REPORT TO THE COUNTY BOARD MEETING OF JUNE 17, 2008

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REPORT TO THE COUNTY BOARD MEETING OF JUNE 17, 2008 CVB Advisory Board Members: Ahmed, Ikhlas Bonnet, Fred DuBois, Leslie Fach, Charles Farlow, Jesse Forsberg, Mary Goldthorpe, Patricia Heinz, Bill Kelly-Train, Mary CVB Staff: Althof, Mary Belger, Melosa Bulasko, Elizabeth Marcotte, Donna Murphy, Bill Murphy, Erin Osmanski, John Toepfer, Sally Wolfram, Sandy Eaton, Betsy Gratton, Judy Leyva, Michael GUESTS: Randy McDaniels, Andrew Bierma, Judy VenHuizen, Helen Schamberger, Marvin Schultz, Dan Reimer, James Sebanc, Tim Althaus, Jay Dickerson, and Frank Netzel (6:45 p.m.) **************************************************************************************************** The May 20, 2008 CVB Board meeting minutes were approved as presented following a motion made by Mary Kelly-Train and seconded by Ikhlas Ahmed. The motion carried by voice vote. Erin Murphy made a motion for the board to enter into closed session at 7:15 p.m. to discuss: a) Personnel section 2(c)1 b) Collective bargaining section 2(c)2 c) Property section 2(c)5 d) Litigation section 2(c)11 The motion was seconded by Bill Murphy. Patricia Goldthorpe requested County Board Chairman Marvin Schultz and County Administrator Dan Reimer remain in the closed session. The board returned to open session at 9:10 p.m.

Page 2 of 7 Donna Marcotte made a motion to accept the staff recommendation to accept the bid of $72,634.00 from Royle Printing for 75,000 copies of an 80-page visitors guide for 2009. The motion was seconded by Mary Kelly-Train. The motion passed by voice vote. Erin Murphy made a motion to accept the staff recommendation to accept the bid of $4,576.00 from The Brandt Co. for 25,000 copies of an 8-page rack brochure for 2009. The motion was seconded by Bill Heinz. The motion passed by voice vote. Bill Murphy moved to reallocate $2,510.40 from Events to New Product Development. Mary Forsberg seconded the motion. The motion carried by voice vote. Erin Murphy moved to accept the Jo Daviess County FY08 Local Promotion Grant Round #3 CVB staff recommendations for the following New Product Development and Events as presented: a. NPD 08/06; Gramercy Park Brochure; Gramercy Park Foundation; eligible elements total $2,492.00, funded at 50% = $1,246.00. b. NPD 08/07; Galena Lions Club Website; Galena Lions Club; eligible elements total $2,250.00, funded at 50% = $1,225.00. c. NPD 08/08; Stockton Chamber Highlight Guide; Stockton Chamber of Commerce; eligible elements total $1,598.00, funded at 50% = $799.00. d. NPD 08/09; Proposed U.S. Grant Center: Economic Impact & Market Studies; Galena-Jo Daviess County Historical Society & Museum; This application and project do not fit within the Promotional Grant Program. e. EVT 08/11; Ladies Getaway Weekend; Galena Area Chamber of Commerce; eligible elements total $3,850.00, funded at maximum award allowance = f. EVT 08/12; 2009 Interactive Murder Mystery; Bed and Breakfast Innkeepers of Galena; eligible elements total $4,810.00, funded at maximum award allowance = g. EVT 08/13; 11 th Annual Fall Eagle Fest; Eagle Nature Foundation, Ltd.; eligible elements total $2,480.00, funded to 50% = $1,240.00. h. EVT 08/14; 2009 Bald Eagle Bus Tours; Eagle Nature Foundation, Ltd.; eligible elements total $5,200.00, funded at maximum award allowance = Sandy Wolfram seconded the motion. The motion carried by voice vote. Sandy Wolfram moved to divide up the remaining $13,000.00 of the Community Grant Program line item equally between the twelve communities to be used for tourism promotion providing an accountability report is submitted to the CVB in a sufficient amount of time following completion of the project. Mary Forsberg seconded the motion. The motion carried by voice vote. 2

