Abstract Since Tony Blair, s accession to the premiership in there has been a lasting argument on the style of Blair, s government in Britain.

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1 , I Abstract Since Tony Blair, s accession to the premiership in there has been a lasting argument on the style of Blair, s government in Britain. Is it a kind of traditional British prime minister or is it the British presidency? Blair returned the Labour Party to the power for the first time in years. He adopted a Third Way to complete the task of modernising the party and proposed New Labour, New Britain. Learning from the successes and the failures of Neil Kinnock and Bill Clinton, he made up an ambitious cabinet with colourful talents. He was a uniquely powerful prime minister in British Politics and showed a presidential leadership. Blair won the general election of handsomely and is in the second term. However, his style of government and its strategic approach to Cabinet, party, civil service and media, based on the insight into the importance of speed and presentation in political communication in the IT and satellite age, have been under criticism from many quarters. This article elucidates the definitive features of the Blair administration in the function and problem of those staff and advisers. Keywords Presidential leadership, Tony Blair, prime minister, adviser, political communication ( ) ) ) ) ) ) )

2 ) ) ) The English Constitution ) Prime Minister Cabinet Government (Prime Ministerial Government) British President ) ) ) W H

3 / ) ) ) ) PR ) ) ) ) )

4 ) ) ) ) (Treasury) (Downing Street) (Cabinet Office) ) ) ) Chancellor of the Exchequer ) ) ) ) (Cabinet Secretary) ) ) minister without portfolio

5 (Social Exclusion Unit) ) ) Chief of Staff Principal Private Secretary Policy Unit ) ) ) PM ) ) )

6 ) ) ) ) ) ) A Study of Political Communication in British Mass Media ) (go for the public) Blair apologises to Ireland for potato famine (Daily Telegraph, June )

7 Blair vows to tackle tearaways (Daily Telegraph, June ) Blair pledges to low paid (The Guardian, November ) Blair acts on cronyism culture (The Guardian, July ) Blair to hire, for millennium bug army (The Independent, August ) Blair invests secular vicars to save family (Sunday Times, September ) Blair offers advice to parents (The Guardian, November ) Blair bid to break Ulster peace deadlock (The Observer, February ) Blair tells Serbians to overthrow Milosevic, s corrupt dictatorship (The Independent, may ) Blair Battles to cast Britain in the role of world, s conscience (Financial Times,, May ) ) ) ) NATO ) ) BBC )

8 The West Wing ) LSE p. Tony Blair ( ) The Third Way: New Politics for the New Century, The Fabian Society, London. Andrew Chadwick and Richard Heffernan ( ) The New Labour Reader, Polity Press, Cambridge, p.. ) Lees-Marshment, Political Marketing and British Political Parties, p.. ) Dennis Kavanagh and Anthony Seldon ( )The Power behind the Prime Ministers, London, HaperCollin, p.. ) Earl Reitan ( ) The Thatcher Revolution, Rowman & Littlefield Publishers, Lanham and Oxford, p.. ) EU continental Europe ) )

