DOBRINKA STANCHEVA PEICHEVA

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CURRICULUM VITAE DOBRINKA STANCHEVA PEICHEVA PERSONAL INFORMATION Address: BULGARIA SOFIA 1000 Uzundjovska Str. 14 ap.7. et 4 Tel: ++359 2 957 44 77; 359 2 857 49 29 Mobile tel. ++359 896 935 925 e-mail: peichevadobrinka@abv.bg peichevad@gmail.com Work address: SOUTH -WEST UNIVERSITY NEOFIT RILSKI Iv.Mihailov Str.66 Blagoevgrad 2700 Department of socioloy www.swu.bg Tел.++359 73 8889 121 Факс ++359 73 88 55 16 E-mail: info@aix.swu.bg Date of birth October, 12,1950 Place of birth Varna, Bulgaria Sitisenship Bulgarian Education Ph D (sociology of mass communications) Institut of Sociology Bulgarian Academy of Sciences, 1980

MA of Management UNWE Sofia 1992 MA of Sociology - University of National and World Economy Sofia 1973 - sociology Key interesses- mass media, new media, mediatization of society, media literacy deviant behavior Work position Associated Professor in Department of Sociology Head of Laboratory of Sosiology Organizational affiliations Editor of e-journal Postmodernism problems 2011- Vice President of General assembly in Low-Historical Faculty - SWU Neofit Rilski 2008-2009 Director of Mag. Programme Sociology and Public Relation in New Bulgarian University 2006-2008 Director of Institute for Communication Management (ICM), 2006-2008 SWU Member of Academic Senate 2003-2007 Staff Assoc. Prof in SWU Neofit Rilski Department of sociology, 2003- Honorary Assoc. Professor in New Bulgarian University-1999- Assoc. Prof. in Center of Psychoprophilactics 1993-1998 Assoc. Prof. Institute of culture Bulgarian Academy of Sciences and Committee of culture1991 1992 Scholar worker I st degree 1980-1990- Institute of culture- Bulgarian Academy of Sciences and Committee of culture Scholar worker III degree 1978-1980 ; Institute of culture- Bulgarian Academy of Sciences and Committee of culture Doctorant in Institut of Sociology Bulgarian Academy of Sciences (1974-1978) Fields of Research [ Key words] Communications; PR, sociology of communications ; sociology of culture; organization behavior; mass communication; organization culture; new media; mediatization

Professional Association Memberships: International Communication Association 2007- ;2010 International Association for Media and Communication Research - 2007- Bulgarian sociological association - 1975; Union of scientific workers -1980- International scientific counsel - 2003 Languages: English ; Russian - International experience: Penang 2011 Morocco 2011 Morocco 2010 Mexico- 2008 Paris- 2007 Sweden Stockholm - 2006 Croatia-Zagreb - 2005 Poland - Warsaw 1988 Czech Rep. Prague - 1985 Russia Moscow - 1984 Hungary Budapest - 1982 Slovakia- Bratislava - 1981 PUBLICATIONS ( author selected publications after 1989) І. BOOKS 1. Mediatized Reality 2011 Blagoevgrad: South-West University Publishing 2. Mobile Telephones and New Mobile Determined Media Culture /2009/