Page 3 of 7 Charles Fach moved to adjourn the meeting at 10:43 p.m. The motion was seconded by Bill Murphy. The motion carried by voice vote. *************************************************************************************** CALL TO ORDER Patricia Goldthorpe called the meeting to order at 6:02 p.m. ROLL CALL Roll call was answered as follows: Present-Ikhlas Ahmed, Leslie DuBois, Charles Fach, Jesse Farlow, Mary Forsberg, Patricia Goldthorpe, Bill Heinz, Mary Kelly-Train, Donna Marcotte, Bill Murphy, Erin Murphy, John Osmanski, Sally Toepfer and Sandy Wolfram. Present: 14 Absent: Fred Bonnet. Absent: 1 CVB Staff present: Betsy Eaton, Mary Althof, Melosa Belger, Elizabeth Bulasko, Judy Gratton and Michael Leyva. ESTABLISHMENT OF QUORUM A quorum was established. WELCOME AND INTRODUCTIONS Patricia Goldthorpe welcomed and thanked everyone for attending. PUBLIC COMMENTS Tim Althaus, owner of Family Beer & Liquor in East Dubuque, addressed the board and asked for their consideration for him to become the Area one representative of the CVB board. That position expires in November, 2009. The board will check into the motion made regarding this matter and will be in touch with Mr. Althaus. APPROVAL OF MINUTES OF THE MAY 20, 2008 MEETING The May 20, 2008 CVB Board meeting minutes were approved as presented following a motion made by Mary Kelly-Train and seconded by Ikhlas Ahmed. The motion carried by voice vote. PRESENTATION FROM CHRISTINE LARSON, JO DAVIESS CONSERVATION FOUNDATION Christine Larson was unable to attend this evening s meeting. The invitation remains open for her to attend an upcoming meeting to give her presentation. 3

Page 4 of 7 PRESENTATION FROM RANDY McDANIELS AND ANDREW BIERMA, McDANIELS MARKETING COMMUNICATIONS Randy McDaniels and Andrew Bierma gave a presentation on Advertising Opportunities for Businesses and Organizations. CLOSED SESSION Erin Murphy made a motion for the board to enter into closed session at 7:15 p.m. to discuss: a) Personnel section 2(c)1 b) Collective bargaining section 2(c)2 c) Property section 2(c)5 d) Litigation section 2(c)11 The motion was seconded by Bill Murphy. Patricia Goldthorpe requested County Board Chairman Marvin Schultz and County Administrator Dan Reimer remain in the closed session. The board returned to open session at 9:10 p.m. POSSIBLE ACTION AS A RESULT OF CLOSED SESSION ITEMS There was no action as a result of the closed session. DISCUSSION, RECOMMENDATION AND POSSIBLE ACTION ON PRINT BIDS FOR THE 2009 VISITORS GUIDE AND 2009 RACK BROCHURE Donna Marcotte made a motion to accept the staff recommendation to accept the bid of $72,634.00 from Royle Printing for 75,000 copies of an 80-page visitors guide for 2009. The motion was seconded by Mary Kelly-Train. The motion passed by voice vote. Erin Murphy made a motion to accept the staff recommendation to accept the bid of $4,576.00 from The Brandt Co. for 25,000 copies of an 8-page rack brochure for 2009. The motion was seconded by Bill Heinz. The motion passed by voice vote. DISCUSSION, RECOMMENDATION AND POSSIBLE ACTION ON LOCAL PROMOTIONAL GRANT APPLICATIONS Bill Murphy moved to reallocate $2,510.40 from Events to New Product Development. Mary Forsberg seconded the motion. The motion carried by voice vote. Erin Murphy moved to accept the Jo Daviess County FY08 Local Promotion Grant Round #3 CVB staff recommendations for the following New Product Development and Events as presented: a. NPD 08/06; Gramercy Park Brochure; Gramercy Park Foundation; eligible elements total $2,492.00, funded at 50% = $1,246.00. b. NPD 08/07; Galena Lions Club Website; Galena Lions Club; eligible elements total $2,250.00, funded at 50% = $1,225.00. c. NPD 08/08; Stockton Chamber Highlight Guide; Stockton Chamber of Commerce; eligible elements total $1,598.00, funded at 50% = $799.00. 4

