Part I: Values & Identities in North America
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- Evangeline Burns
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1 EKOS/PPF Symposium Rethinking North American Integration Part I: Values & Identities in North America The Sheraton Center Toronto Hotel, 12 Queen Street W., Toronto, Ontario. Tuesday, June 1, Methodology Telephone surveys of the general public 1 years of age and over Canada: 2,002 respondents (Jan.-Feb. 2002); +2.2, 19 times out of 20 U.S.: 2,002 respondents (Feb.-Mar. 2002); +2.2, 19 times out of 20 Mexico: 1,000 respondents (Mar. 2002); +.1, 19 times out of 20 Tracking results from past EKOS research 1
2 1. Values & Ideology EKOS RESEARCH ASSOCIATES Values and Diversity Current theory predicts a convergence of values Common market in place but emerging community premature Values across Canada, U.S., Mexico very similar Similar Canada-U.S. underlying structure with different relative emphasis and segmentation But value gap widening between Canada & U.S. Key areas of values tension: Collectivism-statism values in Canada (also more secular and cosmopolitan) Individualism, moralism and materialism stronger in U.S. Mexico accents humanism, national progress and lower statism Overall differences: Can.-U.S. closest; then U.S.-Mexico, then Can.-Mexico 2
3 Values & Goals for Direction of Country (selected indicators) Q: How important would you say each of the following values or goals is in shaping the direction of the Canadian society? (Based on ranking order) Freedom A healthy population A clean environment Respect Family values Integrity and ethics Security and safety Tolerance Hard work National identity Redistribution of wealth Minimal government (n=1,02) (n=2,002) (n=00) Political Ideology Q: Thinking about your overall political persuasion, would you say you are more of a small l liberal or a small c conservative? Jan. 02 (n=,016) Jan. 01 (n=,099) July 00 (n=2,9) Dec. 9 (n=,017) Jan. 97 (n=1,0) Public sector elites (July 1999) Private sector elites (July 1999) Feb. 02 (n=2,002) Nov. 00 (n=1,20) Aug. 99 (n=1,006) % 20% 0% 60% 0% 0% Conservative Neither Liberal
4 Meaning of Being Canadian/American Q: What does being a Canadian/an American mean to you? Is it or 6 Leaving a healthy environment to future generations 61 Living in a tolerant, multicultural country 6 60 Being free to do and think as I please 6 Having the opportunity to pursue a good life 7 Living in the best society in the world 9 0 Sharing many values and beliefs with other citizens Having social & health programs to support all citizens 7 Having a say in the political, social & economic development 7 0 Being able to count on your fellow citizens if you are in need 9 Feeling distinctly different from people in other countries 2 7 Serving my country when it needs me 0 Paying taxes Presented in series of random paired choices. Per cent indicates average number of times option is selected over all others January-March Identity, Belonging, & Symbols EKOS RESEARCH ASSOCIATES
5 Identity & Belonging Identities in N.A. very different than in Europe National identity rising in N.A. and declining in Europe Attachment to town or community declining in both Canada & U.S. Distribution of U.S.-Canada identities very similar with some patterns converging U.S. identities more linked to religion, North America and ethnic group; Sept. 11 effect evident Global identification higher than N.A. identification in both countries Canadians more cosmopolitan Overall, Mexico more nationalistic (but disconnected from state); Canadians continue to display state nationalism Tracking Primary Identity in Canada Q: To which of these groups would you say you belong, first of all? {Base: All Canadians} North America as a whole Province or region Your country The world as a whole Your locality or town World Value Surveys & EKOS
6 Complementary Identities Q: Would you say that you see yourself as? Canada U.S. Mexico North America* UK France Luxembourg European Union* 9 7 0% 2% 0% 7% 0% 0% 2% 0% 7% 0% Nationality only * Weighted based on population size Nationality and continentality Continentality and nationality Continentality only N.A. results, January-March 2002, EU results: Eurobarometer, November Trust, Confidence & Role of the State EKOS RESEARCH ASSOCIATES 6
7 Trust & Confidence U.S.-Canada trust in federal government very similar Comparable long term trajectory; But Sept. 11 elevated trust in government more in U.S. than in Canada Mexicans trust patterns different Less trust in public institutions (e.g. police and government), private sector, and non-profit and volunteer organizations U.S.-Canada data for trust in private and public sector wildly contradict preferred division of responsibility data Impact of recent events (so far) limited in short-term and uncertain in long-term Recent contracting controversies confirm what many Canadians cynically believe about government Though lean is toward seeing things as worse rather than better compared with years ago, majority thinks things are the same Canadian public still expects a lot from government Accountability, inclusion & transparency key public prescriptions Missing public interest in decision-making element of public distrust and cynicism Tracking Trust in Federal Government Q: How much do you trust the government in Washington/Ottawa/Mexico City to do what is right? 0% Per cent who trust just about always/most of time 70% 60% 0% 0% 0% 20% % 0%
8 Trust & Division of Labour Major U.S.-Canada differences with division of labour In Canada, greater emphasis on federal and provincial governments, identity politics and collectivism In U.S., responsibility distributed more evenly across a broader range of non-government sources including an enlarged role for families and citizens Division of Labour - Health Q: In your opinion, who should have the primary responsibility for health care? (n=2,002) Federal Gov t (n=2) 0 22 Prov./State Gov t 12 Citizens/Families 2 9 NGOs Private Sector 20 1 Local Gov t January-March 2002
9 . Conclusions EKOS RESEARCH ASSOCIATES Bottom Line Identities in N.A. very different than in Europe National identity rising in N.A. and declining in Europe Values in Canada, U.S. and Mexico close but different enough to support separate national communities Shorter-term shifts in values suggest widening not narrowing differences Value differences seem to permit both common economic space and separate moral communities 9
10 For more information: Frank Graves, President Christian Boucher, Executive Director t:
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