in Modern Bulgarian Society. New Bulgarian University. Department of Аntropology. 200р. ISSN 1313-2253 3. Models of Internet Use (2009) in Modern Bulgarian Society. New Bulgarian University. Department of Аntropology. 200 р. ISSN 1313-2253 4. Economics and communications. The world of Communications or the media society (2003). Sofia: Kvazar 5. Impact of Television on Actual Social Processes (2001) Sofia: Kvazar 6. Confidence and Army(1993). Sofia: Center of Psychoprophilactics 7. Sreen Reality of Television(1990). Sofia: Institute of Culture (habilitation work); 8. Culture and mass communications. ( 1989) Sofia: Nauka I Izkustvo II. EDITORSHIP 9. Sociological horizons (2007). Blagoevgrad: SWU Ppress 10. Religion and Politics (2005) Blagoevgrad: BON editor/contributor with M. Serafimova, J. Kiosev, V.Doulov) 11.The Challenge of the Human Relations(1999). Sofia: Sv.Georgi Pobedonosetz 12.The Challenge of the Stress(1998). Sofia: Sv.Georgi Pobedonosetz ІІІ. SCIENCES CONSULTANCIES 13. Saving of Psychical Health of Military Man(1993), Sofia., Sv.Georgi Pobedonosetz 1993; ІV BOOK CHAPTERS 14. Facebook And the new Group Communication Challendges.(2010) In: Shopova, Т.( Ed). New media and Digital Cultured, Blagoevgrad: University Publishing N.Rilski 15. Publicity and Culture In Vulkova M. (Ed) Borders of Culture Blagoevgrad: University Publishing N.Rilski 16. Media and Globalization Diffusion and Determinity, (2010). In: Values and Globalization, Blagoevgrad: University Publishing N.Rilski 17. The Right to Communication. Sociology and Low. London: Cambridge

Scholars Publishing, 2009 18. Village in Processes of Globalization and Mediatization./2008/ Mobiliry, Vulnerability,Steadiness. Sofia: Alia 19. New Media and The Public Relation Challenges (2008). Scientific Proceedings.Vol,IV. 2. Blagoevgrad: University Publisher 20. Processes and Sequences in Mediated Society (2007). In D. Peicheva (Ed) Sociological Horizons. pp154-176. Blagoevgrad: SWU Ppress 21. Economics and Communications in Medialization and Globalization of Society.(2005) In: Sociological Paths, part 2, Sfbrs: Sv. Kl. Ohridski pp.7-41 Media and Tourism (2007) In: Rural Tourism Perspectives, Sofia: Institute of Sociology 22. PR and Confidence in the Condition of Social Dynamics. In Social Dynamics and PR. Blagoevgrad: Urispres 23. Paradigmal changes and deviant behaviour (2006) In: Activity and Person Adaptation in Changed Conditions. Sofia: SU Sv.Kliment Ohridski 24. Media and Religion. (2005) in: Religion and Politics, S., Sv.Kliment Ohridski 25. Media in rationality of communications (2004) In: Country life and regulation of social relations, Sofia:, :Alia Institute of Sociology, BAS. 26. Economics and communications in medialization of society (2005) in: Sociology and economics, Sofia:, UNWE 27. From mass communication to fragmentation (2005) In: Old Cinema New Media-New Viewers Sofia, Valentin Traianov, NATFIZ 28. Media dependence? (2005) In: Long Third Age in Bulgarian Village Sofia: Аlia. Institute of Sociology, BAS 29. New Media and processes of medialization of society (2004), In: Digital Screen, Sofia: NATFIZ Valentin Traianov 30. The Television in Actual Social Processes(1991). In Modern Journalism. Sofia: 1-4; pp 33-68 31. Structural Dimensions in Screen Reality of Television.(1990) In Nikolov,El(Ed) Television Screen Reality. Sofia: S U Sv. Kl. Ochridski, pp. 7-61 V ARTICLES