9 ) Peter Mandelson ( ) The Blair Revolution Revisited, Politico's, London, p. -. Peter Mandelson and Roger Liddle ( )The Blair Revolution ) Lees-Marshment, J. ( ) Political Marketing and British Political Party, p.. Reitan, The Thatcher Revolution, p.. ) Denns Kavanagh, ( ) Thatcharism and British Plolitics, p.. ) Peter Hennessy, ( ) The Blair Centre: a question of command and control, Public Management Foundation, London, p.. ) Kavanagh and Seldon ( ), The Power behind the Prime Minister, p.. ) Michael Foley ( ) The British Presidency, Manchester University Press, Manchester, p.. ) Stephen Driver and Luke Martell ( ) Blair, s Britain, Polity Press, Cambridge, p.. ) Foley ( ) The British Presidency, p.. ) Reitan, The Thatcher Revolution, p.. ) Stephen Driver and Luke Martell ( ) New Labour: Politics after Thatcher in The New Labour Reader, Andrew Chadwick and Richard Heffernan (eds), p.. ) Foley, The British Presidency, p.. ) Foley, The British Presidency, p.. ) Stephen Driver and Luke Martell, Blair, s Britain, p.. Ministers, p.. ) Foley, The British Presidency, p.. ) Peter Mandelson ( ) We will emulate Clinton, The Times, November. ) Nicholas Jones, Sultans of Spin: The Media and the new Labour Government, Orion, London, p.. ) Michael Foley, The British Presidency,. Caroline Kennedy-Pipe and Rhiannon Vikers ( ) Britain in the International Arena in Patrick Dunleavy, Andrew Gamble, Richard Heffernan and Gillian Peele (eds) Developments in British Politics, Palgrave Macmillan, Basingstoke, p.. ) Martin Smith ( ) Prime Minister, Ministers and Civil Servant in the Core Executive in Transforming British government: Volume Changing Institutions, Macmillan Press, Basingstoke and London, p. -. June Burnham and G. W. Jones ( ) Advising Margaret Thatcher: the Prime Minister's Office and the Cabinet Office Compared, Political Studies XLI, p.. Foley, The British Presidency, p.. ) Peter Hennessy, The Blair Centre, p.. June Burnham and G.W. Jones, Advising Margaret Thatcher: Prime Minister, s Office and the Cabinet Office Compared, Political Studies XLI, pp.. Jones, Sultans of Spin p.. ) House of Common, Official Report, July quoted in Peter Hennessy, The Blair Centre, p.. ) Driver and Martell, Blair, s Britain, p.. ) Foley, The British Presidency, p.. ) Jones, Sultans of Spin, p., p.. Ministers, p.. ) ) Cabinet Secretary ( ) )

10 ) Foley, The British Presidency, p.. ) Hennessy, The Blair Centre, p.. Ministers, p.. ) Kavanagh and Seldon, The Power Behind the Prime Ministers, p.. ) John Rentoul ( ) Tony Blair in The New Labour Reader, p.. ) Foley, The British Presidency, p.. ) 'The West Wing' NHK ) Patterson, The White House Staff: Inside The West Wing and Beyond, p., p.. Raymond Kuhn ( ) The Media and Politics in Developments in British Politics, in The New Labour Reader, p.. ) Kevin Toolis, The Enforcer, The Guardian, April, quoted in Foley, The British Presidency, p.. ) Peter Stothard ( ) Days: A Month at the Heart of Blair, s War, Harper Collins, Appendix. Ministers, p.. ) Jones, Sultans of Spin, p.. ) Toolis, The Enforcer, quoted in Foley, The British Presidency, p.. Ministers, p., note. ) Yoshiichi Kanaya ( ) A Study of Political Communication in British Mass Media pp.. ) Foley, The British Presidency, p.. Ministers, p.. ) Rentoul, Tony Blair in The New Labour Reader, p.. ) NATO ) The Sunday Times, August. ) Mandelson, The Blair Revolution Revisited, p.. John, Bill et al. ( ) Politics UK, Prentice Hall, Hemel Hempstead. Norman Fairclough ( ) New Labour, New Language, Routledge, London. Michael Foley ( ) John Major, Tony Blair and a conflict of Leadership: Collision course, Manchester University, Manchester. Anthony Giddens ( ) Sociology (third edition), Polity Press, Cambridge. Steven Ludlam, Martin J. Smith (eds) ( ) Governing as New Labour, Palgrave Macmillan, Basingstoke Iain Mclean, Alastair McMillan ( ) Oxford Concise Dictionary of Politics, Oxford University Press, Oxford. R.A.W. Rodes (eds) ( ) Transforming British government: Volume Changing Institutions, Macmillan Basingstoke and London. Colin Seymour-Ure ( ) Prime Ministers and the Media: Issues of Power and Control, Blackwell, Oxford. Phillip Schlesinger ( ) Media, State and Nation Sage Publications, London. Philip Stanworth and Anthony Giddens (eds) ( ) Elites and Power in British Society, Cambridge University Press, Cambridge. Peter Stothhard ( ) Days: A Month at the Heart of Blair, s War, HarperCollins, London. Bob Woodward ( ) Bush at War, Pocket Books, London. Hugo Young ( ) One of Us: A Biography of Margaret Thatcher, Pan Books, London XLII ( ) ( )

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