HOW DO I EARN CREDIT FOR SELF-STUDY OR AUDIO/VISUAL (A/V) COURSES? Adding a Recorded Course Select Recorded Course from the Add New Activity screen.

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1 HOW DO I EARN CREDIT FOR SELF-STUDY OR AUDIO/VISUAL (A/V) COURSES? For pre-recorded A/V (self-study) programs, although the sponsor should apply for accreditation, lawyers need to report the credits earned for taking the course. To add an approved course to your roster, follow the procedures below: Go to the "mywsba" website at Log in. Click on the "Access MCLE" link in the "MCLE Info" box on your home profile page. Click on "Add Activity." Search to find the approved course in our system. (See search suggestions on the screen.) Adding a Recorded Course Select Recorded Course from the Add New Activity screen. This will prompt you to search for the activity in case the activity has already been accredited in the MCLE system. You can search by Activity ID or by specific Activity Details. For the Activity Details search, you can use keywords for the title, sponsor name and date. After entering your search criteria and selecting Search at the bottom of the screen, a list of possible activities will be provided. You can select the correct one by clicking the Activity ID. This will take you to the specific activity. Entered the date(s) on which you began and ending viewing this recorded activity. Then claim the correct credits for which you attended this activity in the Credits Claimed fields and click the Submit button at the bottom of the page. You will receive a confirmation message at the top of your screen stating, The activity has been added to your roster.

2 .75 Law & Legal CLE Credit A/V approval # Recording date October 26, 2016 Recording available November 22, 2016 Meeting Location Date Time Topic King County Bar Association 1200 Fifth Avenue - Suite 700 Seattle, WA Wednesday, October 26, :00 PM to 1:15 PM Trademark Goodwill as a Public Good: Brands and Innovations in Corporate Social Responsibility AGENDA 12:00 PM Introductions/Lunch 12:10 PM Presentation: Trademark Goodwill as a Public Good: Brands and Innovations in Corporate Social Responsibility, by Professor Margaret Chon, Seattle University 1:15 PM Evaluations & Adjourn SPEAKER BIOGRAPHY: Margaret Chon, Seattle University - Since joining the Seattle University faculty in 1996, Margaret Chon has been a dedicated scholar and teacher of intellectual property and critical theory. She is currently the Donald & Lynda Horowitz Professor for the Pursuit of Justice, and formerly Associate Dean for Research. Her current scholarship explores the global governance dimensions of intellectual property, especially their distributional consequences. During the year, she was the Senior Global Emile Noël Research Fellow in the Jean Monnet Center for International and Regional Economic Law & Justice at New York University School of Law. Following graduation from law school in 1986, Chon worked for a year as a staff attorney at the U.S. Court of Appeals for the Third Circuit. She then clerked for the Honorable A. Leon Higginbotham, Jr., and practiced intellectual property law with Schnader, Harrison, Segal & Lewis in Philadelphia. Immediately prior to her first academic appointment, she served in an administrative clerkship with Chief Judge Dolores K. Sloviter of the U.S. Court of Appeals for the Third Circuit, where she assisted in the revision of the local Third Circuit rules. Throughout her professional career, she has been and continues to be active in various community and professional organizations. She is a member of the American Law Institute and a fellow of the American Bar Foundation.

3 TRADEMARK GOODWILL AS A PUBLIC GOOD: BRANDS AND INNOVATIONS IN CSR King County Bar Association Business Law October Meeting October 26, 2016 Margaret Chon Donald and Lynda Horowitz Professor for the Pursuit of Justice

4 V1 Marks of Rectitude Coffee served at Seattle University

5 V2 Brand Citizenship C2C: Consumer to consumer B2B: Firm to firm B2C: Firm to consumer C2B: Consumer to firm P2B: Producer to firm P2C? Producer to consumer Firm (Brand Owner) Consumer LINGUISTIC and TRUST FUNCTIONS Producer

6 V3 Tracermarks (analog) (digital)

7 v4 CSR GMA Whole Foods

8 consumer confusion

9 firm goodwill

10 cognitive capitalism protesters prosumers

11 value added (or subtracted)

12 Source: (Gereffi et al., 2005) buyer-driven global commodity chain trust mechanisms

13 first party certifiers C2C C2B B2C B2B Trademark goodwill Signalling function origin reputation/quality marketing Trust function implied certifications sourcing CSR

14 second party certifiers Rule formation Contract Certifications Rule implementation Producer salience (sourcing and relationships) Consumer awareness P2B/B2P P2C/C2P?

15 third party certifiers

16 marketing innovations

17 csr innovations?

18 conclusion