YOUR CITY. YOUR MAGAZINE. DELIVERING YOUR MESSAGE.

YOUR CITY. YOUR MAGAZINE. DELIVERING YOUR MESSAGE. MEDIA KIT 2016

WE ARE MILWAUKEE. MEDIA KIT 2016

2016 THE MILWAUKEE MAGAZINE BRAND MILWAUKEE MAGAZINE Reaching over 143,000 Milwaukee-area readers monthly, Milwaukee Magazine is the place to turn to for the latest news and dialogue on culture, politics, restaurants, bars, style trends, sports and events. Readers turn back to our pages again and again as a trusted voice in our city. SPECIAL ISSUES These topical special issues mail to all subscribers and are also sold separately on newsstands. Milwaukee Weddings Milwaukee Health MILWAUKEEMAG.COM The city s best culture, dining and beer critics, plus insightful news and analysis - every day. WEEKLY E-NEWSLETTER Our magazine and web stories delivered straight to your inbox.

SUPPLEMENTS Milwaukee Magazine provides advertiser-driven, topical stories and guides. Dining Extra Holiday Look Book SOCIALIZE Images, videos and the stories behind the issues that you won t find anywhere else. EXCLUSIVE EVENTS Schmooze with Milwaukee s movers and shakers. CUSTOMIZE IT Customize a marketing piece that helps you stand out from the competition. Custom Publications Polybag Materials with the Magazine Reader Response Cards Ad Reprints Custom Advertorials Ad Inserts Cover Ad Options Display Plaques MILWAUKEE MAGAZINE CALL 414.273.1101 SEARCH milwaukeemag.com VISIT 126 N. Jefferson St., Milwaukee All deadlines close at noon. Copyright 2016 Milwaukee Magazine. Slated covers and dates subject to change. Sources: Google Analytics 2015 Averages. Supplied by Marketing Data & Analytics, powered by Acxiom. Prepared with PRIME Lingo from 2010-2015 Scarborough.

START YOUR ENGINES JANUARY 2015

2016 EDITORIAL CALENDAR JAN IN HOMES BY JAN 5 FEB IN HOMES BY JAN 30 MAR IN HOMES BY FEB 27 APR IN HOMES BY MARCH 26 MAY IN HOMES BY APRIL 30 JUN IN HOMES BY MAY 28 JUL IN HOMES BY JUNE 25 AUG IN HOMES BY JULY 30 SEP IN HOMES BY AUG 27 OCT IN HOMES BY OCT 1 NOV IN HOMES BY OCT 29 DEC IN HOMES BY NOV 28 2016 PREVIEW WEDDINGS SPECIAL ISSUE Deadline: NOV 3 MENTAL HEALTH & TOP DENTISTS HOME/REAL ESTATE DINING EXTRA Deadline: JAN 5 GLOBAL DINING TRANSPORTATION MKE HEALTH SPECIAL ISSUE Deadline: MARCH 8 CITY GUIDE BEST RESTAURANTS TOP DOCS RETIREMENT PLANNING REASONS TO LOVE MILWAUKEE FACES OF MILWAUKEE Deadline: AUG 2 TBD MKE HEALTH SPECIAL ISSUE Deadline: AUG 30 BEST STEAK HOUSES HOLIDAY LOOK BOOK Deadline: SEPT 27 Looking Good, Feeling Good Pets Valentine s Day Women s Health Financial Profiles Realtor & Mortgage Profiles Summer Programs Eye Care Home & Garden Senior Resource Guide College Guide Lawyer Profiles Mother s Day Jewelry Skin Rejuvenation Summer Fashion Charitable Events Eye Care Exceptional Women Summer Beauty Salon Superstars Back to School Home Trends Medical & Dental Profiles Cosmetic Care Fine Arts Statewide Education Travel Consumer Services Holiday Fashion Nursing Local attractions Museums Spas Health Winter Exploration SPACE CLOSE NOV 17 DEC 15 JAN 19 FEB 16 MAR 22 APR 19 MAY 17 JUN 21 JUL 19 AUG 16 SEP 13 OCT 11 MATERIALS DUE NOV 20 DEC 18 JAN 22 FEB 19 MAR 25 APR 22 MAY 20 JUN 24 JUL 22 AUG 19 SEP 16 OCT 14 MILWAUKEE MAGAZINE CALL 414.273.1101 SEARCH milwaukeemag.com VISIT 126 N. Jefferson St., Milwaukee All deadlines close at noon. Copyright 2016 Milwaukee Magazine. Slated covers and dates subject to change. Sources: Google Analytics 2015 Averages. Supplied by Marketing Data & Analytics, powered by Acxiom. Prepared with PRIME Lingo from 2010-2015 Scarborough.

