May 2014 REPORT. Channel 2 Action News - #1 All Day, Every Day. Grew Each Newscast 4-7P Over 2013

May 2014 REPORT Channel 2 Action News - #1 All Day, Every Day Grew Each Newscast 4-7P Over 2013

May 2014 SWEEPS REPORT ATLANTA May 27, 2014 In the May 2014 Sweep, Channel 2 Action News turned in another dominating ratings period, winning every newscast while beating the combined competition in almost every time period according to the Nielsen weekday average of Adults 25-54. Channel 2 Action News drew 59% of Adults 25-54 watching local news in the Atlanta market, more than the other three local news stations combined. WAGA ranked second with 27%. This book confirmed once again the strength of WSB-TV and ABC, said Tim McVay, Vice President and General Manager for WSB-TV. Combining the station s local news dominance with the stellar performances by Good Morning America, World News Tonight with Diane Sawyer and a strong Prime Time fueled the Sweep. ABC won prime time in Atlanta. The combined total of viewers watching Channel 2 Action News each day equaled 562,000 viewers, 56% more than the second place local news station. Channel 2 Action News This Morning from 4:30-7 a.m. continued to rank as the highest rated local newscast on any station during the month, with 236,632 viewers, A25-54. All three of Channel 2 s early evening newscasts from 4-7 p.m. grew over May 2013. Major investigations, breaking news and local weather played a big role in our coverage this May, said News Director Mike Dreaden. Our investigative reports got action from the officials in charge. Digital Visitors to Channel 2 Action News platforms grew 64% over May 2013. Video Plays rose 308% and Video Live Streams grew by 268% contributing to 3 million video views for the month. WSB-TV s IOS and Android Weather App versions reached 300,000 downloads. Channel 2 s Facebook Likes grew by 345% to 370,000. Twitter followers grew 100% to 100,000, giving @WSBTV the largest Twitter following of any TV station in the South.

May 2014 SWEEPS REPORT Percentage of Overall News Viewers, Monday Sunday, Adults 25-54 9% 5% S A 27% 59% X G ATL Due to rounding, the percent of news audience totals more than 100%

Channel 2 Action News Owns 54% Of Morning News Audience! SHARE OF M-F AM NEWS VIEWING 4:30-7AM - ADULTS 25-54 10% 8% WSB-TV 54% WAGA 28% WXIA WGCL* Due to rounding, the percent of news audience totals more than 100%

Channel 2 Action News This Morning Draws 16% More than Competition Combined COMBINED AUDIENCES, M-F AM NEWS - ADULTS 25-54 250,000 236,632 200,000 150,000 123,694 100,000 50,000 45,713 34,957-6-7 AM 99,493 48,402 18,823 10,756 5:30 AM 64,536 32,268 10,756 18,823 5 AM 40,335 24,201 8,067 2,689 4:30 AM 32,268 18,823 8,067 2,689

Channel 2 Action News at 6 AM Reaches 28% More Audience than Its News Competitors Combined M-F AM 6 AM NEWS VIEWERS - ADULTS 25-54 1 100,000 80,000 99,493 WSB-TV Delivers 51,091 More Viewers than Its Closest Competitor 60,000 48,402 18,823 10,756 0

Channel 2 Action News at Noon More than Doubles Its Competitors Combined M-F NOON NEWS VIEWERS - ADULTS 25-54 50,000 45,000 35,000 30,000 25,000 15,000 10,000 5,000-45,713 WGCL does not air local news at Noon WSB-TV Delivers 24,201 More Viewers Every Day than WAGA + WXIA 16,134 5,378 WSB-TV WAGA WXIA

Channel 2 Action News THE 4 PM NEWSCAST! M-F 4 PM NEWS VIEWERS - ADULTS 25-54 37,646 35,000 30,000 25,000 Channel 2 Action News at 4 PM More than Quadruples WGCL 15,000 10,000 8,067 5,000 0 WSB-TV WGCL WAGA and WXIA do not air local news at 4 p.m.

Channel 2 Action News at 5 PM Delivers 50% More Audience Than Its News Competitors Combined M-F 5 PM NEWS VIEWERS - ADULTS 25-54 70,000 64,536 60,000 50,000 34,957 WSB-TV Delivers 21,512 More Viewers than WAGA+WGCL 30,000 10,000-8,067 WSB-TV WAGA WGCL WXIA does not air local news at 5 p.m.

