Sarah Gilbert Fox N. Colonial Ter., Arlington, VA, /
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- Norah Fitzgerald
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1 Sarah Gilbert Fox 1609 N. Colonial Ter., Arlington, VA, / v Novel writing was first discovered by Doubleday s Jackie Kennedy Onassis and later recognized by James Wolcott as the funniest woman writer since Flannery O Connor in Vanity Fair. v Accomplished magazine writer and published novelist with over 15 years of experience writing for Glamour, Self, Allure, USAToday, etc. v Managing editor at a science journal for 3 years. v Web producer for all specialty publications at Alter Communications. v Turned multiple websites into successful, moneygenerating and/or memberdriven web sites. v Senior editor at two lifestyle magazines 6+ years. CONTENT PRODUCER/ANALYST Title: AIFRB.org (American Institute for Fisheries Research Biologists) Content Analyst / Editor December/2012 Now After being asked to write their membership newsletter, I took the initiative to explain why their website was not working, and explained how to turn it into a memberdriven website. They gave me the keys and I turned their static website into a vibrant site with fresh, daily content. Have redesigned/updated the antiquated copypaste, pressrelease newsletter to have fresh, memberfocused articles that communicate with longer articles on the website. Continue to advise leaders of the institute how to post memberdriven content, how to work with visuals (including the use of SEO text), as well as to explain what type of content is needed and why (always with growth and retention of membership as the key goal). Implemented Google Analytics and set up a weekly, easy to understand breakdown of the statistics. Analyze, edit and update old content to be used as new content. Took their yearold todo list from the old Webmaster and conquered all tasks in 2 weeks. Title: Web Consultant 1997 Now
2 (Consultant for a multitude of companies: The State Newspaper, Alter Communications (now Clipper City Media), Hotel Britannique, Hotel de Londres, TheTravelInsider.com, GirlsLifeMag.com, Bonjourparis.com, etc.) Consults about online presence branding. Has written market plans for websites, including those of Style and Chesapeake Bay Magazine. Managed (and still consults for) online presence for hotelbritannique.fr a small, luxury hotel in Paris and hoteldelondres.com a tourist destination hotel in Fontainebleau, France. Managed online presence branding, by writing, restructuring and teaching SEO dynamic content. Worked with President, David M. Rowell, on building content for upcoming newsletters that directly related to the very popular travel site, TheTravelInsider.info, in order to bring in supplemental income. Title: BonjourParis.com Executive Editor/Producer August/1997 November/2009 Managed online presence branding, wrote and restructured SEO by creating dynamic content, improving navigation structure and expediting coding for optimal viewing browsers for this number one online content magazine about France. Introduced usergenerated content and put in a system which utilized archived content. Produced weekly newsletters and incorporated inexpensive, successful newsletter system. Sold content to the tune of a high conversion rate, resulting in an 18% profit increase over $75,000 in only six months. Created and implemented a yearly editorial calendar, which allowed advertisers to sell ads to French clients. MAGAZINE PRINT EXPERIENCE Title: Fisheries Magazine AFS American Fisheries Society Managing Editor October/2010 now Accomplishments: Implemented an overhaul of the magazine design, giving it a new look from cover to layout to print and web content, in order to bring Fisheries into the 21st century. Implemented the use of some standardized journalism that was lacking, including call outs, break outs, sidebars, decks, cover teasers, etc. Implemented new standardized editing practices, such as making sure all articles are sent with search engine optimizationslanted blurbs, etc.
3 Taught the team how to work on a schedule. Helped redesign the website and develop social media. Monthly duties: Manage the entire process of producing a monthly, peerreviewed journalmagazine (12x). Oversee the content packaging, art direction, management and production of the magazine, working closely with the executive director, science editors and writers in content conception and development. Build the monthly budget / editorial calendar. Work directly with Taylor & Francis (publishers in Philadelphia) to manage ontime production of the magazine. Delegate articles to /oversee work of science editors. Recruit / train future science editors and writers. Write copy for the monthly news column, as well as conduct/write interviews and other special articles. Choose the cover design / often create the artwork for the cover. Run the P.R. / media side of AFS. Run media events at the annual meetings. Title: Style Magazine Alter Communications Senior Editor / Content Specialist / Internet Strategist August/2008 February 2011 Monthly duties: Wrote / edited / oversaw the epicure / shopping / travel / beauty / lifestyle portions of this regional magazine (circulation of 95,000). Recruited, negotiated with, delegated to and proofread the work of new writers and editors. Managed all editors at the magazines in the digital arena taking them from print to web writing. Managed all editors at all Alter publications in the intricacies of writing for the web (SEOworthy content). Introduced / produced video for Alter Communications web sites. Created marketing plan for all things digital.