RUN FOR YOUR LIFE MILWAUKEE HEALTH JANUARY 2016

2016 SPECIAL ISSUES MILWAUKEE WEDDINGS DISTRIBUTION: 27,900 PUBLISHED ANNUALLY IN THE JANUARY ISSUE. A sophisticated, luxury bridal section offering fresh and inspirational content. It includes insider tips as well as gorgeous photography. It is the ultimate guide for today s savvy bride. ON NEWSSTANDS FOR 3 MONTHS. MILWAUKEE HEALTH DISTRIBUTION: 28,750 PUBLISHED ANNUALLY & POLYBAGGED WITH OUR MAY & NOVEMBER ISSUES. Extensive coverage of hard-hitting health topics and impactful medical stories make this special issue an unforgettable read. ON NEWSSTANDS FOR 3 MONTHS. SUPPLEMENTS DINING EXTRA DISTRIBUTION: 28,400 PUBLISHED ANNUALLY IN THE MARCH ISSUE. This go-to resource explores our top-notch local dining scenes as a supplement to our excellent regular coverage. With additional insights into the city s culinary world, this bonus section offers the most extensive dining listings. LOOK BOOK DISTRIBUTION: 27,750 ADDITIONAL RETAIL DISTRIBUTION: 7,150 PUBLISHED ANNUALLY & POLYBAGGED WITH OUR DECEMBER ISSUE. Place your most notable products at the fingertips of the most discerning shoppers. This is the best marketing source the holiday season and beyond. MILWAUKEE MAGAZINE CALL 414.273.1101 SEARCH milwaukeemag.com VISIT 126 N. Jefferson St., Milwaukee All deadlines close at noon. Copyright 2016 Milwaukee Magazine. Slated covers and dates subject to change. Sources: Google Analytics 2015 Averages. Supplied by Marketing Data & Analytics, powered by Acxiom. Prepared with PRIME Lingo from 2010-2015 Scarborough.

WHAT THE FLOCK? AUGUST 2015

2016 CIRCULATION & DISTRIBUTION 143,204 TOTAL READERSHIP 31,807 PAID CIRCULATION Milwaukee Magazine delivers more paid distribution than any other local publication and readers are renewing their subscriptions at a rate of 70%. 2015 Scarborough, June 2014 Circulation Verification Council TOP RETAIL LOCATIONS Barnes & Noble Pick n Save General Mitchell Int. Airport Sendik s Target Walgreens Walmart Outpost Foods Whole Foods Market TARGETED DISTRIBUTION Paid subscribers In-room copies at select hotels 400+ Newsstands Local events 870+ Healthcare offices EDITORIAL EXCELLENCE We believe in what we do, and we believe that we can contribute to the civic dialogue and often make a real difference in Milwaukee. Milwaukee Magazine has captured more than 250 Press Club awards since 1983. Here are the recent winners: Best critical review Erik Gunn, The New Old Guard Best single feature story over 30 Tom Matthews, Juke Box Hero Howie Magner, A Work of Art Best sports story Doug Russell, Endangered Species Abby Callard, Glitter v. Grit Best business story or series Matt Hrodey, Fountain of Youth Best investigative story or series Mario Quadracci, The Watchmen Best single headline Claire Hanan, Pop Rocks Howie Magner, The Bus Stops Here Best illustration or cartoon Elizabeth Baddeley, The Man Next Door Best overall design May, November & December 2013 issues Best single cover design Most Creative Milwaukeeans, November 2013 Best single story or feature design Food Lover s Guide Best blog Erik Gunn, Pressroom Buzz MILWAUKEE MAGAZINE CALL 414.273.1101 SEARCH milwaukeemag.com VISIT 126 N. Jefferson St., Milwaukee All deadlines close at noon. Copyright 2016 Milwaukee Magazine. Slated covers and dates subject to change. Sources: Google Analytics 2015 Averages. Supplied by Marketing Data & Analytics, powered by Acxiom. Prepared with PRIME Lingo from 2010-2015 Scarborough.

