What We Do Editorial Design Print/Fulfillment Interactive Media Covenant Companion Newswire HomeAltar Publications Visual Identity Graphic Design Video CovBooks.com On-Demand Printing Website Building Social Media Marketing Marketing
6 Editorial
7 What kind of stories do we want to tell?
8 Think about what you like to read. Think about What your supporters would like to know.
9 Other suggestions Updates on Projects What broader issues do you think are important? Stories of personal, family transformation or growth Quirky fun facts
10 How to submit news
11 writing for publication
12 begin where you re already engaged.
13 tell a story.
14 the 4 C s clear concise correct complete
15 find a hook.
16 we want to hear from you! Home Altar Companion us with story ideas and interest in writing.
17 contact us
18 Photography + Video
19 rule of thirds
20 Viewpoint Bird s Eye View Neutral View Worm s Eye View
21 Balance
22 Symmetry & patterns
23 Background + texture
24 Depth
25 framing
26 cropping
27 experimentation
28 Try It out!
29 Try It out!
30 Try It out!
31 Try It out!
32 Try It out!
33 Try It out!
34 Take your time. Focus on your subject. Be bold!
35 technical tips Set camera to highest resolution setting Take photos of people in action, not just posed Light at your back to avoid underexposure Best lighting during cloudy, early morning early evening secure permission for photos of children with parents or guardian Send high res photos through Dropbox or Google Drive
36 Camera Suggestions Canon EOS Rebel T5i Digital SLR Sony Cyber-shot DSC-HX9V Rebel-Digital-18-55mm-Lens/dp/ B00BW6LWO4/ B004HYFX0C/
37 Social Media & Blogging
38 Social Media why? what do I say? Huh? make a plan.
39 Why Social Media?
40 Social media is about being social! (Be yourself.)
41 Don t focus on tools.
42 Reinforce connections with your people and organizations.
43 What do I say? (or Messaging)
44 What are you about? (This is your vision statement.)
45 Where are you headed? (This is your mission statement.)
46 What story do you want to tell? (These are your values.)
47 HUH? (or Listening)
48 Who s doing a good job in social media? (Don t reinvent the wheel.)
49 Alex + Betsy Lyons Jimmy Fallon Josh Burns
50 Make a Plan.
51 daily life places visited ministry updates giving options articles you read photos Content is king. short videos scripture reflection prayer requests what is God teaching you? journal entries
52 write out a strategy. What do you hope to accomplish? How many posts do you plan to do a week? What content works for you? What channels work for you and your people? Create a weekly schedule. (i.e., #tbt, #wednesdaypraise) Plan and Queue posts. (ie., Buffer, Hootsuite) Stick to it. Adjust to what is natural for you.
53 so about Blogging Write. When you feel like it. And when you don t.
54 Contact
55 Resources Find all these resources and more at: covchurch.org/resources/communications/
56 Contact Information Ed Gilbreath Executive Director of Strategic Communications Jantzen Loza Interactive Media Manager Evy Lennard Administrative Assistant & Project Manager Steve Luce-Velez Creative Services Director Jane Swanson-Nystrom Managing Editor of Publications Phil Ahne Videographer/Multimedia Editor Cathy Norman-Peterson Managing Editor, Covenant Companion Kevin Kempe Fulfillment Center Manager Stan Friedman News & Online Editor
57 Way to go! You made it!
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