February 2014 REPORT #1 Late News - Channel 2 Action News Nightbeat at 11 Wins LATE NEWS during the Sweeps including 18 Days of Olympics Coverage
February 2014 SWEEPS REPORT Channel 2 Action News Keeps Families Informed & Safe ATLANTA March 6, 2014 For the February sweep, Channel 2 Action News won every newscast, often beating the combined competition according to the Nielsen weekday average of Adults 25-54. Channel 2 Action News attracted 55% of Adults 25-54 watching local news in the Atlanta market, more than the other three local news stations combined. WAGA ranked second with 26% of news viewing. The station won the Late News during the Sweeps which included 18 days of Olympics coverage. Digital Suite February Report Year-Over-Year, the station s digital suite grew Visitors by 240%, Video Plays rose 381% and Video Live Streams climbed 320%. WSB-TV s iphone and Android Weather App versions hit 230,000 total downloads. Channel 2 s Facebook Likes grew by 335% to 305,000. Twitter followers grew 106% to 92,700. Winter Storm #2 Two weeks after the January storm, Winter Storm #2 headed into North Georgia on February 11 th, threatening catastrophic ice damage. Karen Minton, David Chandley, Brad Nitz and I began seeing the hint of the storm Saturday and continued to track its progress. We pinpointed the timing of dangerous freezing rain to begin overnight Tuesday. This gave everyone plenty of time to plan on how to keep their families safe at home, said Chief Meteorologist Glenn Burns. Prepare and Execute News Director Mike Dreaden and his coverage team put together a thorough storm attack plan. Freezing rain would limit mobility. Severe Weather Team 2 s expert advice guided the placement of crews and live trucks. The preparation filled Channel 2 s newscasts with live reports from more than twenty locations by as many as 25 reporters from across North Georgia. Continuous Coverage for 39 Hours Channel 2 Action News stayed on the air with live coverage for 39 hours straight. Extended coverage began Tuesday night at 10 p.m. and ran until 1 p.m. on Thursday. The digital platforms streamed all of the live coverage. Georgians Turned to Channel 2 Action News Above All Other Stations TV ratings showed that 61% of the audience turned to Channel 2 Action News during the 39 hours of coverage. Multiplatform Digital Coverage 24/7 The access to information over WSB-TV s digital apps, wired and mobile website skyrocketed. Video plays topped 1.37 million and live video streams of Channel 2 Action News coverage were over 330,000. The Severe Weather Team 2 App grew by over 60,000 downloads during the storm.
February 2014 SWEEPS REPORT Percentage of Overall News Viewers, Monday Sunday, Adults 25-54 5% 0% 15% S 55% A X 26% G ATL Due to rounding, the percent of news audience totals more than 100%
February 2014 SPECIAL REPORT Georgians Again Counted on Severe Weather Team 2
February 2014 SPECIAL REPORT Winter Storm #2 - Channel 2 Action News, February 10-14, 2014 39 Hours of Continuous Coverage Over 25 Crews in the Field Dominated with 61% of Storm Audience Beat Competition Combined Doubled Closest Competitor 4.7 Million Online & Mobile Visits 330,229 Live Video Plays Gained 19,727 Facebook Fans 60,305 App Downloads
February 2014 SPECIAL REPORT Percentage of Overall News Viewers during Head-to-Head Winter Storm Coverage 32% 4% 3% S A X 61% G February 11-14, 2014 Adults 25-54
February 2014 SPECIAL REPORT WSB-TV DIGITAL SUITE 24/7 Storm Coverage Digital Metrics February 10-14, 2014 4,658,043 Visits 1,379,264 Video Plays #1 330,229 Live Video Stream Plays 100 Plus Local Original Digital Video Stories 5.6 Million Page Views for School Closings 60,305 App Downloads (News+Weather)
February 2014 SPECIAL REPORT WSB-TV DIGITAL SUITE Mobile & Social Provided Continuous Information Stream Social Metrics February 10-14, 2014 #1 7.8 Million People Reached By Facebook Posts 19,727 New Facebook Fans 12,118 New Twitter Followers
Channel 2 Action News Owns 55% Of Morning News Audience! SHARE OF M-F AM NEWS VIEWING 4:30-7AM - ADULTS 25-54 12% 5% WSB-TV 55% WAGA 28% WXIA WGCL* WGCL does not air local news at 4:30 a.m. Due to rounding, the percent of news audience totals more than 100%
Channel 2 Action News This Morning Draws 23% More Audience Than The Competition Combined COMBINED AUDIENCES, M-F AM NEWS - ADULTS 25-54 300,000 250,000 200,000 258,144 150,000 129,072 100,000 50,000 56,469 24,201 - WSB-TV WAGA WXIA WGCL 6-7 AM 107,560 48,402 24,201 8,067 5:30 AM 72,603 34,957 16,134 8,067 5 AM 43,024 24,201 8,067 2,689 4:30 AM 34,957 21,512 8,067 5,378 WGCL does not air local news at 4:30 a.m.