HIGH FIDELITY NOVEMBER 2015

2016 OUR LOYAL & ENGAGED AUDIENCE OUR READERS ARE CONSUMERS The top 10 products and services our readers will purchase during the next 12 months. 1 Dining & Entertainment 2 Women s Apparel 3 Pharmacist / Prescription Services 4 Tax Advisor / Services 5 Men s Apparel 6 Vacation & Travel 7 Automobile Accessories 8 Home Goods & Furnishings MAJORITY RULES 94% Say that Milwaukee Magazine influences their decisions about entertainment/things-to-do 92% Have read three or more of the last four issues 91% Indicate their dining decisions are influenced by our coverage 80% Save/collect an issue after reading it for more than a month 79% Readers discuss topics they have read in the issue with another person 70% Purchase products or services from ads seen in our issues 65% Readers have saved or reread multiple issues/articles *June 2014 CVC Audit Survey 9 Health Club / Exercise Classes 10 Children s Apparel ONLINE PRESENCE E-NEWSLETTER 6,700+ subscribers receive our e-newsletters three times a week 4% average click-through rate MILWAUKEEMAG.COM ANALYTICS 2 MILLION + page views per year 170,000 average page views per month 45,000 average unique views per month Our readers spend nearly 1:30 MINUTES on each page they visit on our site. SOCIAL MEDIA 36,000+ followers on twitter 9,300+ likes generated on facebook 6,500+ followers on instagram MILWAUKEE MAGAZINE CALL 414.273.1101 SEARCH milwaukeemag.com VISIT 126 N. Jefferson St., Milwaukee All deadlines close at noon. Copyright 2016 Milwaukee Magazine. Slated covers and dates subject to change. Sources: Google Analytics 2015 Averages. Supplied by Marketing Data & Analytics, powered by Acxiom. Prepared with PRIME Lingo from 2010-2015 Scarborough.

XX 50 REASONS TO LOVE MILWAUKEE xx OCTOBER 2015 2015

2016 DEMOGRAPHICS Milwaukee Magazine reaches over 143,000 active, influential and engaged readers, who have the discretionary income to purchase the products and services that cater to their dynamic lifestyles. 55% OF MILWAUKEE MAGAZINE S AUDIENCE IS BETWEEN 21-54 21-29 11% 30-49 31% 50-69 37% 70+ 21% EDUCATED AUDIENCE What is the highest level of education obtained by readers? 34% High School/Some College Experience 38% Graduated College 28% Complete Post Graduate Studies FEMALE SKEW Female 60% Male 40% Married 53% Single 47% MEAN HOUSEHOLD INCOME 32% $50,000 to $99,999 23% $100,000 to $149,000 10% $150,000+ 49% OF HOMES VALUED AT $2 MILLION+ READ MILWAUKEE MAGAZINE. HOW DO WE STACK UP... A market comparison shows that our readers represent the people of Milwaukee. = MILWAUKEE MARKET = MILWAUKEE MAGAZINE READERS AGE ETHNICITY GENDER 65-75+ 55-64 Black 11% Other 4% Asian 1% Black 11% Other 5% Asian 2% 35% 40% 35-54 White 84% White 82% 49% 51% 60% 40% 21-34 Under 21 MILWAUKEE MAGAZINE CALL 414.273.1101 SEARCH milwaukeemag.com VISIT 126 N. Jefferson St., Milwaukee All deadlines close at noon. Copyright 2016 Milwaukee Magazine. Slated covers and dates subject to change. Sources: Google Analytics 2015 Averages. Supplied by Marketing Data & Analytics, powered by Acxiom. Prepared with PRIME Lingo from 2010-2015 Scarborough.

A CITY S TRAGEDY MARCH 2015

2016 WE ARE MILWAUKEE! IT S A POPULARITY CONTEST, AND WE RE WINNING. How many people have read local magazines in the last six months? 1 Milwaukee Magazine (143,204) 2 M Magazine (43,419) 3 MetroParent (28,865) 4 BizTimes Milwaukee (19,891) 5 Lakeshore Living (9,664) 36,000+ FOLLOWERS ON TWITTER READERSHIP RANKING How we stack up against other print media sources. 1 Milwaukee Journal Sentinel (369,451) 2 Milwaukee Magazine (143,204) 3 The Business Journal (114,312) 4 Any CNI/NOW newspaper (90,117) 5 Any Lake Country publication (78,895) 6 Journal Times (Racine) (57,025) 7 M Magazine (43,419) 9,300+ LIKES GENERATED ON FACEBOOK THE REAL COST OF ADVERTISING* How much are you paying to reach readers? 1/2 PAGE FULL COLOR AD COST/READER Milwaukee Journal Sentinel $5,760 $0.016 6,500+ FOLLOWERS ON INSTAGRAM Milwaukee Magazine $2,499 $0.017 M Magazine $2,057 $0.047 *Cost per reader based on 1/2 Page Full Color ad. Rates based on the most recent available rate card. MILWAUKEE MAGAZINE CALL 414.273.1101 SEARCH milwaukeemag.com VISIT 126 N. Jefferson St., Milwaukee All deadlines close at noon. Copyright 2016 Milwaukee Magazine. Slated covers and dates subject to change. Sources: Google Analytics 2015 Averages. Supplied by Marketing Data & Analytics, powered by Acxiom. Prepared with PRIME Lingo from 2010-2015 Scarborough.

