MEDIA KIT. Since 1993, The Definitive, Independent Source Of Healthcare Information From Cape-Tip To Plymouth. Average circulation: 64,650
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1 MEDIA KIT Since 1993, The Definitive, Independent Source Of Healthcare Information From Cape-Tip To Plymouth Average circulation: 64,650 Larry Fox Associates P.O. Box 918, Dennis, MA Phone/FAX: Terry D. Matteson, Advertising Manager
2 Great News! To Your Good Health, A Health Care Newsletter, Is Now Putting You JUST A CLICK AWAY! From Customers, Clients, Patients Thanks to our new upgraded website, your full ads now are running on just as they appear in our print version! All readers have to do is click on the ad and they will automatically will be directed right to your website at no charge! The same applies to those I.D. tag lines at the end of your editorial contributions. To take advantage of this new service, contact: Terry D. Matteson, Larry Fox, Advertising Manager Editor & Publisher tmatteson66@gmail.com larry.fox@comcast.net
3 A Unique Advertising Opportunity THE OPPORTUNITY to showcase your advertising message in a trusted, editorially supportive setting THE OPPORTUNITY to reach residents in their homes from the Cape-tip in Provincetown to Plymouth both in print and on line but also to showcase your message to all the many providers such as physicians and nursing facilities, who read our publication and are in a position to order your services for their patients THE OPPORTUNITY to reach all major demographic segments of the region s population in one publication with the largest home-delivered print circulation in the area we serve THE OPPORTUNITY to extend your local healthcare impact with a consumer-oriented editorial presentation prepared by a knowledgeable member of your organization or by our staff based on information you have supplied THE OPPORTUNITY to have a conspicuous presence in the only publication on Cape Cod concentrating almost exclusively on healthcare, along with a new and expanding special section devoted to Your Financial Good Health
4 Established And Trusted Independent Quarterly Source Of Healthcare News And Information ADVISORY BOARD: A blue ribbon panel of healthcare professionals, legislative representatives and community leaders that discusses major health issues of the day before each quarterly issue. SPECIAL COLUMNS: Produced by state and national legislative representatives, healthcare specialists, County health officials, health insurance specialists and financial advisers among others. NEWS STORIES: We cover the latest developments in the field of healthcare and services available in the region. CALENDAR: complete up-to-date listing of support groups, clinics, screenings, educational forums and special developments providing extended shelf life for the publication. WELLNESS CORNER: devoted to complementary and preventive medicine. TO YOUR FINANCIAL HEALTH SECTION: The latest from the Social Security Administration, SHINE, financial advisors, healthcare insurers, legal advisors. WEB SITE: All editorial and advertising material available at Calendar updated and late news added between editions. MEDICAL ADVISER: Experienced local physician double checks page proofs of each edition before publication to make certain all editorial and advertising material meets highest medical standards. [Note: on occasion we have even refused advertising our adviser has suggested did not meet professional standards.]
5 RATE CARD (Effective January 1, 2008) (To Your Good Health accepts ads made up to SAU specs; sizes not listed will be billed at the next largest proportional rate) Size 1X 2X 4X 1/12 Page $756 $718 $680 1/6 Page $1417 $1346 $1275 1/4 Page $1890 $1795 $1701 1/3 Page $2362 $2243 $2125 1/2 Page horizontal $2835 $2693 $2551 1/ 2 Page island $3307 $3141 $2976 2/3 Page $3780 $3591 $3402 Full Page $4725 $4488 $4252 Service Directory Business Card: $128 (no frequency or quick-pay discounts) * rates include agency/camera ready discounts * all discounts must be used within 12-month period * Larry Fox Associates reserves the right to reject or cancel any advertising for any reason at any time; advertisements that simulate Larry Fox Associates editorial material in style or appearance or which are not immediately identifiable as advertisements will not be accepted * Bills are rendered on day of publication * Original signed copies should be forwarded to Larry Fox Associates (P.O. Box 918, Dennis, MA 02638) or to advertising staff member ADDITIONAL CHARGES QUICK PAY DISCOUNTS Second color: $250 per ad Payments with Insertion Order 3% Production Assistance: $35 per ad Payments within 10 days of billing 2% Four-Color Available price on request Full year advance payment on signing 10% Inserts Available price on request