4 Worked directly with the advertising department to bring them up to speed on web editorial matters. Title: McClatchy The State Newspaper Managing Editor February/2006 May/2008 Monthly duties: Oversaw the entire process of writing, editing and publishing Jolie magazine, a regional monthly (circulation of 22,000). Built yearly editorial calendar and managed a monthly editorial budget. Recruited, negotiated with, delegated to and proofread the work of new writers and editors. Wrote nonfiction on lifestyle, shopping, fashion, beauty, business, travel, home, personal essays, medicine, sports, recreation and health. Developed print and web quizzes, contests and events. Interviewed / wrote profile pieces, from Shania Twain to the Governor of South Carolina to a public school dyslexia therapist. Implemented, maintained and wrote content for the magazine s website to raise its awareness. Orchestrated photo shoots and layouts. Worked with the art department, its director and outside companies to translate the editorial vision and obtain high def photos to reduce art department expenses. Incorporated weekly meetings with advertising reps to raise sales and create more profitable solutions, resulting in a doubling of a monthly page count for the magazine. Codeveloped two sister publications / magazines: Carolina Bride and Valet. Journalist / Novelist May/1984 Now Published Novelist of Hairdo, Dixie Riggs, Summer Gloves, and a novelization of A League of Their Own. Was a notable Barnes and Noble author; novels published in 14 languages. Coauthored Paris, The Complete Residents Guide for Explorer Publishing (bestselling guides published in Dubai and sold around the globe, at all major bookstores and airports). Worked as a Travel Writer for USAToday for 10+ years writing the USAToday Paris Guide. Wrote travel and lifestyle articles for national magazines: Self, Allure, Glamour, Mademoiselle, etc. MARKETING / COPYWRITING EXPERIENCE
5 Marketing Consultant 1997 Now (for a multitude of companies: American Fisheries Society, The State Newspaper, Alter Communications, Hotel Britannique, Hotel de Londres, TheTravelInsider.com, GirlsLifeMag.com, Bonjourparis.com, etc.) Authored Internet marketing plan. Wrote / designed articles / print brochures and pamphlets / PDFs for multiple websites. Defined the interest of a product for prospective clients. Defined competitor strengths / weaknesses. Wrote market material focused on the target audience. Translated industry material into easily accessible information for target market, making it clear and persuasive. Translated all materials to the sales team for effective selling and distribution. Obtained testimonials and user generated content. Revamped / implemented special events. Garnered positive media coverage. TECHNICAL SKILLS PC/MAC/LINUX Programming & Scripting Languages: HTML+, CSS, XML, LINUX, and some knowledge of PHP and C++ Database: SQL, ASP Newsletter systems Media Tools: Photoshop; FrontPage; Dreamweaver; PowerPoint, Excel COMMUNITY Volunteer Coordinator: The Hub Worked directly with Billy Kimbell (the Comedy Channel) to implement and produce over 14 chatrooms, opened 24/7, with over 400 volunteers to run this successful Joint Venture of America Online and New Line Cinema. Three different online shows were spinoffs, including Lynn Snowden s Live Girl and Melissa Townsend s Tarot To Go. EDUCATION MFA in English: University of South Carolina REFERENCES Jamie Raab Executive Vice President and Publisher of Grand Central Publishing (formerly Warner Books; my editor) Jamie.Raab@hbgusa.com
6 Phone: (212) or (917) Tom Ihde Ecological Modeler at NOAA Phone: (410) Tracy Wasicek Digital Sales Director at Los Angeles Times (former manager at McClatchey): Phone: (914) Writing reviews available at sgfoxportfolio.wordpress.com Colleague feedback available at linkedin.com/in/sarahgilbertfox Visit me at facebook.com/sarahgilbertfox
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