CORPORATE RELATIONS AGENCY OVERVIEW NOVEMBER 2018

Transcription

1 CORPORATE RELATIONS AGENCY OVERVIEW NOVEMBER 2018

2 ABOUT US Ø L45 is a company specialized in on and off-line institutional relations, founded in February 2017 by professionals of the sector. Ø To the strong skills we have in digital communication we add a solid expertise in offline media relations.

3 In the third millennium, the real value of companies and the Il reale valore nel terzo millennio delle aziende e dei manager managers leading them isn t going to be the incomes they gain but, che le dirigono non sarà il fatturato che essi producono, instead, the number and the quality of the relationships they have bensì il numero e la qualità delle relazioni da essi instaurati created with their targeted and referring audience, in both internal con and i propri external target relationships. interlocutori e di riferimento interni ed esterni

4 WHAT WE DO Ø L45 communicates with the clients audiences, in the context of communication strategies carefully built on a case-by-case basis and put into practice with method and professionalism. Ø L45 builds and defends the reputation of our clients through the creation of relations with their stakeholders, using classic medias, digital medias and social medias.

5 L ECOSISTEMA 5

6 APPROACH Ø Relations and content are at the center, declined on different channels (on and offline) according to their specificities Ø L45 considers online and offline media as a set of peer and synergistic tools that, thanks to the specific experience of the team, are used with the right proportions to serve the strategy developed for clients.

7 METHOD Ø To think but also to act. Ø Strategy, operation and client s care, must be present at every level of seniority of the consultant. Ø In a sector that is crowded by the according to us, L45 adopts a logical method, basing the proposed strategies on the analysis of available data and making the activities measurable through the most appropriate KPIs, without foregoing a strong creative component but rather making it more solid.

8 SERVICES AND TOOLS RELATIONS Media Relations Digital PR & Social Media Leader Image Investor Relations Internal Communication Employer Branding

9 ADVISORY SERVICES AND TOOLS Communication & Reputation Strategy Leader Reputation & Corporate Ambassadors Training: - Social Media - Media Training - Personal Branding Crisis Management Public Speaking Social Media Policies

10 SERVICES AND TOOLS INTELLIGENCE Sentiment Analyisis (on e off-line) Web & Media Monitoring Digital Footprint Press review analysis

11 Ø L45 is part of The Van Group with which it shares work spaces and more. Ø Thanks to the strong relationship with The Van, L45 has access to strong creative skills, in particular: Ø in the production of editorial content; Ø in online and offline advertising; Ø in internal communication; Ø in designing and realizing websites; Ø as well as an experienced network of external collaborators and partners. THE GROUP

12 WHY L45? Ø The 45th parallel represents the line equidistant between the North Pole and the Equator. Ø It passes just south of Milan and it may be for this reason maintained one important Milanese entrepreneur that in this city there is such a concentration of activities uniting creativity with rigor like communication, publishing, design. Ø For this reason, we believe it is a perfect metaphor of what we intend to do: combine passion and reason, method and the unforeseen, numbers and ideas.

13 CLIENTS

14 PORTFOLIO L45 Since our creation, they have trusted us:

15 PORTFOLIO THE VAN GROUP FINANCIALS Banca Aletti Banco BPM Blackrock Borsa Italiana LSE Chebanca! Compass JP Morgan AM Pharus Sicav NON FINANCIALS 2i Rete Gas (energy) Ambrosetti THE (consultancy) Assogiocattoli BASF (chemicals) Benetton (fashion) Carglass (automotive) Carrefour (retail) E2i (energy) Edison (energy) Estel (furniture) La Fanciullezza (non profit) Peg Perego (strollers, toys) Perfetti VanMelle (food) Randstad (job agency)

16 L45 Srl Via Domenico Cucchiari Milan P E. info@l45.it P. IVA & C.F THANK YOU