6 MECHANICAL REQUIREMENTS All Web offset SAU Advertising Units accepted 85 line screen Sizes Width Height Full Page 10 1/4 15 3/4 1/2 Page Island 8 1/8 10 7/8 2/3 Page Vertical 6 3/4 15 3/4 2/3 Page Horizontal 10 1/4 10 1/2 1/2 Page Vertical 5 1/8 15 3/4 1/2 Page Horizontal 10 1/4 7 7/8 1/3 Page Vertical 3 1/4 15 3/4 1/3 Page Horizontal 10 1/4 5 1/4 1/3 Page Square 6 3/4 7 7/8 1/4 Page Horizontal 10 1/4 4 1/4 Page Square 5 1/8 7 7/8 1/6 Page Vertical 3 1/4 7 7/8 1/6 Page Horizontal 6 3/4 3 7/8 1/12 Page 3 1/4 3 7/8 Service Directory (Business Card) 3 1/4 x 2
7 CIRCULATION FIGURES (as of Winter 2016 issue) Publication Primary Coverage Average Circulation The Cape Codder Orleans, Brewster, Chatham, 11,300 Eastham, Harwich, Wellfleet, Truro, Provincetown The Register Dennis, Yarmouth, Barnstable 5,650 Bourne Enterprise Bourne 2,300 Bourne Courier Bourne 4,000 The Bulletin Falmouth, Mashpee 10,500 Falmouth Enterprise Falmouth 7,900 Mashpee Enterprise Mashpee 2,500 Sandwich Broadsider Sandwich 4,000 Sandwich Enterprise Sandwich 2,900 Wareham Courier Wareham 2,500 Old Colony Memorial Plymouth, Carver, Kingston 6,100 Bulk Deliveries 5,000 Total 64,650 [PLEASE NOTE: Consider the cost if you had to advertise in each of these venues individually or even to cover a selected region.]
8 LARRY FOX, President Larry Fox Associates Editor & Publisher Larry Fox, founding publisher of To Your Good Health, A Health Care Newsletter, is a highly experienced author and journalist who spent more than 30 years as a sports writer for daily newspapers before being named Executive Sports Editor with the New York Daily News. Later he was Executive Editor of the award-winning Cape Cod Publishing Company s 12 weekly newspapers throughout the Cape while also serving as managing editor of its Cape Cod Business Journal. For many years he was Local Business Editor at WQRC, Cape Cod s No. 1 radio station. Mr. Fox, a graduate of the University of North Carolina and the Columbia University Graduate School of Journalism where he studied under a Grantland Rice Fellowship, has written, contributed to, or edited 17 published books. He has resided in Brewster since 1987 and founded To Your Good Health in TERRY D. MATTESON, Advertising Manager Terry Matteson, a graduate of the University of New Hampshire, comes to To Your Good Health, A Health Care Newsletter, after 12 years at Community Newspapers Company in advertising sales. His territory included the community papers on Cape Cod as well and the Patriot Ledger off Cape. He also worked independently selling advertising for local publications and websites on the Cape. He joined CNC after retiring from Commonwealth Gas Company (now part of NSTAR) where he was employed for 33 years in sales and marketing of natural gas and gas utilization equipment. This included direct sales and management positions. He and his wife have resided in Sandwich for 19 years.
9 ADVISORY BOARD Stephen L. Abbott, retired President/CEO Cape Cod Healthcare Bill Bogdanovich, President/CEO Broad Reach Healthcare Dr. John L. Cox, President, Cape Cod Community College Senator Julian Cyr Denise M. Dever, President, HomeInstead Karen L. Gardner, CEO Community Health Center of Cape Cod Herbert E. Gray, M.D., retired Medical Director, Falmouth Hospital George R. Heufelder, Director, Barnstable County Dept. Health and Environment Congressman Bill Keating Diana Franchitto, President/CEO Home Care and Hospice of New England and Visiting Nurse of HopeHealth (Cape Cod) Dianne Kolb, President/CEO VNA of Cape Cod Jacqueline Lane, Executive Director, National Alliance on Mental Illness Cape Cod and the Islands (NAMI) Michael K. Lauf, President/CEO Cape Cod Healthcare Sue Maddigan, Dean of Health Sciences, Social Sciences and Human Services, Cape Cod Community College *Herbert O. Mathewson, M.D., medical director VNA of Cape Cod Former Senate President Therese Murray Cheryl Osimo, executive director, Massachusetts Breast Cancer Coalition Raymond V. Tamasi, President, Gosnold on Cape Cod Carol Vigliano, Care Management Consultant William M. McDermott, M.D., former executive director Mass Medical Association, emeritus James F. Lyons, retired founding President/CEO Cape Cod Healthcare, emeritus Arthur Bickford, M.D., co-founder Duffy-O Neill Clinic, *To Your Good Health Medical Adviser
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