Page 5 of 7 d. NPD 08/09; Proposed U.S. Grant Center: Economic Impact & Market Studies; Galena-Jo Daviess County Historical Society & Museum; This application and project do not fit within the Promotional Grant Program. e. EVT 08/11; Ladies Getaway Weekend; Galena Area Chamber of Commerce; eligible elements total $3,850.00, funded at maximum award allowance = f. EVT 08/12; 2009 Interactive Murder Mystery; Bed and Breakfast Innkeepers of Galena; eligible elements total $4,810.00, funded at maximum award allowance = g. EVT 08/13; 11 th Annual Fall Eagle Fest; Eagle Nature Foundation, Ltd.; eligible elements total $2,480.00, funded to 50% = $1,240.00. h. EVT 08/14; 2009 Bald Eagle Bus Tours; Eagle Nature Foundation, Ltd.; eligible elements total $5,200.00, funded at maximum award allowance = Sandy Wolfram seconded the motion. The motion carried by voice vote. DISCUSSION, RECOMMENDATION AND POSSIBLE ACTION ON A PLAN OF ACTION FOR THE BALANCE OF THE COMMUNITY GRANT PROGRAM LINE ITEM Sandy Wolfram moved to divide up the remaining $13,000.00 of the Community Grant Program line item equally between the twelve communities to be used for tourism promotion providing an accountability report is submitted to the CVB in a sufficient amount of time following completion of the project. Mary Forsberg seconded the motion. The motion carried by voice vote. APPOINT AN AD HOC COMMITTEE FOR THE PURPOSE OF PLANNING AN ANNUAL MEETING FOR CVB BUSINESS PARTNERS OTHER REPORTS a. CVB Board of Directors Chairperson: Patricia Goldthorpe: Patricia handed out the Galena/Jo Daviess County CVB Program Areas committee list. The annual meeting falls under community outreach committee. Each meeting will need to have an agenda posted and be sure to follow the open meetings act. b. CVB Executive Director: Betsy Eaton: 1) The packet includes the Standard Industrial Classification Code Reporting for the 2006 and 2007 Calendar Year Sales for both Galena and Jo Daviess County. 2) The Revised 06/10/08 FY08 Jo Daviess County Promotion Grant Guidelines which were approved by the county board are in the packet as well as posted on our website. The graphic standards manual has been removed from the website. 3) The Sales Tax Comparison chart is in the packet. City of Galena March sales tax shows an increase of 13.83% 5

Page 6 of 7 4) Financial statements for 03/31/08 and 04/30/08 are in the packet. 5) There is a Regional Lead Distribution Analysis in the packet which shows our Top 10 Markets to date. This graph was prepared by McDaniels Marketing Communications to show where our leads are coming from. 6) A Zoomerang survey for the 2008 Galena Triathlon/Duathlon is in the packet. It shows that 56% of the participants in the Triathlon stayed two nights. 7) There is also a Zoomerang survey for the April, 2008 Occupancy Report. It indicates that only 12 surveys were completed out of a total of 94 survey requests that were sent out. 8) We have obtained partnership in the Hinsdale Oasis Visitor Information Kiosk. Eleven cases (704) of visitors guides and 2 cases (300) Calendar of Events have been shipped to them. 9) We will be partnering with the Northern Illinois Tourism office at the Great Performers event in Chicago on July 20. Judy Gratton will represent the CVB. 10) The 2009 LTCB grant application has been submitted. 11) Our office assisted WGN videotape a segment for Cruisin in Illinois. 12) There was a Top of the State Tour June 12 14 in Galena. A small group of state legislatures was in attendance. Our office assisted with making buttons and preparing goody bags for the legislatures. 13) There are extra Triathlon t-shirts available if anyone on the board would like to have one. 14) There are Travel Host magazines available to anyone on the board who would like to have one. Galena and Jo Daviess County are featured in the magazine. 15) A press release will go out tomorrow regarding the flooding in our area. 16) There is an upcoming photo shoot to obtain new photographs for the 2009 Visitors Guide. c. Jo Daviess County: Sally Toepfer: There was no report at this time. d. City of Galena: Charles Fach: Charles Fach stated there was some consternation from an individual city council member regarding Triathlon bids. In particular for buses, t-shirts and portable toilets. Betsy Eaton has spoken with that council member and has provided him with documentation e. Other Jo Daviess County communities: The Jo Daviess Conservation Foundation needs help planting the Wapello Land & Water Reserve Monday, June 23 rd at 11:00 a.m. OTHER BUSINESS Bill Heinz passed on the Dubuque Convention and Visitors Bureau America s River campaign to Betsy Eaton to take to committee. The go pass has been scraped because it is a high risk situation. 6

Page 7 of 7 PUBLIC COMMENTS Marvin Schultz spoke regarding developing a good working relationship with the City of Galena. He would like to see us attend their City Council meetings and give a report either by Betsy, Patricia or Charlie. He would also like to see a committee overlook the by-laws and work out the gray areas so there is no confusion in the future. Mary Kelly-Train asked about the success of the GDBA Arts Festival. The GDBA would like to see it increase in size and possibly partner with the Historical Society next year. ADJOURN Charles Fach moved to adjourn the meeting. The motion was seconded by Bill Murphy. The motion carried by voice vote. Chairperson Patricia Goldthorpe adjourned the meeting at 10:43 p.m. ****************************************************************************** NEXT CVB BOARD MEETING 6:00 P.M., TUESDAY, JULY 15, 2008 JO DAVIESS COUNTY COURTHOUSE ****************************************************************************** 7