Cathy Chen 6533 Boulder Ridge El Paso, TX 79912 thisiscathychen@gmail.com 915.274.7929 thisiscathychen.strikingly.com Linkedin.com/thisiscathychen Facebook.com/thisiscathychen Pinterest.com/thisiscathychen Twitter.com/thisiscathychen Instagram.com/thisiscathychen thisiscathychen.tumblr.com EDUCATION: General Assembly August 2016 Digital Marketing, Front Row UX Design, Front Row Coding, Dash Keio University Tokyo, JAPAN May 2013 M.A. in Media Design Duke University Durham, NC May 2009 B.A. in Urban Critical Studies Stuyvesant High School New York City, NY May 2005 Specialized Science High School WORK EXPERIENCE: Junes LLC, junes.co El Paso, TX Digital Marketing Strategist Consultant May 2017 Present (part-time / remote) Develop strategies and partnerships with influencers and agencies Produce, manage, and schedule content for social and digital media marketing accounts such as Facebook, Twitter, Mail Chimp, Web Blog, Pinterest, Instagram Manage media accounts for photoshoots and user galleries Coordinate and negotiate terms of contract with high-end collaborations in New York Report and interpret analytics and suggest strategies Cathy Chen 1
Mesa Publishing, mesapublishing.com El Paso, TX Digital Strategist Consultant April 2016 Present (part-time / remote) Develop visual layout wireframes, code CSS customization, research plugin and widget integration for six WordPress sites under Mesa Publishing Manage AdWord campaign on Google Manage social media and social media adverts on Facebook and Instagram Write original content for El Paso Moves, lifestyle and culture online magazine Oversee SEO and SMO optimization through Google Analytics and Facebook Insights Analyze data for responsive market demand and implementing best digital practices Launching a digital media initiative, developing digital content, and managing social media for various sites dedicated to lifestyle, homes, and culture on the border and in the heart of Texas Modernizing digital advertisement for real estate companies and agents with best practices of UI/UX and social media marketing / community engagement Manage digital projects and writer workflows Track production tasks and timelines for both editorial and production teams Fab Lab El Paso, fablabelpaso.org El Paso, TX Co-Founder, Programs and Communications Director August 2013 Present Analyze complex applications and prepare and make recommendations on program funding Provide consultation and assistance regarding programs Write correspondence, reports, lists, forms, updates concerning programs and projects Prepare and evaluate program progress and cost/benefits analysis reports Represent the organization at various national, state and local events Develop procedures for program implementation Manage various grant applications and funds Execute contracts and ensure compliance Promote and maintain brand and quality integrity while brainstorming development of brand, brand aesthetics, and better user experiences Work with individual clients on custom digital fabrication projects and digital interactive experiences Manage production and budget of workshops and curriculums Manage social media, web media, and web presence Actively research and implement user-friendly experiences for digital design and fabrication such as 3D printing, 3D scanning, laser cutting, CNC machining Work closely with writers, reporters, and radio hosts to give a PR-friendly presentation of the makerspace activities, resources, and events Make administrative and budgetary decision as a member of the board of directors Fab Cafe Shibuya, fabcafe.com Tokyo, JAPAN Guest Instructor, Fabnavi Project Member Cathy Chen 2
March 2013 June 2013 Lead workshop on laser cutting, vector illustration, 3D modeling, and variations on Holger Strom s IQ light design Helped to develop the visual interface and demo workshop for Fabnavi in Taipei (fabnavi.org) Chromat, chromat.co Brooklyn, NY Digital Production Assistant May 2012 - September 2012 Develop the brand and align image with trends in fashion, tech, art, and architecture. Research 3D printing process for line for SS13 collection Manage social media including Facebook, Twitter, and Instagram Launch Facebook advertising campaigns for sales, new collections, parties, and runway shows Liaison with top clients such as Solange, Beyoncé, Grimes, Madonna, Phantogram to coordinate singer and backup dancers costumes for special events and music tours Ghostwrite responses for the chief designer Becca McCharen s interviews with magazines and shows Help backstage with fashion shoots, parties, runway shows Macmillan Publishers, criminalelement.com New York, NY Online Community Production Associate February 2010 - April 2012 Helped develop and launch the community publisher-anonymous site including preparation of all pre-press production material Optimize SEO through Google Analytics Write original content for articles and special features Find, generate, and format art images for website Creating mini-apps to encourage registration Carry out administrative tasks for social media identities of crime blog on Facebook and Twitter to promote site traffic Manage the production and content of publisher neutral community blog for crime fiction A Company of Wolves by Sustain Branding LLC, ofwlvs.co Web-Based New Media Design Contractor August 2009 - February 2010 Update and maintain Facebook presence with art product images and news relating to contemporary graphic arts product lines and social networks. Compose creative and original copy writing for company info and product info and for personal blog on Anti.Anti Generate graphic images for both website and social media sites. Duke University Press dukeupress.edu Durham, NC Editorial Intern Cathy Chen 3
December 2008 - April 2009 Assist various editors of the Books Editorial department in acquisition, rejection, reviewer solicit, andvsubmission cataloging Perform data entry work with information about authors, reviewers, contributors, and editors Size art images to be published in upcoming books using Adobe Photoshop Perform secretarial duties to the assistant editors such as answering emails and phone calls Prepare invoices for the accounting department LANGUAGES: Native Proficiency Mandarin Chinese, English Working Professional Proficiency Spanish Elementary Proficiency Japanese, German TECHNOLOGY: Web Development: WordPress, Squarespace, HTML Adobe CS: Photoshop, Illustrator, InDesign Microsoft OS: Excel, Word, Powerpoint Apple: Keynote, imovies Productivity: Asana, Slack, Workflow, BFlow, GEM Workspaces, Rolodex, Filemaker, CATS Reporting SEO/SMO: Google Analytics, Facebook Insights, Email Marketing Campaigns, MailChimp REFERENCES: Dr. Gustavo Arriaga Fab Lab El Paso Executive Director 915.209.2656 Riley Stephens Mesa Publishing President and CEO 915.585.1000 ext. 801 Janean Mann Junes Founder and Chief Designer 512.775.4991 ACKNOWLEDGEMENT: Artist Selection Panelist, Montana RTS August 2017 El Paso Museum of Art Ambassador Program Board Member August 2017 Guest Speaker, WE (Women Entrepreneur) Mean Business Conference, Arrowhead Center at New Mexico State University (NMSU, Las Cruces) September 2016 Guest Speaker, PechaKucha V.13 in El Paso Makers and Maker Faire June 2016 Cathy Chen 4
Review Panelist for CAP Arts Funding, City of El Paso Museums and Cultural Affairs Department July 2016 Guest Speaker, Digi Fab Con in Cambridge, Massachusetts Creative Kids Programming at the Intersection of Art, Technology, and Community-Building March 2017 AWARD: 2016 Chevron STEM Educator 1st Place Cathy Chen 5