Channel 2 Action News at 6 PM Delivers 136% More Than Closest News Competitor M-F 6 PM NEWS VIEWERS - ADULTS 25-54 100,000 90,000 80,000 70,000 60,000 50,000 30,000 10,000-88,737 Channel 2 Action News at 6 PM Out-Delivers All News Competitors Combined by 10% 37,646 32,268 10,756

Channel 2 Action News Nightbeat Reaches 32% More Viewers than Its Closest 11 PM News Competitor M-SU 11 PM NEWS VIEWERS - ADULTS 25-54 1 100,000 80,000 60,000 88,737 WSB-TV Delivers 21,512 More Viewers than WAGA 67,225 29,579 13,445 0

Channel 2 Action News Draws 56% More Daily News Audience Than Closest Competitor COMBINED AUDIENCES, M-F NEWS - ADULTS 25-54 600,000 500,000 400,000 300,000 200,000 100,000-562,001 360,326 134,450 77,981 11:00 PM 88,737 67,225 29,579 13,445 10:00 PM - 80,670 - - 7:00 PM - - 21,512-6:00 PM 88,737 37,646 32,268 10,756 5:00 PM 64,536 34,957-8,067 4:00 PM 37,646-8,067 Noon 45,713 16,134 5,378-6:00 AM 99,493 48,402 18,823 10,756 5:30 AM 64,536 32,268 10,756 18,823 5:00 AM 40,335 24,201 8,067 2,689 4:30 AM 32,268 18,823 8,067 2,689

CHANNEL 2 ACTION NEWS DOMINATES Saturday Mornings! SATURDAY 6-9 AM AVERAGE HOURLY VIEWERS - ADULTS 25-54 60,000 50,000 30,000 53,780 WSB-TV Delivers 13,445 More Viewers than WAGA + WXIA + WGCL 26,890 10,000 8,067 5,378 0

CHANNEL 2 ACTION NEWS Sunday Morning Attracts 67% More Audience Than Local News Competitors Combined SUNDAY 7-11 AM AVERAGE HOURLY VIEWERS - ADULTS 25-54 80,000 70,000 60,000 50,000 67,225 WSB-TV Delivers 26,890 More Viewers than WAGA + WXIA + WGCL 30,000 10,000 18,823 13,445 8,067 0

Good Morning America Good Day Atlanta Today Show Good Morning America Outshines All Morning Shows M-F 7-9 AM AVERAGE HOURLY VIEWERS - ADULTS 25-54 90,000 80,000 70,000 60,000 50,000 30,000 10,000 0 83,359 61,847 21,512 5,378 CBS This Morning

World News with Diane Sawyer Access Hollywood World News with Diane Sawyer No Competition Reigns Supreme M-F 7-7:30 PM VIEWERS - ADULTS 25-54 1 100,000 104,871 80,000 60,000 0 32,268 21,512 News 10,756 Insider

Entertainment Tonight TMZ Jeopardy Entertainment Tonight The STAR of Prime Access M-F 7:30-8 PM VIEWERS - ADULTS 25-54 80,000 70,000 60,000 72,603 50,000 30,000 45,713 40,335 10,000 8,067 0 Inside Edition *

In Atlanta, ABC Continues as the #1 Prime Time Network M-Su AVERAGE HOURLY PRIME TIME VIEWERS - ADULTS 25-54 90,000 80,000 70,000 60,000 50,000 30,000 10,000-80,670 59,158 48,402 34,957 ABC FOX NBC CBS

Jimmy Kimmel Live TMZ Tonight Show Jimmy Kimmel Live Reigns Supreme with Late Night Laughter M-F 11:35 PM-12:35 AM VIEWERS - ADULTS 25-54 60,000 50,000 51,091 40,335 34,957 30,000 10,000 8,067 0 Letterman

Hot Topics Saturday Night Live Hot Topics Live Beats Saturday Night Live Saturday 11:35 PM-12:35 AM VIEWERS - ADULTS 25-54 60,000 50,000 56,469 53,780 30,000 10,000 0 10,756 Animation Domination 8,067 Insider

ABC Nightline Fallon ABC s Nightline Wraps Up the Day M-F 12:35-1:05 AM VIEWERS - ADULTS 25-54 37,646 35,000 30,000 25,000 29,579 24,201 15,000 10,000 5,000 0 News Repeat 5,378 Ferguson

WSB-TV DIGITAL SUITE Extends Mobile Product Reach #1 Mobile Apps Metrics #1 Local Weather App in Apple Store 291,500 Downloads to date

WSB-TV DIGITAL SUITE Continues To Grow On Multiple Platforms #1 Digital Media Metrics Apr 2013 vs. Apr 2014 Digital Page Views Up 12% Digital Visitors: Up 42% Video Plays: Up 280% Video Live Streams: Up 289%

WSB-TV DIGITAL SUITE Growing Social Audience Engagement #1 Social Media Metrics Apr 2013 Apr 2014 WSB-TV hits 3 Facebook Likes - Up 340% Twitter Followers Reach 98,400- Up 201%