Tuesday, July 5, 2016
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- Camilla Nash
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1 Tuesday, July 5, :30pm Opening Comments Dr. Jason Genovese Department Chair, Mass Communication Bloomsburg University of Pennsylvania Dr. James Brown Dean, College of Liberal Arts Bloomsburg University of Pennsylvania Kerby Confer Owner, Forever Media Baltimore, MD Dan Vallie President/Founder National Radio Talent System Announcements and Agenda Preview Dr. David Magolis Associate Professor, Mass Communication Bloomsburg Univ. of Pennsylvania Director, Confer Radio Talent Institute 2:00-3:15pm Now is the Time to Start Thinking Gary Fisher Like A Pro President/Partner Equity Communications Atlantic City, NJ 3:30-4:45pm Radio s Digital Content & Social Media Janelle Kopchick Digital Director Cumulus Media Harrisburg 5:00pm 6:00-7:00pm Dinner *Evening Assignment: RAB Training Module #1 The Role of a Radio Marketing Consultant
2 Wednesday, July 6, :45am Announcements and Agenda Review Dr. David Magolis 9:00-10:15am RAB Training Module: Don Bedell #2 - Prospecting Finding and Market Manager Evaluating Prospects Seven Mountains Media State College 10:30-11:45am RAB Training Modules: Chad Evans #3 Getting First Call Appointments General Manager #4 How to Conduct a Great Client Seven Mountains Media Selinsgrove Needs Analysis 1:00-2:15pm RAB Training Modules: Michael T. Sherry #5 Elements of a Good Written Vice President of Sales Proposal Forever Media Inc. Pittsburgh #6 The Difference between Features and Benefits 2:30-3:45pm RAB Training Modules: Ron Giovanniello #7 Understanding Competitive Media Regional Vice President #8 Why Radio Cumulus Media Harrisburg 4:00-5:00pm *Evening Assignment: RAB Module Training Modules #9 Scheduling for Success and #10 The Role of Creative
3 Thursday, July 7, 2016 Game on..mic on 6:45am 9:45am Board Transportation to Philadelphia Arrive at CBS Radio Philadelphia 10:00am The 76ers and Sports Broadcasting Mark Zumoff Play-by-Play Announcer Philadelphia 76ers 11:00-12:00noon The Flyers and Sports Broadcasting Jim Jackson Television Play-by-Play Announcer Philadelphia Flyers Pre and Post Game Host Philadelphia Phillies Radio Network 12:15-1:15pm 1:30-2:30pm The Eagles and Sports Broadcasting Merrill Reese Voice of the Philadelphia Eagles 2:30-3:00pm 3:15pm Tour CBS Radio Depart Philadelphia and return to the Bloomsburg University campus *Evening Assignment: RAB Training Modules: #11 The Best Presentations #14 Making Money with RAB Resources #15 The Fundamentals of Co-op Advertising NOTE: Modules #12 and #13 will be done during tomorrow s session.
4 Friday, July 8, :00-8:50am XTU Morning Crew live from XTU Morning Crew The Bloomsburg University Campus 92.5XTU CBS Radio Philadelphia 9:00am Announcements and Agenda Preview Dr. David Magolis 9:10-10:15am Show Prep Andie Summers Frank Lario XTU Morning Crew 10:30-11:45am RAB Training Modules: Dave Davies #12 Addressing Objections and Closings Vice President/Market Manager #13 More Sales through Buyer Style Forever Media Inc. York/Hanover Identification 12:00noon 1:00-2:15pm RAB Training Module: Scott Cohagan #16: How to Find Alternative Revenue General Manager Sources Forever Media State College #17: Goal Setting & Time Management WFGE, WBUS, WMAJ, WQWK AM, WRSC-AM 2:30-3:45pm 4:00-5:00pm RAB Radio Marketing Professional Certification Exam
5 Saturday, July 9, :45am Announcements and Agenda Preview Dr. David Magolis 9:00-10:15am Branding and Imaging On the Air Mike OD O Donnell and On the Web Operations Manager Entercom Communications Wilkes-Barre/Scranton 10:30-11:45am The Digital Program Director Kyle Anthony aka JoJo Program Director iheart Media Allentown 1:00-2:15pm Marketing and Promotions Doing it Right Jim Shields Market Manager Forever Media Inc. WGYY, WGYI, WWGY, WUZZ, WUUZ, WXMJ, WHMJ, WFRA, WTIV, WMGW, WKST, WJST Meadville, PA 2:30-3:30pm Air Check Sessions
6 Monday, July 11, :45am Announcements and Agenda Preview Dr. David Magolis 9:00-10:15am How to Get In and Win Michael Young Senior Vice President & Market Manager CBS Radio Pittsburgh Newsradio 1020 KDKA, KDKA-FM/93.7 The Fan, WDSY-FM, & WBZZ-FM 10:30-11:45am Basics of Doing a Great Music Radio Show Jumpin Jeff Walker Afternoon Show Host, WKRZ Entercom Radio Wilkes-Barre/Scranton 1:00-2:15pm On-Air Delivery, Inflection, Pacing, Jeff Brown Communicating General Manager, ComRadio, PSU Mornings, 93.7 The Bus Forever Media State College 2:30-3:45pm How to Get a Good Job Jon Zellner Senior VP, Programming iheart Media Washington, DC 4:00-4:45pm 5:00pm 6:00-7:00pm Air Check Sessions Dinner
7 Tuesday, July 12, :00am Announcements and Agenda Preview Dr. David Magolis 9:10-10:15am How to Do A Great Talk Radio Show RJ Harris Host WHP 580 News iheart Media Harrisburg 10:30-11:45am Today s News Radio Put it Together Pat Farnack and Deliver It Midday Anchor, WCBS CBS Radio New York 1:00-2:15pm Writing for Radio Dave Taylor Vice President/Creative Cap City Communications Seven Mountains Media Frankfort, KY 2:30-3:45pm On-Air: Developing Your Voice, Your Doc Medek Style You The Doc Show with Jessie Froggy 101 Entercom Communications Wilkes-Barre/Scranton 4:00 4:45pm 5:00pm 6:00-7:00pm Air Check Sessions Dinner
8 Wednesday, July 13, :45am Announcements and Agenda Preview Dr. David Magolis 9:00-10:15am Music Scheduling How and Why Steve Davis Vice President Programming CBS Washington, DC 10:30-11:45am Adjusting From College to the Pros Shelly Easton Program Director & Midday Air Talent 92.5 XTU CBS Radio Philadelphia 11:50-12:50 1:00-2:15pm Basics of Great Voice Work and Pat Garrett Production Pat Garrett Creative Baltimore, MD 2:30-3:45pm Student to Superstar Dave Labrozzi Vice President of Programming CBS Radio Baltimore WWMX, WLIF, WJZ-AM/FM 4:00-4:45pm 5:00pm 6:00-7:00pm Air Check Sessions Dinner
9 Thursday, July 14, :45am Announcements and Agenda Preview Dr. David Magolis 9:00-10:15am What the PD Looks for in You Jeff Hurley Senior Vice President of Programming iheart Media Harrisburg 10:30-11:45am What You Have to Know to be the PD Brian Check Senior Vice President Programming WDAS AM/FM, WIOQ, WISX, WRFF, WUSL iheart Media Philadelphia 1:00-2:15pm Getting in, Becoming an Entrepreneur Kerby Confer Owner, Forever Media Baltimore, MD 2:30-3:00pm Closing Comments Dan Vallie President/Founder National Radio Talent System
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