32. Mobile Determened Culture. (2009) Revista Romana de Jurnalism si Comunicare, Number 1-2. 33. Media Convergence And Globalization Processes ( The New Mobile Culture ) 2009 -Mexico 34. Religion and Sociocultural Universalia (2007). ORMA. Review of Ethnological and Historical - Religious Studies (Reliia in societatea contemporana. Perspective sociologice). Nr.6, pp.100-105 35. Media and Globalization (2007) in: Scientific Research, Volume V South-West University Electronic Press 36. Beginnings of a Mediatization of Modern Society (2006) in:the Romanian Review of Journalism and Communication, year 1, 2-3, 37. Beginnings of a Mediatization of a Modern Society (2006). In: The Romanian Reiew of Journalism and Communication, University of Bucharest, year 1, 2-3 38. To medialization of the Society (2003) In: Annual of Department Mass Communication Sofia., NBU 39. Attitudes for Army Service (1999) in: The Army Forces and Society, S., Sv.Georgi Pobedonosetz 40. The Challange toward Military Man and Combat Spirit of the Army(1998) in: The Army Forces and Society, S., Sv.Georgi Pobedonosetz 41.Violence and Psychoprophilactics(1998), in: Peicheva D, ed The Challenge of the Human Relations,, S., Sv.Georgi Pobedonosetz 42. Attitudes to Narcoabuse with Psychotropics substances, alcochol and igarettes(1998), in: Peicheva D., ed. The Challenge of the Human Relations, S., Sv.Georgi Pobedonosetz 43.Confidence As Basically Factor in Interaction Between People and Organization,(1998) in: Peicheva D, ed The Challenge of the Human Relations, S., Sv.Georgi Pobedonosetz 1998; 44. Stress and Deviant Behavior(1998) in Peicheva D., ed., The Challenge of the Stress, S., Sv. Georgi Pobedonosetz 45. Macro and Microinvirement and Stress(1998) in Peicheva D., ed., The Challange of the Stress, S., Sv. Georgi Pobedonosetz 46. Organizational Behavior and Stress (1998) in: Peicheva D., ed., The Challange of the Stress, S., Sv. Georg Pobedonosetz 47. Information Security, (1996) in: Civilian Defense, 2; 48. It Impossible Negative Problems in The Army? (1995) in: Civilian Defense, 4; 49. New Challenges to Military Man s Family, (1994) in: Family and Changing World, S., NSI

50. Television and Sociocultural Norms(1994), in: The Journalism in Posttotalitaristik Society, Sofia: S U Sv.Kl. Ochridski 51. Culture in Television Screen(1990) in: Culture, 3; 52. Political Screen Reality(1990), in: Sociological review, 3; 53. Scientific-education Screen Reality(1990), in: Modern Journalism, 3; 54. Screen Reality of Television(1990), in: Sociological review, 1; 55. New Communication Technologies and Creative Developing of Children(1990), in Aesthetical Upbringing, 1; 56. Bibliology in Sociology of Communication sphere (1990), in: Bibliology, Culture, Society, S., Bulgarian Academy of Sciences 57. The Authors in television (1989) In: Current Journalism 1 Foreign participation in International conferences (after 2005.) 1. Pemamg 2011 Transforming Asia with E-Learning 2. Morocco 2011 Media and Information Literacy 3. Morocco 2010 Media and Education 4. Mexico-2008 Exploring Media Convergence, Public Communication, and Intercultural Communication paper MEDIA CONVERGENCE AND GLOBALIZATION PROCESSES (The New Mobile-Determined Media Culture) 5. France - Paris (2007) paper New theoretical Perspectives of New Меdia International conference Media, Communication, Information: Celebrating 50 years of Theories and Practices July 6. Macedonia- Skopje (2007) paper :Media and Globalized processes. In: 1 st Skopje International Conference in Communication Studies (G)local Media in Transition -The Case of South-Eastern Europe 1990 2007 New York University Skopje8-10 March. 7. Sweden - Stockholmлм (2006г). paper : Media and Socio-cultural Universalia. In: The Fifth International Conference on Media, Religion, and

Culture:Mediating religion in the context of multicultural tension The Sigtuna Foundation, Stockholm/Sigtuna/Uppsala, Sweden, 6-9 July 8. Macedonia Skopje (2005) paper Yhe Impact of Media on SocialChanges in Bulgaria after 1989 - In:.International conference Sociology and Social Changes 30 Years of Sociology at The Faculty of Philosophy by Skopje University, Skopje 18-19 th November 9. Croatia (Zagreb) (2005) paper: Media and religion in Bulgaria In: 28th ISSR/SISR Conference Challenging Boundaries: Religion and Society, July 18-22,