WFTV CHANNEL 9 AND ABC WIN BIG IN NOVEMBER SWEEPS For Immediate Release 11/23/2011 Fall means we turn back our clocks, the temperatures start to drop and WFTVonce again dominates the November rating period. Channel 9 Eyewitness Newscontinues to be the preferred source for local news in Central Florida, delivering 39%of all available news viewers, and ABC delivered ratings victories with Good Morning America and various prime time programs. This year the competition for local news viewers has been intense, commented WFTV General Manager and Vice President Shawn Bartelt. What separates Eyewitness News from other local stations is our dedication to investigative stories that make a difference in the lives of our viewers. In November our investigations exposed how local companies took advantage of federal grants designed to create jobs; revealed how local drivers pay more for car insurance based on their education and job; and how power companies are charging hidden fees that cost each user more than $100 dollars a year, she continued. It doesn t end there. Other Eyewitness News investigations also exposed an $8 million dollar state budget blunder; uncovered local welfare recipients using their benefits in liquor stores and theme parks instead of providing food and clothing for their families; and discovered that insured patients pay more for medical services than the uninsured. While final results for the November Nielsen survey will not be available until November 24 th, after 27 of the 28 days of the sweep have been counted, WFTVwonevery news time periodwith households, adults 25-54 and adults 18+.
WFTV EYEWITNESS NEWS #1 with 37%share of news viewers #1 at 5amwith 12,069viewers #1 at 6amwith 29,571viewers #1 at 5pm with 23,362 viewers. #1 at 5:30pm with 32,264 viewers. #1 at 6pm with 39,278viewers #1 in Weekend Morning News with 63%share of news viewers #1 Late News with 29,003 viewers #1 Late News Duopoly with 37,839 viewers
WFTV WINS WITH ADULTS 25-54 IN EVERY TIME PERIOD 200,000 180,000 180,200 160,000 140,000 120,000 125,496 100,000 87,625 60,000 69,211 40,000 20,000-1 2 3 4 5-6AM 12,069 11,917 7,771 8,325 6-7AM 29,571 24,812 13,001 8,875 12 NOON 14,653 8,547 10,929 5-5:30PM 23,362 16,710 10,348 10,709 5:30-6PM 32,264 18,287 11,959 6-6:30PM 39,278 23,178 17,303 12,380 LATE NEWS 29,003 22,045 28,273 16,963
WFTV WINS WITH ADULTS 18+ IN EVERY TIME PERIOD 600,000 665,285 500,000 400,000 300,000 200,000 100,000-353,811 250,614 160,997 5-6AM 30,712 22,380 16,860 17,194 6-7AM 64,429 41,534 21,808 2,131 12 NOON 75,332 30,660 58,994 5-5:30PM 106,406 56,551 22,863 35,853 5:30-6PM 131,268 61,826 35,672 6-6:30PM 155,913 84,978 44,003 30,980 LATE NEWS 101,225 55,882 86,086 39,167 Source: Nielsen Media Research, Live+SD, A18+, November 2011
CHANNEL 9 EYEWITNESS NEWS IS CENTRAL FLORIDA S NEWS LEADER Share of market news broadcasts 5am-11:30pm 15% 19% 39% WFTV #1 27% Source: Nielsen Media Research, Live+SD, A2554, November 2011
CENTRAL FLORIDIANS WAKE UP WITH DAYBREAK 60,000 50,000 53,708 48,646 40,000 30,000 28,542 25,525 20,000 10,000-6-7A 29,571 24,812 13,001 8,875 5:30-6A 13,814 14,880 9,108 7,175 5-5:30A 10,323 8,954 6,433 9,475
EYEWITNESS NEWS IS CENTRAL FLORIDA S #1SOURCE FOR LOCAL EVENING NEWS 100,000 94,904 90,000 80,000 70,000 60,000 50,000 58,175 40,000 30,000 20,000 10,000-27,651 35,048 6-6:30P 39,278 23,178 17,303 12,380 5:30-6P 32,264 18,287 11,959 5-5:30P 23,362 16,710 10,348 10,709
WFTV AND WRDQ #1DUOPOLY FOR LATE LOCAL NEWS 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0 37,839 29,835 28,273 34,925 11 PM 10 PM 11PM NEWS 29,003 22,045 28,273 15,635 10PM NEWS 8,836 7,790 19,290
ADULTS 25-54 CHANNEL 9 EYEWITNESS NEWS DAYBREAK WEEKEND IS #1 Share of market news weekend broadcasts 6am-9:00am 18% 19% WFTV #1 63%
Good Morning America #1 7-9am with 35,289 Adults 25-54. Wheel of Fortune and Jeopardy #1 7-8pm with avg 38,415 Adults 25-54. Once Upon A Time #1 8-9pm Sun with 93,000 Adults 25-54. Dancing With The Stars #1 Monday and Tuesday Prime with 169,000 Adults 25-54 combined. ABC Comedy Wednesdays 24+% increase from 2010 to 2011 8-10pm Revenge #1 Wed 10pm with 43,000 Women 25-54.
GOOD MORNING AMERICA IS #1 MORNING NETWORK NEWS SHOW GOOD MORNING AMERICA 35,289 TODAY SHOW 27,909 GOOD DAY 16,781 EARLY SHOW 8,998
JEOPARDYAND WHEEL OF FORTUNE #1 AMONG ADULTS 25-54 41 36 24 24 23 17 JEOPARDY WHEEL OF FORTUNE INSIDE EDITION ACCESS HOLLYWOOD ENTERTAINMENT TONIGHT SIMPSONS
WFTV WOFL WKMG *Non-Sports Related Programming
Monday 8-10PM and Tuesday 9-10PM Combined 169 142 92 77
75 +25% 94 46 +24% 57 ADULTS 25-54 WOMEN 25-54 Nov-10 Nov-11
WOMEN 25-54 (000s) *Revenge average of 11/2 and 11/16
1.7 Million Households Tuned in for November 2011 WFTV.com Attracts 12.7 Million Page Views Monthly WFTV Mobile Attracts 3.2MillionPage Views Monthly Reaches More People More Places Source: Nielsen Media Research, Nov 2011 Adobe Site Catalyst 2011 Average Monthly Page Views