BIKE MKE APRIL 2015

2016 RATES & MECHANICAL REQUIREMENTS 1/2 H 1/2 V 1/4 H FULL PAGE 2/3 V 1/3 V 1/3 H 1/6 V 1/6 H 4-COLOR PRINT WIDTH X HEIGHT 12X 6X 4X OPEN TWO-PAGE SPREAD (.125 in. Bleed required) Trim Live 16.25 in. x 10.875 in. 15.375 in. x 10 in. UPON REQUEST UPON REQUEST UPON REQUEST UPON REQUEST FULL PAGE (.125 in. Bleed required) Trim Live 8.125 in. x 10.875 in. 7.25 in. x 10 in. $3,299 $3,599 $3,699 $3,899 2/3 VERTICAL 4.625 in. x 10 in. $2,599 $2,799 $2,999 $3,199 1/2 VERTICAL 1/2 HORIZONTAL 4.625 in. x 7.375 in. 7.25 in. x 4.875 in. $2,149 $2,299 $2,399 $2,499 Additional pricing & rates upon request. 1/3 VERTICAL 1/3 HORIZONTAL 2.25 in. x 10 in. 4.625 in. x 4.875 in. $1,599 $1,749 $1,799 $1,949 1/4 CO-OP 3.5 in. x 4.75 in. $995 $995 $995 $995 1/6 VERTICAL 1/6 HORIZONTAL 2.25 in. x 4.875 in. 4.625 in. x 2.375 in. $749 $749 $749 $749 AD SUBMISSION ELECTRONIC ADS: All ads must be submitted digitally. ACCEPTED AD FORMAT: PDF files only. FILE REQUIREMENTS: All files must be final, color corrected, hi-res (300 dpi), CMYK files. Overall printing density of all colors should not exceed 300%. AD SUBMISSION: PDF files may be submitted via our ad portal, Adshuttle. Visit www.milwaukeemag.com/adshuttle. DUE DATE: Ads due to Adshuttle by Noon on the Friday of deadline, Please direct any questions about these dates to your sales representative. ADDITIONAL FEES PMS: Customers may request PMS ink, metallic ink or fifth color at an additional charge. Please contact your Milwaukee Magazine sales representative for quote. AD ARCHIVING AND RETRIEVAL: We archive all electronic ads for a period of 18 months. LATE FEE: A fee of $25 will accrue daily for ads and/or materials received after the production deadline. LATE CHANGES: If an advertiser, agency or designer wishes to make changes after we begin sending final files to Quad/Graphics, they will be subject to the additional $80 charge to reprocess the file. PRINTING PROCESS (web offset) LINE SCREEN: 133-line screen Dot size 5% to 95%. DENSITY: Overall printing density of all colors should not exceed 300%. TYPE: Reverse type must be no smaller than 8 point. IN-HOUSE AD PRODUCTION Milwaukee Magazine offers onsite production services. All supplied artwork must be provided in digital hi-res (300dpi) format. Estimates furnished upon request. Changes to new and existing ads will be subject to production charges billed back to the customer. Production charges are in addition to space rate. ACCEPTABLE PROOFS We only accept SWOP (Specifications for Web Offset Publications) Certified proofs on publication grade stock. Note: Laser or Epson proofs are not acceptable. Milwaukee Magazine cannot guarantee color reproduction and will not be held liable for any variance in the printing of an ad submitted without a SWOP certified proof. PROOF UPON REQUEST: A SWOP Certified proof can be pulled upon request for a fee of $50, plus delivery. Please contact your Milwaukee Magazine sales representative for further details. DIGITAL-READY ADVERTISEMENTS DIGITAL-READY/AGENCY DISCOUNT: Ads 1/3 page or larger provided digital-ready (electronic ads provided in accordance with mechanical requirements) and submitted through Adshuttle will receive a 15% discount off the gross space rate if affiliated with recognized agency of record, unless otherwise noted on the rate card. Ads produced or edited in-house are not eligible for digital-ready discount. MILWAUKEE MAGAZINE CALL 414.273.1101 SEARCH milwaukeemag.com VISIT 126 N. Jefferson St., Milwaukee All deadlines close at noon. Copyright 2016 Milwaukee Magazine. Slated covers and dates subject to change. Sources: Google Analytics 2015 Averages. Supplied by Marketing Data & Analytics, powered by Acxiom. Prepared with PRIME Lingo from 2010-2015 Scarborough.

126 N. Jefferson St. Milwaukee, WI 414.273.1101 milwaukeemag.com