Outbound Tourism Statistics 5.July.2011 Japan Tourism Agency Major official statistics on tourism Inbound Number of inbound tourists Announced by JNTO (Japan National Tourism Organization) on a monthly basis. JNTO Survey on Travel Destinations by Foreigners Visiting Japan Survey on travel rate by prefecture and purpose of travel. Consumption Trend Survey for Foreigners Visiting Japan The amount of travel consumption by foreign tourists (transportation and accommodation costs,etc.) is surveyed by nationality and region every quarter and its results are announced. Outbound tourists who travel abroad Announced by JNTO on a monthly basis. Red : Conducted by the Japan Tourism Agency Domestic National Tourism Survey (general statistics) Survey on the amount of domestic travel consumption and number of overnight and day trips by nationals. Economic ripple effects and TSA are analyzed based on this survey and its results are announced. Accommodation Survey (general statistics) The number of total and real guests by region, capacity and occupancy rate are surveyed every quarter and its results are announced. Statistics on Inbound Tourists by Prefecture The Japan Tourism Agency has set the common standards for statistical methods to count the number of tourists. The survey has been conducted in prefectures since FY2010. It is possible to compare results by region. Tourism-related industries Status of handling by major travel agents The total handling amount and status of handling of group tours are announced. Survey on Status of Ryokan(-style inn) Operation Based on results of the Survey on Status of Ryokan Operation conducted by the Japan Ryokan and Hotel Association, a trend of occupancy rate by region is announced. Regional Tourism Economic Survey (planned) Survey methods to understand a basic structure of the tourism industry (number of offices, volume of sales, status of employment, etc.) are verified by conducting test surveys. -2-1
Relationship between the abroad and the Immigration control statistics The number of abroad announced by JNTO on a monthly basis uses the number of nationals who leave the country in the Immigration control statistics created by Immigration Bureau of Japan. Immigration control statistics Entrants Those who left the country ed abroad Port nationals 2 0 0 5 17,403,565 2 0 0 6 17,534,565 2 0 0 7 17,294,935 2 0 0 8 15,987,250 Number of nationals who traveled abroad Foreigners visiting Japan 2 0 0 9 15,445,684 1969 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 2000 01 02 03 04 05 06 07 08 09 Year (Note) Created by the Japan Tourism Agency based on materials of Immigration Bureau of Japan and JNTO abroad based on the immigration control statistics (by month, major airport and port) (sample) abroad by month from major port. (sample) P o r t T o t a l J a n u a r y F e b r u a r y M a r c h A p r i l T o t a l 15,445,684 1,172,539 1,359,580 1,419,042 1,201,614 A i r p o r t 15,240,225 1,158,670 1,342,318 1,393,162 1,179,790 S h i n C h i t o s e 102,541 9,987 8,441 11,305 8,800 S e n d a i 72,289 5,479 6,705 6,931 5,541 N a r i t a 8,280,595 627,628 715,807 743,180 639,254 H a n e d a 780,022 56,299 66,366 69,866 59,224 N i i g a t a 71,521 5,726 6,257 6,976 5,047 C h u b u 1,575,891 123,979 146,110 153,012 129,594 N a g o y a 94 5 6 4 18 K o m a t s u 28,220 2,277 2,936 3,118 2,421 K a n s a i 3,184,158 248,635 289,593 292,878 245,368 H i r o s h i m a 115,553 8,368 10,937 10,479 9,496 Source: Immigration Bureau of Japan Immigration Control Statistics -4-2
abroad based on the immigration control statistics (by residence) (sample) abroad by place of residence, age and gender. (sample) P l a c e of r e s i d e n c e T o t a l 0 ~ 4 y e a r s o f a g e 5 ~ 9 y e a r s o f a g e M e n W o m e n M e n W o m e n M e n W o m e n T o t a l 8,216,645 7,229,039 125,360 121,948 146,223 143,989 H o k k a i d o 124,715 144,087 1,583 1,530 1,986 1,959 A o m o r i 19,328 18,788 247 232 287 288 I w a t e 21,670 18,564 292 264 311 337 M i y a g i 69,545 61,549 826 830 974 1,053 A k i t a 18,772 15,971 186 182 200 228 Ya m a g a t a 27,380 19,525 360 358 397 352 Fukushima 51,899 40,590 650 608 855 828 I b a r a k i 157,221 120,290 1,863 1,781 2,245 2,309 T o c h i g i 91,719 70,532 1,168 1,097 1,585 1,561 G u n m a 85,492 71,810 1,198 1,116 1,492 1,392 Source: 出所 : 入国管理局 Immigration Bureau 出入国管理統計 より of Japan Immigration Control Statistics abroad based on the immigration control statistics ed oversea in 2009 was 15.45 million people. Although the number was back on course for recovery since August in terms of world depression, it decreased about 540,000 compared to the previous year (-3.4% year-on-year basis). (Thousand people) abroad (Unit: thousand people) (Red graph above) abroad Foreigners visiting Japan Source: Created by the Japan 出所 : 入国管理局 出 Tourism Agency based on 入国管理統計 より materials of Immigration Bureau of Japan and JNTO 1969 1975 1980 1985 1990 1995 2000 2005 2009 (Year) -5- -6-3
abroad based on the immigration control statistics (monthly basis in 2009) In 2009, the number of ed abroad increased in the vacation season in September more than usual years (on a year-on-year basis). On the other hand, it decreased significantly in May and June because of the influence of the new influenza virus. (People) abroad (unit: people, left axi (Bar graph above) Year-on-year basis (Unit: %, right axis) in 2009: 15.45 million people (-3.4% from the total in 2008 15.99 million) (Line graph below) abroad Year-on-year basis Source: 出所 Created : 入国管理局 by the Japan 出入国管理統計 より Tourism Agency based on materials of Immigration Bureau of Japan (Month) abroad based on the immigration control statistics (Ratio by gender) Looking at the breakdown of overseas travelers by gender, men account for 53.2% (8.22 million), while women 46.8% (7.32 million). The ratio of women increased. Men Women 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 (Year) Source: 出所 : 入国管理局 Created by the Japan 出入国管理統計 より Tourism Agency based on materials of Immigration Bureau of Japan -7- -8-4
Amount of overseas travel consumption based on results of National Tourism Survey (2009) 27.6 Trillion yen Overseas trip by (domestic part) 1.5 Trillion yen (5.4%) Overseas trip by (overseas part) 3.2 Trillion yen (11.8%) Domestic overnight trip by 17.4 Trillion yen (62.9%) Domestic day-trip by 5.5 Trillion yen (19.9%) The amount of consumption by nationals can be viewed also from results of National Tourism Survey conducted by the Japan Tourism Agency. In 2009, the amount of overseas travel consumption spent in Japan by the was 1.5 trillion yen and that spent abroad was 3.2 trillion yen. Source: 出所 : 観光庁 旅行 観光消費動向調査 より Japan Tourism Agency National Tourism Survey 5