Channel 2 Action News at 6 AM More than Doubles the Audience of Its Closest News Competitor M-F AM 6 AM NEWS VIEWERS - ADULTS 25-54 120,000 100,000 80,000 107,560 WSB-TV Delivers 33% More Viewers than WAGA+WXIA+WGCL 60,000 48,402 40,000 20,000 24,201 8,067 0 WSB-TV WAGA WXIA WGCL
Channel 2 Action News at Noon Doubles Its Competitors Combined M-F NOON NEWS VIEWERS - ADULTS 25-54 90,000 80,000 80,670 70,000 60,000 50,000 40,000 30,000 20,000 10,000 - WSB-TV Delivers 40,335 More Viewers Every Day than WAGA + WXIA 32,268 8,067 WSB-TV WAGA WXIA WGCL does not air local news at Noon
Channel 2 Action News THE 4 PM NEWSCAST! M-F 4 PM NEWS VIEWERS - ADULTS 25-54 70,000 60,000 50,000 40,000 30,000 20,000 10,000-61,847 WSB-TV Channel 2 Action News at 4 PM More than Quadruples WGCL 13,445 WGCL WAGA and WXIA do not air local news at 4 p.m.
Channel 2 Action News at 5 PM Delivers 41% More Audience Than Its News Competitors Combined M-F 5 PM NEWS VIEWERS - ADULTS 25-54 90,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 83,359 45,713 WSB-TV Delivers 24,201 More Viewers than WAGA+WGCL 13,445 - WSB-TV WAGA WGCL WXIA does not air local news at 5 p.m.
Channel 2 Action News at 6 PM Delivers Over Two times the Audience of Its Closest News Competitor M-F 6 PM NEWS VIEWERS - ADULTS 25-54 140,000 120,000 118,316 100,000 80,000 Channel 2 Action News at 6 PM Out-Delivers All News Competitors Combined by 13% 60,000 40,000 51,091 40,335 20,000-13,445 WSB-TV WAGA WXIA WGCL
Channel 2 Action News Nightbeat Reaches 30% More Viewers than Its Closest 11 PM News Competitor M-F 11 PM NEWS VIEWERS - ADULTS 25-54 120,000 100,000 94,115 WSB-TV Delivers 21,512 More Viewers than WXIA 80,000 60,000 64,536 72,603 40,000 20,000 0 18,823 WSB-TV WAGA WXIA WGCL
Channel 2 Action News Draws 68% More Daily News Audience Than Closest Competitor COMBINED AUDIENCES, M-F NEWS - ADULTS 25-54 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000-696,451 414,106 212,431 83,359 WSB-TV WAGA WXIA WGCL 11:00 PM 94,115 64,536 72,603 18,823 10:00 PM - 91,426 - - 7:00 PM - - 34,957-6:00 PM 118,316 51,091 40,335 13,445 5:00 PM 83,359 45,713-13,445 4:00 PM 61,847-13,445 Noon 80,670 32,268 8,067-6:00 AM 107,560 48,402 24,201 8,067 5:30 AM 72,603 34,957 16,134 8,067 5:00 AM 43,024 24,201 8,067 2,689 4:30 AM 34,957 21,512 8,067 5,378
CHANNEL 2 ACTION NEWS DOMINATES Saturday Mornings! SATURDAY 6-9 AM AVERAGE HOURLY VIEWERS - ADULTS 25-54 60,000 56,469 50,000 40,000 30,000 20,000 10,000 0 WSB-TV Delivers 18,823 More Viewers than WAGA + WXIA + WGCL 21,512 13,445 2,689 WSB-TV WAGA WXIA WGCL
CHANNEL 2 ACTION NEWS Sunday Morning Attracts More Audience Than Local News Competitors Combined SUNDAY 7-11 AM AVERAGE HOURLY VIEWERS - ADULTS 25-54 80,000 70,000 60,000 50,000 40,000 69,914 WSB-TV Delivers 26,890 More Viewers than WAGA + WXIA + WGCL 30,000 20,000 10,000 21,512 8,067 13,445 0 WSB-TV WAGA WXIA WGCL
Good Morning America Good Day Atlanta Today Show Good Morning America Outshines All Morning Shows M-F 7-9 AM AVERAGE HOURLY VIEWERS - ADULTS 25-54 90,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0 80,670 72,603 32,268 5,378 CBS This Morning WSB-TV WAGA WXIA WGCL
World News with Diane Sawyer Access Hollywood World News with Diane Sawyer No Competition Reigns Supreme M-F 7-7:30 PM VIEWERS - ADULTS 25-54 140,000 131,761 120,000 100,000 80,000 60,000 40,000 20,000 0 40,335 34,957 News 13,445 Insider WSB-TV WAGA WXIA WGCL
Entertainment Tonight TMZ Jeopardy Entertainment Tonight The STAR of Prime Access M-F 7:30-8 PM VIEWERS - ADULTS 25-54 100,000 90,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0 88,737 53,780 48,402 13,445 Inside Edition WSB-TV WAGA WXIA WGCL*
ABC Nightline Fallon ABC s Nightline Wraps Up the Day M-F 12:35-1:05 AM VIEWERS - ADULTS 25-54 35,000 30,000 25,000 20,000 32,268 21,512 24,201 15,000 10,000 5,000 0 News Repeat 8,067 Ferguson WSB-TV WAGA WXIA WGCL
WSB-TV DIGITAL SUITE Extends Mobile Product Reach #1 Mobile Apps Metrics WSB-TV released iphone & Android Weather Apps Joining Severe Weather Team 2 ipad Release in 2012 #1 Local Weather App in Apple Store 230,000 Downloads to date
WSB-TV DIGITAL SUITE Continues To Grow On Multiple Platforms #1 Digital Media Metrics Feb 2013 Feb 2014 Digital Visitors: Up 240% Video Plays: Up 381% Video Live Streams: Up 320%
WSB-TV DIGITAL SUITE Growing Social Audience Engagement #1 Social Media Metrics Feb 2013 Feb 2014 WSB-TV hits 305,000 Facebook Likes - Up 335% Twitter Followers Reach 92,700 - Up 106%